It’s quite simple. What do you want to achieve? Where are you going? What would be a meaningful accomplishment?
Now for some of the magic of OKRs:
- Your Objective is a single sentence
- Qualitative and Inspirational - leave the metrics in the key results
- Get people jumping out of bed in the morning with excitement
- Time Bound, for example, doable in a month, a quarter
- Clear push toward a goal
- Actionable by the team on their own, independently