We're a passionate team united by one mission: helping leaders build iconic teams through strategic clarity and bold decision-making.
Based at Stanford's StartX accelerator at 2627 Hanover Street in Palo Alto, we've built the most advanced strategic planning software and AI strategic advisors, powered by Alignment.io.
Our team is passionate about uniting teams to make the best strategic decisions to achieve bold visions. We believe that when leaders have the right tools and insights, they can build the next iconic teams that change the world.
Over 75,000 teams have used SWOT analysis for their projects, and we're proud to be the platform that makes strategic planning accessible, insightful, and actionable for modern teams.
2627 Hanover Street
Palo Alto, CA 94304
(408) 389-8921
Innovation Hub
Located in the heart of Silicon Valley at Stanford's StartX accelerator
We've empowered thousands of teams to make better strategic decisions and achieve their boldest visions.
SWOT Analysis was developed in the 1960s by Albert Humphrey at the Stanford Research Institute. This powerful framework has since become one of the most widely used strategic planning tools in business.
The framework's enduring popularity comes from its simplicity and comprehensive nature. By examining Strengths, Weaknesses, Opportunities, and Threats, teams can gain a complete picture of their strategic position.
Today, SWOT analysis is considered one of the top strategic frameworks, ranking alongside Porter's Five Forces, PEST Analysis, and the Balanced Scorecard as essential tools for strategic planning.
Used by Fortune 500 companies and startups alike for comprehensive strategic assessment.
Brings teams together around a shared understanding of their strategic position.
Provides clear framework for making informed strategic decisions and prioritizing initiatives.
SWOT analysis consistently ranks as one of the most valuable strategic planning tools for several key reasons.
Examines both internal and external factors affecting your organization.
Quick to implement while providing deep strategic insights.
Easy for all team members to understand and contribute to.
Directly leads to concrete strategic actions and initiatives.
Join thousands of teams who trust SWOT Analysis for their strategic planning needs.