Clipboard Health
To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.
Clipboard Health SWOT Analysis
How to Use This Analysis
This analysis for Clipboard Health was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.
While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.
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The Clipboard Health SWOT analysis reveals a company at a critical inflection point. Its primary strength lies in the powerful network effects of its two-sided marketplace, fueled by a nurse-centric brand and efficient technology. However, this strength is challenged by a dependency on per-diem nursing, intense competition, and the looming existential threat of gig-work regulation. The key priorities identified—market expansion, deepening the competitive moat, service diversification, and building resilience—are precisely the right strategic levers. To achieve its mission of socioeconomic uplift, Clipboard Health must now execute on diversifying its value proposition beyond flexible shifts. This means becoming an indispensable career platform for healthcare professionals, a move that will solidify its market leadership and mitigate its most significant vulnerabilities. The path forward requires aggressive but disciplined expansion while simultaneously reinforcing its core marketplace liquidity and technological edge.
To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.
Strengths
- LIQUIDITY: Strong network effects in core markets with high fill rates.
- BRAND: High nurse satisfaction (NPS +55) drives organic supply growth.
- TECHNOLOGY: User-friendly mobile app with popular instant pay feature.
- BACKING: Significant Series C funding ($80M) provides growth capital.
- MODEL: Capital-efficient marketplace model with strong unit economics.
Weaknesses
- DEPENDENCE: Revenue is highly concentrated on per-diem nursing shifts.
- SCALABILITY: Manual aspects of credentialing hinder faster expansion.
- COMPETITION: Intense pressure from rivals like IntelyCare & ShiftKey.
- CHURN: Risk of facility churn if fill rates dip or prices increase.
- DIFFERENTIATION: Core tech is replicable, moat relies on network.
Opportunities
- EXPANSION: Huge untapped potential in new US states and rural markets.
- ADJACENCIES: Move into placing allied health pros (CNAs, therapists).
- ENTERPRISE: Secure larger, multi-year contracts with major health systems.
- SAAS: Offer scheduling and workforce management software to facilities.
- SERVICES: Add financial, insurance, and educational benefits for nurses.
Threats
- REGULATION: Reclassification of gig workers as employees is a major risk.
- RECESSION: Economic downturn could lead to healthcare budget cuts.
- COMPETITION: Price wars with competitors could erode take rates/margins.
- LIABILITY: Increased legal liability for incidents involving platform nurses.
- CYBERSECURITY: A data breach could destroy trust with facilities/nurses.
Key Priorities
- DOMINANCE: Must accelerate geographic expansion to capture market share.
- MOAT: Deepen network effects via superior tech and nurse experience.
- DIVERSIFICATION: Expand beyond per-diem nursing to increase TAM and LTV.
- RESILIENCE: Proactively address regulatory risks and build enterprise sales.
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Clipboard Health Market
AI-Powered Insights
Powered by leading AI models:
Gemini
- Clipboard Health Website & Blog
- Crunchbase for funding and valuation data
- Forbes, TechCrunch, and other tech news outlets for articles
- LinkedIn for employee count and executive profiles
- G2 and App Stores for customer reviews and ratings
- Industry reports on the healthcare staffing market
- Founded: 2016
- Market Share: Estimated 5-10% of tech-enabled nurse staffing market.
- Customer Base: Hospitals, skilled nursing facilities, long-term care facilities.
- Category:
- SIC Code: 7363 Help Supply Services
- NAICS Code: 561320 Temporary Help Services
- Location: San Francisco, California
-
Zip Code:
94105
San Francisco, California
Congressional District: CA-11 SAN FRANCISCO
- Employees: 800
Competitors
Products & Services
Distribution Channels
Clipboard Health Business Model Analysis
AI-Powered Insights
Powered by leading AI models:
Gemini
- Clipboard Health Website & Blog
- Crunchbase for funding and valuation data
- Forbes, TechCrunch, and other tech news outlets for articles
- LinkedIn for employee count and executive profiles
- G2 and App Stores for customer reviews and ratings
- Industry reports on the healthcare staffing market
Problem
- Chronic healthcare staffing shortages.
- Inflexible work options for nurses.
- High costs of traditional staffing agencies.
- Slow, manual credentialing and payment.
Solution
- On-demand marketplace for nurse staffing.
- Mobile app for nurses to control schedules.
- Automated credentialing and instant pay.
- Data insights for workforce management.
Key Metrics
- Gross Merchandise Volume (GMV).
- Shift Fill Rate.
- Active Nurses & Facilities.
- Nurse & Facility Net Promoter Score (NPS).
Unique
- Nurse-centric brand and experience.
- Instant pay feature is a key differentiator.
- Proprietary data on local supply/demand.
- Focus on technology and automation.
Advantage
- Strong network effects in established markets.
- High switching costs for embedded facilities.
- Brand loyalty from empowered nurses.
- Economies of scale as the network grows.
Channels
- Digital advertising (Google, social media).
- Direct sales team for healthcare facilities.
- Referral programs for nurses.
- Content marketing and PR.
Customer Segments
- Skilled Nursing & Long-Term Care Facilities.
- Hospitals and Health Systems.
- Registered Nurses (RNs), LPNs, CNAs.
- Other Allied Health Professionals.
Costs
- Sales and Marketing expenses.
- Platform development and engineering talent.
- General & Administrative (G&A).
- Customer support and operations teams.
Clipboard Health Product Market Fit Analysis
Clipboard Health is a marketplace transforming healthcare staffing. It provides facilities with instant access to a reliable, vetted pool of nursing professionals, reducing costs and ensuring quality patient care. For nurses, it offers the ultimate flexibility to choose their own schedules and get paid instantly, empowering them to take control of their careers and improve their lives.
FLEXIBILITY: Empowering nurses to work when and where they want.
RELIABILITY: Providing facilities with instant access to vetted staff.
EFFICIENCY: Reducing administrative overhead and staffing costs.
Before State
- Facilities use slow, expensive agencies.
- Nurses have rigid, inflexible schedules.
- Manual credentialing and slow payments.
- Unexpected staffing gaps lead to poor care.
After State
- Facilities fill shifts instantly, on-demand.
- Nurses control their own work schedule.
- Streamlined digital onboarding and payments.
- Reliable staffing ensures quality of care.
Negative Impacts
- High costs from overtime and agency fees.
- Nurse burnout and high staff turnover.
- Compliance risks from paperwork errors.
- Compromised patient safety and outcomes.
Positive Outcomes
- Reduced labor costs by up to 20% vs agency.
- Increased nurse satisfaction and retention.
- Guaranteed compliance and credentialing.
- Improved patient care and facility ratings.
Key Metrics
Requirements
- A large, liquid pool of vetted nurses.
- An intuitive, reliable mobile application.
- Trust from healthcare facilities.
- Robust payment and compliance systems.
Why Clipboard Health
- AI-powered matching of nurses to shifts.
- Instant payment processing post-shift.
- Dedicated support for facilities & nurses.
- Continuous app improvements based on user.
Clipboard Health Competitive Advantage
- Superior nurse experience drives supply.
- Network effects create deep local moats.
- Data insights on staffing and pay trends.
- Brand focused on empowering professionals.
Proof Points
- Trusted by thousands of facilities nationwide.
- Over 100,000 healthcare pros use our app.
- $1.3B valuation from top-tier investors.
- 4.8+ star ratings on app stores.
Clipboard Health Market Positioning
AI-Powered Insights
Powered by leading AI models:
Gemini
- Clipboard Health Website & Blog
- Crunchbase for funding and valuation data
- Forbes, TechCrunch, and other tech news outlets for articles
- LinkedIn for employee count and executive profiles
- G2 and App Stores for customer reviews and ratings
- Industry reports on the healthcare staffing market
Strategic pillars derived from our vision-focused SWOT analysis
Dominate nurse & facility network effects.
Expand services beyond just shift work.
Build automated, AI-driven global operations.
Systematically enter and win new US markets.
What You Do
- A marketplace for healthcare facilities to book nurses on-demand.
Target Market
- Healthcare facilities facing staffing shortages and nurses seeking flexible work.
Differentiation
- Instant pay for nurses after shifts
- Ease of use and mobile-first platform
Revenue Streams
- Commission fee on each shift booked
- Future SaaS offerings for facilities
Clipboard Health Operations and Technology
AI-Powered Insights
Powered by leading AI models:
Gemini
- Clipboard Health Website & Blog
- Crunchbase for funding and valuation data
- Forbes, TechCrunch, and other tech news outlets for articles
- LinkedIn for employee count and executive profiles
- G2 and App Stores for customer reviews and ratings
- Industry reports on the healthcare staffing market
Company Operations
- Organizational Structure: Functional with geographic market teams.
- Supply Chain: N/A (Digital marketplace)
- Tech Patents: Proprietary matching and scheduling algorithms.
- Website: https://clipboardhealth.com
Clipboard Health Competitive Forces
Threat of New Entry
MODERATE: While building the tech is feasible, achieving marketplace liquidity and overcoming regulatory hurdles is a major barrier.
Supplier Power
MODERATE: Individual nurses have low power, but a collective shortage gives them leverage. Platforms compete fiercely for supply.
Buyer Power
HIGH: Facilities can switch between multiple platforms and agencies with relatively low cost, forcing competitive pricing and fill rates.
Threat of Substitution
MODERATE: Facilities can revert to traditional agencies, internal float pools, or overtime, though these are often less efficient.
Competitive Rivalry
HIGH: Intense rivalry from well-funded tech startups (IntelyCare, ShiftKey) and incumbent agencies (AMN) creates price pressure.
AI Disclosure
This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.
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