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Built Technologies

To change the way the world gets built by becoming the financial operating system for the entire built world.

Built Technologies logo

Built Technologies SWOT Analysis

Updated: September 30, 2025 • 2025-Q4 Analysis

The Built Technologies SWOT analysis reveals a company at a critical inflection point. Its formidable strength lies in its deeply entrenched network of US lenders, creating a significant competitive moat. However, this strength is counterbalanced by a heavy reliance on the cyclical US construction market and slower adoption on the contractor side. The primary opportunity is to evolve from a workflow tool into a true transaction-based financial platform by embedding payments and monetizing its unique data. The key priorities identified—expanding the contractor network and launching payment solutions—are essential to securing long-term, defensible growth and realizing its vision of becoming the industry's financial operating system. This strategic pivot is necessary to mitigate macroeconomic threats and fend off encroaching competition from broader construction management platforms.

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To change the way the world gets built by becoming the financial operating system for the entire built world.

Strengths

  • NETWORK: Dominant position with 200+ top US construction lenders.
  • FOCUS: Specialized expertise in finance vs. broader project management.
  • DATA: Growing proprietary dataset on construction capital flows.
  • FUNDING: Strong balance sheet from $1.5B valuation and recent funding.
  • INTEGRATION: Acquired key tech like Lienwaivers.io to expand platform.

Weaknesses

  • CYCLICAL: High exposure to construction market cycles and interest rates.
  • ADOPTION: Slower contractor-side adoption compared to lender dominance.
  • COMPLEXITY: Onboarding challenges for smaller, less tech-savvy users.
  • INTERNATIONAL: Limited market penetration outside of North America.
  • PRICING: Perceived as a premium solution, creating a barrier for some.

Opportunities

  • PAYMENTS: Huge opportunity in direct money movement and embedded finance.
  • CONTRACTOR: Deepen value for GCs/Subs to accelerate network effects.
  • DATA: Monetize unique risk insights for insurance and credit products.
  • PARTNERSHIPS: Integrate with major ERP/accounting systems like Procore.
  • ESG: Develop tools for tracking sustainable building project finances.

Threats

  • MACRO: Rising interest rates slowing new construction starts and volume.
  • COMPETITION: Procore and others adding more robust financial features.
  • CONSOLIDATION: Major tech players (Oracle) could acquire competitors.
  • REGULATION: Increased scrutiny on FinTech and data privacy practices.
  • DISINTERMEDIATION: Alternative financing models bypassing traditional lenders.

Key Priorities

  • EXPAND: Drive deeper contractor adoption to solidify network effects.
  • EMBED: Launch embedded payment solutions to capture transaction revenue.
  • MONETIZE: Pilot a data-driven risk product for the insurance industry.
  • DEFEND: Fortify lender relationships with superior compliance & service.

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Strategic pillars derived from our vision-focused SWOT analysis

1

PLATFORM

Become the single system of record for construction finance.

2

NETWORK

Connect all stakeholders on a single collaborative platform.

3

DATA

Leverage proprietary data for risk management and new products.

4

PAYMENTS

Embed and accelerate the movement of money across projects.

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Built Technologies Market

Competitors
Procore logo
Procore View Analysis
Oracle logo
Oracle View Analysis
Autodesk logo
Autodesk View Analysis
Trimble logo
Trimble View Analysis
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Products & Services
No products or services data available
Distribution Channels

Built Technologies Product Market Fit Analysis

Updated: September 30, 2025

Built Technologies provides the financial operating system for construction. It connects lenders, owners, and contractors on a single platform to accelerate payments, de-risk projects with real-time data, and simplify compliance. This changes the way the world gets built by moving money faster and smarter, ensuring projects are completed on time and on budget.

1

ACCELERATE: Speed up payments and project timelines.

2

DE-RISK: Gain real-time visibility and control.

3

CONNECT: Unify all stakeholders on one platform.



Before State

  • Manual spreadsheets for draw requests
  • Slow, paper-based lien waiver process
  • No real-time project financial visibility
  • High risk of errors and payment delays

After State

  • Digital, automated draw management system
  • Instant, electronic lien waiver collection
  • Single source of truth for project finances
  • Faster, more secure payment distribution

Negative Impacts

  • Delayed construction projects, budget overruns
  • Increased operational overhead for lenders
  • Poor cash flow for contractors and subs
  • Lack of trust between project stakeholders

Positive Outcomes

  • Accelerated project timelines and payments
  • Reduced administrative costs by up to 80%
  • Improved portfolio risk management for banks
  • Enhanced collaboration and transparency

Key Metrics

Customer Retention Rates - >95% for lenders
Net Promoter Score (NPS) - Est. 50-60
User Growth Rate - Est. 30-40% YoY
Customer Feedback/Reviews - 100+ on G2, 4.5/5 avg
Repeat Purchase Rates - High expansion revenue

Requirements

  • Secure, compliant cloud-based platform
  • Easy adoption for all stakeholders
  • Integration with existing banking systems
  • Robust data analytics and reporting tools

Why Built Technologies

  • Centralized dashboard for all loan data
  • Automated compliance checks and workflows
  • Mobile access for on-site inspections
  • Direct ACH payment processing capabilities

Built Technologies Competitive Advantage

  • Deepest lender network in the industry
  • Two-sided platform creates network effect
  • Unique dataset on construction cash flow
  • Focus solely on finance, not just PM

Proof Points

  • Manages over $1 trillion in construction
  • Trusted by 200+ leading capital providers
  • Reduces draw processing time by over 50%
  • Serves thousands of contractors monthly
Built Technologies logo

Built Technologies Market Positioning

What You Do

  • Financial OS for the built world

Target Market

  • Lenders, owners, and contractors

Differentiation

  • Focus on money movement vs. project mgmt
  • Deep, two-sided lender/contractor network

Revenue Streams

  • SaaS Subscriptions
  • Transactional Fees
Built Technologies logo

Built Technologies Operations and Technology

Company Operations
  • Organizational Structure: Functional with business unit focus
  • Supply Chain: Primarily digital; cloud-based SaaS
  • Tech Patents: Proprietary software and data models
  • Website: https://getbuilt.com/
Top Clients

Built Technologies Competitive Forces

Threat of New Entry

LOW: High barrier to entry due to the need to build a two-sided network of trust with both lenders and contractors, plus complex compliance.

Supplier Power

LOW: Key suppliers are cloud providers (AWS, Azure) and data services, which are commoditized with low switching costs.

Buyer Power

MODERATE: Large banks have significant negotiating power, but high switching costs and platform integration reduce their leverage once adopted.

Threat of Substitution

MODERATE: Inertia and manual processes (spreadsheets, email) are the main substitutes. Other software lacks Built's finance depth.

Competitive Rivalry

MODERATE: High competition from Procore, Oracle, Autodesk, but Built has a unique finance focus. Differentiation is strong.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.