Screen

To empower teams with clarity and flow by creating the ultimate visual communication layer for work.

Screen SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Screen was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Screen SWOT Analysis reveals a company at a critical inflection point. Its formidable strengths, particularly its 135% Net Dollar Retention and blue-chip enterprise clientele, provide a powerful foundation for growth. This demonstrates profound product-market fit. However, weaknesses like high Customer Acquisition Costs and an NPS of 58 suggest scaling friction that must be addressed to maintain momentum. The primary opportunity lies in aggressively leveraging its AI differentiation to capture more enterprise market share before competitors like Microsoft and Google can effectively bundle their offerings. The core challenge is to translate its product stickiness into more efficient, profitable growth. The strategic imperative is clear: double down on the enterprise and AI differentiation while systematically optimizing the go-to-market engine to build a durable, market-defining visual communication layer.

Miro Mural Figma Microsoft Lucid Software

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To empower teams with clarity and flow by creating the ultimate visual communication layer for work.

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Strengths

RETENTION: World-class 135% NDR shows deep customer value and stickiness.
ENTERPRISE: Strong Fortune 500 logos (Salesforce, Netflix) prove market fit.
DIFFERENTIATION: AI workflow features are a clear differentiator vs. Miro/Mural.
LEADERSHIP: Executive team has proven scaling experience from Slack, Miro, Figma.
PERFORMANCE: Best-in-class real-time engine handles massive collaborative boards.

Weaknesses

CAC: High customer acquisition costs are pressuring growth efficiency metrics.
ONBOARDING: NPS of 58 indicates friction for new users beyond initial wow factor.
INTEGRATIONS: Key enterprise integrations (ServiceNow, Workday) are missing.
AWARENESS: Brand awareness lags significantly behind key competitors like Miro.
MOBILE: The mobile experience is limited, hindering on-the-go collaboration.

Opportunities

GENERATIVE-AI: Market is eager for AI that turns text prompts into diagrams/plans.
VERTICALIZATION: Untapped potential in regulated industries like finance & healthcare.
PARTNERSHIPS: Co-selling with major consultancies (Deloitte, Accenture) is nascent.
INTERNATIONAL: Significant expansion opportunity in EMEA and APAC regions.
PLG: Opportunity to optimize product-led growth funnel to reduce sales CAC.

Threats

COMPETITION: Microsoft (Loop), Google (FigJam) are bundling competitive tools.
PRICING: Economic pressure is causing intense price sensitivity and budget cuts.
SECURITY: Increased enterprise focus on data security and sovereignty is a hurdle.
AI-DISRUPTION: New AI-native startups could leapfrog current architecture.
TALENT: Intense competition for specialized AI and engineering talent is costly.

Key Priorities

ENTERPRISE: Deepen enterprise penetration by leveraging high retention rates.
DIFFERENTIATION: Accelerate AI workflow leadership to widen competitive moat.
ECOSYSTEM: Expand strategic integrations to increase stickiness and value.
EFFICIENCY: Optimize the GTM funnel to reduce CAC and improve sales velocity.

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Screen OKR

Updated: October 4, 2025 • 2025-Q4 Analysis

The Screen OKR plan is a masterclass in strategic focus, directly translating SWOT insights into actionable, ambitious goals. The objectives—WIN ENTERPRISE, LEAD WITH AI, OWN THE ECOSYSTEM, and SCALE EFFICIENTLY—are not just inspiring; they form a cohesive narrative for market leadership. This plan rightly prioritizes deepening the enterprise moat while simultaneously accelerating the AI differentiation that justifies premium value. By linking key results to tangible business outcomes like Net Dollar Retention, CAC reduction, and partner-sourced pipeline, the plan ensures accountability and alignment across the entire organization. It's a bold blueprint designed not just for growth, but for category-defining dominance in the visual collaboration space.

Miro Mural Figma Microsoft Lucid Software

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To empower teams with clarity and flow by creating the ultimate visual communication layer for work.

WIN ENTERPRISE

Become the default visual collaboration tool for the F500.

LAND: Increase new enterprise bookings by 70% YoY by closing 50 new logos with an ACV over $100k each.
EXPAND: Drive Net Dollar Retention in the enterprise segment from 135% to a world-class 145%.
ADOPTION: Increase the number of weekly active users in enterprise accounts by 100% through deeper adoption.
SATISFACTION: Achieve an NPS score of 65+ within our top 100 enterprise customer accounts.

LEAD WITH AI

Deliver game-changing AI that automates complex workflows.

SHIP: Launch three new major AI-powered workflow automation features with a 40% adoption rate in 90 days.
DIFFERENTIATE: Win 60% of new enterprise deals where our AI capabilities are cited as the key differentiator.
ROI: Develop a customer-facing dashboard that quantifies time saved from AI, targeting 5 hours/user/month.
TRUST: Publish our AI ethics framework and achieve SOC 2 Type II compliance for all AI processing.

OWN THE ECOSYSTEM

Make Screen indispensable by integrating everywhere teams work.

INTEGRATE: Launch deep, bi-directional integrations with top 5 customer-requested platforms (e.g., ServiceNow).
MARKETPLACE: Grow our template and integration marketplace to over 1,000 high-quality, community-led assets.
API: Increase monthly active developers using our API by 200% to foster a vibrant third-party ecosystem.
PARTNERS: Source $10M in new ARR pipeline through our top 10 consulting and technology partners.

SCALE EFFICIENTLY

Build a scalable GTM model for durable, profitable growth.

CAC: Reduce blended Customer Acquisition Cost by 20% while still achieving top-line growth targets.
PLG: Increase the free-to-paid conversion rate in our product-led motion from 4% to 6%.
VELOCITY: Decrease the average enterprise sales cycle from 90 days to 75 days through better qualification.
MARGIN: Improve gross margins from 82% to 85% by optimizing cloud infrastructure spend.

METRICS

Weekly Collaborating Teams: Grow from 80k to 150k
Net Dollar Retention: Increase from 135% to 145%
Free Cash Flow Margin: Improve from -15% to -5%

VALUES

Clarity Above All
Default to Action
Seek Flow States
Craft with Empathy
Trust Through Transparency

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Screen Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Miro Mural Figma Microsoft Lucid Software

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To empower teams with clarity and flow by creating the ultimate visual communication layer for work.

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What Went Well

ENTERPRISE: Exceeded new enterprise logo acquisition target by 15% in Q4.
RETENTION: Net Dollar Retention increased from 131% to 135% quarter-over-quarter.
PRODUCT: Successfully launched AI Workflow Assistant to positive beta feedback.
UPSELL: Existing customer expansion revenue grew 20% faster than forecast.
HIRING: Filled key leadership roles in EMEA sales and AI research ahead of plan.

Not So Well

SMB: New logo growth in the SMB segment slowed, missing forecast by 10%.
CAC: Customer Acquisition Cost rose by 8% due to increased ad spend competition.
PIPELINE: Sales pipeline coverage for Q1 is at 2.8x, below the 3.5x target.
MOBILE: Rollout of the new mobile app was delayed by one month to Q1.
SUPPORT: Customer support ticket volume increased 25%, impacting response times.

Learnings

FOCUS: The enterprise segment is our most efficient and valuable growth engine.
PLG: Our product-led growth motion is not effectively converting SMB to paid.
DIFFERENTIATION: AI features are the #1 driver in competitive enterprise deals.
SCALING: Technical debt in the support ticketing system is becoming a blocker.
PARTNERS: Channel partners are driving larger deals than our direct SMB sales team.

Action Items

SALES: Reallocate two SMB account executives to the enterprise sales team.
MARKETING: Shift 20% of SMB marketing budget to enterprise-focused ABM campaigns.
PRODUCT: Prioritize development of top 3 requested enterprise integrations.
ENGINEERING: Dedicate a sprint to improving performance of the mobile experience.
OPERATIONS: Implement a new support platform (e.g., Zendesk) by end of Q1.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Screen Market

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Founded: 2018
Market Share: Est. 8% of enterprise visual collaboration
Customer Base: Mid-market to enterprise, strong in tech, marketing, consulting
Category:
Visual Collaboration
SIC Code: 7372 Prepackaged Software
NAICS Code: 511210 InformationT
Location: San Francisco, CA
Zip Code: 94107 San Francisco, California
Congressional District: CA-11 SAN FRANCISCO
Employees: 850

Competitors

Miro View Analysis

Mural View Analysis

Figma View Analysis

Microsoft View Analysis

Lucid Software View Analysis

Products & Services

No products or services data available

Distribution Channels

Screen Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Problem

Cross-functional teams lack alignment
Manual, time-consuming diagramming
Ideas are lost across many tools
Remote collaboration is inefficient

Solution

AI-powered visual collaboration hub
Automated workflow and diagram generation
Deep integrations with work tools
A single source of truth for projects

Key Metrics

Weekly Collaborating Teams (WCTs)
Net Dollar Retention (NDR)
Customer Acquisition Cost (CAC)
Net Promoter Score (NPS)

Unique

AI that automates complex workflows
Superior real-time performance
Extensive template marketplace
Focus on dev & product use cases

Advantage

Proprietary workflow data for AI
Strong enterprise customer logos
Deeply integrated product ecosystem
Experienced scaling leadership team

Channels

Direct enterprise sales force
Product-led growth (freemium)
Partner ecosystem (consultants)
Content and community marketing

Customer Segments

Enterprise product & dev teams
Marketing & design agencies
Management consulting firms
Mid-market tech companies

Costs

R&D (Engineering & AI talent)
Sales & Marketing (High CAC)
Cloud infrastructure (AWS/GCP)
General & Administrative costs

Screen Product Market Fit Analysis

Updated: October 4, 2025

Screen provides an AI-powered visual collaboration platform that transforms how enterprise teams work. It accelerates innovation by automating complex workflows, unifies cross-functional teams on a single visual layer, and scales securely within existing tech stacks. This empowers organizations to move from disjointed communication to a state of complete clarity and flow, delivering projects faster and with greater impact.

ACCELERATE INNOVATION with AI-driven workflows that automate tedious tasks.

UNIFY TEAMS by creating a single visual layer for all project communication.

SCALE CONFIDENTLY with enterprise-grade security and deep integrations.

Before State

Fragmented tools cause confusion
Manual, repetitive diagramming
Ideas lost in docs and chats

After State

Single source of truth for ideas
Automated visualization of work
Clarity and alignment achieved

Negative Impacts

Slow decision-making cycles
Misalignment between teams
Innovation is slowed by friction

Positive Outcomes

30% faster project delivery
Improved cross-functional flow
Higher quality, faster innovation

Key Metrics

Customer Retention Rates

92% Gross, 135% Net Dollar Retention

Net Promoter Score (NPS)

User Growth Rate

65% YoY

Customer Feedback/Reviews

1,200+ reviews on G2, 4.7/5 avg.

Repeat Purchase Rates

85% of enterprise accounts expand within 18 months

Requirements

Integrate with existing toolchains
Ensure enterprise security/admin
Drive adoption with templates

Why Screen

AI-powered workflow generation
Deep, two-way integrations
Real-time collaborative engine

Screen Competitive Advantage

AI understands team workflows
Superior real-time performance
More integrations than rivals

Proof Points

Netflix cut planning time by 25%
Deloitte improved client delivery
Salesforce standardized ideation

Screen Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Strategic pillars derived from our vision-focused SWOT analysis

Become the essential visual layer for enterprise work

Embed AI to automate and augment collaboration

Win through deep, workflow-native integrations

Dominate product development and marketing use cases

What You Do

AI-powered visual collaboration platform for complex workflows.

Target Market

Enterprise product, engineering, and marketing teams.

Differentiation

AI-driven workflow automation
Deep integration with dev tools
Enterprise-grade security & scale

Revenue Streams

SaaS Subscriptions (per seat)
Usage-based AI credits
Professional services

Screen Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Company Operations

Organizational Structure: Functional with product-focused business units
Supply Chain: Cloud-based infra (AWS/GCP), global data centers for low latency
Tech Patents: 12 patents pending for collaborative AI and data visualization
Website: https://www.screen.inc

Top Clients

Board Members

Screen Competitive Forces

Threat of New Entry

Moderate: While basic whiteboarding is easy to build, creating an enterprise-grade, secure, AI-powered platform with an ecosystem is very difficult.

Supplier Power

Moderate: High dependence on major cloud providers (AWS, GCP) and specialized AI chip manufacturers (NVIDIA) gives them pricing leverage.

Buyer Power

Moderate to High: Buyers have many alternatives and low switching costs for basic features, but high stickiness for deeply integrated workflows.

Threat of Substitution

High: Substitutes include project management tools (Asana), documents (Google Docs), and presentations (PowerPoint) for simpler tasks.

Competitive Rivalry

High: Dominated by well-funded players (Miro, Mural) and tech giants (Microsoft, Google) bundling similar tools into their ecosystems.

Analysis of AI Strategy

Updated: October 4, 2025 • 2025-Q4 Analysis

The Screen AI SWOT Analysis underscores that artificial intelligence is not just an opportunity but the central pillar of its future success. Screen's primary strength is its proprietary dataset of collaborative workflows—a unique asset that can fuel a defensible competitive moat if exploited correctly. The strategy must be to translate this data advantage into tangible customer value through workflow automation, which directly addresses the market's demand for efficiency. However, the company must urgently address weaknesses in AI talent acquisition and the high cost of compute, which threaten the pace of innovation. The greatest external threat is not a direct competitor, but the potential for open-source models to commoditize core features. Therefore, Screen's focus must be relentlessly aimed at solving complex, industry-specific problems that generic models cannot, while building a robust framework for AI ethics and security to win enterprise trust.

Miro Mural Figma Microsoft Lucid Software

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To empower teams with clarity and flow by creating the ultimate visual communication layer for work.

Strengths

DATA: Access to massive, proprietary dataset of collaborative workflows.
TEAM: Core AI team with experience from Adobe and Google research labs.
ARCHITECTURE: Modern, scalable infrastructure built for real-time data processing.
FOCUS: C-suite and board are fully aligned on an AI-first product strategy.
CUSTOMERS: Existing enterprise clients are eager to pilot new AI features.

Weaknesses

COMPUTE: High cost and limited availability of GPU resources for training.
TALENT: Fierce competition for top-tier AI researchers and ML engineers.
ETHICS: Lack of a formalized AI ethics board to govern model development.
UI/UX: Current AI features are powerful but not yet intuitive for all users.
MEASUREMENT: Difficulty in precisely measuring the ROI of AI features for clients.

Opportunities

AUTOMATION: Generate entire project plans and diagrams from simple text prompts.
INSIGHTS: Analyze board content to suggest next steps or identify risks.
PERSONALIZATION: Adapt the UI and suggest templates based on user role and task.
INTEGRATION: Use AI to intelligently sync data between Screen and other tools.
SUMMARIZATION: Provide AI-powered summaries of complex boards and workshops.

Threats

PLATFORMS: Competitors with larger datasets (Microsoft, Google) could advance faster.
OPEN-SOURCE: Rapid advances in open-source models could commoditize capabilities.
REGULATION: Evolving AI regulations could impose significant compliance costs.
HALLUCINATIONS: Risk of AI generating incorrect or nonsensical content for users.
SECURITY: AI models are a new attack vector for sophisticated security threats.

Key Priorities

AUTOMATION: Focus AI development on workflow automation to deliver clear ROI.
DATA: Leverage proprietary workflow data to build a defensible AI moat.
UX: Simplify the user experience for interacting with powerful AI features.
TRUST: Establish enterprise-grade trust with robust AI ethics and security.

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Screen Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Analysis of public statements and interviews from competitors (Miro, Mural).
Review of industry reports on collaboration software from Gartner and Forrester.
Synthesis of customer reviews from G2, Capterra, and TrustRadius.
Financial modeling based on typical SaaS metrics for a company at this stage.
Hypothetical performance data based on stated strategic priorities.

Profit: -$15M Net Loss (reinvesting for growth)

Market Cap: $2.5B (based on last funding round)

Annual Report: Not publicly available

Debt: $5M venture debt facility

ROI Impact: Growth investment currently suppresses profitability metrics.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Contender

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Screen has a strong, societally ambitious vision with a plausible strategy. Its Iconic Index reflects high potential, anchored by excellent retention (Upside) but tempered by intense competition and scaling challenges (Downside). The OKRs are well-aligned but execution on efficient growth and fending off platform threats is critical. The high AI Leverage score indicates this is the key to unlocking future value. Achieving its vision is possible but requires flawless execution against larger rivals.

SWOT Factors

Upside: 83.3 Risk: 76.7

OKR Impact

AI Leverage

Top 3 Strategic Levers

Accelerate AI workflow automation to widen competitive moat

Optimize GTM to improve CAC and sales velocity in enterprise

Expand deep, workflow-native integrations to boost stickiness

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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