Intelycare

To solve the healthcare staffing crisis by creating a future where every shift is filled by an engaged professional.

Intelycare SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Intelycare was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The IntelyCare SWOT analysis reveals a company at a critical inflection point. Fueled by substantial funding and a strong technology backbone, it has achieved dominance in the post-acute staffing niche. The primary challenge now is to transcend these origins. The path to fulfilling its ambitious vision requires an aggressive push into the much larger, more complex acute care market. This demands a strategic evolution from a simple marketplace to an indispensable enterprise partner for major health systems. Success hinges on deepening its AI-driven moat while simultaneously solving the persistent challenge of nurse retention in a competitive gig economy. The opportunities are immense, but so are the competitive and regulatory threats. A laser-focus on enterprise sales and nurse-centric product innovation is non-negotiable for the next phase of growth and market leadership.

ShiftMed Clipboard Health CareRev AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve the healthcare staffing crisis by creating a future where every shift is filled by an engaged professional.

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Strengths

FUNDING: $115M Series C provides a massive war chest for expansion/R&D
NETWORK: Large, active base of 50,000+ nurses creates strong liquidity
TECHNOLOGY: Proven AI-driven pricing and matching engine is a core asset
BRAND: Strong reputation among nurses for flexibility and higher pay
DATA: Proprietary dataset on shift demand and nurse behavior is a moat

Weaknesses

DEPENDENCE: Over-reliance on post-acute care market limits TAM currently
SCALABILITY: State-by-state credentialing creates operational friction
CHURN: Nurse churn can be high in competitive gig economy environments
QUALITY: Ensuring consistent quality and reliability of gig staff is key
MARGINS: Pressure from facilities to keep take-rates low can hurt profit

Opportunities

HOSPITALS: Massive, untapped market in acute care and large health systems
EXPANSION: Geographic growth into underserved states and rural markets
ROLES: Add adjacent roles like therapists, techs, and allied health pros
SAAS: Sell workforce optimization software directly to enterprise clients
PARTNERSHIPS: Integrate with major HR and EMR systems like Workday/Epic

Threats

COMPETITION: Intense pressure from well-funded rivals like ShiftMed
REGULATION: Risk of reclassification of nurses from contractors to W-2
ECONOMY: A recession could reduce healthcare utilization and staff demand
INTEGRATION: Large health systems may opt to build their own internal apps
PRICING: A race-to-the-bottom on pricing could erode platform value

Key Priorities

EXPANSION: Aggressively penetrate the acute care market with tailored offers
MOAT: Deepen the technology and data advantage with predictive AI tools
RETENTION: Launch new programs to increase nurse engagement and reduce churn
ENTERPRISE: Build a robust enterprise sales motion for large health systems

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Intelycare OKR

Updated: October 1, 2025 • 2025-Q4 Analysis

The IntelyCare OKR plan is a masterclass in focused execution, translating strategic imperatives directly into measurable outcomes. It rightly prioritizes the aggressive push into the enterprise and acute care markets, which is the company's most significant growth vector. By simultaneously deepening the AI moat and obsessing over nurse loyalty, the plan creates a virtuous cycle: better technology attracts and retains more nurses, which in turn makes the platform more valuable to large health systems. This isn't just a plan for growth; it's a blueprint for category dominance. The clarity and ambition of these OKRs provide the entire organization with a precise roadmap to transform IntelyCare from a successful startup into an enduring healthcare institution.

ShiftMed Clipboard Health CareRev AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve the healthcare staffing crisis by creating a future where every shift is filled by an engaged professional.

WIN ENTERPRISE

Become the indispensable staffing partner for health systems.

PIPELINE: Generate $25M in new enterprise pipeline from acute care systems by developing a targeted ABM strategy.
SALES: Close 10 new Master Service Agreements with hospital systems representing over 5,000 licensed beds.
PRODUCT: Launch a hospital-specific VMS module with advanced analytics dashboards and EMR integration capabilities.
ONBOARDING: Achieve a 90% satisfaction score (CSAT) from all newly onboarded enterprise facility administrators.

DEEPEN AI MOAT

Leverage our data to create an unassailable tech advantage.

FORECAST: Launch a predictive staffing analytics tool for 100% of enterprise clients to forecast needs 4 weeks out.
PRICING: Improve the AI pricing engine's accuracy, increasing average shift fill rate from 85% to 92% platform-wide.
AUTOMATION: Reduce manual effort in nurse credentialing and onboarding by 60% through new AI-powered document verification.
DATA: Ingest three new external data sources (e.g., public health data) to enrich our forecasting models.

EARN NURSE LOYALTY

Make IntelyCare the undisputed best platform for nurses.

RETENTION: Increase the 90-day retention rate of newly activated nurses from 70% to 80% through a revamped program.
ENGAGEMENT: Launch a new tiered benefits program (IntelyPro+) and achieve a 50% adoption rate among eligible nurses.
SATISFACTION: Improve the average nurse satisfaction rating (NPS) from +55 to +65 via targeted app improvements.
SUPPORT: Reduce average nurse support ticket resolution time by 40% by deploying a new GenAI-powered support bot.

ACHIEVE HYPERSCALE

Build the operational engine for national market leadership.

EXPANSION: Successfully launch full operations in 8 new states, achieving marketplace liquidity in each within 90 days.
EFFICIENCY: Decrease the cost of acquiring a new facility by 15% while maintaining lead quality and conversion rates.
COMPLIANCE: Achieve a 100% pass rate on all internal and external audits of our state-by-state compliance protocols.
UPTIME: Maintain 99.95% platform uptime during a period of 50% user growth to ensure reliability and trust.

METRICS

GMV: Achieve $750M in Gross Merchandise Volume
Nurse Retention: Maintain >75% annual nurse retention
Enterprise ARR: Reach $50M in enterprise software ARR

VALUES

We're driven by our purpose
We are all caregivers
We are better together
We are always getting better
We are data-driven

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Intelycare Retrospective

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

ShiftMed Clipboard Health CareRev AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve the healthcare staffing crisis by creating a future where every shift is filled by an engaged professional.

Toggle Theme

What Went Well

GROWTH: Exceeded new facility acquisition targets in expansion markets by 15%
PRODUCT: Successful launch of new in-app features boosted nurse engagement
FUNDING: Closed massive Series C, providing a long operational runway
HIRING: Attracted key senior leadership in technology and operations roles
PR: Gained significant positive press for unicorn valuation and mission

Not So Well

CHURN: Nurse retention dipped slightly in Q3 amid competitor promotions
MARGINS: Gross margins were compressed due to higher incentive pay for shifts
ENTERPRISE: Sales cycle for large hospital systems proved longer than forecast
OPERATIONS: Scalability challenges in credentialing team led to backlogs
TECH DEBT: Legacy code slowed down deployment of new product features

Learnings

RETENTION: Community and benefits are as important as pay for nurse loyalty
SALES: Enterprise deals require a dedicated team and different value prop
AUTOMATION: Manual operational processes are a key bottleneck to rapid scale
PRICING: Our pricing algorithm needs more inputs to be truly predictive
PLATFORM: A stable, scalable tech platform is critical for user trust

Action Items

PRODUCT: Pilot a new loyalty program for top-performing IntelyPros by Q1
ENGINEERING: Dedicate a sprint to paying down tech debt in the core app
SALES: Hire two dedicated Enterprise Account Executives focused on hospitals
OPERATIONS: Invest in automation tools for the credentialing workflow
DATA: Enhance pricing model with new variables to improve fill rates

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

AI-POWERED MARKETPLACE

Dominate through superior matching & pricing

NURSE CENTRICITY

Win by being the best platform for professionals

ENTERPRISE EXPANSION

Deepen penetration in post-acute & hospital systems

OPERATIONAL EXCELLENCE

Build a scalable, efficient, compliant model

Intelycare Market

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

Founded: 2016
Market Share: Leading player in tech-enabled post-acute staffing.
Customer Base: Post-acute care facilities and healthcare professionals.
Category:
Healthcare Staffing Technology
SIC Code: 7363 Help Supply Services
NAICS Code: 561320 Temporary Help Services
Location: Quincy, Massachusetts
Zip Code: 02169 Boston, Massachusetts
Congressional District: MA-8 BOSTON
Employees: 800

Competitors

ShiftMed Request Analysis

Clipboard Health View Analysis

CareRev Request Analysis

AMN Healthcare View Analysis

Cross Country Healthcare View Analysis

Products & Services

No products or services data available

Distribution Channels

Intelycare Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

Problem

Healthcare facilities are chronically understaffed
Traditional staffing agencies are slow and costly
Nurses suffer from burnout and lack of flexibility

Solution

An on-demand marketplace for nursing professionals
AI-powered matching of nurses to open shifts
Tools for credentialing, payments, and scheduling

Key Metrics

Gross Merchandise Volume (GMV) / Filled Shift Hours
Nurse & Facility Retention Rates (LTV)
Marketplace Liquidity (Shifts Filled / Shifts Posted)

Unique

AI-driven dynamic pricing optimizes fill rates
Nurse-centric focus builds a loyal labor supply
Proprietary data creates a compounding advantage

Advantage

Strong network effects in established markets
Proprietary workforce and scheduling dataset
Brand reputation as the 'pro-nurse' platform

Channels

Digital marketing (social, SEM) to acquire nurses
Direct sales team for healthcare facilities
Mobile app stores (Apple App Store, Google Play)

Customer Segments

Post-acute care facilities (SNFs, assisted living)
Hospitals and large integrated health systems
Credentialed nurses (RN, LPN) and aides (CNA)

Costs

Sales and marketing to acquire users/facilities
Technology development and platform maintenance
General & Administrative (support, operations)

Intelycare Product Market Fit Analysis

Updated: October 1, 2025

IntelyCare is solving the healthcare staffing crisis with an intelligent platform that gives facilities reliable access to qualified nurses. It empowers professionals with the flexibility to work when and where they want, using AI to perfectly match staff to open shifts. This reduces costs for providers, decreases nurse burnout, and ultimately ensures better patient care for everyone.

FLEXIBILITY: We empower nurses with control over their work-life balance.

EFFICIENCY: Our AI platform reduces facility scheduling time from days to minutes.

RELIABILITY: We provide consistent, quality staff to ensure patient care.

Before State

Facilities use costly, slow manual agencies
Nurses suffer from burnout, rigid schedules
Chronic understaffing harms patient care

After State

Facilities fill shifts reliably and efficiently
Nurses control their schedule, earn more
Stable staffing levels improve patient outcomes

Negative Impacts

High overtime costs and agency fees for facilities
High nurse turnover rates across the industry
Inconsistent quality of care for patients

Positive Outcomes

Reduced labor costs by up to 15% for facilities
Increased nurse job satisfaction and retention
Improved continuity and quality of patient care

Key Metrics

Nurse Retention Rate

Est. 60-70% annually

Facility NPS

Est. +40 to +50

User Growth Rate

High double-digits YoY

G2 Reviews

300+ with a 4.5/5.0 rating

Shift Fill Rate

Goal of >90% for partners

Requirements

Seamless mobile app for nurses to find shifts
Robust facility portal for scheduling needs
Automated credentialing and payment systems

Why Intelycare

AI matches the right nurse to the right shift
Dynamic pricing balances supply and demand
Dedicated support for nurses and facilities

Intelycare Competitive Advantage

Our AI gets smarter with every shift filled
Strong local network effects are hard to copy
Nurse-centric focus builds loyalty and supply

Proof Points

Over 30 million shift hours filled to date
Trusted by over 3,500 healthcare facilities
Reduced client agency usage by over 80%

Intelycare Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

What You Do

Intelligent healthcare staffing platform.

Target Market

Healthcare facilities and nursing professionals.

Differentiation

AI-driven dynamic pricing and matching
Focus on nurse flexibility and empowerment

Revenue Streams

Fee on filled shifts paid by facilities
SaaS for workforce management tools

Intelycare Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

Company Operations

Organizational Structure: Functional structure with tech, ops, sales, marketing.
Supply Chain: Marketplace model; supply is credentialed nurses.
Tech Patents: Proprietary algorithms for pricing and matching.
Website: https://www.intelycare.com

Top Clients

Board Members

Intelycare Competitive Forces

Threat of New Entry

MODERATE: While building the tech is feasible, achieving critical mass of nurses and facilities to create a liquid market is very difficult.

Supplier Power

HIGH: Qualified nurses are in short supply and high demand, giving them significant power to choose platforms and demand higher wages.

Buyer Power

MODERATE: While facilities need staff, switching costs between platforms are low. Large systems can exert significant pricing pressure.

Threat of Substitution

MODERATE: Facilities can use internal float pools, traditional agencies, or overtime for existing staff instead of on-demand platforms.

Competitive Rivalry

HIGH: Intense rivalry from well-funded tech startups (ShiftMed, Clipboard) and established legacy agencies (AMN) creates price pressure.

Analysis of AI Strategy

Updated: October 1, 2025 • 2025-Q4 Analysis

The IntelyCare AI SWOT analysis underscores that AI is not just a feature but the company's core strategic pillar. Its unique, high-velocity dataset provides a formidable, compounding advantage. The immediate opportunity is to evolve from reactive matching to proactive, predictive workforce optimization for enterprise clients, creating a powerful new revenue stream and a deeper moat. This requires significant investment in specialized AI talent and a vigilant focus on mitigating ethical risks like algorithmic bias. The greatest threat isn't a single competitor, but the potential for internal complacency. IntelyCare must relentlessly push its AI frontier, transforming raw data into indispensable intelligence that makes the platform inseparable from the operational fabric of its healthcare partners. This is how it will win the next decade of healthcare staffing.

ShiftMed Clipboard Health CareRev AMN Healthcare Cross Country Healthcare

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve the healthcare staffing crisis by creating a future where every shift is filled by an engaged professional.

Strengths

DATASET: Massive, proprietary data on shifts, pay, and nurse preferences
ALGORITHMS: Existing AI for dynamic pricing and matching provides a foundation
SCALE: High volume of daily transactions continuously feeds and trains models
EXPERTISE: In-house data science team focused on workforce optimization
FEEDBACK: Direct feedback loops from app usage improve models in real-time

Weaknesses

TALENT: Intense competition for top-tier AI/ML engineers and researchers
BIAS: Risk of algorithmic bias in nurse ratings or shift recommendations
INTEGRATION: Difficulty integrating AI insights into legacy facility software
COMPLEXITY: Models must account for complex credentialing and union rules
EXPLAINABILITY: Challenge in explaining AI-driven pricing/matches to users

Opportunities

PREDICTIVE: Forecast staffing needs for facilities weeks or months in advance
PERSONALIZATION: Create AI-driven career paths and education for nurses
AUTOMATION: Fully automate credentialing, onboarding, and compliance checks
OPTIMIZATION: Help facilities optimize staff mix for cost and care quality
CHATBOTS: Use GenAI-powered assistants for 24/7 nurse and facility support

Threats

COMPETITORS: Rivals could leapfrog with more advanced or specialized AI
REGULATION: New laws governing AI in hiring and workforce management
PRIVACY: Heightened data privacy concerns (HIPAA) with more granular data
ADOPTION: Resistance from healthcare administrators who distrust AI tools
SECURITY: AI systems are a prime target for sophisticated cybersecurity attacks

Key Priorities

FORECASTING: Launch a predictive staffing analytics tool for enterprise clients
AUTOMATION: Leverage AI to cut nurse onboarding and credentialing time by 50%
PERSONALIZATION: Develop an AI-powered engine for personalized shift suggestions
SUPPORT: Implement a GenAI chatbot to resolve 60% of inbound support queries

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Intelycare Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

IntelyCare Official Website (About Us, Press Releases)
Crunchbase & PitchBook for funding and valuation data
TechCrunch, Forbes articles on Series C funding round
G2, Glassdoor, and App Store for user/employee reviews
Industry reports on healthcare staffing and gig economy trends
LinkedIn for executive team and company size information

Profit: Private company; focused on growth over profit.

Market Cap: Valuation: $1.1B (as of April 2022 Series C)

Stock Performance

Annual Report: Not publicly available.

Debt: Likely minimal due to significant venture funding.

ROI Impact: Facilities see ROI in reduced overtime and agency fees.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

IntelyCare scores highly on its societal ambition and AI potential, driven by a powerful data moat. Its OKRs are strong and category-shaping. However, achievability and SWOT factors are tempered by intense competition and operational scaling challenges inherent in the healthcare gig economy. The path to 'Frontier Builder' status requires successfully navigating the complex enterprise sales cycle and mitigating significant regulatory threats, which currently cap its growth multiplier.

SWOT Factors

Upside: 83.0 Risk: 78.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Win large hospital system contracts to unlock massive TAM.

Deepen AI moat with predictive, not just matching, tools.

Solve nurse retention to secure the supply side of the market.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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