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Based at Stanford StartX

About SWOT Analysis

We're a passionate team united by one mission: helping leaders build iconic teams through strategic clarity and bold decision-making.

Our Story

Based at Stanford's StartX accelerator at 2627 Hanover Street in Palo Alto, we've built the most advanced strategic planning software and AI strategic advisors, powered by Alignment.io.

Our team is passionate about uniting teams to make the best strategic decisions to achieve bold visions. We believe that when leaders have the right tools and insights, they can build the next iconic teams that change the world.

Over 75,000 teams have used SWOT analysis for their projects, and we're proud to be the platform that makes strategic planning accessible, insightful, and actionable for modern teams.

Our Location

2627 Hanover Street
Palo Alto, CA 94304

Contact

(408) 389-8921

Stanford StartX

Innovation Hub

Visit Us in Palo Alto

Located in the heart of Silicon Valley at Stanford's StartX accelerator

Our Impact

We've empowered thousands of teams to make better strategic decisions and achieve their boldest visions.

75,000+
Teams Using SWOT Analysis
1000+
Companies Analyzed
50+
Countries Served

The History of SWOT Analysis

SWOT Analysis was developed in the 1960s by Albert Humphrey at the Stanford Research Institute. This powerful framework has since become one of the most widely used strategic planning tools in business.

The framework's enduring popularity comes from its simplicity and comprehensive nature. By examining Strengths, Weaknesses, Opportunities, and Threats, teams can gain a complete picture of their strategic position.

Today, SWOT analysis is considered one of the top strategic frameworks, ranking alongside Porter's Five Forces, PEST Analysis, and the Balanced Scorecard as essential tools for strategic planning.

Strategic Planning

Used by Fortune 500 companies and startups alike for comprehensive strategic assessment.

Team Alignment

Brings teams together around a shared understanding of their strategic position.

Decision Making

Provides clear framework for making informed strategic decisions and prioritizing initiatives.

Why SWOT Analysis Ranks Among Top Strategic Frameworks

SWOT analysis consistently ranks as one of the most valuable strategic planning tools for several key reasons.

Comprehensive View

Examines both internal and external factors affecting your organization.

Time Efficient

Quick to implement while providing deep strategic insights.

Team Friendly

Easy for all team members to understand and contribute to.

Actionable Results

Directly leads to concrete strategic actions and initiatives.

Ready to Build Your Strategic Vision?

Join thousands of teams who trust SWOT Analysis for their strategic planning needs.

Start Your SWOT Analysis Contact Our Team