Built Technologies
To change the way the world gets built by becoming the financial operating system for the entire built world.
Built Technologies SWOT Analysis
How to Use This Analysis
This analysis for Built Technologies was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.
While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.
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The Built Technologies SWOT analysis reveals a company at a critical inflection point. Its formidable strength lies in its deeply entrenched network of US lenders, creating a significant competitive moat. However, this strength is counterbalanced by a heavy reliance on the cyclical US construction market and slower adoption on the contractor side. The primary opportunity is to evolve from a workflow tool into a true transaction-based financial platform by embedding payments and monetizing its unique data. The key priorities identified—expanding the contractor network and launching payment solutions—are essential to securing long-term, defensible growth and realizing its vision of becoming the industry's financial operating system. This strategic pivot is necessary to mitigate macroeconomic threats and fend off encroaching competition from broader construction management platforms.
To change the way the world gets built by becoming the financial operating system for the entire built world.
Strengths
- NETWORK: Dominant position with 200+ top US construction lenders.
- FOCUS: Specialized expertise in finance vs. broader project management.
- DATA: Growing proprietary dataset on construction capital flows.
- FUNDING: Strong balance sheet from $1.5B valuation and recent funding.
- INTEGRATION: Acquired key tech like Lienwaivers.io to expand platform.
Weaknesses
- CYCLICAL: High exposure to construction market cycles and interest rates.
- ADOPTION: Slower contractor-side adoption compared to lender dominance.
- COMPLEXITY: Onboarding challenges for smaller, less tech-savvy users.
- INTERNATIONAL: Limited market penetration outside of North America.
- PRICING: Perceived as a premium solution, creating a barrier for some.
Opportunities
- PAYMENTS: Huge opportunity in direct money movement and embedded finance.
- CONTRACTOR: Deepen value for GCs/Subs to accelerate network effects.
- DATA: Monetize unique risk insights for insurance and credit products.
- PARTNERSHIPS: Integrate with major ERP/accounting systems like Procore.
- ESG: Develop tools for tracking sustainable building project finances.
Threats
- MACRO: Rising interest rates slowing new construction starts and volume.
- COMPETITION: Procore and others adding more robust financial features.
- CONSOLIDATION: Major tech players (Oracle) could acquire competitors.
- REGULATION: Increased scrutiny on FinTech and data privacy practices.
- DISINTERMEDIATION: Alternative financing models bypassing traditional lenders.
Key Priorities
- EXPAND: Drive deeper contractor adoption to solidify network effects.
- EMBED: Launch embedded payment solutions to capture transaction revenue.
- MONETIZE: Pilot a data-driven risk product for the insurance industry.
- DEFEND: Fortify lender relationships with superior compliance & service.
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Built Technologies Market
AI-Powered Insights
Powered by leading AI models:
Gemini
- Built Technologies Official Website (getbuilt.com)
- Press Releases and News Articles (Crunchbase, TechCrunch)
- LinkedIn (Employee counts, Executive profiles)
- G2 (Customer Reviews)
- Industry reports on Construction Technology and FinTech
- Founded: 2014
- Market Share: Leading in US construction lending
- Customer Base: Lenders, Developers, Contractors
- Category:
- SIC Code: 7372 Prepackaged Software
- NAICS Code: 511210 InformationT
- Location: Nashville, Tennessee
-
Zip Code:
37203
Congressional District: TN-5 NASHVILLE
- Employees: 850
Competitors
Products & Services
Distribution Channels
Built Technologies Business Model Analysis
AI-Powered Insights
Powered by leading AI models:
Gemini
- Built Technologies Official Website (getbuilt.com)
- Press Releases and News Articles (Crunchbase, TechCrunch)
- LinkedIn (Employee counts, Executive profiles)
- G2 (Customer Reviews)
- Industry reports on Construction Technology and FinTech
Problem
- Slow, manual, and risky construction loans
- Lack of financial transparency in projects
- Delayed payments harming contractor cash flow
Solution
- Centralized construction finance platform
- Automated compliance and draw management
- Faster, integrated payment solutions
Key Metrics
- Gross Construction Value (GCV) managed
- Net Revenue Retention (NRR)
- Contractor network growth and engagement
Unique
- Two-sided network of lenders & contractors
- Focus on money movement, not just documents
- Proprietary real-time project finance data
Advantage
- Network effects from lender concentration
- High switching costs for embedded lenders
- Unique data asset for future products
Channels
- Direct enterprise sales team to lenders
- Product-led growth for contractor tools
- Strategic channel partnerships
Customer Segments
- Construction Lenders (Banks, Credit Unions)
- Real Estate Developers & Owners
- General Contractors & Subcontractors
Costs
- Salaries (Sales, Engineering, G&A)
- Cloud infrastructure and R&D expenses
- Marketing and customer acquisition costs
Built Technologies Product Market Fit Analysis
Built Technologies provides the financial operating system for construction. It connects lenders, owners, and contractors on a single platform to accelerate payments, de-risk projects with real-time data, and simplify compliance. This changes the way the world gets built by moving money faster and smarter, ensuring projects are completed on time and on budget.
ACCELERATE: Speed up payments and project timelines.
DE-RISK: Gain real-time visibility and control.
CONNECT: Unify all stakeholders on one platform.
Before State
- Manual spreadsheets for draw requests
- Slow, paper-based lien waiver process
- No real-time project financial visibility
- High risk of errors and payment delays
After State
- Digital, automated draw management system
- Instant, electronic lien waiver collection
- Single source of truth for project finances
- Faster, more secure payment distribution
Negative Impacts
- Delayed construction projects, budget overruns
- Increased operational overhead for lenders
- Poor cash flow for contractors and subs
- Lack of trust between project stakeholders
Positive Outcomes
- Accelerated project timelines and payments
- Reduced administrative costs by up to 80%
- Improved portfolio risk management for banks
- Enhanced collaboration and transparency
Key Metrics
Requirements
- Secure, compliant cloud-based platform
- Easy adoption for all stakeholders
- Integration with existing banking systems
- Robust data analytics and reporting tools
Why Built Technologies
- Centralized dashboard for all loan data
- Automated compliance checks and workflows
- Mobile access for on-site inspections
- Direct ACH payment processing capabilities
Built Technologies Competitive Advantage
- Deepest lender network in the industry
- Two-sided platform creates network effect
- Unique dataset on construction cash flow
- Focus solely on finance, not just PM
Proof Points
- Manages over $1 trillion in construction
- Trusted by 200+ leading capital providers
- Reduces draw processing time by over 50%
- Serves thousands of contractors monthly
Built Technologies Market Positioning
AI-Powered Insights
Powered by leading AI models:
Gemini
- Built Technologies Official Website (getbuilt.com)
- Press Releases and News Articles (Crunchbase, TechCrunch)
- LinkedIn (Employee counts, Executive profiles)
- G2 (Customer Reviews)
- Industry reports on Construction Technology and FinTech
Strategic pillars derived from our vision-focused SWOT analysis
Become the single system of record for construction finance.
Connect all stakeholders on a single collaborative platform.
Leverage proprietary data for risk management and new products.
Embed and accelerate the movement of money across projects.
What You Do
- Financial OS for the built world
Target Market
- Lenders, owners, and contractors
Differentiation
- Focus on money movement vs. project mgmt
- Deep, two-sided lender/contractor network
Revenue Streams
- SaaS Subscriptions
- Transactional Fees
Built Technologies Operations and Technology
AI-Powered Insights
Powered by leading AI models:
Gemini
- Built Technologies Official Website (getbuilt.com)
- Press Releases and News Articles (Crunchbase, TechCrunch)
- LinkedIn (Employee counts, Executive profiles)
- G2 (Customer Reviews)
- Industry reports on Construction Technology and FinTech
Company Operations
- Organizational Structure: Functional with business unit focus
- Supply Chain: Primarily digital; cloud-based SaaS
- Tech Patents: Proprietary software and data models
- Website: https://getbuilt.com/
Board Members
Built Technologies Competitive Forces
Threat of New Entry
LOW: High barrier to entry due to the need to build a two-sided network of trust with both lenders and contractors, plus complex compliance.
Supplier Power
LOW: Key suppliers are cloud providers (AWS, Azure) and data services, which are commoditized with low switching costs.
Buyer Power
MODERATE: Large banks have significant negotiating power, but high switching costs and platform integration reduce their leverage once adopted.
Threat of Substitution
MODERATE: Inertia and manual processes (spreadsheets, email) are the main substitutes. Other software lacks Built's finance depth.
Competitive Rivalry
MODERATE: High competition from Procore, Oracle, Autodesk, but Built has a unique finance focus. Differentiation is strong.
AI Disclosure
This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.
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About Alignment LLC
Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.