Unisys

To power breakthroughs for the world's leading organizations by becoming their indispensable partner for secure transformation.

Unisys SWOT Analysis

Updated: October 6, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Unisys was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Unisys SWOT analysis reveals a company at a critical inflection point. Led by a focused executive team, it has successfully executed the first phase of a turnaround, stabilizing profitability and securing key contracts. This demonstrates core operational strength. However, the persistent revenue decline and legacy brand perception are significant weaknesses that must be addressed to unlock future value. The key priorities correctly identify the path forward: leveraging deep security expertise to differentiate in the crowded cloud services market is paramount. The challenge for Unisys is to pivot from a narrative of survival and stability to one of innovation and growth, capitalizing on the immense opportunities in AI-driven workplace solutions and cybersecurity before competitors with greater scale can dominate them. The strategy must be one of focused aggression in its niche markets.

Kyndryl DXC Technology Atos Capgemini Infosys

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To power breakthroughs for the world's leading organizations by becoming their indispensable partner for secure transformation.

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Strengths

PROFITABILITY: Turnaround shows focus on margin; Adj. EBITDA positive.
CONTRACTS: Strong TCV ($488M in Q1'24) and high renewal rates.
CLIENTS: Deep-rooted relationships in stable government/financial sectors.
SECURITY: Differentiated offerings like Stealth™ in a high-demand area.
LEADERSHIP: Experienced team executing a clear turnaround strategy.

Weaknesses

REVENUE: Persistent Y/Y revenue decline is a primary concern for growth.
SCALE: Smaller scale vs. competitors (Kyndryl, DXC) limits pricing power.
BRANDING: Perception as a legacy hardware firm lingers, hurting services.
DEBT: Balance sheet leverage constrains aggressive M&A or R&D spend.
DIVERSIFICATION: Over-reliance on a few large contracts poses a risk.

Opportunities

CLOUD: Massive market for hybrid cloud services and application modernization.
CYBER: Escalating security threats create demand for expert services.
WORKPLACE: Shift to hybrid work fuels need for modern DWS solutions.
VERTICALS: Deepening focus on public sector/finance can yield growth.
PARTNERSHIPS: Expanding alliances with hyperscalers (AWS, Azure, GCP).

Threats

COMPETITION: Intense pressure from larger SIs and nimble niche players.
ECONOMY: Macroeconomic uncertainty may delay client IT spending decisions.
TALENT: Fierce competition for skilled cloud, security, and AI talent.
TECHNOLOGY: Rapid pace of tech change requires continuous investment.
PRICING: Commoditization of traditional infrastructure services.

Key Priorities

GROWTH: Ignite profitable growth by focusing on high-margin services.
MODERNIZATION: Modernize brand perception to attract new talent & clients.
DIFFERENTIATION: Double down on security and complex hybrid cloud niches.
EFFICIENCY: Continue operational discipline to expand margins and reinvest.

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Unisys OKR

Updated: October 6, 2025 • 2025-Q4 Analysis

The Unisys OKR plan provides a focused, actionable blueprint to capitalize on the SWOT analysis. It rightly prioritizes the pivot to profitable growth while modernizing the brand—two sides of the same coin. The objectives are aspirational yet grounded, converting strategic imperatives into measurable outcomes. The key results are strong, especially the focus on pipeline growth in high-margin areas and new logo acquisition, which directly addresses the core revenue weakness. This plan creates clarity and alignment, transforming the strategic vision into a tangible execution framework that, if followed with discipline, will accelerate Unisys's journey from turnaround to market leadership in its chosen niches.

Kyndryl DXC Technology Atos Capgemini Infosys

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To power breakthroughs for the world's leading organizations by becoming their indispensable partner for secure transformation.

IGNITE GROWTH

Pivot from stabilization to profitable revenue growth.

PIPELINE: Grow qualified sales pipeline for high-margin CA&I and DWS solutions from $1.2B to $1.6B.
NEW LOGOS: Secure 25 new enterprise logos with an average TCV of over $5M in our target verticals.
PARTNERSHIPS: Generate $100M in incremental pipeline through strategic alliance channels like Microsoft.
SALES: Reduce the average sales cycle for strategic deals by 15% through improved processes and tools.

MODERNIZE BRAND

Reshape perception from legacy iron to modern innovator.

AWARENESS: Increase share of voice on 'secure cloud transformation' topics by 25% vs. key competitors.
COVERAGE: Secure 20 positive tier-1 media placements highlighting client successes in AI and cloud.
TALENT: Improve Glassdoor rating from 3.5 to 4.0 to attract top engineering and sales talent.
ANALYSTS: Achieve 'Leader' placement in at least two major analyst reports (Gartner, Forrester) for DWS.

LEAD IN NICHE

Dominate the secure, complex hybrid IT services market.

SECURITY: Increase attach rate of Stealth™ security software in new infrastructure deals by 30%.
SOLUTIONS: Launch three new vertical-specific solutions for public sector and financial services.
AIOPS: Integrate AI-powered automation into 75% of our managed services contracts to boost efficiency.
CERTIFICATION: Achieve 500 new advanced cloud and security certifications across our delivery teams.

BOOST EFFICIENCY

Fuel growth investments through operational excellence.

MARGINS: Increase company-wide Adjusted EBITDA margin from 12% to 15% through disciplined cost control.
DELIVERY: Reduce service delivery costs by 8% by leveraging automation and global delivery centers.
AUTOMATION: Automate 20% of manual back-office processes (HR, Finance) to reduce G&A expenses.
REAL ESTATE: Consolidate office footprint to achieve a $10M annualized reduction in real estate costs.

METRICS

Adjusted EBITDA Margin: 15%
TCV Growth: 10% Y/Y
Net Revenue Retention: 105%

VALUES

Client-centricity
Integrity
Innovation
Accountability
Urgency

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Unisys Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Kyndryl DXC Technology Atos Capgemini Infosys

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To power breakthroughs for the world's leading organizations by becoming their indispensable partner for secure transformation.

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What Went Well

PROFITABILITY: Achieved positive Adjusted EBITDA, showing cost discipline.
TCV: Strong Total Contract Value bookings indicate future revenue streams.
RENEWALS: High renewal rates demonstrate client satisfaction and stickiness.
DEBT: Proactive management of debt and improved balance sheet health.
STRATEGY: Clear execution against the stated turnaround plan.

Not So Well

REVENUE: Continued year-over-year revenue decline remains a top concern.
ECS: Enterprise Computing Solutions segment continues to face headwinds.
GROWTH: Transition to growth phase from stabilization is not yet evident.
INVESTOR: Market sentiment remains cautious, reflected in stock price.
HIRING: Competitive market for top tech talent remains a challenge.

Learnings

FOCUS: A sharp focus on profitability yields tangible results.
SALES: High-value service offerings are easier to sell in this market.
EFFICIENCY: Continuous operational improvement is key to funding growth.
CLIENTS: Existing clients are the best source of stable, profitable revenue.
NARRATIVE: The turnaround story needs to be communicated more effectively.

Action Items

SALES: Double down on sales efforts for DWS and CA&I service lines.
MARKETING: Launch a campaign to highlight modern capabilities and wins.
OPERATIONS: Identify further opportunities for automation and efficiency.
TALENT: Invest in training programs for high-demand skills like AI.
FINANCE: Continue disciplined capital allocation to support growth.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Unisys Market

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Founded: 1986 (merger of Sperry and Burroughs)
Market Share: <1% of the global IT services market
Customer Base: Large enterprises and public sector agencies
Category:
IT Services
SIC Code: 7373 Computer Integrated Systems Design
NAICS Code: 541512 Computer Systems Design Services
Location: Blue Bell, Pennsylvania
Zip Code: 19424
Employees: 16200

Competitors

Kyndryl View Analysis

DXC Technology View Analysis

Atos Request Analysis

Capgemini View Analysis

Infosys View Analysis

Products & Services

No products or services data available

Distribution Channels

Unisys Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Problem

High cost of managing legacy IT.
Growing complexity of cyber threats.
Need for agile, modern digital workplaces.

Solution

Hybrid cloud management & modernization.
Advanced, zero-trust security services.
End-to-end digital workplace solutions.

Key Metrics

Total Contract Value (TCV) & Pipeline.
Adjusted EBITDA Margin.
Net Promoter Score (NPS) & Renewals.

Unique

Deep expertise in mission-critical sectors.
Proprietary security tech (Stealth™).
Proven legacy-to-cloud transformation.

Advantage

Long-term, embedded client relationships.
Security-first design philosophy.
Global service delivery footprint.

Channels

Direct enterprise sales teams.
Strategic alliances (e.g., Microsoft, AWS).
Industry marketing and thought leadership.

Customer Segments

Public Sector (Federal, State, Local).
Financial Services (Banking, Insurance).
Select commercial industries.

Costs

Skilled employee salaries and benefits.
Technology infrastructure and R&D.
Sales and marketing expenses.

Unisys Product Market Fit Analysis

Updated: October 6, 2025

Unisys empowers the world's leading organizations to navigate complex digital transformations securely. By modernizing IT estates and securing every endpoint, it de-risks innovation and unlocks business value, enabling clients to thrive in a constantly evolving technology landscape. This focus on secure transformation is what makes Unisys an indispensable partner for mission-critical operations in a digital-first world.

De-risking digital transformation.

Unlocking value from complex IT estates.

Empowering the future of work, securely.

Before State

Complex, costly legacy IT infrastructure.
High vulnerability to cyber threats.
Fragmented digital employee experiences.

After State

Secure, agile hybrid cloud environment.
Resilient, zero-trust security posture.
Seamless, modern digital workplace.

Negative Impacts

Inhibited business agility and innovation.
Increased risk of data breaches, downtime.
Low employee productivity and satisfaction.

Positive Outcomes

Accelerated digital service delivery.
Reduced operational and security risks.
Enhanced workforce collaboration, output.

Key Metrics

Client Retention Rate

90%+

NPS

Estimated in the 30-40 range

User Growth Rate

Measured by TCV growth

Customer Reviews on G2

~50 reviews

Repeat Purchase Rates

High via renewals

Requirements

Deep expertise in legacy & modern tech.
Proven security framework and tools.
Strategic roadmap for transformation.

Why Unisys

Consulting-led assessment and planning.
Phased migration and modernization.
Continuous managed services and support.

Unisys Competitive Advantage

Unique IP in micro-segmentation tech.
Decades of mission-critical experience.
Holistic view of infrastructure/security.

Proof Points

95% renewal rate on strategic contracts.
Securing 20% of the world's bank checks.
Managing 1M+ devices for clients.

Unisys Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Strategic pillars derived from our vision-focused SWOT analysis

SECURE HYBRID CLOUD

Master complex, regulated cloud migrations.

MODERN WORKPLACE

Lead in secure, AI-enhanced employee experiences.

HIGH-VALUE SERVICES

Shift from resale to profitable consulting.

FOCUSED VERTICALS

Dominate in public sector and financial services.

What You Do

Modernize and secure mission-critical IT.

Target Market

Enterprises in regulated industries.

Differentiation

Deep security expertise (Stealth™)
Legacy modernization capabilities

Revenue Streams

Long-term managed services contracts
Project-based consulting services

Unisys Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Company Operations

Organizational Structure: Matrix structure by service line/geography
Supply Chain: Primarily talent and technology partnerships
Tech Patents: Portfolio in security, cloud, and data.
Website: https://www.unisys.com

Top Clients

Board Members

Unisys Competitive Forces

Threat of New Entry

MODERATE: High initial capital, expertise, and trust are barriers, but niche cloud/security consulting firms can enter specific markets.

Supplier Power

MODERATE: Key suppliers are major tech players (Microsoft, AWS, Dell) who have significant leverage, but Unisys is not single-sourced.

Buyer Power

HIGH: Large enterprise clients have significant negotiating power, often using multi-vendor strategies and demanding favorable terms.

Threat of Substitution

MODERATE: Clients can substitute with in-house IT teams, SaaS platforms, or automation, but complexity often requires an integrator.

Competitive Rivalry

HIGH: Intense rivalry from larger SIs (Kyndryl, DXC) and offshore players (Infosys, TCS) competing on price and scale.

Analysis of AI Strategy

Updated: October 6, 2025 • 2025-Q4 Analysis

The Unisys AI SWOT analysis underscores a critical opportunity to redefine its value proposition. Unisys cannot compete with hyperscalers on building foundational models; its strength lies in the application and secure integration of AI within its clients' complex, mission-critical environments. The strategic imperative is to leverage its trusted advisor status and security DNA to become the premier partner for 'Secure AI Transformation'. This means embedding AI-driven automation into its core managed services (AIOps) for immediate efficiency gains while building a high-margin consulting practice around AI strategy and governance. The greatest threat is not a competitor's AI model, but inaction. By focusing on vertical-specific AI solutions and partnering intelligently, Unisys can carve out a defensible and profitable niche in the AI services landscape, turning a potential threat into a primary growth engine.

Kyndryl DXC Technology Atos Capgemini Infosys

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To power breakthroughs for the world's leading organizations by becoming their indispensable partner for secure transformation.

Strengths

DATA: Access to client operational data from long-term managed services.
TRUST: Existing client relationships provide a beachhead for AI pilots.
SECURITY: Ability to position AI offerings as 'Secure by Design'.
VERTICALS: Deep domain expertise to build industry-specific AI models.
INTEGRATION: Experience integrating new tech into complex IT estates.

Weaknesses

TALENT: Potential gap in world-class AI/ML research and engineering staff.
SCALE: Lacks the massive compute and data scale of hyperscalers.
IP: Limited portfolio of proprietary, foundational AI models or platforms.
INVESTMENT: Financial constraints may limit large-scale AI R&D spending.
SPEED: Risk of slower AI feature integration compared to nimble startups.

Opportunities

AIOPS: Embed AI to automate IT operations, boosting client efficiency.
CONSULTING: High demand for AI strategy and secure implementation services.
WORKPLACE: AI-powered tools to enhance employee productivity in DWS.
PARTNERSHIPS: Leverage partner AI platforms (e.g., Azure OpenAI).
SECURITY: Use AI for advanced threat detection and response services.

Threats

HYPERSCALERS: AWS, Google, Microsoft embedding AI directly into platforms.
COMPETITORS: Other SIs are aggressively building their own AI practices.
COMMODITIZATION: AI tools becoming easier to use, reducing need for SIs.
RISK: Reputational and legal risks associated with AI implementation.
OBSOLESCENCE: AI could automate core services Unisys currently provides.

Key Priorities

INTEGRATE: Embed AI capabilities across all existing service lines (AIOps).
SECURE: Differentiate by offering secure AI implementation consulting.
PARTNER: Deepen partnerships with leading AI platform providers.
UPSKILL: Launch a major internal initiative to build AI-ready talent.

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Unisys Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Unisys Q1 2024 Earnings Report & Transcript
Unisys Official Website (About Us, Services, Investor Relations)
Competitor analysis (Kyndryl, DXC Technology websites and financials)
Public financial data sources (e.g., Yahoo Finance)
Gartner and Forrester reports on IT Services and Digital Workplace

Profit: Net Loss (TTM): -$119.8 million

Market Cap: $350 million (approx. mid-2024)

Stock Performance

Annual Report: Available on Unisys investor relations website.

Debt: Total Debt: ~$450 million (Q1 2024)

ROI Impact: Turnaround efforts focus on improving ROIC.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Legacy Transformer

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Unisys scores as a 'Legacy Transformer' due to a solid, achievable strategy aimed at a category-level ambition. Its path is constrained by significant competitive threats and internal weaknesses (revenue decline), dampening its SWOT score. The OKRs are well-formed and category-shaping, but the overall growth multiplier is modest, reflecting the immense difficulty of pivoting a legacy firm in a hyper-competitive market. Success hinges on flawless execution of its niche strategy.

SWOT Factors

Upside: 66.7 Risk: 70.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Accelerate high-margin new logo acquisition to reverse revenue decline.

Win the brand war against the 'legacy' perception.

Deepen AI integration to create a durable competitive advantage.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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