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Cheq

To secure the digital economy by being the essential security layer for every go-to-market team.

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Cheq SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

The Cheq SWOT analysis reveals a company at a critical inflection point. It has successfully established brand leadership and a robust enterprise platform, capitalizing on its technological prowess. However, the nascent nature of the GTM Security category presents both its greatest opportunity and a significant weakness requiring market education. The explosion of GenAI-driven threats is a powerful tailwind, but intense competition from larger, established security platforms looms. The strategic imperative is clear: leverage its strong funding and technology to solidify category ownership and deepen enterprise penetration before competitors can fully mobilize. The focus must be on platform innovation and scaling the partner ecosystem to entrench Cheq as the indispensable layer in the modern GTM stack, securing its long-term defensibility and growth trajectory.

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To secure the digital economy by being the essential security layer for every go-to-market team.

Strengths

  • BRAND: Leader in GTM Security category with $1B valuation, 15k customers.
  • PLATFORM: Unified solution covering paid, organic, and analytics channels.
  • TECHNOLOGY: Advanced AI/ML detection engine with a massive proprietary dataset.
  • SALES: Proven enterprise sales motion securing large, global brands.
  • FUNDING: Strong capital position from $150M Series C for continued growth.

Weaknesses

  • COMPLEXITY: Product can have a steep learning curve for non-experts.
  • AWARENESS: Category of GTM Security is still nascent, requires education.
  • INTEGRATION: Deep integration needs can lengthen sales and onboarding cycles.
  • DEPENDENCE: Heavy reliance on direct sales, channel program is still maturing.
  • PRICING: Premium pricing can be a hurdle for smaller or budget-conscious firms.

Opportunities

  • GENAI: Explosion of AI-driven fake traffic makes Cheq's solution critical.
  • CONSOLIDATION: Buyers want fewer vendors; a unified platform is attractive.
  • PARTNERSHIPS: Integrate with major CDPs, CRMs, and cloud marketplaces.
  • VERTICALS: Expand deeper into sensitive verticals like finance and healthcare.
  • PRIVACY: Cookie deprecation increases need for non-intrusive security.

Threats

  • COMPETITION: Cloudflare/Imperva adding features, plus niche ad-fraud players.
  • ECONOMY: Marketing and security budgets are scrutinized in downturns.
  • ADVERSARIES: Bot and fraud techniques are constantly evolving and scaling.
  • COMMODITIZATION: Basic bot blocking could become a feature of larger platforms.
  • REGULATION: Changes in data privacy laws could impact detection methods.

Key Priorities

  • PLATFORM: Win the market by accelerating our unified platform leadership.
  • CATEGORY: Solidify GTM Security category ownership through thought leadership.
  • ENTERPRISE: Deepen enterprise penetration with a focus on high-LTV logos.
  • ECOSYSTEM: Rapidly scale partnerships to accelerate market distribution.

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Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

1

GTMSEC CATEGORY

Own and define the Go-to-Market Security space.

2

ENTERPRISE PLATFORM

Win with a unified platform for large enterprises.

3

DATA MOAT

Deepen our proprietary invalid traffic (IVT) data advantage.

4

CHANNEL ECOSYSTEM

Scale growth through strategic partner integrations.

Cheq logo

Cheq Market

  • Founded: 2016
  • Market Share: Leader in the emerging 'Go-to-Market Security' category.
  • Customer Base: Over 15,000 customers, focus on mid-market and enterprise clients.
  • Category:
    Cybersecurity
  • SIC Code: 7372 Prepackaged Software
  • NAICS Code: 511210 InformationT
  • Location: New York, New York
  • Zip Code: 10011 New York, New York
    Congressional District: NY-12 NEW YORK
  • Employees: 400
Competitors
HUMAN Security logo
HUMAN Security Request Analysis
Cloudflare logo
Cloudflare View Analysis
Imperva logo
Imperva Request Analysis
DoubleVerify logo
DoubleVerify View Analysis
Integral Ad Science logo
Integral Ad Science View Analysis
Products & Services
No products or services data available
Distribution Channels

Cheq Product Market Fit Analysis

Updated: October 1, 2025

Cheq secures the digital economy with its leading Go-to-Market Security platform. By eliminating bots and fake users from funnels, it helps companies maximize marketing efficiency, accelerate growth with accurate data, and secure the entire customer journey. This ensures every dollar and minute spent on growth yields a genuine, valuable return for over 15,000 global customers.

1

Maximize GTM efficiency by eliminating waste

2

Accelerate growth with accurate data

3

Secure the entire customer journey



Before State

  • Wasted ad spend on bots and fake users
  • Skewed analytics leading to bad decisions
  • Inaccurate lead scoring & sales pipelines
  • Site performance issues from bot traffic

After State

  • Clean, efficient marketing spend
  • Accurate data for confident decisions
  • High-quality leads for sales teams
  • Secure and optimized customer experience

Negative Impacts

  • Millions in budget lost, poor ROI
  • Misallocated marketing & sales resources
  • Frustrated teams chasing ghost leads
  • Brand reputation damage and security risk

Positive Outcomes

  • Maximized ROAS and marketing contribution
  • Increased conversion rates & revenue
  • Improved sales team productivity
  • Enhanced security posture and compliance

Key Metrics

Customer Retention Rates - Est. 90-95% for Enterprise
Net Promoter Score (NPS) - Est. 50-60
User Growth Rate - Est. 40-50% YoY customer growth
Customer Feedback/Reviews - 100+ reviews on G2, avg 4.6 stars
Repeat Purchase Rates) - High upsell/cross-sell on new modules

Requirements

  • Unified platform to see all GTM risks
  • Real-time threat detection and blocking
  • Seamless integration with existing stack
  • Actionable insights, not just data dumps

Why Cheq

  • Deploy Cheq across paid & organic channels
  • Integrate with CRM, analytics, ad platforms
  • Leverage dashboards to optimize GTM strategy
  • Automate blocking of malicious actors

Cheq Competitive Advantage

  • Holistic view vs. siloed point solutions
  • Superior AI/ML detection accuracy
  • Dedicated to GTM vs. general security
  • Focus on business impact, not just tech

Proof Points

  • 15,000+ customers trust Cheq globally
  • Leader in G2 for Bot Detection/Mitigation
  • Case studies showing 20%+ ROAS lift
  • Named a CNBC Disruptor 50 company
Cheq logo

Cheq Market Positioning

What You Do

  • Provides Go-to-Market Security to protect funnels from fake traffic.

Target Market

  • CMOs, CROs, and CISOs at mid-market to enterprise companies.

Differentiation

  • Unified platform across all GTM channels
  • Proprietary IVT detection models
  • Focus on business outcomes, not just clicks

Revenue Streams

  • SaaS subscriptions (tiered)
  • Usage-based pricing (traffic volume)
Cheq logo

Cheq Operations and Technology

Company Operations
  • Organizational Structure: Functional structure with product, sales, marketing, and engineering.
  • Supply Chain: Primarily digital; relies on major cloud infrastructure providers (AWS).
  • Tech Patents: Multiple patents related to bot detection and cybersecurity.
  • Website: https://cheq.com/
Top Clients
Cheq logo

Cheq Competitive Forces

Threat of New Entry

Medium: High initial R&D and data acquisition costs are a barrier, but a well-funded startup with novel AI could enter.

Supplier Power

Low: Primary suppliers are major cloud providers (AWS, GCP) who have limited pricing power due to competition among themselves.

Buyer Power

Medium: Enterprise clients have significant power to demand integrations and custom pricing. Mid-market has less power.

Threat of Substitution

Medium: Buyers can substitute with a collection of point solutions (ad fraud, WAF, analytics cleaner) but lose platform benefits.

Competitive Rivalry

High: Intense rivalry from specialized players (HUMAN) and large platforms (Cloudflare) bundling features. Differentiation is key.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.