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Cyberhaven

To protect the world's data from theft and misuse by making data loss impossible.

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Cyberhaven SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

The Cyberhaven SWOT analysis reveals a classic disruptor's dilemma: superior, defensible technology versus the immense challenge of market education and displacement. Its data lineage graph is a powerful moat against commoditization and platform giants. However, weaknesses in brand awareness and go-to-market scale present significant hurdles. The primary strategic imperative is to translate technological supremacy into market velocity. This requires simplifying the message and deployment to accelerate value realization, aggressively building a channel to amplify reach, and seizing the immediate GenAI security opportunity to leapfrog legacy competitors. The company must focus its considerable resources on building a powerful GTM engine that matches the caliber of its engineering, turning its innovative product into an undeniable category leader before the market window closes.

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To protect the world's data from theft and misuse by making data loss impossible.

Strengths

  • TECHNOLOGY: Differentiated graph-based data lineage is a core moat
  • LEADERSHIP: Experienced exec team from Zscaler, Salesforce, Cylance
  • FUNDING: Strong backing from top VCs like Greylock, Wing ($135M+)
  • VALIDATION: Named a Leader by Forrester, strong G2 customer reviews
  • FOCUS: Clear vision on Data Detection and Response (DDR) category

Weaknesses

  • AWARENESS: Low brand recognition vs. legacy DLP vendors like Symantec
  • COMPLEXITY: Enterprise sales cycles can be long and require PoVs
  • SCALE: Go-to-market motion still heavily reliant on direct sales
  • INTEGRATION: Ecosystem of tech partners is still in early stages
  • PRICING: Perceived as a premium solution in a cost-sensitive market

Opportunities

  • GENERATIVE-AI: Urgent need to secure data in tools like ChatGPT
  • CONSOLIDATION: CISOs want to replace multiple tools with a platform
  • PARTNERSHIPS: Huge channel opportunity with MSSPs and large VARs
  • REGULATION: Growing data privacy laws create compliance-driven demand
  • INSIDER-RISK: Increased focus on insider threats in remote work era

Threats

  • PLATFORMS: Microsoft's E5 license bundling is a significant threat
  • COMPETITION: Well-funded startups (Netskope) and public giants
  • ECONOMY: Potential for security budget cuts and delayed decisions
  • DISPLACEMENT: Difficulty in ripping out deeply embedded legacy DLP
  • COMMODITIZATION: Basic data classification features are becoming common

Key Priorities

  • AWARENESS: Aggressively build brand and create the DDR category demand
  • SIMPLICITY: Drastically simplify deployment to shorten time-to-value
  • CHANNELS: Rapidly scale partnerships to expand market reach and sales
  • INNOVATION: Solidify leadership in securing GenAI data usage workflows

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Cyberhaven Market

Competitors
Proofpoint logo
Proofpoint Request Analysis
Microsoft logo
Microsoft View Analysis
Forcepoint logo
Forcepoint Request Analysis
Netskope logo
Netskope View Analysis
Zscaler logo
Zscaler View Analysis
Products & Services
No products or services data available
Distribution Channels

Cyberhaven Product Market Fit Analysis

Updated: October 1, 2025

Cyberhaven provides the first data security platform built on a live data graph. It allows companies to see every data movement, stop critical risks like insider and AI threats that others miss, and simplify their security stack with a single, unified solution. This prevents data theft and misuse without slowing down the business, unlike complex legacy tools.

1

SEE every data movement with our lineage graph.

2

STOP critical risks like insider & AI threats.

3

SIMPLIFY security with a unified data platform.



Before State

  • Blind to data movement and risk
  • Complex, ineffective DLP rules
  • Overwhelmed by false positive alerts

After State

  • Full visibility of data's entire lifecycle
  • Simple policies based on data context
  • High-fidelity alerts on real threats

Negative Impacts

  • Critical data theft goes undetected
  • Business processes blocked by security
  • Analyst burnout and high SOC costs

Positive Outcomes

  • Prevent breaches from insider and AI risks
  • Enable secure collaboration and innovation
  • Improve security team efficiency by 90%

Key Metrics

NRR
Est. 115%+
NPS
Est. 50+
User Growth Rate
100%+ YoY
G2 Reviews
50+ reviews, 4.7/5 stars
Repeat Purchase Rates
High within user tiers

Requirements

  • Lightweight endpoint & cloud sensors
  • Integration with identity providers (IdP)
  • Clear definition of high-value data

Why Cyberhaven

  • Deploy sensors to endpoints & cloud apps
  • Define sensitive data & risk policies
  • Monitor data flow graph for violations

Cyberhaven Competitive Advantage

  • Trace data through any app or file type
  • Detect unknown threats without signatures
  • Unified visibility from endpoint to cloud

Proof Points

  • 90% reduction in DLP alerts for customers
  • Gartner Cool Vendor in Data Security
  • Forrester DDR New Wave Leader
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Cyberhaven Market Positioning

Strategic pillars derived from our vision-focused SWOT analysis

Own the category of real-time data tracing everywhere

Deliver a single control plane for all data risks

Use AI to detect and respond to novel threats

Seamlessly embed into existing security stacks

What You Do

  • Real-time data detection and response

Target Market

  • Security teams in regulated industries

Differentiation

  • Graph-based data lineage technology
  • Contextual analysis over content scanning

Revenue Streams

  • SaaS subscriptions
  • Professional services
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Cyberhaven Operations and Technology

Company Operations
  • Organizational Structure: Functional hierarchy
  • Supply Chain: Cloud-native SaaS on AWS/GCP/Azure
  • Tech Patents: Patents filed for data lineage tracking
  • Website: https://www.cyberhaven.com
Top Clients
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Cyberhaven Competitive Forces

Threat of New Entry

MEDIUM: High R&D costs and the need for enterprise sales expertise create barriers, but the large TAM continues to attract new VC-backed entrants.

Supplier Power

LOW: Primary suppliers are major cloud providers (AWS, GCP) where Cyberhaven is a customer, not subject to significant pricing power.

Buyer Power

HIGH: Buyers have many alternatives, from bundled platform solutions to niche point products, enabling them to demand competitive pricing and PoVs.

Threat of Substitution

MEDIUM: Substitutes include SASE platforms, CASBs, or Insider Risk tools that address parts of the problem, though none replicate the core lineage.

Competitive Rivalry

HIGH: Intense rivalry from legacy giants (Microsoft, Proofpoint) and well-funded startups (Netskope) creates a crowded market.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.