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SWOT ANALYSIS

Proven Frameworks to Help Teams Make the Best Decisions and Achieve Ambitious Goals
SWOT Analysis Software

Strategic Planning Made Easy

Include your whole team in the strategic process from analysis > planning > execution

4D Thinking

SWOT Analysis 4D Thinking expands your teams brainstorming beyond one dimensional approaches and introduces voting to bring the best thoughts to the top.

SMART Plans

Activate your analysis with an integrated action plan.  Assign ownership and track progress in real-time.
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FRAMEWORK GUIDES

SWOT

Situational Analysis

PESTLE

External Macro Environment

GAP

Current State vs Future State

PROS CONS

Trade-offs

STOP START

Continuous Improvement

PROBLEM

Root Problem Analysis

V2MOM

Strategic Planning Process

OKR

Outcome Based Planning

ALIGNMENT

Core Ideology

PLAYBOOK

Repeatable Checklist

CANDIDATE

Hire the Right People

CUSTOM

Build Your Own Framework
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Beautiful Templates

Beautiful online templates help your team stay engaged. Invite your team to collaborate and expand your strategic thinking. Switch between classic and modern templates. Leverage fullscreen mode for in-person collaborative SWOT Analysis team sessions.

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In addition to SWOT Analysis, you can also create a PEST Analysis, Alignment Analysis, GAP Analysis, Stop, Start, Continue Analysis, and many more.
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 50 Years of SWOT Analysis 

The SWOT Analysis was initially developed over 50 years ago by a group of researchers from Stanford University who in 1960 set out to better understand why strategic planning processes were failing for so many companies.  Their learnings have helped companies think, plan, and work better by leveraging this highly effective strategic framework. 

STRATEGY

Use SWOT Analysis to evaluate your internal Strengths and Weaknesses and external Opportunities and Threats. 

Strengths

Strengths are based on internal factors and viewed as helpful to your organization.

Weaknesses

Weaknesses are based on internal factors and viewed as harmful to the organization.

Opportunities

Opportunities are based on external factors and viewed as helpful to your organization.

Threats

Threats are based on external factors and viewed as harmful to your organization.

HOW TO

Create your SWOT Analysis online 
1
SET OBJECTIVE
Set a clear objective for your SWOT Analysis.
2
COLLECT INPUT
Share with your team, customer, vendors to help expand the brainstorm and to create diversified input. 
3
VOTE & FOCUS ON TOP CONTENT
Ask team to click the stars to send the best content to the top. Then use focus to narrow the list down to top content.
4
TAKE ACTION
Activate your analysis with an integrated action plans. Assign owner ship to goals, track progress weekly.

USE CASES | See all

Based on our business goals, what are our key internal business strengths? What are the biggest internal weaknesses within our business? What are the external opportunities we could leverage to grow our business? What are the external threats we must navigate and overcome to protect our business? 
For our customer base, what are our key internal strengths? What are our biggest internal weaknesses? What are the external opportunities we could leverage? What are the external threats we must navigate and overcome?

EXAMPLES | See all

Use frameworks to make the best decisions and achieve ambitious goals

4D THINKING

Overcome one-dimensional thinking and remove blindspots by embracing 4D thinking with industry standard 2x2 strategic collaborative templates

COLLABORATION

Let your team input every idea, thought, solution, and then let them vote the best items to the top using the SWOTanalysis star and feature system

DECISIONS

Easily refer back to your decisions process for making the best strategic decisions, hiring decisions, product decision, process decisions, and customer decisions
Teams Love SWOT Analysis