Strategy&

To help clients build unique advantages by becoming the world's leading strategy-to-execution firm.

Strategy& SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Strategy& was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Strategy& SWOT Analysis reveals a firm at a pivotal crossroads. Its greatest strength—the integration with PwC's global powerhouse—is also the source of its primary weakness: a brand perception gap versus its MBB rivals. The path to market leadership is clear yet challenging. Strategy& must aggressively weaponize its unique 'strategy-to-execution' capability, moving beyond theoretical advice to become the indispensable partner for tangible transformation. The key priorities underscore this imperative: fully leverage the PwC network to differentiate, seize the nascent AI and ESG strategy markets to redefine leadership, systematize client acquisition through the vast PwC ecosystem, and boldly invest in marketing to elevate its brand to the top tier. Success hinges on executing this integrated vision with the agility and focus of a pure-play strategy firm, creating a new, dominant paradigm in the consulting industry.

McKinsey & Company Boston Consulting Group Bain & Company Deloitte Consulting EY-Parthenon

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To help clients build unique advantages by becoming the world's leading strategy-to-execution firm.

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Strengths

NETWORK: Unmatched C-suite access via PwC's 80%+ Fortune 500 footprint
BRAND: Strong 'Booz' heritage combined with trusted PwC global brand
EXECUTION: Proven ability to deliver end-to-end transformation projects
TALENT: Attracts top-tier talent with diverse industry/function skills
INTEGRATION: Cross-selling with PwC services creates sticky relationships

Weaknesses

PERCEPTION: Still fighting for brand parity with MBB in pure strategy
PRICING: Pressure to align with PwC rates, potentially undervaluing work
COMPLEXITY: Navigating the large PwC matrix can slow down decision-making
FOCUS: Risk of distraction from core strategy by broader PwC initiatives
RECRUITING: Fierce competition for top MBAs who often default to MBB

Opportunities

AI-STRATEGY: Huge demand for advising clients on enterprise AI adoption
ESG: Mandates driving need for integrated sustainability transformations
CROSS-SELLING: Untapped potential within PwC's massive existing client base
DEALS: Post-merger integration work is a key growth engine with PwC Deals
GEOPOLITICS: Supply chain reconfiguration needs deep strategic guidance

Threats

COMPETITION: MBB firms are aggressively moving into implementation work
ECONOMY: Consulting budgets are first to be cut in a downturn
TALENT-WAR: Extreme competition for talent driving up compensation costs
COMMODITIZATION: Lower-end strategy work is being automated or insourced
REGULATION: Increased scrutiny on consulting/audit firm conflicts of interest

Key Priorities

DIFFERENTIATE: Fully leverage the PwC integration as a weapon, not a weakness
PIONEER: Dominate the AI and ESG strategy domains before competitors do
INTEGRATE: Systematize cross-selling to unlock the full PwC client base
BRAND: Invest heavily in marketing to achieve brand perception parity w/ MBB

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Strategy& OKR

Updated: October 4, 2025 • 2025-Q4 Analysis

This Strategy& OKR plan is a masterclass in focused execution. It correctly translates the core strategic challenges from the SWOT analysis into clear, ambitious, and measurable objectives. The plan wisely avoids generic goals, instead focusing on the unique leverage points for Strategy&: weaponizing the PwC integration ('DIFFERENTIATE & WIN'), owning the future ('PIONEER NEW FRONTIERS'), and exploiting its deepest unfair advantage ('UNLOCK CLIENT BASE'). The key results are outcome-driven and create a powerful narrative of progress that will align the entire organization. This is not just a plan; it is a declaration of intent to redefine the consulting landscape by transforming strategic insight into tangible, high-stakes outcomes for clients.

McKinsey & Company Boston Consulting Group Bain & Company Deloitte Consulting EY-Parthenon

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To help clients build unique advantages by becoming the world's leading strategy-to-execution firm.

DIFFERENTIATE & WIN

Leverage our unique PwC integration to win in the market.

PIPELINE: Increase the value of joint Strategy&/PwC engagement pipeline from $X to $Y by end of year.
WIN-RATE: Improve our win rate by 20% in competitive head-to-head bids against McKinsey, Bain, or BCG.
REFERRALS: Generate over 30% of new business revenue from qualified referrals from PwC's core service lines.
VOICE: Achieve a 15% increase in share-of-voice in top-tier media on 'strategy-to-execution' topics.

PIONEER NEW FRONTIERS

Establish market leadership in AI and ESG strategy.

REVENUE: Grow AI and ESG advisory services to represent 25% of total annual consulting revenue booked.
TEAMS: Staff 50% of all major projects with at least one certified AI or ESG strategy specialist.
PLATFORM: Launch our proprietary AI strategy simulation platform and secure 25 enterprise client pilots.
LEADERSHIP: Publish 3 definitive, data-driven industry reports on AI/ESG that are cited by major media.

UNLOCK CLIENT BASE

Systematically penetrate PwC's existing client accounts.

ACCOUNTS: Initiate strategic engagements with 50 new logos from PwC's existing Fortune 500 audit clients.
EXPANSION: Double the number of PwC clients who buy more than one distinct Strategy& service offering.
PLANNING: Implement joint account planning for 100% of our top 200 shared global client accounts.
ENABLEMENT: Train and certify 500 PwC partners on how to effectively identify and qualify Strategy& leads.

ELEVATE OUR BRAND

Achieve brand perception parity with top-tier competitors.

PERCEPTION: Increase unaided C-suite brand recall as a 'top 3 strategy firm' by 10 points in surveys.
RECRUITING: Achieve a 60% offer acceptance rate from top 5 MBA programs, closing the gap with MBB.
ALUMNI: Launch a global alumni engagement program, measured by an alumni NPS score of +50 or higher.
PRESENCE: Secure keynote speaking slots for our partners at 10 premier industry conferences this year.

METRICS

Client Lifetime Value (CLV): $50M+
Net Promoter Score (NPS): 65+
Revenue Growth (YoY): 15%+

VALUES

Act with Integrity
Make a Difference
Care for Each Other
Work Together
Reimagine the Possible

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Strategy& Retrospective

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

McKinsey & Company Boston Consulting Group Bain & Company Deloitte Consulting EY-Parthenon

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To help clients build unique advantages by becoming the world's leading strategy-to-execution firm.

Toggle Theme

What Went Well

ESG: Triple-digit growth in demand for sustainability strategy projects
DEALS: Strong M&A and post-merger integration pipeline in H1
TECH: High demand for digital transformation and cloud strategy work
RETENTION: Maintained high client retention rates despite economic headwinds
THOUGHT: Published influential thought leadership, boosting brand visibility

Not So Well

GROWTH: Slower overall revenue growth in H2 due to macroeconomic slowdown
HIRING: Missed some hiring targets for senior talent against MBB offers
MARGINS: Increased pressure on pricing and margins from procurement teams
UTILIZATION: Bench time increased slightly as clients delayed project starts
INNOVATION: Slower-than-expected rollout of new internal tech platforms

Learnings

CLIENTS: Budgets are shifting from discretionary projects to cost-out/AI
SPEED: The sales cycle is lengthening; clients require more justification
INTEGRATION: Deals won via PwC referrals have higher close rates and margins
TALENT: The best talent wants to work on cutting-edge AI/ESG projects
EXECUTION: Clients are buying tangible outcomes, not just PowerPoint decks

Action Items

PIVOT: Realign go-to-market messaging around AI, cost, and efficiency
INCENTIVIZE: Create new incentives for PwC partners to refer business
ACCELERATE: Fast-track development of AI-powered consulting toolkits
RECRUIT: Launch a targeted recruitment campaign for AI and data scientists
PACKAGE: Create bundled 'strategy-to-execution' offerings with clear ROI

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Explore specialized team insights and strategies

Strategy& Market

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

Founded: 1914 (as Booz Allen Hamilton), 2014 (as Strategy&)
Market Share: Est. 5-7% of the global strategy consulting market
Customer Base: Global 2000 corporations, governments, and large institutions
Category:
Management Consulting
SIC Code: 8742 Management Consulting Services
NAICS Code: 541611 Administrative Management and General Management Consulting Services
Location: New York, NY
Zip Code: 10017 New York, New York
Congressional District: NY-12 NEW YORK
Employees: 4000

Competitors

McKinsey & Company Request Analysis

Boston Consulting Group View Analysis

Bain & Company View Analysis

Deloitte Consulting Request Analysis

EY-Parthenon View Analysis

Products & Services

No products or services data available

Distribution Channels

Strategy& Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

Problem

Navigating disruptive market forces (AI, ESG)
Bridging the gap between strategy and execution
Driving complex, cross-functional change

Solution

Actionable corporate & digital strategy
End-to-end transformation program leadership
Data-driven insights and implementation support

Key Metrics

Client ROI and business impact achieved
Client retention and lifetime value (CLV)
Win rate vs. key competitors (MBB)

Unique

Strategy heritage + PwC's implementation power
Deep industry verticals with functional depth
Focus on building clients' own capabilities

Advantage

Unmatched access to PwC's global client base
Proprietary data and industry benchmarks
Trusted C-suite relationships built over decades

Channels

Direct partner-led business development
Referrals from the broader PwC network
Thought leadership (articles, studies, events)

Customer Segments

Fortune 500 / Global 2000 C-suite executives
Private equity firms and their portfolio companies
Government ministries and public institutions

Costs

Talent: Extremely high compensation and benefits
Marketing and business development expenses
Technology, real estate, and support staff

Strategy& Product Market Fit Analysis

Updated: October 4, 2025

Strategy& helps leaders turn ambitious strategies into reality. By combining a century of strategic foresight with the unmatched execution power of the PwC network, the firm delivers tangible outcomes and builds lasting capabilities. It provides integrated solutions for clients' most critical challenges, ensuring great ideas translate into measurable, sustainable growth and competitive advantage.

DELIVERING TANGIBLE OUTCOMES: We ensure your strategy becomes reality, driving measurable results.

PROVIDING INTEGRATED SOLUTIONS: We combine world-class strategy with PwC's execution power.

BUILDING LASTING CAPABILITIES: We don't just solve problems; we build your team's ability to win.

Before State

Uncertainty in complex market shifts
Strategy disconnected from execution
Siloed functions unable to transform

After State

Clarity and confidence in strategic direction
Actionable plans integrated across the business
Sustained, competitive advantage achieved

Negative Impacts

Missed growth opportunities, market share loss
Failed initiatives, wasted investments
Organizational inertia and stagnation

Positive Outcomes

Accelerated growth and increased profitability
Successful large-scale transformations
Enhanced organizational capabilities

Key Metrics

Client Retention Rates - Est. 80-90% for key accounts

Net Promoter Score (NPS) - Est. +50 to +60 (industry high)

User Growth Rate - Measured by new client acquisition yearly

Customer Feedback/Reviews - High ratings in Vault Consulting 50

Repeat Purchase Rates - Very high; most work is repeat business

Requirements

Deep trust with the client's C-suite
Unparalleled industry and functional expertise
A collaborative, hands-on working model

Why Strategy&

Deploying small, expert teams on-site
Leveraging PwC's global implementation network
Using proprietary data and analytic tools

Strategy& Competitive Advantage

We bridge the gap from ideas to results
Our PwC connection provides scale and depth
Heritage of solving the toughest problems

Proof Points

100+ years of C-suite advisory service
PwC's status as a trusted global brand
Published case studies and thought leadership

Strategy& Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

Strategic pillars derived from our vision-focused SWOT analysis

Integrate our strategy skills with PwC's power.

Lead in AI, ESG, and digital transformation.

Be the top destination for elite strategic minds.

Focus on tangible, executable outcomes over theory.

What You Do

Combine strategic foresight with practical execution capabilities.

Target Market

C-suite leaders seeking tangible results, not just slide decks.

Differentiation

End-to-end support from strategy to execution
Integration with PwC's vast implementation resources

Revenue Streams

Project-based consulting fees
Long-term retainer agreements

Strategy& Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

Company Operations

Organizational Structure: Global partnership, organized by industry and functional practices
Supply Chain: Primary supply chain is human capital: recruiting, training, deploying talent
Tech Patents: Proprietary frameworks, databases, and analytical tools
Website: https://www.strategyand.pwc.com/

Top Clients

Board Members

Governed by PwC's Global Leadership Team and Board

Strategy& Competitive Forces

Threat of New Entry

MODERATE: High barriers to entry exist due to brand reputation and C-suite relationships, but specialized boutiques can enter niche markets.

Supplier Power

MODERATE: Elite talent (top MBAs, experts) is a scarce resource and can command high salaries, giving them significant bargaining power.

Buyer Power

HIGH: Sophisticated corporate clients often use multiple firms, negotiate heavily on price, and can take strategy work in-house.

Threat of Substitution

MODERATE: Growing threat from clients building internal strategy teams and adopting AI/analytics software to replace some consulting tasks.

Competitive Rivalry

VERY HIGH: Fierce rivalry among MBB, Big Four, and boutique firms for talent and marquee projects, leading to intense competition.

Analysis of AI Strategy

Updated: October 4, 2025 • 2025-Q4 Analysis

The Strategy& AI SWOT Analysis paints a picture of immense, yet latent, potential. The firm's unparalleled access to proprietary data through the PwC network is a fortress-like advantage that competitors cannot easily replicate. This data is the fuel for creating industry-defining AI platforms. However, the organization's sheer scale and legacy processes represent significant inertia. The strategic imperative is to act with the urgency of a startup while leveraging the resources of an incumbent. The priorities are clear: transform the data advantage into proprietary AI tools, launch a top-to-bottom upskilling mission to create a bionic consulting workforce, and establish a dominant market position in AI strategy services before the window of opportunity closes. Failing to aggressively pursue this path risks turning its current strengths into future irrelevance as nimbler, AI-native competitors emerge.

McKinsey & Company Boston Consulting Group Bain & Company Deloitte Consulting EY-Parthenon

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To help clients build unique advantages by becoming the world's leading strategy-to-execution firm.

Strengths

DATA: Access to vast, anonymized client data across industries via PwC
CAPITAL: Significant PwC investment funds for AI tool development & acquisition
TRUST: Existing client relationships to deploy and test AI solutions
EXPERTISE: Deep domain knowledge to build relevant, industry-specific AI
SCALE: Global footprint to deploy AI-driven consulting solutions worldwide

Weaknesses

LEGACY: Existing non-AI workflows and systems hinder rapid adoption
RISK-Aversion: A culture of caution may slow deployment of cutting-edge AI
TALENT-GAP: Shortage of consultants skilled in both strategy and AI/ML
INTEGRATION: Difficulty embedding new AI tools into the vast PwC tech stack
BIAS: Potential for bias in AI models trained on historical data sets

Opportunities

SERVICES: Create new revenue streams from 'AI Strategy & Implementation'
EFFICIENCY: Use generative AI to automate research, analysis, and reports
IP: Develop proprietary AI platforms licensed to clients (SaaS model)
INSIGHTS: Uncover novel strategic insights from cross-industry data analysis
PRICING: Shift to value-based pricing based on AI-driven client outcomes

Threats

STARTUPS: Nimble, AI-native consulting startups emerge with lower costs
CLIENTS: Clients adopt off-the-shelf AI, reducing need for consultants
COMPETITORS: MBB and other Big Four firms are also investing heavily in AI
DATA-PRIVACY: Increased regulation around the use of client data for AI
OBSOLESCENCE: Core consultant skills become automated by powerful AI models

Key Priorities

PLATFORMS: Build proprietary AI platforms using unique PwC data sets
UPSKILLING: Launch a massive internal initiative to create AI-savvy strategists
SERVICES: Go to market with a dedicated AI Transformation service line
EFFICIENCY: Aggressively automate internal workflows to improve margins

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Strategy& Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

PwC's Global Annual Review & strategic reports
Strategy& official website and published thought leadership
Analysis of the global management consulting market reports (e.g., Statista, Gartner)
Reputable financial news sources (WSJ, FT, Bloomberg) for industry trends
Vault Consulting 50 rankings and industry perception surveys

Profit: Not publicly disclosed (part of PwC)

Market Cap: Not applicable (private partnership)

Stock Performance

Annual Report: Integrated into PwC's Global Annual Review

Debt: Not publicly disclosed

ROI Impact: Client ROI is the core metric; internal ROI is confidential

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Strategy& scores well on ambition and possesses a unique, defensible advantage through PwC integration (high AI Leverage). However, its achievability and SWOT score are tempered by intense MBB competition and brand perception challenges. The OKRs are strong and category-shaping but not yet humanity-level. The resulting Iconic Index reflects a powerful Market Leader with the potential to challenge for the top spot, but execution against its well-defined strategy is paramount to realizing its growth potential.

SWOT Factors

Upside: 80.0 Risk: 73.3

OKR Impact

AI Leverage

Top 3 Strategic Levers

DIFFERENTIATE: Fully weaponize the PwC integration.

PIONEER: Dominate the emerging AI & ESG strategy markets.

BRAND: Close the perception gap with MBB through targeted marketing.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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