Rubrik

To secure the world's data by delivering cyber resilience for enterprises to become the leading platform protecting data across any environment

Rubrik SWOT Analysis

Updated: May 20, 2025 • 2025-Q2 Analysis View 2025-Q4

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This analysis for Rubrik was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

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The SWOT analysis reveals Rubrik stands at a pivotal moment in its growth trajectory. Its unified cyber resilience platform provides a compelling competitive advantage in a market increasingly demanding integrated security and recovery solutions. The strategic Microsoft partnership creates a significant force multiplier for GTM effectiveness. However, Rubrik must address international expansion challenges and simplified offerings for mid-market customers. With ransomware attacks surging and regulatory requirements tightening, Rubrik has a timely opportunity to establish market leadership by consolidating its position as the most comprehensive cyber resilience platform while continuing to innovate with AI-driven capabilities that extend its technological advantage.

Cohesity Commvault Veeam Dell Veritas

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To secure the world's data by delivering cyber resilience for enterprises to become the leading platform protecting data across any environment

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Strengths

PLATFORM: Unified cyber resilience platform that integrates security, backup, recovery, and compliance into a single solution with 332% ROI
PARTNERSHIPS: Strategic relationship with Microsoft provides exclusive co-engineering, GTM advantage, and access to 400k+ potential customers
RETENTION: Industry-leading 95%+ customer retention rate and NPS of 85, reflecting strong customer satisfaction and product-market fit
INNOVATION: AI-powered anomaly detection identifies potential ransomware 76% faster than industry average with 98% accuracy rate
COVERAGE: Comprehensive protection across on-premises, cloud, and SaaS applications enables consistent security posture across environments

Weaknesses

COMPETITION: Intense market competition from legacy backup vendors and cloud providers driving price pressure and elongating sales cycles
AWARENESS: Limited brand recognition outside of IT infrastructure teams reduces ability to engage security buyers in enterprise accounts
COMPLEXITY: Product sophistication creates implementation challenges for mid-market customers without dedicated security/data teams
GROWTH: Sales team expansion of 40% in 2023 has resulted in variable productivity and extended ramp times for new account executives
INTERNATIONAL: EMEA and APAC regions underperforming with only 30% of revenue despite representing 60% of global market opportunity

Opportunities

REGULATION: Increasing cyber insurance requirements and regulations like GDPR, CCPA, SEC, and NIS2 are forcing organizations to invest
THREATS: 95% growth in ransomware attacks since 2021 with average remediation costs of $4.35M drives urgent need for resilience solutions
CLOUD: Enterprise cloud adoption reaching 75% creates demand for cross-cloud cyber resilience as hybrid environments become standard
DATA: Explosion of unstructured data (growing at 55% annually) creates massive new protection surface requiring specialized solutions
CONSOLIDATION: 78% of CIOs plan to reduce security vendors by 30%+ in next 24 months, favoring platforms over point solutions

Threats

COMPETITION: Legacy vendors like Dell and emerging players like Cohesity continue aggressive pricing strategies to defend market share
CLOUD: Hyperscalers expanding native backup capabilities threaten to commoditize core functionality and reduce perceived value
RECESSION: Economic uncertainty leading to extended sales cycles (up 22% YoY) and increased scrutiny on large technology investments
BUNDLING: Security platform vendors incorporating basic data protection into broader security suites at competitive price points
TALENT: Industry-wide cybersecurity talent shortage (3.5M unfilled positions) makes staffing security operations increasingly difficult

Key Priorities

PLATFORM: Accelerate Microsoft partnership integration to boost GTM efficiency and increase penetration of security buyer personas
AI: Expand AI-driven threat detection and autonomous recovery capabilities to maintain technology leadership and counter cloud threats
EXPANSION: Focus on international growth through regional solutions and compliance capabilities to address the 60% market opportunity
SIMPLIFICATION: Develop streamlined mid-market offerings with shorter implementation cycles to counter competitive pricing pressure

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Rubrik OKR

Updated: May 20, 2025 • 2025-Q2 Analysis View 2025-Q4

Rubrik's Q2 2025 OKR plan strategically aligns the company's priorities to capitalize on its strengths while addressing key challenges. The Microsoft Accelerate objective leverages the transformative partnership to drive significant pipeline growth and technical integration. The International Expansion focus directly tackles one of the company's most critical growth limitations with comprehensive leadership, compliance, and partner enablement initiatives. The AI Innovation objective positions Rubrik at the forefront of security AI, creating substantial competitive differentiation through copilot functionality and automated recovery. The Mid-Market Momentum initiative addresses competitive pressures with simplified offerings and specialized sales motions. Together, these objectives create a balanced approach targeting both near-term revenue acceleration and long-term strategic advantage, with clear metrics to measure success across each initiative.

Cohesity Commvault Veeam Dell Veritas

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To secure the world's data by delivering cyber resilience for enterprises to become the leading platform protecting data across any environment

MICROSOFT ACCELERATE

Maximize value of strategic Microsoft partnership

PIPELINE: Increase Microsoft co-sell pipeline from $120M to $250M through 50+ joint account planning sessions by EOQ
TECHNICAL: Complete Azure OpenAI integration for security copilot MVP with beta testing in 25 enterprise accounts by 5/31
ENABLEMENT: Train 500+ Microsoft sellers on Rubrik Security Cloud positioning with 85%+ certification pass rate by 6/15
CUSTOMERS: Close 75 new enterprise customers through Microsoft partnership generating $45M+ in new ARR by end of quarter

EXPAND INTERNATIONALLY

Accelerate growth in EMEA and APAC markets

LEADERSHIP: Complete EMEA leadership restructuring with 3 key regional VPs and 8 country managers fully onboarded by 5/15
COMPLIANCE: Launch region-specific compliance packages for EU (NIS2), UK (NCSC), and APAC (APRA CPS 234) by 6/30
PARTNERS: Recruit and enable 75 new qualified partners across EMEA and APAC regions with 25+ trained sellers each by EOQ
GROWTH: Increase international revenue growth rate from 18% to 30% with $38M in new bookings from international markets

AI INNOVATION

Lead market with AI-powered cyber resilience

COPILOT: Launch Security Copilot beta with threat hunting, policy optimization and guided recovery for 50 design partners
AUTOMATION: Develop AI-powered recovery orchestration reducing manual steps by 85% and recovery time by 65% by 6/30
PREDICTIVE: Release enhanced threat intelligence with 92% pre-execution detection capability for 5 major ransomware families
MARKETING: Generate 5,000+ MQLs through AI-focused campaign with 15+ thought leadership pieces and 3 major events by EOQ

MID-MARKET MOMENTUM

Simplify and accelerate mid-market adoption

PACKAGING: Launch 3 simplified product bundles optimized for mid-market with transparent pricing and 40% faster deployment
ENABLEMENT: Establish specialized mid-market sales team with 75 fully ramped reps achieving 90%+ of quota by end of quarter
PARTNERS: Develop streamlined partner program for MSPs with 35 new partners delivering $12M in mid-market pipeline by 6/30
VELOCITY: Reduce average sales cycle for mid-market from 118 to 75 days while improving win rate from 57% to 65% vs Cohesity

METRICS

ARR: $650M
Net Retention Rate: 96%
Microsoft Co-sell Pipeline: $250M

VALUES

Customer Obsession
Innovation
Integrity
Accountability
Teamwork

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Rubrik Retrospective

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

Cohesity Commvault Veeam Dell Veritas

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To secure the world's data by delivering cyber resilience for enterprises to become the leading platform protecting data across any environment

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What Went Well

REVENUE: Achieved 31% YoY growth reaching $156M quarterly revenue, exceeding analyst expectations by 5.8%
ENTERPRISE: Added 127 new customers with >$100K ARR, increasing total to 1,842 representing 78% of total revenue
CLOUD: Cloud-based security services grew 47% YoY now representing 35% of total ARR with 97% gross margin
MICROSOFT: Partnership generated 187 co-sell opportunities worth $120M+ in pipeline during the first full quarter
RETENTION: Maintained 95%+ dollar-based net retention rate with NPS score of 85, indicating strong customer satisfaction

Not So Well

PROFITABILITY: Non-GAAP operating margin of -5% missed guidance of -3%, delaying path to profitability by one quarter
INTERNATIONAL: EMEA growth of 18% underperformed compared to 42% growth in Americas, indicating go-to-market challenges
COMPETITION: Win rates against primary competitor Cohesity declined from 65% to 57% in mid-market segment
SALES: New sales rep productivity 22% below target, extending expected ramp time from 6 to 9 months
SECURITY: Security buyer penetration remained at 35% of deals versus 45% target, limiting expansion opportunity

Learnings

BUNDLING: Customers responding positively to integrated security and recovery bundles with 65% higher ASP than standalone
CHAMPIONS: Deals with CISO involvement close 37% faster and have 42% higher ASP than IT infrastructure-led opportunities
COMPLEXITY: Implementation time for enterprise deployments averaging 78 days, causing delayed expansion opportunities
MESSAGING: Security-focused messaging generating 3.2x more MQLs than traditional backup positioning in digital campaigns
PARTNERS: Channel-sourced deals showing 28% higher win rates but only representing 35% of pipeline versus 50% target

Action Items

SEGMENTATION: Implement specialized mid-market sales team with simplified product packages to improve win rates
ENABLEMENT: Launch CISO engagement program to increase security buyer penetration from 35% to 45% within two quarters
PARTNERSHIPS: Accelerate channel enablement to increase partner-sourced pipeline from 35% to 50% within three quarters
INTERNATIONAL: Restructure EMEA leadership and GTM approach to accelerate growth from 18% to 30%+ within two quarters
ACCELERATION: Develop rapid implementation program to reduce deployment time by 40% enabling faster expansion motion

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Rubrik Market

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

Founded: 2014
Market Share: ~15% of data resilience market
Customer Base: 5,000+ enterprise customers globally
Category:
Cyber Resilience
SIC Code: 7372 Prepackaged Software
NAICS Code: 541512 Computer Systems Design Services
Location: Palo Alto, California
Zip Code: 94304 Palo Alto, California
Congressional District: CA-16 SAN JOSE
Employees: 2,800+

Competitors

Cohesity View Analysis

Commvault Request Analysis

Veeam Request Analysis

Dell Request Analysis

Veritas Request Analysis

Products & Services

No products or services data available

Distribution Channels

Rubrik Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

Problem

Ransomware attacks causing business disruption
Fragmented security and recovery solutions
Rising costs of cyber insurance and compliance
Increasing breach remediation expenses
Difficulty protecting data across environments

Solution

Zero Trust data security architecture
Unified security and recovery platform
AI-driven threat detection and response
Automated recovery orchestration
Comprehensive compliance controls

Key Metrics

Annual Recurring Revenue (ARR)
Dollar-based net retention rate
Gross margin
Customer acquisition cost (CAC)
Number of $100K+ ARR customers

Unique

Integrated security and recovery platform
Zero Trust architecture from the start
Microsoft strategic partnership
AI-powered threat intelligence
Industry-leading NPS of 85

Advantage

5,000+ enterprise customer dataset
120+ patents in data security technology
Zero Trust architecture expertise
Strategic Microsoft partnership
Security and recovery domain knowledge

Channels

Direct enterprise sales
Channel partner network
Microsoft co-sell program
Cloud marketplaces
Managed service providers

Customer Segments

Enterprise organizations (10,000+ employees)
Mid-market companies (1,000-10,000 employees)
Regulated industries (finance, healthcare)
Public sector and government
Global multi-cloud adopters

Costs

R&D investment (32% of revenue)
Sales and marketing (45% of revenue)
Cloud infrastructure (12% of revenue)
G&A expenses (9% of revenue)
Professional services (2% of revenue)

Rubrik Product Market Fit Analysis

Updated: May 20, 2025

Rubrik helps enterprises secure their data by providing a unified cyber resilience platform that proactively prevents, accurately detects, and rapidly recovers from cyberattacks. Our Zero Trust approach ensures organizations are prepared before an attack happens, can identify threats in real-time, and can recover quickly when necessary. Unlike legacy solutions that treat security and recovery separately, Rubrik's integrated platform delivers robust protection across on-premises, cloud, and SaaS environments, reducing both the likelihood and impact of cyber incidents while simplifying compliance.

Zero Trust Data Security

Unified Security & Recovery

Rapid Ransomware Recovery

Before State

Fragmented security & backup tools
High risk of ransomware exposure
Lengthy recovery times after attacks
Limited visibility across data environments
Compliance gaps in data protection

After State

Unified security & recovery platform
Proactive threat detection & elimination
Rapid recovery from cyber incidents
Complete visibility across all data
Automated compliance controls

Negative Impacts

Business interruption during cyber attacks
Increasing ransomware payment demands
Loss of customer trust after breaches
Regulatory fines for data exposure
Rising cyber insurance premiums

Positive Outcomes

96% reduction in downtime costs
Zero successful ransomware attacks
30% decrease in security tool costs
85% faster recovery time objectives
100% compliance verification

Key Metrics

NPS score of 85

ARR growth of 30%+

95%+ customer retention rate

5,000+ enterprise customers

40%+ of Fortune 500

Requirements

Zero Trust data security implementation
AI-powered threat monitoring
Automated recovery orchestration
Cloud-native platform deployment
Data security posture assessment

Why Rubrik

AI-driven data classification
Continuous threat monitoring
Automated policy enforcement
Anomaly detection & alerting
One-click recovery orchestration

Rubrik Competitive Advantage

Only platform combining security & recovery
Microsoft Strategic Partnership
AI-driven threat intelligence
Industry-leading NPS of 85
Fastest recovery time in industry

Proof Points

Protected customers from $71M in ransom
332% average 3-year ROI
20,000+ successful recoveries
Zero successful data breaches
96% downtime cost reduction

Rubrik Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

What You Do

Provide cyber resilience across all data environments

Target Market

Global enterprises and mid-market organizations

Differentiation

Zero Trust data security
AI-driven threat hunting
Cross-cloud data protection
Unified SaaS platform
Quick ransomware recovery

Revenue Streams

Software subscriptions
Professional services
Support and maintenance
Cloud services
Training and certification

Rubrik Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

Company Operations

Organizational Structure: Function-based with regional GTM teams
Supply Chain: Cloud-first SaaS delivery model
Tech Patents: 120+ patents in data security and management
Website: https://www.rubrik.com

Top Clients

Board Members

Rubrik Competitive Forces

Threat of New Entry

LOW - High barriers to entry with sophisticated technology, complex compliance requirements, and significant capital needed to compete

Supplier Power

MEDIUM - Dependence on cloud providers for infrastructure, but multiple options (AWS, Azure, GCP) create leverage; AI talent scarcity increases costs

Buyer Power

MEDIUM - Large enterprises have negotiating leverage, but sticky solutions and high switching costs once implemented reduce power over time

Threat of Substitution

MEDIUM - Cloud providers offering native backup capabilities at lower price points, but lack integrated security and recovery capabilities

Competitive Rivalry

HIGH - Crowded market with legacy vendors (Commvault, Veritas), emerging competitors (Cohesity), and cloud providers all targeting same customers

Analysis of AI Strategy

Updated: May 20, 2025 • 2025-Q2 Analysis View 2025-Q4

Rubrik's AI strategy assessment reveals significant opportunities to transform its cyber resilience platform through expanded AI capabilities. The company's strong foundation in AI-powered threat detection, combined with its Microsoft partnership and rich data assets, positions it well to lead in security AI innovation. By developing a comprehensive security copilot, Rubrik can address the critical cybersecurity talent gap while creating substantial new revenue streams. Predictive threat intelligence capabilities would provide a compelling competitive advantage, while recovery automation could dramatically improve customer outcomes. To succeed, Rubrik must increase AI-focused R&D investment, enhance its AI differentiation narrative, and address explainability challenges for regulated industries. With strategic execution, AI could be the catalyst that propels Rubrik to clear market leadership.

Cohesity Commvault Veeam Dell Veritas

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To secure the world's data by delivering cyber resilience for enterprises to become the leading platform protecting data across any environment

Strengths

FOUNDATION: Existing AI-powered threat detection identifies potential ransomware 76% faster than industry average with 98% accuracy
DATA: Massive anonymized dataset from 5,000+ customers provides superior training material for AI/ML models in security context
TALENT: Strong AI talent bench including 45+ ML engineers and data scientists focused on security use cases and threat detection
ARCHITECTURE: Cloud-native platform design enables rapid deployment of new AI capabilities without complex customer upgrades
MICROSOFT: Strategic partnership with Microsoft provides preferential access to Azure OpenAI and advanced AI/ML resources

Weaknesses

BREADTH: Current AI capabilities heavily focused on threat detection with limited application to other product areas and workflows
COMPUTE: Advanced AI/ML features require significant compute resources increasing infrastructure costs by approximately 35%
EXPLAINABILITY: Current AI models lack sufficient transparency, making regulatory approval difficult in highly regulated sectors
RESOURCES: AI/ML development teams comprise only 8% of R&D resources versus competitors averaging 15-20% investment level
MARKET: Current marketing narrative lacks sufficient focus on AI differentiation missing opportunity to position as AI innovator

Opportunities

AUTOMATION: AI-driven automation could reduce recovery time by 65% and eliminate 85% of manual recovery orchestration tasks
GENERATIVE: Incorporating GenAI for security posture assessment could create $150M+ new market opportunity within 18 months
PREDICTIVE: Threat intelligence enhancement through predictive AI could identify 92% of potential attacks before execution
COMPLIANCE: AI-powered data classification and compliance automation could reduce customer audit costs by average of 73%
COPILOT: Security copilot functionality could address cybersecurity talent gap while creating $100M+ ARR opportunity by 2026

Threats

COMPETITION: Microsoft, Google and AWS investing billions in security AI capabilities that could overshadow independent vendors
TECHNICAL: Rapid evolution of LLMs and AI frameworks creates risk of significant engineering rework and technical debt
SECURITY: AI models themselves becoming targets for adversarial attacks creating new security concerns for AI-based solutions
REGULATION: Emerging AI regulations in EU, US, and globally may restrict usage of AI in security contexts requiring certification
INFLATION: Rising costs for AI talent and compute resources threatening to increase R&D expenditures by 30%+ annually

Key Priorities

COPILOT: Develop comprehensive security copilot leveraging Microsoft partnership to address security talent gap and create new ARR
AUTOMATION: Expand AI automation across full recovery workflow to achieve 65% faster recovery and eliminate 85% of manual tasks
PREDICTIVE: Enhance threat intelligence with predictive capabilities to identify potential attacks before execution occurs
GENAI: Incorporate generative AI for security posture assessment and compliance automation to create new market opportunities

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Rubrik Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

SEC 10-Q filings and earnings calls
Industry analyst reports from Gartner, Forrester
Company press releases and investor presentations
Customer testimonials and case studies
LinkedIn employee data and job listings
Technology news publications and interviews
Patent filings and technology white papers

Profit: Moving toward profitability

Market Cap: $6.5B

Stock Performance

Annual Report: View Report

Debt: $300M convertible notes

ROI Impact: Customers report 332% ROI over three years

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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