Tines

To allow anyone to automate any process, creating a world where all work is automated to free people for higher-impact work.

Tines SWOT Analysis

Updated: October 5, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Tines was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Tines SWOT analysis reveals a company at a critical inflection point, possessing a deeply loved product with fanatical user loyalty that has fueled impressive early growth. Its primary strengths in product experience and founder authenticity are potent assets. However, this success is constrained by weaknesses in brand reach and an underdeveloped enterprise sales motion, leaving it vulnerable to being outmaneuvered by larger, incumbent competitors who can leverage bundling and existing relationships. The core strategic imperative is clear: Tines must translate its product-led momentum into a durable enterprise go-to-market engine. This involves aggressively expanding into non-security use cases to increase its TAM and fortifying its differentiation with AI. The company must evolve from being the best security automation tool to becoming the essential automation platform for all technical teams, thereby escaping the gravitational pull of commoditization and building a category-defining enterprise.

Palo Alto Networks Splunk Rapid7 IBM Torq

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To allow anyone to automate any process, creating a world where all work is automated to free people for higher-impact work.

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Strengths

PRODUCT: Elite-level user experience drives viral adoption (4.8/5 on G2).
ADOPTION: Strong land-and-expand motion with >130% Net Revenue Retention.
FOUNDERS: Deep practitioner DNA informs authentic product and GTM strategy.
FUNDING: Well-capitalized ($96.2M raised) to fuel market expansion.
AGILITY: Nimble team outmaneuvers legacy incumbents on product innovation.

Weaknesses

BRAND: Low brand awareness outside the core security operations community.
ENTERPRISE: Nascent enterprise GTM motion, needs more complex sales muscle.
DEPENDENCY: Revenue is heavily concentrated in the competitive SOAR market.
PARTNERSHIPS: Channel and MSSP program is underdeveloped vs. competitors.
DOCUMENTATION: Lacks robust, scaled learning resources for non-security users.

Opportunities

EXPANSION: Proven success expanding into adjacent IT and DevOps use cases.
GENERATIVE-AI: Massive opportunity for an AI Copilot to build workflows.
CONTENT: Chance to own the thought leadership for no-code ops automation.
INTERNATIONAL: Untapped potential in EMEA and APAC markets for GTM expansion.
PLG: Opportunity to refine the product-led growth engine for new personas.

Threats

BUNDLING: Incumbents (Palo Alto, Splunk) bundle SOAR, creating price pressure.
ECONOMIC: Macro pressures on tech budgets could slow new logo acquisition.
PLATFORMS: Microsoft/Google embedding 'good enough' automation in clouds.
HYPERSCALERS: Potential for AWS/GCP to launch a competitive native service.
TALENT: Fierce competition for top-tier engineering and sales talent.

Key Priorities

EXPAND: Systematically penetrate IT & DevOps to diversify revenue streams.
ENTERPRISE: Build a world-class GTM motion to win large, complex deals.
DIFFERENTIATE: Leverage AI and superior UX to widen the gap with rivals.
AWARENESS: Invest in category creation to be known as the automation leader.

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Tines OKR

Updated: October 5, 2025 • 2025-Q4 Analysis

This Tines OKR plan is a masterclass in strategic focus, directly translating critical SWOT conclusions into actionable, ambitious objectives. The plan correctly identifies the core levers for growth: moving beyond the security niche ('EXPAND HORIZONTALLY') and maturing the sales process ('WIN ENTERPRISE'). Crucially, it doubles down on the product moat by 'INFUSE INTELLIGENCE,' recognizing that AI is the next frontier of differentiation. Finally, 'OWN THE CATEGORY' addresses the key weakness of brand awareness. This is not a scattered list of initiatives; it is a cohesive, interlocking strategy where success in one objective creates momentum for the others. It's a bold, clear plan for market leadership.

Palo Alto Networks Splunk Rapid7 IBM Torq

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To allow anyone to automate any process, creating a world where all work is automated to free people for higher-impact work.

EXPAND HORIZONTALLY

Win the hearts and minds of IT and DevOps teams.

USE CASES: Source 40% of new pipeline from qualified IT and DevOps automation use cases by end of quarter.
ACTIVATION: Increase the activation rate for new non-security user sign-ups by 25% through targeted onboarding.
CONTENT: Publish 15 new high-quality blog posts and story templates specifically for IT Ops and SRE personas.
REVENUE: Close 10 new logos where the primary champion and budget owner is from outside the security department.

WIN ENTERPRISE

Become the default automation platform for the Global 2000.

PIPELINE: Increase enterprise-segment sales pipeline generated by 50% through targeted outbound and ABM campaigns.
ACV: Raise the average annual contract value (ACV) for new enterprise logos from $75k to over $100k this quarter.
TEAM: Hire and fully ramp 5 new enterprise account executives with proven track records selling to the C-suite.
PROCESS: Implement and achieve 90% adoption of a structured enterprise sales methodology (e.g., MEDDPICC) in CRM.

INFUSE INTELLIGENCE

Make automation building 10x faster and smarter with AI.

COPILOT: Launch the AI Copilot beta to 50 design partner customers and achieve a 70+ NPS on the feature.
ADOPTION: Achieve 25% weekly active user engagement with the new AI Copilot feature within the first 60 days.
EFFICIENCY: Demonstrate that users with AI Copilot build their first three production workflows 30% faster.
TRUST: Publish a public AI Trust & Safety whitepaper and achieve zero critical security incidents from AI.

OWN THE CATEGORY

Be the undisputed leader in no-code operations automation.

AWARENESS: Double the share of voice against key competitors across major tech publications and social media.
TRAFFIC: Increase non-branded organic search traffic to the website by 30% through targeted content strategy.
COMMUNITY: Grow active community membership by 40% and double the number of user-submitted story templates.
LEADERSHIP: Secure speaking slots at 3 major industry conferences for our founders on the future of automation.

METRICS

Weekly Active Stories
Annual Recurring Revenue (ARR)
Net Revenue Retention (NRR)

VALUES

Sound Judgment
Thoughtful Execution
Continuous Improvement
Customer Obsession

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Tines Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Palo Alto Networks Splunk Rapid7 IBM Torq

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To allow anyone to automate any process, creating a world where all work is automated to free people for higher-impact work.

Toggle Theme

What Went Well

PRODUCT: Maintained very high customer satisfaction and G2 ratings.
RETENTION: Net revenue retention remains strong, proving product stickiness.
FUNDING: Successfully closed Series B extension, extending runway.
HIRING: Attracted key executive talent in CRO and CFO roles.
COMMUNITY: Growth in user-generated content and community engagement.

Not So Well

SALES: Enterprise sales cycles are longer and more complex than anticipated.
EXPANSION: Slower-than-hoped-for traction in non-security buying centers.
MARKETING: Brand awareness remains a significant growth limiter outside core niche.
HIRING: Pace of hiring for enterprise account executives has been slow.
COMPETITION: Increased pricing pressure from bundled incumbent offerings.

Learnings

DIFFERENTIATION: No-code UX remains the single most important competitive edge.
PERSONA: Selling to IT requires a different value prop than selling to Security.
GTM: A pure PLG motion is insufficient to consistently win large enterprise deals.
PRICING: Need for more flexible pricing models to encourage multi-team adoption.
PARTNERS: A formal channel program is necessary to scale GTM effectively.

Action Items

GTM: Hire seasoned enterprise AEs with experience selling to CIOs.
MARKETING: Launch targeted campaigns for IT automation and DevOps use cases.
PRODUCT: Build specific onboarding flows for non-security personas.
ENABLEMENT: Create a dedicated sales enablement function for enterprise selling.
PRICING: Pilot a new pricing tier designed for multi-departmental use.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Tines Market

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Founded: 2018
Market Share: Est. 5-8% in SOAR, rapidly growing.
Customer Base: Mid-market to Enterprise security, IT, and DevOps teams.
Category:
Security Automation
SIC Code: 7372 Prepackaged Software
NAICS Code: 511210 InformationT
Location: Dublin, Ireland
Zip Code: D02 YN71 Dublin, Ireland
Employees: 250

Competitors

Palo Alto Networks View Analysis

Splunk Request Analysis

Rapid7 View Analysis

IBM View Analysis

Torq Request Analysis

Products & Services

No products or services data available

Distribution Channels

Tines Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Problem

Overwhelmed security and IT teams
Repetitive, manual operational tasks
High risk of human error in processes
Analyst burnout and high staff turnover

Solution

No-code, drag-and-drop automation builder
Library of pre-built actions and stories
Flexible, API-first integration approach
Enterprise-grade security and reliability

Key Metrics

Annual Recurring Revenue (ARR)
Net Revenue Retention (NRR)
Weekly Active Stories
New Logo Acquisition

Unique

Radical ease of use in a complex domain
Unmatched flexibility beyond rigid SOAR
Powerful features for advanced users
Founder DNA from the security trenches

Advantage

Superior product experience (UX moat)
Strong, organic word-of-mouth growth
Vibrant and helpful user community
Deep domain expertise of founding team

Channels

Direct Enterprise Sales
Product-Led Growth (Community Edition)
Content Marketing & SEO
Channel Partners / MSSPs

Customer Segments

Enterprise Security Operations teams
Mid-Market IT Operations teams
DevOps and SRE teams in tech companies
Managed Security Service Providers (MSSPs)

Costs

Salaries (Engineering, Sales, G&A)
Cloud Infrastructure (AWS)
Sales & Marketing expenses
Research & Development

Tines Product Market Fit Analysis

Updated: October 5, 2025

Tines provides a no-code automation platform that empowers front-line security and IT teams to automate their most critical, repetitive workflows. This delivers radical efficiency by eliminating manual tasks, offers unmatched flexibility to solve problems beyond security, and ultimately empowers your best people to focus on the high-impact work that truly matters, without needing to write a single line of code.

RADICAL EFFICIENCY: Automate nearly any manual workflow to free up teams.

UNMATCHED FLEXIBILITY: Go beyond security to solve IT & DevOps problems.

EMPOWERED PEOPLE: Enable front-line teams to build without code.

Before State

Manual, repetitive security alerts
Analyst burnout and high turnover
Slow, inconsistent incident response
Dev resources needed for simple scripts

After State

Automated alert triage and enrichment
Empowered analysts focus on real threats
Instant, reliable response workflows
Self-service automation for any team

Negative Impacts

Missed threats and security breaches
High operational costs and inefficiency
Inability to scale security operations
Frustrated, overburdened technical teams

Positive Outcomes

98% of manual tasks automated away
Mean Time to Respond (MTTR) reduced
Increased operational leverage per hire
Improved morale and employee retention

Key Metrics

Net Revenue Retention (NRR)

Est. >130%

NPS

Est. >60

User Growth Rate

Est. >100% YoY

G2 Reviews

150+ with a 4.8/5 rating

Repeat Purchase Rates

High via seat and use-case expansion

Requirements

Intuitive, no-code workflow builder
Deep integration with tech stack (APIs)
Reliability and enterprise-grade security
Community templates for fast start

Why Tines

Obsessive focus on user experience
Flexible, API-first automation engine
Story library and community sharing
Responsive, expert customer support

Tines Competitive Advantage

Best-in-class no-code user experience
Flexibility beyond rigid SOAR tools
Founder-led with deep domain expertise
Strong advocacy from user community

Proof Points

Coinbase automates 95% of alerts
Canva saves 120 analyst hours weekly
Databricks manages threats at scale
Auth0 scales customer security ops

Tines Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Strategic pillars derived from our vision-focused SWOT analysis

Win IT, DevOps, and business operations use cases.

Deliver the most powerful and intuitive no-code UX.

Foster a vibrant ecosystem of builders and templates.

Embed AI to accelerate workflow creation/ops.

What You Do

No-code automation platform for mission-critical workflows.

Target Market

Technical front-line teams (SecOps, IT, DevOps) at scale.

Differentiation

True no-code builder, radical ease of use.
Flexibility beyond security use cases.
Powerful, reliable at enterprise scale.

Revenue Streams

Tiered SaaS subscriptions
Professional services

Tines Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Company Operations

Organizational Structure: Functional hierarchy typical for a scaling SaaS company.
Supply Chain: SaaS model hosted on major cloud providers like AWS.
Tech Patents: Proprietary no-code workflow engine and UI components.
Website: https://www.tines.com

Top Clients

Board Members

Tines Competitive Forces

Threat of New Entry

Moderate. Building a basic workflow tool is feasible, but achieving enterprise-grade reliability, security, and UX is very difficult.

Supplier Power

Low-to-Moderate. Primarily relies on major cloud providers (AWS, GCP) which have low negotiating power for a single customer.

Buyer Power

Moderate. Enterprise buyers have significant leverage, but high switching costs for embedded automation tools reduce their power post-sale.

Threat of Substitution

Moderate. Substitutes include custom scripts (Python), low-code tools (Zapier), or native automation in platforms (e.g., Sentinel).

Competitive Rivalry

High. Crowded SOAR market with giants (Palo Alto, Splunk) and nimble startups (Torq). Differentiation on UX is key.

Analysis of AI Strategy

Updated: October 5, 2025 • 2025-Q4 Analysis

The Tines AI SWOT analysis underscores a significant opportunity to create profound differentiation, but it's a path fraught with competitive and operational risks. Tines' core strength lies in its ability to deeply integrate AI into its native, beloved workflow experience, creating a 'Copilot' that could become an insurmountable competitive moat. This is the central opportunity. However, the company must navigate its weaknesses in in-house AI research depth and the high costs of compute, alongside the very real threat of hyperscale competitors with near-infinite resources. The strategic path forward is not to compete on foundational models but on application. Tines must focus its AI strategy laser-like on solving the user's direct problem: building better workflows, faster. By prioritizing a trusted, embedded AI Copilot and using AI to deliver tangible efficiency gains, Tines can transform its product from a great tool into an indispensable intelligent partner.

Palo Alto Networks Splunk Rapid7 IBM Torq

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To allow anyone to automate any process, creating a world where all work is automated to free people for higher-impact work.

Strengths

DATA: Access to anonymized workflow metadata to train specialized models.
NATIVE: AI can be embedded directly into the workflow builder for seamless UX.
AGILITY: Nimble product org can rapidly iterate on AI features unlike rivals.
PERSONA: Core user (analyst) is eager for AI-powered efficiency gains.
FOCUS: Singular focus on workflow automation allows for specialized AI.

Weaknesses

EXPERTISE: Lacks a large, dedicated in-house AI research team vs. giants.
COMPUTE: High cost of training and inference for proprietary models at scale.
DATA-PRIVACY: Customer sensitivity around sending workflow data to AI models.
RELIABILITY: Risk of AI 'hallucinations' creating flawed or insecure workflows.
UI: Challenge of integrating AI suggestions without cluttering the clean UX.

Opportunities

COPILOT: Create an AI assistant to build/debug workflows from natural language.
OPTIMIZATION: AI suggests ways to make existing workflows faster and cheaper.
DISCOVERY: AI recommends new automation use cases based on user's tech stack.
GENERATION: AI auto-builds an entire library of stories from API documentation.
ANOMALY: AI detects anomalous workflow behavior that could indicate a breach.

Threats

COMPETITORS: Rivals with huge R&D budgets (Microsoft, Google) launch AI first.
OPENAI: GPT becoming so powerful it can write automation scripts directly.
COMMODITY: AI-powered workflow generation becomes a table-stakes feature.
SECURITY: AI models themselves become a new attack vector for threat actors.
COST: The cost of providing AI features erodes SaaS gross margins.

Key Priorities

COPILOT: Prioritize building an AI assistant to accelerate story creation.
TRUST: Develop a transparent 'Trust with AI' framework for customers.
EFFICIENCY: Use AI to optimize user workflows and suggest improvements.
DIFFERENTIATION: Focus AI on the unique UX of workflow building, not generic chat.

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Tines Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Tines Official Website & Blog
Tines G2 Customer Reviews
Press releases (e.g., funding announcements on TechCrunch)
LinkedIn profiles for executive team and employee count
Third-party market research reports for TAM (e.g., Gartner for SOAR)
Competitor websites and public financial reports (for incumbents)

Profit: Private company, likely unprofitable due to growth investment.

Market Cap: N/A (Private, last valuation ~$300M in 2021)

Stock Performance

Annual Report: N/A (Private Company)

Debt: Minimal; primarily venture-backed.

ROI Impact: High; automates manual tasks, reduces SOC analyst burnout.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Challenger

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Tines has a high-ambition vision and a deeply loved product, giving it strong foundational scores. However, its current market position as a 'Category Challenger' reflects the significant execution risk in transitioning from a niche security tool to a broad enterprise platform. Its SWOT is balanced, with strong product upside offset by go-to-market weaknesses and intense competitive threats. The OKRs are well-aligned but the predicted growth multiplier is modest until Tines proves it can win decisively outside its core market.

SWOT Factors

Upside: 74.7 Risk: 70.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Execute horizontal expansion into IT and DevOps use cases.

Successfully build and scale an enterprise-grade sales motion.

Land a game-changing AI Copilot that becomes a key moat.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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