Sorare

To connect fans to sports they love through ownership by becoming the next global sports entertainment giant.

Sorare SWOT Analysis

Updated: October 5, 2025 • 2025-Q4 Analysis

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This analysis for Sorare was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

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The Sorare SWOT analysis reveals a company at a critical inflection point. Its formidable strengths—exclusive licenses, a powerful network effect, and a massive war chest—have established it as the clear leader in Web3 fantasy sports. However, significant weaknesses in user onboarding and mobile experience create a barrier to the mainstream adoption required to fulfill its vision. The primary challenge is to abstract away the underlying crypto complexity without losing the core value of true ownership. Opportunities for expansion into new sports and deeper gameplay are immense, but the looming threats of regulation and well-funded competitors demand a proactive and aggressive strategy. The path to becoming a sports entertainment giant lies in making the revolutionary feel intuitive, transforming a niche product into a global phenomenon by focusing relentlessly on accessibility and sustained user engagement. This is the central challenge for Sorare's leadership.

Dapper Labs Fanatics DraftKings FanDuel Autograph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To connect fans to sports they love through ownership by becoming the next global sports entertainment giant.

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Strengths

LICENSES: Unmatched portfolio of exclusive league deals (NBA, MLB, etc).
NETWORK: Powerful network effects from a unified global user marketplace.
BRAND: First-mover advantage created strong brand equity in Web3 sports.
COMMUNITY: Highly engaged and loyal user base, especially on Discord.
FUNDING: Massive $680M Series B war chest for growth and acquisitions.

Weaknesses

ONBOARDING: High friction for non-crypto native users remains a major hurdle.
MOBILE: Lack of a full-featured, native mobile app limits accessibility.
VOLATILITY: User engagement & asset values are tied to crypto market cycles.
ECONOMY: Complex game economy can be intimidating and appear pay-to-win.
SCALABILITY: Technical challenges in delivering a seamless L2 experience.

Opportunities

SPORTS: Massive global expansion potential into cricket, F1, and tennis.
GAMING: Deepen gameplay with manager modes, guilds, and social features.
MOBILE-FIRST: A simplified, native mobile app could unlock mainstream growth.
PARTNERSHIPS: Integrate with ticketing, merchandise, and broadcast media.
WEB2.5: Abstracting crypto via social logins & fiat on-ramps is key.

Threats

REGULATION: UK/FR investigations could set a precedent classifying as gambling.
COMPETITION: Fanatics/Candy & Dapper Labs have deep pockets and US league ties.
PERCEPTION: Negative mainstream narrative around NFTs could stifle adoption.
RECESSION: Macroeconomic downturn may reduce discretionary entertainment spend.
CHURN: Risk of high user churn if gameplay fails to evolve and retain users.

Key Priorities

ACCESSIBILITY: Drastically simplify onboarding to attract the next 10M users.
ENGAGEMENT: Evolve gameplay beyond collecting to increase long-term retention.
EXPANSION: Aggressively secure new top-tier sports leagues to widen the moat.
REGULATION: Proactively shape policy by highlighting the game-of-skill aspect.

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Sorare OKR

Updated: October 5, 2025 • 2025-Q4 Analysis

The Sorare OKR plan is a masterclass in strategic focus, directly translating existential challenges into actionable, ambitious goals. It rightly prioritizes 'GO MAINSTREAM' to solve the critical onboarding weakness, recognizing that vision is irrelevant without accessibility. 'DEEPEN THE GAME' addresses the core need for sustainable engagement beyond speculative collecting, which is essential for long-term retention. The 'OWN GLOBAL SPORTS' objective aggressively widens their competitive moat, while 'BUILD TRUST' tackles the regulatory and economic integrity threats head-on. This plan is not a list of tasks; it is a clear, inspiring roadmap that aligns the entire organization on the four pillars that will determine whether Sorare becomes a niche success or the next sports entertainment giant.

Dapper Labs Fanatics DraftKings FanDuel Autograph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To connect fans to sports they love through ownership by becoming the next global sports entertainment giant.

GO MAINSTREAM

Make Sorare intuitive for any sports fan.

ONBOARDING: Reduce time from signup to first card purchase from 15 minutes to under 3 minutes for 90% of users.
MOBILE: Launch a full-featured native mobile app on iOS & Android, achieving 1M downloads and a 4.7-star rating.
PAYMENTS: Integrate seamless fiat-to-NFT purchasing, driving 50% of new card sales directly via credit card.
EDUCATION: Decrease 'How to play' support tickets by 75% via new in-app tutorials and a revamped help center.

DEEPEN THE GAME

Create compelling, long-term engagement.

RETENTION: Increase 90-day new user cohort retention from 25% to 40% by launching a new 'Manager Career' mode.
SOCIAL: Launch 'Clubs' (guilds) and drive 50% of weekly active users to join a club and participate in a Club Rivalry.
GAMEPLAY: Ship two new competitive game modes beyond standard tournaments to increase strategic depth and variety.
REWARDS: Revamp the prize pools to ensure 70% of highly engaged free-to-play users can earn their first card.

OWN GLOBAL SPORTS

Become the undisputed home for Web3 sports.

CRICKET: Sign and launch a partnership with a top-tier global cricket league, onboarding 500,000 new users.
F1/TENNIS: Secure an exclusive partnership with at least one other Top 5 global individual sport IP (e.g., F1, PGA, ATP).
FOOTBALL: Expand football coverage by signing two additional Top 10 global leagues in new strategic regions.
AWARENESS: Achieve 75% brand awareness among fantasy players in North America, up from 40%, via league activations.

BUILD TRUST

Champion a fair, secure, and clear platform.

POLICY: Publish a 'Fair Play' charter and reduce verified bot-driven market manipulation incidents by 95% with AI.
CLARITY: Release a public 5-year outlook on card supply mechanics for all sports to improve economic predictability.
REGULATION: Achieve a positive regulatory ruling or guidance in one key jurisdiction (e.g., France, UK).
SUPPORT: Reduce average first-response time for customer support tickets to under 4 hours, from 24 hours.

METRICS

No key metrics available

VALUES

Build with Passion
Dream Big
Make it Happen
Win as a Team

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Sorare Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Dapper Labs Fanatics DraftKings FanDuel Autograph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To connect fans to sports they love through ownership by becoming the next global sports entertainment giant.

Toggle Theme

What Went Well

PARTNERSHIPS: Successful launch and onboarding of the NBA and MLB communities.
GROWTH: Strong user acquisition in North American markets post-launch.
SCALING: StarkWare L2 solution handled increased transaction volume effectively.
COMMUNITY: Maintained high engagement levels on Discord during market downturn.
AWARENESS: Brand visibility increased with high-profile athlete investors.

Not So Well

ONBOARDING: New user drop-off rates remain high before first purchase.
MOBILE: The mobile web experience is clunky and not feature-complete.
GAS: Occasional L1 gas fee spikes for deposits still create friction.
COMMUNICATION: Lack of clarity on long-term game economy balancing.
SUPPORT: Customer support ticket resolution times increased with user growth.

Learnings

PRODUCT: Mainstream users will not tolerate crypto complexity, period.
MARKET: Different sports require tailored gameplay, not a one-size-fits-all.
CHANNEL: Mobile is not just a channel; it's the primary future platform.
ECONOMY: Transparency in card supply and reward mechanics builds trust.
STRATEGY: A single global liquidity pool is a massive competitive advantage.

Action Items

PRODUCT: Greenlight development of a full-featured native mobile application.
ENGINEERING: Implement gasless deposit options via payment partners.
MARKETING: Launch targeted educational content for beginner users.
COMMUNITY: Publish a roadmap for game economy and reward structure updates.
OPERATIONS: Invest in scaling the customer support team and tooling.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Sorare Market

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Founded: 2018
Market Share: Dominant in NFT fantasy sports (~70%)
Customer Base: Global sports fans, NFT collectors
Category:
NFT Fantasy Sports
SIC Code: 7999 Amusement and Recreation Services, Not Elsewhere Classified
NAICS Code: 711219 Other Spectator Sports
Location: Paris, France
Zip Code: 75002
Congressional District: TX-3 PLANO
Employees: 250

Competitors

Dapper Labs View Analysis

Fanatics View Analysis

DraftKings View Analysis

FanDuel Request Analysis

Autograph Request Analysis

Products & Services

No products or services data available

Distribution Channels

Sorare Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Problem

Passive sports fandom lacks deep engagement
Fantasy sports provides no lasting value
Digital collectibles have no real utility

Solution

Fantasy game with true asset ownership
Officially licensed, verifiable NFT cards
Global marketplace for trading with fans

Key Metrics

Weekly Active Users (WAU) with a card
Gross Merchandise Volume (GMV)
New user cohort retention rate at 90 days

Unique

Gameplay utility for digital collectibles
Exclusive, official league partnerships
Global, single-sport liquidity pools

Advantage

First-mover brand in Web3 sports gaming
Network effects of the global marketplace
Multi-year exclusive licensing agreements

Channels

Direct website and mobile applications
Community marketing (Discord, Twitter)
Player/influencer affiliate programs

Customer Segments

Fantasy sports players seeking more upside
Sports memorabilia & card collectors
Cryptocurrency users interested in NFTs

Costs

Licensing fees paid to sports leagues
Staff salaries (Engineering, Growth)
Blockchain transaction & infrastructure

Sorare Product Market Fit Analysis

Updated: October 5, 2025

Sorare transforms sports fandom from passive viewing into an active experience. It empowers fans to truly own their game by collecting, trading, and competing with officially licensed digital player cards in a global fantasy game. This creates a deeper connection to the sports and players they love, rewarding their passion and knowledge with real-world value and a vibrant community.

OWNERSHIP: Build your legacy with officially licensed digital player cards.

UTILITY: Use your collection to compete for weekly rewards in fantasy games.

CONNECTION: Join a global community and get closer to the sports you love.

Before State

Passive sports viewership
Fantasy sports with no asset ownership
Disconnected fan communities
Digital collectibles lacked utility

After State

Active engagement with live sports
Building a legacy of digital assets
Global community of like-minded fans
Collectibles with in-game purpose

Negative Impacts

No long-term value from fantasy teams
Feeling of detachment from the game
Inability to monetize sports knowledge
Limited ways to prove your fandom

Positive Outcomes

Real-world value from your collection
Every match matters, deeper connection
Rewards for scouting and strategy
Enhanced social status as a top manager

Key Metrics

Retention Rate

55% after 3 months

NPS

User Growth

30% YoY (est.)

G2 Reviews

50+

Repeat Purchase Rate

70% of active users

Requirements

Seamless, mobile-first user experience
Engaging and rewarding game loops
Trust in asset scarcity and security
Stable and liquid marketplace

Why Sorare

Intuitive onboarding hiding crypto complexity
Constant gameplay innovation and new sports
Blockchain transparency and L2 scaling
Deep liquidity through a global user base

Sorare Competitive Advantage

Exclusive league rights create a content moat
Network effects of a single marketplace
Gameplay utility separates us from pure PFPs
Strong brand built on authenticity

Proof Points

Over 3 million registered users globally
Official partner of 300+ sports orgs
$4.3B valuation from top-tier investors
Thriving marketplace with high trade volume

Sorare Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Strategic pillars derived from our vision-focused SWOT analysis

Secure exclusive rights for top global sports.

Evolve beyond collecting into immersive strategy.

Abstract crypto for a seamless fan experience.

Foster the most passionate global fan community.

What You Do

NFT-based fantasy sports platform

Target Market

Global sports fans seeking deeper engagement

Differentiation

True digital ownership of game assets
Utility: cards are playable in games
Global, multi-sport platform
Strong, exclusive league partnerships

Revenue Streams

Primary sales of new NFT cards (auctions)
5% transaction fee on secondary market

Sorare Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Company Operations

Organizational Structure: Functional with product-led teams
Supply Chain: Digital; NFT minting on Ethereum L2
Tech Patents: Proprietary platform, leveraging StarkWare
Website: https://sorare.com

Top Clients

Board Members

Sorare Competitive Forces

Threat of New Entry

Moderate. Technical barriers are high (blockchain dev), but the biggest barrier is securing exclusive league licenses, which requires immense capital and connections.

Supplier Power

High. Major sports leagues (NBA, Premier League) are concentrated and can command significant licensing fees and terms, acting as powerful gatekeepers to content.

Buyer Power

Low. Individual users have little power. The platform's value comes from the network of all users. 'Whales' have influence but cannot dictate platform-level terms.

Threat of Substitution

Moderate. Traditional fantasy sports are free-to-play substitutes. Other NFT collectibles (art, PFP) compete for discretionary spend. No direct substitute for NFT fantasy sports exists yet.

Competitive Rivalry

High. Dapper Labs (Flow) and Fanatics (Candy) are well-funded. DraftKings/FanDuel could enter. The main differentiator is Sorare's gameplay utility vs. pure collectibles.

Analysis of AI Strategy

Updated: October 5, 2025 • 2025-Q4 Analysis

The Sorare AI SWOT Analysis underscores a significant untapped opportunity. Sorare possesses a powerful, proprietary dataset—the lifeblood of any effective AI strategy. This data on player performance, user behavior, and market dynamics is a strategic asset waiting to be activated. The current weakness is not in potential, but in execution; a lack of dedicated AI talent and infrastructure is holding them back. The most immediate opportunities lie in leveraging AI to solve their biggest problems: personalizing the complex onboarding process and protecting market integrity from bots. Competitors will inevitably use AI to enhance their own platforms, making it imperative for Sorare to move from a reactive to a proactive AI stance. By building a focused AI team, Sorare can create a more intelligent, fair, and engaging experience, solidifying its market leadership and creating a new competitive moat.

Dapper Labs Fanatics DraftKings FanDuel Autograph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To connect fans to sports they love through ownership by becoming the next global sports entertainment giant.

Strengths

DATASET: Rich, proprietary data on player performance and user trading behavior.
FEEDBACK: Real-time user actions provide a direct feedback loop for AI models.
COMMUNITY: Can leverage user base for data labeling and model validation.
PLATFORM: Centralized platform to deploy and test AI features at scale.
FINANCIALS: Capital to acquire top AI talent or leading AI startups.

Weaknesses

TALENT: Lack of a dedicated, world-class AI/ML research and product team.
INFRA: No established MLOps infrastructure for rapid model deployment.
STRATEGY: AI is not yet a publicly stated core pillar of the product strategy.
ETHICS: No defined ethical AI framework for fairness in-game and on markets.
FOCUS: Engineering resources are currently focused on scaling and new sports.

Opportunities

SCOUTING: AI-powered player recommendations based on user budget and strategy.
ONBOARDING: Personalized user onboarding flow based on sports knowledge level.
PRICING: Dynamic AI models to suggest fair market prices for new listings.
FRAUD: Advanced anomaly detection to identify market manipulation and bots.
SUPPORT: AI-driven customer support to handle common user queries instantly.

Threats

COMPETITION: Rivals could use AI to create superior game loops and analytics.
MANIPULATION: Sophisticated AI bots could exploit the marketplace economy.
BIAS: AI models could reinforce a 'pay-to-win' dynamic by favoring whales.
HOMOGENIZATION: Over-reliance on AI scouting tools could reduce strategic diversity.
SECURITY: AI models themselves could become a target for adversarial attacks.

Key Priorities

PERSONALIZATION: Deploy AI to create a unique onboarding and scouting experience.
INTEGRITY: Use AI for advanced fraud and bot detection to protect the economy.
EFFICIENCY: Implement AI-powered customer support to improve user experience.
TALENT: Build a small, high-impact AI team focused on game dynamics.

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Sorare Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Sorare Website & Official Blog (Mission, Partnerships)
TechCrunch, Forbes, Decrypt (Series B Funding, User Numbers, CEO Interviews)
LinkedIn (Executive Team, Employee Count)
Industry Reports on NFT and Fantasy Sports Markets (TAM, Competition)
App Store & G2 Reviews (Qualitative User Feedback)

Profit: Undisclosed (Private Company)

Market Cap: $4.3B (Series B Valuation, 2021)

Stock Performance

Annual Report: N/A (Private Company)

Debt: Minimal; venture-backed

ROI Impact: High growth focus over profitability

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Sorare has a high-ambition vision and strong strategic pillars, but its growth is capped by significant execution risk in mainstreaming a complex product. The SWOT factors are balanced, with powerful license moats offset by regulatory threats and onboarding friction. The OKRs are well-aligned but focus more on shoring up weaknesses than world-shaping breakthroughs. High AI potential boosts the score, but the current growth multiplier reflects the tough road from Web3 niche to global entertainment giant.

SWOT Factors

Upside: 83.3 Risk: 76.7

OKR Impact

AI Leverage

Top 3 Strategic Levers

EXECUTION: Solve the mainstream onboarding and mobile experience.

DEFENSE: Proactively navigate the global regulatory landscape.

INNOVATION: Deepen gameplay to drive sustainable long-term value.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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