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Screen

To empower sales teams with AI by becoming the leading AI-powered sales intelligence platform globally.



Sub organizations:
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SWOT Analysis

Updated: September 17, 2025 • 2025-Q3 Analysis

The SWOT analysis reveals Screen's strong AI capabilities and integrations as key strengths, but brand awareness and feature limitations present challenges. Opportunities lie in expanding globally and enhancing AI, while competition and economic factors pose threats. To maximize progress towards its mission, Screen should focus on enhancing its AI, expanding into new markets, building partnerships, and increasing marketing efforts. SWOT analysis reveals key priorities.

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To empower sales teams with AI by becoming the leading AI-powered sales intelligence platform globally.

Strengths

  • AI: Advanced AI sales assistant capabilities.
  • INT: Strong integrations with CRM & sales tools.
  • USE: User-friendly interface & ease of adoption.
  • TEA: Experienced leadership and talented team.
  • CUS: Positive customer feedback & testimonials.

Weaknesses

  • AWA: Brand awareness is lower than rivals.
  • PRI: Premium pricing may deter some SMBs.
  • FEA: Limited feature set compared to rivals.
  • RES: Limited resources for rapid expansion.
  • SUP: Support may lack in off-peak hours.

Opportunities

  • EXP: Expanding into new geographic markets.
  • AI: Further AI enhancements and innovation.
  • PAR: Strategic partnerships and integrations.
  • MAR: Increased marketing and brand awareness.
  • SER: Developing more specialized sales tools.

Threats

  • COM: Intense competition in sales tech space.
  • ECO: Economic downturn affecting sales budgets.
  • TEC: Rapid technology changes & AI advancements.
  • SEC: Data security and privacy concerns.
  • REG: Regulatory changes impacting data usage.

Key Priorities

  • AI: Enhance AI to automate tasks.
  • EXP: Expand into new markets globally.
  • PAR: Build strategic partnerships.
  • MAR: Increase marketing efforts.

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To empower sales teams with AI by becoming the leading AI-powered sales intelligence platform globally.

DOMINATE AI

Lead the market with AI-powered sales tools.

  • ALGO: Improve AI prediction accuracy to 90% for lead scoring.
  • FEAT: Launch 3 new AI-powered features for sales automation.
  • USER: Increase AI feature adoption by 40% among users.
  • DATA: Integrate 5 new data sources for richer AI insights.
GLOBAL GROWTH

Expand into key new geographic markets.

  • EMEA: Establish a sales presence in EMEA with 15 new logos.
  • APAC: Secure 10 strategic partnerships in the APAC region.
  • REV: Generate 20% of new revenue from global markets.
  • CUST: Onboard 3 key global customers.
PARTNER POWER

Build a robust strategic partnership ecosystem.

  • INTE: Deepen integrations with top 3 CRM platforms.
  • REFE: Generate 30% of new leads through partner referrals.
  • TRAI: Train 50 partner reps on Screen's AI platform.
  • JOINT: Launch 2 joint marketing campaigns with key partners.
BRAND AMPLIFY

Increase brand awareness in target segments.

  • TRAF: Increase website traffic by 50% through SEO/content.
  • LEAD: Generate 200 qualified leads from marketing campaigns.
  • SOCA: Grow social media followers by 40% across platforms.
  • PRES: Secure 10 media mentions in top industry publications.
METRICS
  • ARR Growth: 45%
  • Customer Churn Rate: < 8%
  • Net Promoter Score (NPS): 55
VALUES
  • Innovation
  • Customer Success

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Screen Retrospective

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To empower sales teams with AI by becoming the leading AI-powered sales intelligence platform globally.

What Went Well

  • SALES: Solid sales growth in key markets.
  • CUST: High customer satisfaction scores.
  • PROD: Successful product releases.
  • MARK: Effective marketing campaigns.
  • TEAM: Strong team collaboration.

Not So Well

  • SUPP: Support ticket response times.
  • PRIC: Pricing strategy adjustments.
  • SCAL: Scaling infrastructure issues.
  • INTE: Integration challenges with some CRMs.
  • HIRE: Hiring delays in critical roles.

Learnings

  • CUSF: Customer feedback is invaluable.
  • ADAP: Adapt quickly to market changes.
  • COMM: Communicate proactively.
  • SCAL: Scalability is crucial.
  • TEAM: Teamwork drives success.

Action Items

  • SUPP: Improve response times.
  • INTE: Fix CRM integration bugs.
  • HIRE: Accelerate hiring.
  • PRIC: Review pricing strategy.
  • SCAL: Optimize infrastructure.

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Screen Market

Competitors
Gong logo
Gong
Outreach logo
Outreach
Salesloft logo
Salesloft
Products & Services
No products or services data available
Distribution Channels

Screen Product Market Fit Analysis

Updated: September 17, 2025

Screen empowers sales teams with AI to automate tasks, increase productivity, and boost revenue. By leveraging AI-driven insights and deep integrations, Screen enables sales teams to close more deals and achieve their goals.

1

Boost sales productivity.

2

Increase win rates

3

Automate tasks



Before State

  • Repetitive tasks slow sales team.
  • Missed sales opportunities

After State

  • AI handles routine tasks.
  • Sales team focuses on deals

Negative Impacts

  • Lower sales productivity.
  • Decreased revenue

Positive Outcomes

  • Increased sales productivity.
  • Higher close rates

Key Metrics

Customer Churn Rate
Customer Lifetime Value

Requirements

  • AI training data.
  • Sales team adoption

Why Screen

  • Implement AI for task automation.
  • Provide sales training

Screen Competitive Advantage

  • Superior AI algorithms.
  • Deeper sales integrations

Proof Points

  • Case studies on website.
  • Customer testimonials
Screen logo

Screen Market Positioning

What You Do

  • AI-powered sales assistant platform

Target Market

  • For B2B sales teams

Differentiation

  • AI-driven insights
  • Automation of sales tasks

Revenue Streams

  • Subscription fees
  • Add-on features
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Screen Operations and Technology

Company Operations
  • Organizational Structure: Functional structure
  • Supply Chain: Cloud-based SaaS, no physical supply chain
  • Tech Patents: Proprietary AI algorithms
  • Website: https://www.screen.so/
Top Clients

Screen Competitive Forces

Threat of New Entry

Moderate; barriers to entry are relatively low, but building a robust AI platform and gaining customer trust requires significant investment. Mod. Impact.

Supplier Power

Low; relies on cloud infrastructure and data providers, which are abundant, giving Screen little dependence on any single supplier. Limited impact.

Buyer Power

Moderate to High; buyers (sales teams) have options and can switch platforms if unsatisfied, forcing Screen to offer competitive pricing and features. High impact.

Threat of Substitution

Moderate; alternative solutions like manual processes, generic CRM tools, and basic analytics pose a threat, but lack the AI-driven insights. Moderate impact.

Competitive Rivalry

High; many established players like Gong, Outreach, and Salesloft, creating intense competition for market share. The market is saturated with similar offerings.

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Analysis of AI Strategy

Updated: September 17, 2025 • 2025-Q3 Analysis

Screen's AI strategy benefits from advanced algorithms and automation, but data dependency and bias are weaknesses. Opportunities include generative AI and chatbots, while threats involve accuracy and ethical concerns. Focus on improving AI accuracy, addressing ethical concerns, investing in generative AI, and ensuring AI aligns with sales goals.

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To empower sales teams with AI by becoming the leading AI-powered sales intelligence platform globally.

Strengths

  • ALG: Advanced AI algorithms for sales insights.
  • AUT: Automation of repetitive sales tasks.
  • PRE: Predictive analytics for lead scoring.
  • INS: Deep integration with sales data sources.
  • PER: Personalized sales recommendations.

Weaknesses

  • DAT: Dependence on data quality for AI.
  • EXP: Explainability of AI-driven insights.
  • BIA: Potential for AI bias in recommendations.
  • SKL: Skill gap in AI-related expertise.
  • INT: Integration complexity with legacy systems.

Opportunities

  • GEN: Generative AI for content creation.
  • CHA: AI-powered chatbot for sales support.
  • VOI: Voice-enabled AI sales assistant.
  • HYP: Hyper-personalization of sales outreach.
  • ANA: Advanced AI analytics for sales performance.

Threats

  • ACC: Accuracy of AI-driven predictions.
  • PRI: Privacy concerns related to AI data usage.
  • ETH: Ethical considerations of AI in sales.
  • RES: Resistance to AI adoption by sales teams.
  • ALI: Alignment of AI with sales goals.

Key Priorities

  • ACC: Improve AI prediction accuracy.
  • ETH: Address ethical concerns of AI.
  • GEN: Invest in generative AI tech.
  • ALI: Align AI with sales goals.

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Screen Financial Performance

Profit: Undisclosed
Market Cap: Undisclosed
Annual Report: N/A
Debt: Undisclosed
ROI Impact: Improved sales productivity, higher revenue
AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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