Fever

To democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

Fever SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Fever was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Fever SWOT analysis reveals a company at a critical inflection point. Its core strengths—proprietary 'Originals' content and a powerful data-driven discovery engine—are formidable assets for capturing the booming experience economy. However, this aggressive global expansion has introduced significant operational weaknesses, particularly in customer support and quality control, which threaten brand equity. The primary strategic imperative is to fortify the operational backbone to support its scale. Fever must transition from a growth-at-all-costs mindset to one of sustainable, profitable expansion by doubling down on the high-margin Originals, resolving service gaps, and leveraging its data advantage not just for discovery, but for operational excellence. The opportunity is to build an unassailable global brand, but the threat of operational friction causing brand erosion is very real.

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No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

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Strengths

ORIGINALS: High-margin proprietary events (Candlelight) are a key moat.
SCALE: Rapid expansion to 100+ cities creates a global network effect.
DATA: AI-powered recommendations drive engagement and repeat purchases.
PARTNERSHIPS: Securing major IP like Netflix's Stranger Things.
FUNDING: Strong backing ($227M Series E) from Goldman Sachs, Eurazeo.

Weaknesses

SUPPORT: Customer service scalability lags user growth, risking churn.
QUALITY: Inconsistent third-party event quality can damage brand trust.
MARGINS: Commission-based revenue is lower margin than Originals.
COMPLEXITY: Managing operations across diverse global markets is costly.
DEPENDENCY: Over-reliance on social media for customer acquisition.

Opportunities

DEMAND: Post-pandemic surge for 'in-real-life' experiences continues.
CREATORS: Empowering smaller creators offers long-tail content growth.
B2B: Untapped potential in corporate events and team experiences.
EXPANSION: New geographic markets in Asia and Latin America are open.
TECHNOLOGY: Generative AI can streamline content creation and marketing.

Threats

ECONOMY: Inflation and recession fears reduce discretionary spending.
COMPETITION: Eventbrite's scale and new niche players pose threats.
COPYCATS: Successful 'Original' formats are quickly imitated by others.
REGULATION: Ticketing and event regulations vary widely by market.
ACQUISITION: Rising digital ad costs could compress marketing ROI.

Key Priorities

SCALE Originals production to increase margins and brand defensibility.
IMPROVE customer and partner experience to boost retention and trust.
DEEPEN personalization with AI to increase user engagement and LTV.
ACCELERATE strategic global expansion into high-potential new markets.

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Fever OKR

Updated: October 1, 2025 • 2025-Q4 Analysis

This Fever OKR plan is a masterclass in focused execution. It correctly translates the core strategic challenge—scaling excellence—into actionable, measurable outcomes. By prioritizing the high-margin 'Originals' (BECOME THE STUDIO) and fixing foundational experience issues (PERFECT EXPERIENCE), the plan builds a sustainable moat. The objectives to deepen data-driven personalization (PREDICT DESIRE) and drive disciplined expansion (PAINT THE MAP) provide a clear, powerful roadmap for achieving market dominance and fulfilling the company's ambitious vision.

Eventbrite Ticketmaster Sofar Sounds TodayTix GetYourGuide

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

BECOME THE STUDIO

Scale iconic, high-margin Originals experiences globally.

PIPELINE: Greenlight 20 new 'Originals' concepts based on predictive AI data showing a >70% success probability.
LAUNCH: Execute 150 'Originals' productions across 50 cities, increasing Originals' share of GBV to 60%.
IP: Sign 5 new major IP partnerships for immersive experiences with projected revenues exceeding $10M each.
MARGIN: Increase the gross margin on the 'Originals' portfolio from an average of 45% to 55% through optimization.

PERFECT EXPERIENCE

Deliver a seamless, 5-star journey for every user.

SUPPORT: Reduce average customer support first-response time from 24 hours to 4 hours by deploying an AI-assist tool.
NPS: Increase the average event Net Promoter Score (NPS) from a baseline of 52 to 60 across all categories.
ONBOARDING: Decrease time-to-live for new event partners from 7 days to 2 days with a revamped self-service portal.
QUALITY: Implement a partner quality scorecard, ensuring 95% of all listed events meet our minimum quality threshold.

PREDICT DESIRE

Use data to show users what they want before they know.

CONVERSION: Increase the 'feed-to-purchase' conversion rate by 20% through hyper-personalized recommendations.
ENGAGEMENT: Boost the 30-day user retention rate by 15% via personalized push notifications and content.
DISCOVERY: Ensure 25% of all user sessions result in a 'wishlist' add for a newly discovered event type.
LTV: Increase average user LTV by 18% by successfully cross-selling and up-selling based on behavior.

PAINT THE MAP

Achieve market leadership in every strategic city.

LAUNCH: Expand into 25 new high-potential cities in LATAM and APAC regions, following the refined launch playbook.
SHARE: Achieve a top 3 rank in 'things to do' app store searches in 75% of our top 50 markets.
LOCALIZE: Increase non-English GBV contribution from 30% to 45% of the total, reflecting deep localization.
PROFITABILITY: Bring 10 of our most mature markets (launched 3+ years ago) to positive contribution margin.

METRICS

Gross Booking Value (GBV): $750M
Net Promoter Score (NPS): 60+
Originals as % of GBV: 60%

VALUES

Data-Driven
Customer-Obsessed
Global Mindset
Think Big
Own It

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Fever Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Eventbrite Ticketmaster Sofar Sounds TodayTix GetYourGuide

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

Toggle Theme

What Went Well

FUNDING: Secured $227M Series E, validating strategy and fueling growth.
EXPANSION: Successfully launched in dozens of new cities across the globe.
ORIGINALS: Major IP partnerships (Stranger Things) exceeded expectations.
REVENUE: Continued triple-digit YoY growth post-pandemic.
AWARENESS: Brand recognition has significantly increased in key markets.

Not So Well

SUPPORT: Customer service wait times increased during peak demand periods.
PARTNERS: Some third-party event partners reported onboarding friction.
EXECUTION: Inconsistent event quality in some new, rapidly launched markets.
HIRING: Challenges in scaling specialized tech and ops roles fast enough.
MARGINS: High marketing spend in new cities initially compressed margins.

Learnings

FOCUS: The 'Originals' model is the most defensible and profitable path.
INFRASTRUCTURE: Support and operational systems must scale before user growth.
PLAYBOOK: A standardized city launch playbook is crucial for quality.
DATA: Our predictive data is our most valuable long-term asset.
BRAND: A single bad experience can create significant negative word-of-mouth.

Action Items

INVEST in a scalable, AI-assisted customer support platform.
STREAMLINE the event partner onboarding and management portal.
ESTABLISH a global quality assurance team for all listed events.
CREATE a dedicated talent acquisition team for strategic roles.
REFINE marketing LTV/CAC models for new market entries.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Fever Market

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Founded: 2014
Market Share: Leading player in curated, immersive experience discovery.
Customer Base: Primarily millennials and Gen Z in major metropolitan areas.
Category:
Experience Discovery
SIC Code: 7999 Amusement and Recreation Services, Not Elsewhere Classified
NAICS Code: 561599 All Other Travel Arrangement and Reservation Services
Location: New York, New York
Zip Code: 10010 New York, New York
Congressional District: NY-12 NEW YORK
Employees: 1200

Competitors

Eventbrite View Analysis

Ticketmaster Request Analysis

Sofar Sounds Request Analysis

TodayTix Request Analysis

GetYourGuide View Analysis

Products & Services

No products or services data available

Distribution Channels

Fever Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Problem

Finding unique, high-quality things to do.
Decision paralysis from too many options.
Fear of missing out on cultural trends.

Solution

AI-curated marketplace of local experiences.
Exclusive, proprietary 'Fever Originals'.
Seamless mobile discovery and booking.

Key Metrics

Gross Booking Value (GBV)
Monthly Active Users (MAU)
Net Promoter Score (NPS)
Customer Lifetime Value (LTV)

Unique

Data-driven curation predicts user desire.
Vertically integrated 'Originals' model.
Global scale with hyper-local execution.

Advantage

Proprietary 'taste graph' user data.
Exclusive IP licensing for experiences.
Operational playbook for global scaling.

Channels

Mobile App (iOS/Android)
Social Media (Instagram, TikTok)
Content Marketing & SEO
Email & Push Notifications

Customer Segments

Urban Millennials & Gen Z
Couples seeking date night ideas
Tourists and new residents
Groups looking for unique activities

Costs

Platform development and R&D (AI).
Customer acquisition costs (marketing).
Production costs for 'Fever Originals'.
Global employee salaries and operations.

Fever Product Market Fit Analysis

Updated: October 1, 2025

Fever is the leading global live-entertainment discovery platform. It uses powerful AI to connect millions of people every week with curated local experiences, from secret concerts to immersive pop-ups with the world's biggest brands. Fever doesn't just list events; it creates culture by producing its own iconic 'Originals,' ensuring exclusive access to unforgettable moments in over 100 cities worldwide.

Personalized Discovery: We use data to find your perfect plan.

Exclusive Access: Experience unique events you won't find anywhere else.

Guaranteed Quality: From Candlelight Concerts to major IPs.

Before State

Endless scrolling on generic event sites
Fear of missing out on cool local events
Unsure of event quality or value for money

After State

Curated feed of experiences you'll love
Discovering hidden gems in your own city
Access to unique, high-quality events

Negative Impacts

Wasted time searching for things to do
Boring weekends and uninspired date nights
Money spent on disappointing experiences

Positive Outcomes

More memorable and fulfilling leisure time
Becoming the go-to person for plans
Confidence in every ticket purchase made

Key Metrics

Customer Retention Rates - Est. 40-50% annually

Net Promoter Score (NPS) - Varies by event, avg. 50+

User Growth Rate - Grew revenue 10x since 2019

Customer Feedback/Reviews - 1.2M+ reviews on Apple App Store

Repeat Purchase Rates - Est. over 30% within 90 days

Requirements

A platform that truly understands my tastes
Trustworthy reviews and social proof
A seamless mobile-first booking process

Why Fever

AI analyzes user data to personalize feed
Fever Originals ensure a quality standard
Simple, intuitive app for discovery/booking

Fever Competitive Advantage

Our 'taste graph' data is years ahead
We create our own blockbuster experiences
Global scale provides unique partnerships

Proof Points

Over 125 million people reached per month
Trusted by Netflix, Warner Bros, etc.
Millions of 5-star user reviews globally

Fever Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Strategic pillars derived from our vision-focused SWOT analysis

Scale proprietary, high-margin immersive experiences.

Achieve #1 market share in 150+ strategic cities.

Leverage AI to personalize discovery and predict demand.

Build the go-to OS for experience creators.

What You Do

A global discovery platform for live entertainment and culture.

Target Market

Urban dwellers seeking unique, curated local experiences.

Differentiation

AI-driven personalization at scale.
Exclusive, high-quality 'Fever Originals'.

Revenue Streams

Ticket sales commission from third-party events.
Direct revenue from proprietary 'Fever Originals'.

Fever Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Company Operations

Organizational Structure: Matrix structure with global functions and local city teams.
Supply Chain: Partnerships with venues, artists, and event creators globally.
Tech Patents: Focus on proprietary algorithms and data models (trade secrets).
Website: https://feverup.com/

Top Clients

Board Members

Fever Competitive Forces

Threat of New Entry

MEDIUM: Building a basic event app is easy. Building Fever's data moat, global operations, and exclusive content partnerships is very difficult.

Supplier Power

MEDIUM: High-profile artists/IP holders have significant power. However, for smaller creators, Fever provides a valuable discovery platform.

Buyer Power

MEDIUM: Low switching costs for consumers. However, exclusive content and personalization create stickiness, reducing buyer power.

Threat of Substitution

HIGH: Consumers can substitute paid experiences with free activities, social media, or at-home entertainment (e.g., Netflix).

Competitive Rivalry

HIGH: Fragmented market with large players (Eventbrite, Ticketmaster) and many niche startups. Differentiation via exclusive content is key.

Analysis of AI Strategy

Updated: October 1, 2025 • 2025-Q4 Analysis

Using AI to democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

Eventbrite Ticketmaster Sofar Sounds TodayTix GetYourGuide

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To democratize access to culture and entertainment by becoming the leading global live-entertainment discovery platform.

Strengths

DATA: Massive, proprietary dataset on user intent and event performance.
CULTURE: AI is already core to the product recommendation engine.
SCALE: Global user base provides diverse data for training robust models.
TEAM: In-house data science and engineering talent focused on the problem.
FEEDBACK: Direct loop from user ratings to refine recommendation models.

Weaknesses

TALENT: Competition for elite AI/ML research talent is extremely high.
INFRASTRUCTURE: Scaling costs for more complex generative AI models.
BIAS: Risk of algorithmic 'filter bubbles' limiting discovery.
INTEGRATION: Deeply embedding AI into all ops beyond product is nascent.
SPEED: Moving from AI insight to business action can be slow.

Opportunities

GENERATIVE: Use GenAI for creating marketing copy, images, and event ideas.
PREDICTIVE: Forecast event success and demand before investment.
PRICING: Implement dynamic pricing to optimize yield for every event.
OPERATIONS: AI-powered customer support bots and partner onboarding tools.
HYPER-TARGETING: Next-level audience segmentation for marketing.

Threats

COMMODITIZATION: Competitors can leverage powerful off-the-shelf AI APIs.
PRIVACY: Stricter data regulations (GDPR, etc.) could limit data usage.
SECURITY: AI models and proprietary data are high-value targets for theft.
COST: The expense of cutting-edge AI talent and compute could be prohibitive.
RELIANCE: Over-reliance on AI could miss qualitative, human-led trends.

Key Priorities

AUTOMATE content creation and marketing copy with generative AI.
DEPLOY predictive AI models to de-risk investment in new Originals.
IMPLEMENT AI-driven tools to scale customer and partner support.
DEVELOP dynamic pricing algorithms to maximize event revenue.

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Fever Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Fever Press Releases (Funding, Partnerships)
TechCrunch, Forbes, Business Insider articles
Feverup.com 'About Us' and 'Press' sections
App Store & Google Play Store user reviews
Interviews with CEO Ignacio Bachiller Ströhlein
Industry reports on the 'Experience Economy'

Profit: Not publicly disclosed (private company).

Market Cap: Valuation over $1.8B as of last funding round.

Annual Report: Not publicly available.

Debt: Raised $110M in venture debt from Atalaya Capital Management.

ROI Impact: Growth focused; profitability secondary to market expansion.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Fever has a high-ambition vision and a strong data-driven strategy. Its Iconic Index is balanced by significant operational weaknesses that temper its achievability score. The OKRs are well-aligned but focus more on category leadership than world-shaping disruption. The company's future hinges on its ability to solve the operational drag of its rapid global expansion. Its AI potential is a significant lever for future growth, provided it can execute on its ambitious roadmap.

SWOT Factors

Upside: 80.0 Risk: 80.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Scale high-margin 'Originals' to improve defensibility.

Fix customer support to reduce churn and protect brand.

Leverage AI beyond recommendations for operational efficiency.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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