Unitil

To deliver safe, reliable energy by leading the transition to a cleaner, more resilient energy future for all stakeholders.

Unitil SWOT Analysis

Updated: October 6, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Unitil was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Unitil SWOT Analysis reveals a well-managed utility at a critical inflection point. Its core strengths in reliability and regulatory management provide a stable foundation. However, weaknesses in scale and digital agility, combined with the immense threats of climate change and cyberattacks, demand urgent action. The primary opportunities lie in leveraging federal funds like the IRA to aggressively pursue grid modernization and electrification. The strategic imperative is clear: Unitil must transform from a traditional utility into a resilient, digital, and clean energy platform. The conclusion priorities correctly focus on modernizing the grid, digitizing the customer journey, managing decarbonization, and defending its core infrastructure. This plan balances prudent risk management with the visionary pursuit of a sustainable energy future, ensuring Unitil not only survives but leads the transition.

Eversource Energy National Grid Avangrid Liberty Utilities Consolidated Edison

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To deliver safe, reliable energy by leading the transition to a cleaner, more resilient energy future for all stakeholders.

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Strengths

RELIABILITY: Top-quartile SAIDI/SAIFI scores in recent storm seasons.
REGULATORY: Constructive relationships leading to approved rate cases.
CAPEX: Disciplined capital execution on approved modernization plans.
OPERATIONS: Strong safety record with low OSHA recordable incident rate.
BALANCE: Investment-grade credit rating provides access to capital.

Weaknesses

SCALE: Smaller size limits operational leverage vs. larger peers.
TECH: Slower adoption of customer-facing digital tools vs. leaders.
DEPENDENCE: High reliance on natural gas for revenue and infrastructure.
AGING: Pockets of older infrastructure requiring accelerated replacement.
WORKFORCE: Challenges in attracting specialized tech and engineering talent.

Opportunities

IRA: Access to significant federal funding for clean energy projects.
ELECTRIFICATION: Growing regional adoption of EVs and heat pumps.
GRID: Demand for grid upgrades to support distributed energy (DERs).
DATA: AMI deployment enables new data-driven services and efficiencies.
GAS: Opportunity to invest in renewable natural gas (RNG) supply.

Threats

WEATHER: Increased frequency and severity of extreme weather events.
CYBERSECURITY: Growing sophistication of threats to critical grid assets.
COSTS: Inflationary pressures on capital projects and operating expenses.
RATES: Customer affordability concerns impacting rate increase approvals.
POLICY: State-level policy shifts regarding the future of natural gas.

Key Priorities

MODERNIZE: Accelerate grid modernization using IRA funds for resilience.
DIGITIZE: Enhance customer digital experience to support electrification.
DECARBONIZE: Integrate DERs and explore RNG to manage gas transition.
DEFEND: Bolster cybersecurity and physical security of critical assets.

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Unitil OKR

Updated: October 6, 2025 • 2025-Q4 Analysis

The Unitil OKR plan is a masterclass in focused execution. It directly translates the strategic conclusions from the SWOT into four powerful, inspiring objectives: modernizing the grid, empowering customers, leading the clean energy transition, and ensuring security. This isn't a generic utility plan; it’s a tailored roadmap for Unitil to navigate its specific challenges and seize its unique opportunities. The key results are sharp, measurable, and ambitious, blending operational metrics like SAIDI reduction with strategic milestones like securing IRA funding and launching a DERMS. This plan provides clarity and purpose, aligning the entire organization on what matters most to becoming a leader in the energy future.

Eversource Energy National Grid Avangrid Liberty Utilities Consolidated Edison

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To deliver safe, reliable energy by leading the transition to a cleaner, more resilient energy future for all stakeholders.

GRID OF THE FUTURE

Build a resilient, modern grid that anticipates and adapts.

SYSTEM: Reduce SAIDI by 15% through targeted automation and hardening investments on our 10 worst-performing circuits.
FUNDING: Secure $50M in IRA and other federal grant funding to offset the capital cost of grid modernization projects.
ASSETS: Deploy AI predictive models for 3 critical asset classes, reducing unplanned failures by 20% year-over-year.
INTERCONNECT: Decrease the average interconnection queue time for new distributed energy resources (DERs) by 30%.

EMPOWERED CUSTOMER

Deliver a seamless, digital, and insightful experience.

DIGITAL: Achieve 70% customer adoption of our new mobile app and web portal for billing and outage management.
SATISFACTION: Increase our J.D. Power overall customer satisfaction score by 25 points through proactive communication.
ELECTRIFY: Launch three new EV and heat pump adoption programs, enrolling 5,000 new residential participants.
AUTOMATE: Resolve 40% of inbound customer service inquiries using our new AI-powered chatbot and IVR system.

CLEAN ENERGY LEADER

Accelerate the transition to a sustainable energy system.

DERMS: Implement a Distributed Energy Resource Management System (DERMS) to manage and optimize 50 MW of DER capacity.
GAS: Secure 5% of our total natural gas supply from certified Renewable Natural Gas (RNG) sources by year-end.
STORAGE: Interconnect our first two utility-scale battery storage projects, adding 20 MWh of flexible capacity.
PLANNING: Submit a comprehensive Future of Gas and Electric Vehicle infrastructure plan to state regulators.

FORTRESS UTILITY

Protect our assets, people, and community from all threats.

CYBER: Achieve a 20% reduction in critical vulnerabilities by implementing an enhanced OT network monitoring system.
PHYSICAL: Upgrade physical security measures at our top 10 most critical substation and operational facilities.
TRAINING: Complete advanced cybersecurity and incident response training for 100% of critical operational staff.
COMPLIANCE: Pass all NERC-CIP and TSA security audits with zero findings of significant risk or non-compliance.

METRICS

SAIDI (System Average Interruption Duration Index)
O&M Cost per Customer
Authorized Return on Equity (ROE)

VALUES

Safety
Customer Focus
Integrity
Teamwork
Innovation

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Unitil Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Eversource Energy National Grid Avangrid Liberty Utilities Consolidated Edison

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To deliver safe, reliable energy by leading the transition to a cleaner, more resilient energy future for all stakeholders.

Toggle Theme

What Went Well

CAPEX: Successfully executed on planned capital spending for the quarter.
RATES: Received constructive outcomes in recent regulatory rate filings.
SALES: Modest customer growth in both electric and gas segments continues.
EARNINGS: Met or exceeded consensus EPS estimates for the reporting period.
SAFETY: Maintained strong safety performance across all operations.

Not So Well

O&M: Higher-than-expected storm restoration costs impacted O&M expenses.
GAS: Warmer weather reduced natural gas sales volumes versus forecast.
INTEREST: Rising interest rates increased the cost of financing.
LABOR: Faced tight labor market conditions for skilled line workers.
SUPPLY: Experienced some supply chain delays for key grid components.

Learnings

WEATHER: Storm cost volatility requires more robust financial modeling.
EFFICIENCY: O&M cost control is critical in an inflationary environment.
DEMAND: Weather normalization adjustments are key to understanding results.
REGULATORY: Proactive engagement with regulators is vital for cost recovery.
PLANNING: Need for more dynamic resource planning to counter volatility.

Action Items

FINANCE: Explore new hedging strategies for interest rate exposure.
OPERATIONS: Review and update storm response and cost tracking protocols.
HR: Enhance recruitment and retention programs for critical roles.
SUPPLY-CHAIN: Diversify suppliers for critical equipment to reduce risk.
REGULATORY: File for recovery of deferred storm costs in the next case.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Unitil Market

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Founded: 1984 (Concord Electric & Exeter & Hampton)
Market Share: Monopoly service in specific territories
Customer Base: Approx. 108k electric, 87k gas customers
Category:
Regulated Utility
SIC Code: 4931 Electric and Other Services Combined
NAICS Code: 221122 Electric Power Distribution
Location: Hampton, New Hampshire
Zip Code: 03842
Congressional District: NH-1 MANCHESTER
Employees: 550

Competitors

Eversource Energy View Analysis

National Grid Request Analysis

Avangrid Request Analysis

Liberty Utilities Request Analysis

Consolidated Edison View Analysis

Products & Services

No products or services data available

Distribution Channels

Unitil Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Problem

Need for constant, reliable energy
Risk of outages from severe weather
Desire for cleaner energy sources
Lack of control over energy costs

Solution

Safe distribution of electricity/gas
Grid modernization and hardening
Integration of solar, EVs, and DERs
Digital tools for energy management

Key Metrics

SAIDI/SAIFI (Reliability)
Customer Satisfaction (JD Power)
O&M cost per customer
Return on Equity (ROE)

Unique

Regulated monopoly in defined areas
Deep local operational knowledge
Proven storm restoration capability
Direct relationship with regulators

Advantage

Physical infrastructure is a barrier
Regulatory compact ensures recovery
Exclusive service territory rights
Decades of operational data

Channels

Direct utility infrastructure
Website & mobile application
Call center and field personnel
Community engagement

Customer Segments

Residential homeowners and renters
Small and medium-sized businesses
Large commercial & industrial users
Municipalities and institutions

Costs

Capital expenditures (grid assets)
Operations & Maintenance (O&M)
Purchased power and gas costs
Labor and employee benefits

Unitil Product Market Fit Analysis

Updated: October 6, 2025

Unitil powers communities by transforming the traditional grid into a resilient, intelligent network. It provides unmatched reliability while empowering customers with digital tools to control their energy use. By seamlessly integrating clean energy, Unitil is not just a utility; it's the architect of a sustainable energy future, ensuring homes and businesses thrive securely and efficiently.

Unmatched reliability through grid modernization.

Empowering customers with digital tools.

Enabling a sustainable, clean energy future.

Before State

Unreliable grid with frequent outages
Limited energy usage information
Dependence on fossil fuels

After State

Resilient, self-healing energy grid
Personalized energy insights & control
Access to cleaner energy options

Negative Impacts

Disrupted daily life and business
High, unpredictable energy bills
Negative environmental impact

Positive Outcomes

Minimized downtime and economic loss
Lower energy costs and carbon footprint
Sustainable and empowered communities

Key Metrics

Customer Retention Rates

99%+ (regulated monopoly)

Net Promoter Score (NPS)

J.D. Power score avg. 700/1000

User Growth Rate

~0.5-1.0% annually, tied to region

Customer Feedback/Reviews

Primarily via PUC dockets, social media

Repeat Purchase Rates

N/A (ongoing utility service)

Requirements

Significant capital for grid upgrades
Advanced metering infrastructure (AMI)
Supportive regulatory frameworks

Why Unitil

Deploying grid modernization tech
Offering new digital customer tools
Integrating solar, EVs, battery storage

Unitil Competitive Advantage

Deep local operational expertise
Constructive regulatory relationships
Focused, smaller service territory

Proof Points

Top-quartile reliability metrics
Successful EV rate program launches
Approved grid modernization plans

Unitil Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Strategic pillars derived from our vision-focused SWOT analysis

Invest in grid resilience and modernization.

Enable electrification and integrate renewables.

Enhance digital experience and energy solutions.

Drive efficiency via technology and process.

What You Do

Deliver electricity and natural gas.

Target Market

Residential and business customers.

Differentiation

Local focus in NE service areas
Strong reliability metrics (SAIDI/SAIFI)

Revenue Streams

Regulated energy delivery rates
Approved capital project recovery

Unitil Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Company Operations

Organizational Structure: Functional hierarchy under a holding company
Supply Chain: Energy procurement from wholesale markets
Tech Patents: Focus on operational tech, not patents
Website: https://unitil.com/

Top Clients

Board Members

Unitil Competitive Forces

Threat of New Entry

VERY LOW: Extremely high capital costs, regulatory barriers, and physical infrastructure requirements make new entry for energy delivery nearly impossible.

Supplier Power

HIGH: Unitil is a price taker from wholesale energy markets (ISO-NE) and natural gas pipelines, with limited control over commodity costs.

Buyer Power

LOW (Individually), HIGH (Collectively): Individual customers have no choice, but consumer advocate groups and regulators exert significant pressure on rates.

Threat of Substitution

MEDIUM: Distributed generation (rooftop solar, batteries) and energy efficiency are growing substitutes for centralized utility-delivered energy.

Competitive Rivalry

LOW: As a regulated monopoly in its service territories, direct competition for energy delivery is virtually nonexistent.

Analysis of AI Strategy

Updated: October 6, 2025 • 2025-Q4 Analysis

The Unitil AI SWOT Analysis highlights a significant, largely untapped opportunity. While Unitil possesses valuable proprietary data from its grid operations, it currently lacks the talent, modern systems, and cohesive strategy to fully exploit it. The primary weaknesses are internal capability gaps that prevent scaling AI beyond small pilots. The most compelling opportunities are in operational efficiency—using AI for predictive maintenance and grid optimization, which directly supports the core mission of reliability and affordability. However, the threats of AI-powered cyberattacks and data privacy issues are substantial and must be addressed proactively. The conclusion rightly prioritizes starting with high-value, contained use cases like predictive maintenance while simultaneously building the foundational data governance and talent required for broader, more transformative AI adoption in the future.

Eversource Energy National Grid Avangrid Liberty Utilities Consolidated Edison

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To deliver safe, reliable energy by leading the transition to a cleaner, more resilient energy future for all stakeholders.

Strengths

DATA: Growing repository of AMI and grid sensor data for AI models.
ASSETS: Physical infrastructure provides a real-world AI testbed.
OPERATIONS: Decades of operational data on outages and asset failure.
SAFETY: Strong safety culture can guide responsible AI implementation.

Weaknesses

TALENT: Lack of in-house AI/ML engineering and data science expertise.
SYSTEMS: Legacy IT/OT systems hinder integration of modern AI platforms.
DATA-READY: Data is often siloed and not prepared for AI consumption.
STRATEGY: No cohesive, top-down AI strategy linked to business goals.

Opportunities

MAINTENANCE: AI-powered predictive maintenance to reduce asset failures.
GRID: Use AI for load forecasting and optimizing DER dispatch (VPPs).
OUTAGE: AI analysis of weather/asset data to predict storm impacts.
CUSTOMER: AI chatbots and personalized energy insights for customers.

Threats

CYBER: AI-driven cyberattacks targeting automated grid control systems.
PRIVACY: Risk of customer data privacy breaches from AI applications.
BIAS: Biased AI models could lead to inequitable energy investments.
RELIANCE: Over-reliance on vendor-supplied 'black box' AI solutions.

Key Priorities

PREDICT: Pilot AI for predictive asset maintenance on critical equipment.
OPTIMIZE: Leverage AI for improved load forecasting and grid balancing.
AUTOMATE: Implement AI-powered chatbots for common customer inquiries.
FOUNDATION: Develop an enterprise data governance and AI talent roadmap.

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Unitil Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Unitil Corporation 2023 Form 10-K
Unitil Investor Relations Website & Presentations (2024)
Unitil Corporate Website (unitil.com)
Recent press releases on rate cases and storm response
J.D. Power 2023 U.S. Electric Utility Residential Customer Satisfaction Study

Profit: FY 2023 Net Income: $42.5 million

Market Cap: $790 million (as of late 2024)

Stock Performance

Annual Report: View Report

Debt: Long-term debt: $665.4 million (FY23)

ROI Impact: Capital investments impact allowed ROE

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Modernizer

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Unitil's score reflects a strong, societally-impactful vision (Ambition: 85) tempered by the execution risks of a regulated utility. Achievability (0.70) is solid due to strong OKR alignment with weaknesses. The SWOT is balanced, showing significant threats (weather, policy) that slightly outweigh IRA-driven opportunities. OKR impact is category-shaping. The growth multiplier is constrained by its regulated model and TAM, predicting stable, policy-driven growth rather than exponential expansion.

SWOT Factors

Upside: 66.7 Risk: 70.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Maximize IRA/federal funding to de-risk modernization capex.

Accelerate AI pilot programs in predictive maintenance/grid ops.

Deepen regulatory partnerships to enable innovative rate design.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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