SWOT Analysis Mobile Logo
Miro logo

Miro

To empower teams through visual collaboration by becoming the essential platform for every team worldwide

Miro logo

Miro SWOT Analysis

Updated: June 25, 2025 • 2025-Q2 Analysis View 2025-Q4

The SWOT analysis reveals Miro's commanding position in visual collaboration with exceptional retention metrics and enterprise penetration. However, intensifying competition from Microsoft and Figma demands immediate differentiation through AI integration and vertical-specific solutions. The company must balance feature innovation with platform simplicity while capitalizing on the massive education and international expansion opportunities. Strategic focus should prioritize AI-powered collaboration features, streamlined user experience, and aggressive enterprise market expansion to maintain category leadership against well-funded competitors threatening market share.

|

To empower teams through visual collaboration by becoming the essential platform for every team worldwide

Strengths

  • PLATFORM: Market-leading visual collaboration with 60M+ users globally
  • REVENUE: Strong $300M ARR growth with 120% net retention rate metrics
  • ENTERPRISE: Deep Fortune 500 penetration with robust security features
  • ECOSYSTEM: 100+ integrations creating powerful network effects
  • BRAND: Strong recognition as category leader in visual collaboration

Weaknesses

  • COMPETITION: Intense pressure from Figma and Microsoft in core markets
  • PRICING: Complex tier structure confuses customers and limits adoption
  • PERFORMANCE: Platform speed issues with large boards impact user experience
  • MOBILE: Limited mobile functionality reduces accessibility for users
  • COMPLEXITY: Feature bloat makes onboarding difficult for new users

Opportunities

  • AI: Integration of AI for smart templates and automated workflows
  • EDUCATION: Massive K-12 and higher education market expansion potential
  • VERTICAL: Industry-specific solutions for healthcare consulting finance
  • INTERNATIONAL: Significant growth potential in APAC and European markets
  • ASYNC: Growing demand for asynchronous collaboration tools post-pandemic

Threats

  • MICROSOFT: Teams integration threatens enterprise market share significantly
  • FIGMA: Design tool expansion into broader collaboration space
  • RECESSION: Economic downturn reducing enterprise software spending budgets
  • PRIVACY: Data security regulations impacting global expansion plans
  • SATURATION: Visual collaboration market becoming increasingly commoditized

Key Priorities

  • Focus on AI-powered features to differentiate from competitors
  • Expand enterprise sales team for Fortune 500 market penetration
  • Simplify pricing structure to accelerate user adoption rates
  • Invest in mobile platform for comprehensive user experience

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

Get Free SWOT Analysis Template

Explore specialized team insights and strategies

Miro logo

Miro Market

Competitors
Figma logo
Figma View Analysis
Lucidchart logo
Lucidchart Request Analysis
Conceptboard logo
Conceptboard Request Analysis
Microsoft Whiteboard logo
Microsoft Whiteboard Request Analysis
Jamboard logo
Jamboard Request Analysis
Products & Services
No products or services data available
Distribution Channels

Miro Product Market Fit Analysis

Updated: June 25, 2025

Miro transforms how distributed teams collaborate by providing an infinite visual canvas where ideas come to life. Teams using Miro accelerate project delivery by 50% while reducing meeting overhead, making remote collaboration as effective as in-person workshops through real-time visual thinking and seamless integration workflows.

1

Accelerate collaboration by 3x

2

Reduce meeting time by 40%

3

Increase innovation output



Before State

  • Scattered tools
  • Poor remote collaboration
  • Inefficient workshops
  • Siloed teams

After State

  • Unified collaboration
  • Seamless remote work
  • Efficient ideation
  • Connected teams

Negative Impacts

  • Reduced productivity
  • Communication gaps
  • Longer project cycles
  • Lower engagement

Positive Outcomes

  • 50% faster project delivery
  • Higher team engagement
  • Better innovation
  • Cost savings

Key Metrics

120% net revenue retention
95% customer satisfaction
60M+ monthly active users

Requirements

  • Platform adoption
  • Team training
  • Process integration
  • Leadership buy-in

Why Miro

  • Onboarding programs
  • Template libraries
  • Integration setup
  • Change management

Miro Competitive Advantage

  • Infinite canvas UX
  • Real-time sync
  • Enterprise security
  • Extensive ecosystem

Proof Points

  • Fortune 500 adoption
  • High NPS scores
  • Usage growth metrics
  • Customer testimonials
Miro logo

Miro Market Positioning

What You Do

  • Visual collaboration platform for distributed teams

Target Market

  • Enterprise teams, consultants, educators, designers

Differentiation

  • Infinite canvas
  • Real-time collaboration
  • Enterprise security
  • Extensive integrations

Revenue Streams

  • Subscription tiers
  • Enterprise licenses
  • Professional services
Miro logo

Miro Operations and Technology

Company Operations
  • Organizational Structure: Distributed team with global offices
  • Supply Chain: Cloud infrastructure, third-party integrations
  • Tech Patents: Multiple collaboration and UI patents
  • Website: https://miro.com
Top Clients
Miro logo

Miro Competitive Forces

Threat of New Entry

MEDIUM: High development costs and network effects create barriers but AI-native startups pose emerging competitive threats

Supplier Power

MEDIUM: Dependent on cloud providers like AWS but multiple options available reducing single supplier dependency risks

Buyer Power

MEDIUM: Enterprise customers have negotiating power for volume deals but high switching costs limit their leverage significantly

Threat of Substitution

HIGH: Traditional tools like PowerPoint Slack channels can substitute basic collaboration needs reducing platform necessity

Competitive Rivalry

HIGH: Intense competition from Figma Microsoft Lucidchart with overlapping features and aggressive pricing strategies threatening market

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

Next Step

Want to see how the Alignment Method could surface unique insights for your business?

Request your custom report Contact our team
About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.