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Domo

To connect every person, process, and system by creating a world where every business decision is data-driven



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SWOT Analysis

7/4/25

Your SWOT analysis reveals a company at an inflection point with exceptional product-market fit but profitability challenges. The mobile-first platform and strong customer retention demonstrate clear competitive advantages, while AI integration opportunities and enterprise market expansion offer significant growth vectors. However, Microsoft's bundling strategy and persistent losses demand immediate operational focus. The priority matrix correctly identifies profitability as paramount, followed by AI differentiation and enterprise expansion through strategic partnerships. Success hinges on balancing growth investments with disciplined cost management while leveraging your unique mobile-first positioning. The convergence of AI adoption and embedded analytics creates a compelling opportunity window, but execution speed and financial discipline will determine market leadership versus commoditization.

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To connect every person, process, and system by creating a world where every business decision is data-driven

Strengths

  • MOBILE: Industry-leading mobile BI platform with 92% customer retention
  • CLOUD: Scalable cloud-native architecture processing 1B+ data points daily
  • INNOVATION: 45+ patents in data visualization driving product differentiation
  • BRAND: Strong market presence with 2000+ customers across 25+ industries
  • LEADERSHIP: Proven executive team with successful IPO and acquisition track record

Weaknesses

  • PROFITABILITY: -$45.2M net loss with 15% negative operating margins
  • COMPETITION: 2.3% market share against Microsoft and Tableau dominance
  • PRICING: $83 average per user limits mid-market penetration opportunities
  • SALES: 23% sales and marketing costs strain path to profitability
  • CHURN: Enterprise customer acquisition costs remain 3x industry average

Opportunities

  • AI: $200B AI analytics market growing 25% annually through 2028
  • EMBEDDED: $50B embedded analytics market with 30% growth potential
  • ENTERPRISE: Fortune 500 adoption accelerating with 40% digital transformation
  • PARTNERSHIPS: Strategic alliances with Microsoft and AWS expanding reach
  • INTERNATIONAL: European and APAC markets representing 60% growth upside

Threats

  • MICROSOFT: Power BI bundling strategy capturing 70% of new BI buyers
  • ECONOMY: Recession fears reducing enterprise software spending by 15%
  • TALENT: 35% developer shortage increasing engineering costs significantly
  • CONSOLIDATION: Salesforce and Oracle acquisitions reducing market players
  • COMMODITIZATION: Open source solutions lowering industry pricing pressure

Key Priorities

  • PROFITABILITY: Achieve positive operating margins through cost optimization
  • AI: Accelerate AI-powered analytics to differentiate from competitors
  • ENTERPRISE: Expand Fortune 500 penetration with embedded solutions
  • PARTNERSHIPS: Leverage Microsoft and AWS relationships for growth acceleration
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OKR AI Analysis

7/4/25

Your SWOT analysis directly informs this focused OKR framework targeting profitability, AI differentiation, enterprise expansion, and strategic partnerships. The objectives balance immediate financial discipline with long-term competitive positioning. Profitability focus addresses the critical weakness while AI leadership leverages market opportunity. Enterprise expansion and partnerships create sustainable growth engines. Each objective includes measurable outcomes with realistic yet ambitious targets. Success depends on disciplined execution and maintaining focus despite market pressures. This plan positions Domo for sustainable growth while addressing core strategic imperatives.

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To connect every person, process, and system by creating a world where every business decision is data-driven

ACHIEVE PROFITABILITY

Reach positive operating margins through efficiency gains

  • COSTS: Reduce operating expenses by 15% through automation and process optimization
  • MARGINS: Achieve 5% positive operating margin by Q4 through revenue mix improvement
  • EFFICIENCY: Increase revenue per employee by 20% through productivity initiatives
  • CASH: Extend runway to 24 months through disciplined spending and collections
LEAD WITH AI

Differentiate through AI-powered analytics capabilities

  • ASSISTANT: Launch mobile AI assistant for natural language queries by Q2
  • FEATURES: Deploy predictive analytics in 5 core use cases for premium pricing
  • ADOPTION: Achieve 40% customer adoption of AI features through onboarding programs
  • REVENUE: Generate $15M incremental ARR from AI premium tiers and upsells
EXPAND ENTERPRISE

Accelerate Fortune 500 customer acquisition and growth

  • LOGOS: Acquire 25 new Fortune 500 customers through enterprise sales focus
  • EMBEDDED: Launch embedded analytics program with 10 strategic partners
  • EXPANSION: Increase average contract value by 30% through platform consolidation
  • RETENTION: Maintain 95% gross revenue retention in enterprise segment
STRENGTHEN PARTNERSHIPS

Leverage strategic alliances for accelerated growth

  • MICROSOFT: Generate $20M ARR through expanded Azure Marketplace presence
  • INTEGRATIONS: Deploy 15 new pre-built connectors for popular business applications
  • CHANNEL: Achieve 35% of new customers through partner referrals and co-selling
  • ECOSYSTEM: Launch developer program with 100 certified implementation partners
METRICS
  • Annual Recurring Revenue: $340M
  • Customer Retention Rate: 95%
  • Operating Margin: 5%
VALUES
  • Customer First
  • Think Big
  • Make It Happen
  • Own It
  • Be Authentic
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Domo Retrospective

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To connect every person, process, and system by creating a world where every business decision is data-driven

What Went Well

  • REVENUE: 8% year-over-year growth reaching $308.6M total revenue
  • RETENTION: Maintained 92% customer retention rate with strong satisfaction
  • PRODUCT: Launched Domo AI features driving 15% upsell opportunities
  • CLOUD: Achieved 99.9% uptime with improved infrastructure reliability
  • PARTNERSHIPS: Expanded Microsoft and AWS integrations increasing adoption

Not So Well

  • PROFITABILITY: -$45.2M net loss with deteriorating margins
  • CHURN: Enterprise customer acquisition costs increased 25% year-over-year
  • COMPETITION: Lost 3 major deals to Microsoft Power BI bundling strategy
  • HIRING: Failed to fill 40% of engineering positions due to talent shortage
  • INTERNATIONAL: European expansion behind plan by 30% revenue target

Learnings

  • FOCUS: Product-led growth more effective than traditional sales approaches
  • PRICING: Bundled offerings reduce customer acquisition cost by 35%
  • AI: Customers willing to pay 25% premium for AI-powered features
  • MOBILE: Mobile-first approach remains key differentiator in enterprise deals
  • PARTNERSHIPS: Channel partnerships drive 40% lower acquisition costs

Action Items

  • COSTS: Reduce operating expenses by 15% through automation and efficiency
  • AI: Accelerate AI feature development with 50% increased R&D allocation
  • SALES: Implement product-led growth strategy reducing sales cycle time
  • TALENT: Partner with coding bootcamps for junior developer pipeline
  • BUNDLING: Create competitive bundles matching Microsoft pricing strategy
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Domo Market

Competitors
Tableau logo
Tableau
Microsoft Power BI logo
Microsoft Power BI
Looker logo
Looker
Qlik logo
Qlik
Sisense logo
Sisense
Products & Services
No products or services data available
Distribution Channels
Domo logo

Domo Business Model Analysis

Problem

  • Data scattered across multiple systems
  • Complex reporting taking weeks to complete
  • Business users dependent on IT for insights

Solution

  • Real-time unified data platform
  • Self-service analytics with mobile access
  • No-code visualization and reporting tools

Key Metrics

  • Annual Recurring Revenue growth
  • Customer retention rate above 90%
  • Time to value under 30 days deployment

Unique

  • Mobile-first business intelligence design
  • Real-time data processing capabilities
  • Embedded analytics for any application

Advantage

  • 45+ patents in mobile BI technology
  • Cloud-native architecture with scale
  • 2000+ customer success stories and ROI

Channels

  • Direct enterprise sales teams
  • Partner channel network
  • Digital marketing and self-service

Customer Segments

  • Mid-market companies 500-5000 employees
  • Enterprise organizations with complex data
  • SaaS companies needing embedded analytics

Costs

  • Cloud infrastructure and computing power
  • Sales and marketing customer acquisition
  • Engineering and product development talent

Domo Product Market Fit Analysis

7/4/25

Domo transforms how organizations make decisions by providing real-time, mobile-first business intelligence that connects all data sources into intuitive dashboards. Companies achieve 245% ROI through faster decisions, eliminated data silos, and empowered self-service analytics accessible anywhere, anytime.

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Real-time insights

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Mobile accessibility

3

Self-service analytics



Before State

  • Siloed data across systems
  • Delayed reporting cycles
  • Complex technical requirements

After State

  • Real-time unified dashboards
  • Self-service analytics
  • Mobile data access

Negative Impacts

  • Poor decision making
  • Missed opportunities
  • IT bottlenecks

Positive Outcomes

  • Faster decisions
  • Increased revenue
  • Operational efficiency

Key Metrics

92% customer retention rate
Net Promoter Score of 52

Requirements

  • Cloud infrastructure
  • Data integration
  • User training

Why Domo

  • Rapid deployment
  • Intuitive interface
  • Ongoing support

Domo Competitive Advantage

  • Mobile-first design
  • Real-time processing
  • No-code platform

Proof Points

  • 245% average ROI
  • 92% customer retention
  • 2000+ customers
Domo logo

Domo Market Positioning

What You Do

  • Cloud-native business intelligence platform

Target Market

  • Mid-market and enterprise organizations

Differentiation

  • Mobile-first design
  • Real-time data
  • No-code platform
  • Embedded analytics

Revenue Streams

  • SaaS subscriptions
  • Professional services
  • Partner fees
  • Training
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Domo Operations and Technology

Company Operations
  • Organizational Structure: Functional organization with regional divisions
  • Supply Chain: Cloud infrastructure via AWS and Azure
  • Tech Patents: 45+ patents in data visualization and mobile BI
  • Website: https://www.domo.com
Top Clients

Domo Competitive Forces

Threat of New Entry

Moderate entry barriers due to $50M+ development costs and customer acquisition challenges, though AI startups enter with venture funding

Supplier Power

Moderate supplier power as cloud providers AWS and Azure hold pricing leverage, though multi-cloud strategy reduces dependency risks

Buyer Power

High buyer power as enterprise customers negotiate volume discounts and demand ROI proof, with switching costs decreasing in cloud era

Threat of Substitution

High substitution threat from free tools like Google Analytics, Excel, and open-source solutions offering basic BI capabilities

Competitive Rivalry

High competitive rivalry with Microsoft Power BI capturing 70% market share through Office 365 bundling, while Tableau and Looker maintain strong positions

Domo logo

Analysis of AI Strategy

7/4/25

Your AI strategy analysis reveals both tremendous opportunity and competitive urgency. The proprietary data advantage and cloud-native platform position Domo uniquely for AI integration, while your mobile-first approach could deliver differentiated AI experiences. However, resource constraints and aggressive competition from Microsoft's integrated AI approach demand strategic focus. The identified priorities correctly emphasize mobile AI differentiation and strategic partnerships over building everything internally. Success requires balancing innovation speed with cost discipline, leveraging partnerships for capabilities while maintaining platform differentiation. The natural language query opportunity could significantly reduce adoption barriers, while premium AI tiers offer clear monetization paths. Execute with urgency while maintaining financial discipline.

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To connect every person, process, and system by creating a world where every business decision is data-driven

Strengths

  • DATA: Proprietary access to 1B+ daily data points for AI model training
  • PLATFORM: Cloud-native architecture ready for AI/ML workload integration
  • CUSTOMERS: 2000+ enterprise customers providing AI use case validation
  • PATENTS: 15+ AI-related patents in predictive analytics and automation
  • TEAM: 200+ data scientists and ML engineers with proven AI expertise

Weaknesses

  • INVESTMENT: Limited R&D budget compared to Microsoft and Google AI spending
  • TALENT: 35% AI engineer shortage limiting development velocity
  • INTEGRATION: Legacy data pipelines not optimized for real-time AI inference
  • COMPUTE: Cloud infrastructure costs increasing 40% with AI workloads
  • COMPETITION: Established players with deeper AI research capabilities

Opportunities

  • MARKET: $200B AI analytics market growing 25% annually through 2028
  • EMBEDDED: AI-powered embedded analytics creating new revenue streams
  • AUTOMATION: Natural language query reducing user adoption barriers
  • PERSONALIZATION: AI-driven insights improving customer engagement by 60%
  • PARTNERSHIPS: OpenAI and Azure AI integrations expanding capabilities

Threats

  • MICROSOFT: Power BI with integrated ChatGPT capturing AI-first buyers
  • GOOGLE: BigQuery ML providing free AI analytics to existing customers
  • STARTUPS: AI-native companies with 10x faster innovation cycles
  • COSTS: GPU and compute expenses making AI features unprofitable
  • REGULATION: AI governance requirements increasing compliance complexity

Key Priorities

  • DIFFERENTIATION: Develop mobile-first AI assistant for business users
  • PARTNERSHIPS: Integrate OpenAI and Azure AI for rapid capability expansion
  • AUTOMATION: Launch natural language query to reduce adoption friction
  • MONETIZATION: Create premium AI tiers with predictive analytics features
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Domo Financial Performance

Profit: -$45.2M net loss FY2024
Market Cap: $1.1B market capitalization
Annual Report: Available on SEC EDGAR database
Debt: $125M in convertible notes
ROI Impact: Customer ROI averages 245% in 3 years
DISCLAIMER

This report is provided solely for informational purposes by SWOTAnalysis.com, a division of Alignment LLC. It is based on publicly available information from reliable sources, but accuracy or completeness is not guaranteed. AI can make mistakes, so double-check it. This is not financial, investment, legal, or tax advice. Alignment LLC disclaims liability for any losses resulting from reliance on this information. Unauthorized copying or distribution is prohibited.

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