Clipboard Health

To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

Clipboard Health SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Clipboard Health was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Clipboard Health SWOT analysis reveals a company at a critical inflection point. Its primary strength lies in the powerful network effects of its two-sided marketplace, fueled by a nurse-centric brand and efficient technology. However, this strength is challenged by a dependency on per-diem nursing, intense competition, and the looming existential threat of gig-work regulation. The key priorities identified—market expansion, deepening the competitive moat, service diversification, and building resilience—are precisely the right strategic levers. To achieve its mission of socioeconomic uplift, Clipboard Health must now execute on diversifying its value proposition beyond flexible shifts. This means becoming an indispensable career platform for healthcare professionals, a move that will solidify its market leadership and mitigate its most significant vulnerabilities. The path forward requires aggressive but disciplined expansion while simultaneously reinforcing its core marketplace liquidity and technological edge.

IntelyCare CareRev ShiftKey AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

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Strengths

LIQUIDITY: Strong network effects in core markets with high fill rates.
BRAND: High nurse satisfaction (NPS +55) drives organic supply growth.
TECHNOLOGY: User-friendly mobile app with popular instant pay feature.
BACKING: Significant Series C funding ($80M) provides growth capital.
MODEL: Capital-efficient marketplace model with strong unit economics.

Weaknesses

DEPENDENCE: Revenue is highly concentrated on per-diem nursing shifts.
SCALABILITY: Manual aspects of credentialing hinder faster expansion.
COMPETITION: Intense pressure from rivals like IntelyCare & ShiftKey.
CHURN: Risk of facility churn if fill rates dip or prices increase.
DIFFERENTIATION: Core tech is replicable, moat relies on network.

Opportunities

EXPANSION: Huge untapped potential in new US states and rural markets.
ADJACENCIES: Move into placing allied health pros (CNAs, therapists).
ENTERPRISE: Secure larger, multi-year contracts with major health systems.
SAAS: Offer scheduling and workforce management software to facilities.
SERVICES: Add financial, insurance, and educational benefits for nurses.

Threats

REGULATION: Reclassification of gig workers as employees is a major risk.
RECESSION: Economic downturn could lead to healthcare budget cuts.
COMPETITION: Price wars with competitors could erode take rates/margins.
LIABILITY: Increased legal liability for incidents involving platform nurses.
CYBERSECURITY: A data breach could destroy trust with facilities/nurses.

Key Priorities

DOMINANCE: Must accelerate geographic expansion to capture market share.
MOAT: Deepen network effects via superior tech and nurse experience.
DIVERSIFICATION: Expand beyond per-diem nursing to increase TAM and LTV.
RESILIENCE: Proactively address regulatory risks and build enterprise sales.

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Clipboard Health OKR

Updated: October 1, 2025 • 2025-Q4 Analysis

This Clipboard Health OKR plan is a masterclass in focus and ambition. It directly translates the strategic priorities into measurable, high-impact outcomes. The objectives—WIN EVERY MARKET, BUILD THE MOAT, EXPAND THE MISSION, and FORTIFY THE BIZ—are both inspiring and deeply strategic. The key results are well-defined, balancing aggressive growth with the critical need to build a defensible, scalable, and resilient business. This plan provides extreme clarity, aligning the entire organization on what truly matters.

IntelyCare CareRev ShiftKey AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

WIN EVERY MARKET

Become the #1 healthcare marketplace in every city we operate.

GEOGRAPHY: Launch in 20 new metropolitan statistical areas (MSAs) and achieve positive contribution margin within 6 months.
FILL RATE: Achieve a blended shift fill rate of 90% across our top 10 markets, solidifying our reliability.
ENTERPRISE: Onboard 5 new enterprise health systems with >$1M in annualized GMV each, anchoring key regions.
PLAYBOOK: Decrease the time-to-liquidity for new markets by 30% through a refined, data-driven launch playbook.

BUILD THE MOAT

Create an uncopyable advantage through tech and user love.

AI-MATCH: Increase the percentage of shifts filled via our AI-powered matching engine from 40% to 75%.
NPS: Improve nurse NPS from +55 to +65 by launching two new highly-requested app features based on feedback.
AUTOMATION: Reduce manual credentialing intervention by 50% via our new AI-powered verification system.
DATA: Launch a facility dashboard with predictive staffing insights, achieving 60% adoption among top clients.

EXPAND THE MISSION

Evolve from a shift tool to a career platform for nurses.

ADJACENCY: Successfully launch a marketplace for two new allied health roles, generating 5% of total company GMV.
SERVICES: Pilot a new financial services product (e.g., savings, credit) and achieve 10% adoption among active nurses.
EDUCATION: Partner with 3 providers to offer discounted continuing education, enrolling 5,000 nurses in courses.
RETENTION: Increase the 12-month retention of active nurses by 15% through expanded value propositions.

FORTIFY THE BIZ

Build a resilient, defensible, and scalable enterprise.

COMPLIANCE: Develop and implement a multi-state compliance framework to reduce new market legal review time by 40%.
ADVOCACY: Launch a 'Friends of Flexibility' coalition with 10,000 nurse members to advocate for independent work.
MARGIN: Improve contribution margin by 5 percentage points through pricing optimization and operational efficiencies.
INFRASTRUCTURE: Achieve 99.99% uptime and complete SOC 2 Type II certification to support enterprise sales.

METRICS

GMV Goal: $700M
Nurse NPS: +65
Contribution Margin: 25%

VALUES

Customer-Obsessed
Bias for Action
Own the Outcome
Disagree and Commit
Growth Mindset

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Clipboard Health Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

IntelyCare CareRev ShiftKey AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

Toggle Theme

What Went Well

GROWTH: Exceeded gross merchandise volume (GMV) targets in key markets.
SUPPLY: Nurse acquisition cost remained stable despite increased competition.
PRODUCT: Successful rollout of instant pay feature in 3 new states.
ENTERPRISE: Landed pilot programs with two major national health systems.
RATINGS: Maintained high app store ratings (4.8+) and positive reviews.

Not So Well

EXPANSION: New market entries were slower and costlier than projected.
CHURN: Saw a slight increase in facility churn in hyper-competitive areas.
ENGINEERING: Key product updates were delayed due to tech debt refactoring.
COMPLIANCE: Navigating new state-level credentialing rules was complex.
MARGINS: Increased marketing spend to combat rivals compressed margins.

Learnings

PLAYBOOK: Our market entry playbook needs refinement for secondary cities.
DIFFERENTIATION: Instant pay is a key differentiator we must lean into.
INTEGRATION: Enterprise clients require deeper integration capabilities.
TECH DEBT: Must allocate dedicated sprints to reduce tech debt quarterly.
PRICING: We have limited pricing power in markets with 3+ competitors.

Action Items

SALES: Refine the expansion playbook with tiered launch strategies.
PRODUCT: Double down on nurse-centric features beyond just pay.
ENGINEERING: Build API/integration capabilities for enterprise clients.
LEGAL: Create a modular compliance engine for faster state rollouts.
MARKETING: Shift budget towards product-led growth and nurse referrals.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

MARKETPLACE LIQUIDITY

Dominate nurse & facility network effects.

PROFESSIONAL EMPOWERMENT

Expand services beyond just shift work.

OPERATIONAL SCALE

Build automated, AI-driven global operations.

GEOGRAPHIC EXPANSION

Systematically enter and win new US markets.

Clipboard Health Market

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

Founded: 2016
Market Share: Estimated 5-10% of tech-enabled nurse staffing market.
Customer Base: Hospitals, skilled nursing facilities, long-term care facilities.
Category:
Healthcare Staffing
SIC Code: 7363 Help Supply Services
NAICS Code: 561320 Temporary Help Services
Location: San Francisco, California
Zip Code: 94105 San Francisco, California
Congressional District: CA-11 SAN FRANCISCO
Employees: 800

Competitors

IntelyCare Request Analysis

CareRev Request Analysis

ShiftKey Request Analysis

AMN Healthcare View Analysis

Cross Country Healthcare View Analysis

Products & Services

No products or services data available

Distribution Channels

Clipboard Health Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

Problem

Chronic healthcare staffing shortages.
Inflexible work options for nurses.
High costs of traditional staffing agencies.
Slow, manual credentialing and payment.

Solution

On-demand marketplace for nurse staffing.
Mobile app for nurses to control schedules.
Automated credentialing and instant pay.
Data insights for workforce management.

Key Metrics

Gross Merchandise Volume (GMV).
Shift Fill Rate.
Active Nurses & Facilities.
Nurse & Facility Net Promoter Score (NPS).

Unique

Nurse-centric brand and experience.
Instant pay feature is a key differentiator.
Proprietary data on local supply/demand.
Focus on technology and automation.

Advantage

Strong network effects in established markets.
High switching costs for embedded facilities.
Brand loyalty from empowered nurses.
Economies of scale as the network grows.

Channels

Digital advertising (Google, social media).
Direct sales team for healthcare facilities.
Referral programs for nurses.
Content marketing and PR.

Customer Segments

Skilled Nursing & Long-Term Care Facilities.
Hospitals and Health Systems.
Registered Nurses (RNs), LPNs, CNAs.
Other Allied Health Professionals.

Costs

Sales and Marketing expenses.
Platform development and engineering talent.
General & Administrative (G&A).
Customer support and operations teams.

Clipboard Health Product Market Fit Analysis

Updated: October 1, 2025

Clipboard Health is a marketplace transforming healthcare staffing. It provides facilities with instant access to a reliable, vetted pool of nursing professionals, reducing costs and ensuring quality patient care. For nurses, it offers the ultimate flexibility to choose their own schedules and get paid instantly, empowering them to take control of their careers and improve their lives.

FLEXIBILITY: Empowering nurses to work when and where they want.

RELIABILITY: Providing facilities with instant access to vetted staff.

EFFICIENCY: Reducing administrative overhead and staffing costs.

Before State

Facilities use slow, expensive agencies.
Nurses have rigid, inflexible schedules.
Manual credentialing and slow payments.
Unexpected staffing gaps lead to poor care.

After State

Facilities fill shifts instantly, on-demand.
Nurses control their own work schedule.
Streamlined digital onboarding and payments.
Reliable staffing ensures quality of care.

Negative Impacts

High costs from overtime and agency fees.
Nurse burnout and high staff turnover.
Compliance risks from paperwork errors.
Compromised patient safety and outcomes.

Positive Outcomes

Reduced labor costs by up to 20% vs agency.
Increased nurse satisfaction and retention.
Guaranteed compliance and credentialing.
Improved patient care and facility ratings.

Key Metrics

Customer Retention Rates

~85% for active facilities

Net Promoter Score (NPS)

+55 among nurses

User Growth Rate

40%+ YoY growth in active nurses

Customer Feedback/Reviews

4.8 stars on G2 (1,000+ reviews)

Repeat Purchase Rates

90%+ of facilities book again in 30 days

Requirements

A large, liquid pool of vetted nurses.
An intuitive, reliable mobile application.
Trust from healthcare facilities.
Robust payment and compliance systems.

Why Clipboard Health

AI-powered matching of nurses to shifts.
Instant payment processing post-shift.
Dedicated support for facilities & nurses.
Continuous app improvements based on user.

Clipboard Health Competitive Advantage

Superior nurse experience drives supply.
Network effects create deep local moats.
Data insights on staffing and pay trends.
Brand focused on empowering professionals.

Proof Points

Trusted by thousands of facilities nationwide.
Over 100,000 healthcare pros use our app.
$1.3B valuation from top-tier investors.
4.8+ star ratings on app stores.

Clipboard Health Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

What You Do

A marketplace for healthcare facilities to book nurses on-demand.

Target Market

Healthcare facilities facing staffing shortages and nurses seeking flexible work.

Differentiation

Instant pay for nurses after shifts
Ease of use and mobile-first platform

Revenue Streams

Commission fee on each shift booked
Future SaaS offerings for facilities

Clipboard Health Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

Company Operations

Organizational Structure: Functional with geographic market teams.
Supply Chain: N/A (Digital marketplace)
Tech Patents: Proprietary matching and scheduling algorithms.
Website: https://clipboardhealth.com

Top Clients

Board Members

Clipboard Health Competitive Forces

Threat of New Entry

MODERATE: While building the tech is feasible, achieving marketplace liquidity and overcoming regulatory hurdles is a major barrier.

Supplier Power

MODERATE: Individual nurses have low power, but a collective shortage gives them leverage. Platforms compete fiercely for supply.

Buyer Power

HIGH: Facilities can switch between multiple platforms and agencies with relatively low cost, forcing competitive pricing and fill rates.

Threat of Substitution

MODERATE: Facilities can revert to traditional agencies, internal float pools, or overtime, though these are often less efficient.

Competitive Rivalry

HIGH: Intense rivalry from well-funded tech startups (IntelyCare, ShiftKey) and incumbent agencies (AMN) creates price pressure.

Analysis of AI Strategy

Updated: October 1, 2025 • 2025-Q4 Analysis

Using AI to lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

IntelyCare CareRev ShiftKey AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To lift people up the socioeconomic ladder by empowering every healthcare professional to work on their own terms.

Strengths

DATA: Rich proprietary dataset of shift requests, fill rates, and pay.
FEEDBACK: Direct loop from nurse/facility ratings to improve matching.
AGILITY: Modern tech stack allows for faster AI feature implementation.
ADOPTION: High mobile app usage creates a channel for AI tool delivery.
FOCUS: A clear business problem (matching) for AI to solve directly.

Weaknesses

TALENT: Competition for top-tier AI/ML engineering talent is fierce.
INFRASTRUCTURE: Current data infra may need upgrades for advanced models.
EXPERTISE: Lack of a dedicated, large-scale AI research and ethics team.
LEGACY: Some non-automated processes (credentialing) limit AI input.
MONETIZATION: Unclear strategy on how to price AI-driven features.

Opportunities

MATCHING: AI-powered predictive matching to boost shift fill rates by 15%.
PRICING: Implement dynamic pricing to optimize marketplace liquidity.
ONBOARDING: Use AI for automated, faster credential verification process.
PREDICTION: Forecast staffing shortages for facilities to pre-empt gaps.
PERSONALIZATION: AI-driven career pathing and upskilling for nurses.

Threats

COMPETITION: Rivals may deploy more sophisticated AI matching faster.
BIAS: Algorithmic bias in shift allocation could create legal issues.
COST: High cost of developing and maintaining sophisticated AI models.
REGULATION: Future AI governance laws could restrict data usage/models.
RELIANCE: Over-reliance on flawed AI could damage user trust and ops.

Key Priorities

AUTOMATE: Prioritize AI for automating credentialing and onboarding.
OPTIMIZE: Deploy AI to enhance the core matching and pricing engine.
FORECAST: Build predictive staffing models as a new value-add service.
PERSONALIZE: Use AI to create personalized career tools for nurses.

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Clipboard Health Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Clipboard Health Website & Blog
Crunchbase for funding and valuation data
Forbes, TechCrunch, and other tech news outlets for articles
LinkedIn for employee count and executive profiles
G2 and App Stores for customer reviews and ratings
Industry reports on the healthcare staffing market

Profit: Not publicly disclosed; focused on growth.

Market Cap: $1.3B (as of Series C in 2022)

Annual Report: Not publicly available.

Debt: Minimal; primarily venture-backed.

ROI Impact: Improved facility staffing ratios and reduced overtime costs.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Clipboard Health has a strong, societally-impactful mission and a proven marketplace model (high Ambition & Achievability). However, its SWOT score is balanced due to intense competition and significant regulatory threats that temper its considerable opportunities. The OKRs are solid but category-shaping rather than world-shaping. High AI potential and a clear core strategy boost its score, positioning it as a strong category leader with significant, but not unconstrained, growth potential.

SWOT Factors

Upside: 83.0 Risk: 84.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Mitigate regulatory threats via proactive advocacy.

Accelerate product-led moat building (AI, nurse services).

Systematize geographic expansion to outpace competitors.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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