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Catapult Sports

To provide elite sports organizations with performance data by being the global leader in sports performance technology.



Sub organizations:
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SWOT Analysis

Updated: September 17, 2025 • 2025-Q3 Analysis

The SWOT analysis reveals Catapult Sports' strong brand, data solutions, and client relationships. However, high costs and intense competition pose challenges. The company must focus on AI integration, market expansion, and strategic partnerships. Addressing scalability issues is crucial. The SWOT analysis highlights the importance of capitalizing on AI opportunities and expanding into new markets to maintain a competitive edge and achieve its mission. Catapult Sports should focus on developing scalable solutions and securing strategic partnerships to drive growth.

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To provide elite sports organizations with performance data by being the global leader in sports performance technology.

Strengths

  • BRAND: Strong brand recognition in elite sports
  • DATA: Comprehensive suite of performance data solutions.
  • CLIENTS: Long-standing relationships with major sports leagues.
  • TECH: Advanced wearable technology and data analytics.
  • INTEGRATED: Integrated platform for wearable and video data.

Weaknesses

  • COST: High cost of solutions limits market reach.
  • COMPLEXITY: Complexity of data analysis requires expertise.
  • INTEGRATION: Integration with existing systems can be challenging.
  • COMPETITION: Intense competition in the sports analytics market.
  • SCALABILITY: Scalability challenges with rapid data growth.

Opportunities

  • AI: Leverage AI/ML for predictive analytics.
  • MARKET: Expansion into emerging sports markets.
  • PARTNERSHIPS: Strategic partnerships with sports organizations.
  • PRODUCT: Development of new data-driven solutions.
  • RECOVERY: Market recovery post pandemic drives demand.

Threats

  • COMPETITION: Increasing competition from larger tech companies.
  • ECONOMIC: Economic downturn impacting sports budgets.
  • DATA: Data privacy regulations impacting data collection.
  • TECHNOLOGY: Disruptive technologies challenging market position.
  • ADOPTION: Slow adoption of new technologies by some teams.

Key Priorities

  • AI: Invest in AI to enhance predictive analytics.
  • MARKET: Expand into untapped international markets.
  • PARTNERS: Build key partnerships for distribution.
  • SCALABLE: Develop scalable solutions for broad adoption.

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To provide elite sports organizations with performance data by being the global leader in sports performance technology.

AI DOMINANCE

Lead in AI-powered sports analytics solutions.

  • MODEL: Launch AI injury prediction model, achieve 90% accuracy.
  • RECRUIT: Recruit 5 top AI engineers to bolster development team.
  • USERS: Increase AI feature usage by 75% across customer base.
  • PARTNER: Secure AI tech partnership with major sports league.
MARKET LEADER

Expand into untapped international markets.

  • REVENUE: Generate $5M in new revenue from emerging markets.
  • CLIENTS: Onboard 20 new elite teams from target regions.
  • PARTNER: Establish distribution partnerships in three new countries.
  • MARKET: Increase brand awareness by 40% in target markets.
PARTNER NETWORK

Build key partnerships for distribution.

  • AGREEMENT: Sign distribution agreement with 3 key sports retailers.
  • REFERRALS: Generate 50 qualified leads through partner referrals.
  • TRAINING: Train 100 partner sales reps on Catapult solutions.
  • PROGRAM: Launch a new partner incentive program to drive sales.
SCALE SOLUTIONS

Develop scalable solutions for broad adoption.

  • CLOUD: Migrate 95% of infrastructure to cloud platform.
  • COST: Reduce infrastructure costs by 30% through optimization.
  • PLATFORM: Improve platform scalability to support 5x user growth.
  • DEPLOY: Automate software deployment process to reduce time by 60%.
METRICS
  • ARR goal: $120M
  • NPS goal: 70
  • RETENTION goal: 92%
VALUES
  • Innovation
  • Customer Success

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Catapult Sports Retrospective

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To provide elite sports organizations with performance data by being the global leader in sports performance technology.

What Went Well

  • SALES: Strong sales growth in key markets.
  • CLIENTS: High client retention rates.
  • PRODUCT: Positive feedback on new product features.
  • MARKETING: Successful marketing campaigns.
  • FINANCE: Improved financial performance.

Not So Well

  • SCALING: Challenges in scaling infrastructure.
  • SUPPORT: Customer support response times.
  • HIRING: Difficulty in hiring AI talent.
  • COMPETITION: Increased competition in key markets.
  • INTEGRATION: Slow integration of new technologies.

Learnings

  • FOCUS: Focus on core product strengths.
  • PROCESS: Streamline customer support processes.
  • TALENT: Invest in AI talent acquisition.
  • MARKET: Differentiate from competitors.
  • INTEGRATION: Accelerate tech integration efforts.

Action Items

  • INFRA: Upgrade infrastructure for scalability.
  • SUPPORT: Improve customer support response.
  • RECRUIT: Launch AI talent acquisition program.
  • VALUE: Enhance product differentiation.
  • TECH: Accelerate tech integration roadmap.

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Catapult Sports Market

Competitors
Stats Perform logo
Stats Perform
Second Spectrum logo
Second Spectrum
Products & Services
No products or services data available
Distribution Channels

Catapult Sports Product Market Fit Analysis

Updated: September 17, 2025

It delivers data-driven insights to optimize athlete performance, reduce injuries, and gain a competitive edge through integrated wearable and video analysis.

1

Performance gains, injury prevention, insights



Before State

  • Limited insight
  • Subjective analysis

After State

  • Data-driven decisions
  • Optimized training

Negative Impacts

  • Missed opportunities
  • Suboptimal performance

Positive Outcomes

  • Improved athlete performance
  • Reduced injuries

Key Metrics

High retention
Strong NPS

Requirements

  • Data capture
  • Advanced analytics

Why Catapult Sports

  • Wearable tech
  • Video integration

Catapult Sports Competitive Advantage

  • AI-powered insights
  • Integrated platform

Proof Points

  • Case studies
  • Client testimonials
Catapult Sports logo

Catapult Sports Market Positioning

What You Do

  • Sports performance analysis solutions

Target Market

  • Elite sports teams and organizations

Differentiation

  • Integrated wearable and video data.
  • Advanced algorithms

Revenue Streams

  • Software subscriptions
  • Hardware sales
Catapult Sports logo

Catapult Sports Operations and Technology

Company Operations
  • Organizational Structure: Functional
  • Supply Chain: Global component sourcing and assembly.
  • Tech Patents: Wearable sensor tech, data algorithms.
  • Website: https://www.catapultsports.com/
Top Clients

Catapult Sports Competitive Forces

Threat of New Entry

HIGH: Barriers to entry are moderate. Requires expertise, established relationships, and technology investment.

Supplier Power

LOW: Component suppliers are numerous. Standard electronic components and software services reduce supplier power.

Buyer Power

MEDIUM: Elite teams have bargaining power. High cost of solutions and budget constraints influence purchasing decisions.

Threat of Substitution

MEDIUM: Alternative methods exist. Manual analysis and basic tracking tools are potential substitutes.

Competitive Rivalry

HIGH: Numerous competitors with specialized solutions. Stats Perform, Second Spectrum, and smaller companies.

Catapult Sports logo

Analysis of AI Strategy

Updated: September 17, 2025 • 2025-Q3 Analysis

Catapult Sports has strong data and expertise for AI. Challenges include talent shortages and integration complexities. Opportunities lie in predictive analytics and personalized training. Threats include regulations and competition. Prioritizing AI for injury prevention is crucial. The company must invest in AI talent and partnerships to overcome weaknesses and capitalize on opportunities. Data privacy and security are paramount. This strategic approach will enable Catapult Sports to leverage AI effectively to achieve its mission.

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To provide elite sports organizations with performance data by being the global leader in sports performance technology.

Strengths

  • DATA: Large datasets for AI training.
  • EXPERTISE: Data science and analytics expertise.
  • PLATFORM: Existing platform for AI integration.
  • BRAND: Brand in sports for AI adoption.
  • CUSTOMERS: Customer relationships for feedback.

Weaknesses

  • TALENT: Shortage of specialized AI talent.
  • COST: High cost of AI development and deployment.
  • COMPLEXITY: Complexity of AI algorithms.
  • INTEGRATION: Integrating AI with existing systems.
  • BIAS: Potential for bias in AI algorithms.

Opportunities

  • AUTOMATION: Automate data analysis and reporting.
  • PREDICTION: Predictive analytics for injury prevention.
  • PERSONALIZED: Personalized training recommendations.
  • FAN: Enhance fan experience with AI insights.
  • RECRUIT: AI driven athlete recruitment and scouting.

Threats

  • REGULATIONS: Data privacy regulations limiting AI.
  • COMPETITION: AI solutions from larger tech companies.
  • ACCEPTANCE: Resistance to AI adoption.
  • ACCURACY: Risk of inaccurate AI predictions.
  • SECURITY: Security of AI algorithms and data.

Key Priorities

  • PRIORITY: Prioritize AI for injury prevention.
  • RECRUIT: Invest in AI talent acquisition.
  • PARTNERS: Partner for AI expertise.
  • DATA: Ensure data privacy and security.

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Catapult Sports Financial Performance

Profit: ~$5M
Market Cap: ~$300M
Annual Report: Available on Investor Relations page.
Debt: Moderate
ROI Impact: Positive
AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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