Red Violet

To build mission-critical data solutions by creating the definitive identity graph for solving complex problems.

Red Violet SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Red Violet was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Red Violet SWOT analysis reveals a company at a pivotal growth inflection point. Its core strengths—a proprietary platform, high retention, and consistent revenue growth—provide a formidable foundation. However, weaknesses like customer concentration and low brand awareness cap its potential. The strategy must now pivot from securing a niche to dominating the broader market. The key priorities correctly identify the path forward: diversifying into new verticals to de-risk revenue, building a scalable enterprise sales machine, and elevating the brand to compete head-on with incumbents. Successfully executing on these fronts, while fortifying its platform with AI and security, will unlock the next phase of exponential growth and solidify its position as a market leader in identity intelligence. The challenge is execution at scale against deeply entrenched competitors.

RELX (LexisNexis) Thomson Reuters TransUnion Equifax Verisk Analytics

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build mission-critical data solutions by creating the definitive identity graph for solving complex problems.

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Strengths

REVENUE: Consistent 20%+ YoY revenue growth, proving product-market fit
RETENTION: Elite 95%+ customer retention rate signals high value delivery
PLATFORM: Proprietary CORE data fusion tech is a key technical moat
PROFITABILITY: Achieved GAAP profitability, demonstrating a scalable model
LEADERSHIP: Experienced team with deep domain expertise and track record

Weaknesses

CONCENTRATION: High revenue dependence on the financial services vertical
AWARENESS: Low brand recognition vs. giants like LexisNexis & TransUnion
SCALE: Sales & marketing engine is small, limiting lead generation speed
RELIANCE: Dependence on third-party data providers for some key inputs
PRODUCT: Limited international data coverage restricts global expansion

Opportunities

EXPANSION: Penetrate new verticals like e-commerce, healthcare, crypto
ENTERPRISE: Upsell larger, multi-year contracts to existing client base
PARTNERSHIPS: Integrate with core platforms (CRMs, FinTech) for reach
INTERNATIONAL: Target key English-speaking markets like UK, Canada, AUS
PRICING: Introduce premium, AI-powered analytics tiers for higher ARPU

Threats

COMPETITION: Intense pressure from larger, well-funded legacy players
REGULATION: Evolving data privacy laws (CCPA/GDPR) could limit data use
MACRO: Economic downturn could reduce client budgets for fraud/risk tools
TECHNOLOGY: Rapid AI advancements by competitors could erode tech edge
SECURITY: A major data breach would be catastrophic for trust and brand

Key Priorities

VERTICALS: Aggressively expand into 2 new high-growth industry verticals
ENTERPRISE: Systematize the sales process to land larger enterprise logos
BRAND: Elevate market awareness to build a pipeline beyond word-of-mouth
PLATFORM: Fortify the platform with AI-driven features and robust security

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Red Violet OKR

Updated: October 4, 2025 • 2025-Q4 Analysis

This Red Violet OKR plan is a masterclass in focused execution. It directly translates strategic priorities into measurable outcomes, creating a clear roadmap for the entire organization. The objectives—WIN NEW FRONTIERS, SCALE ENTERPRISE, BECOME INEVITABLE, and BULLETPROOF PLATFORM—are not just goals; they are declarations of intent that will galvanize the team. The key results are sharp, outcome-driven, and smartly incorporate insights from the AI strategy and recent earnings calls. By focusing on vertical expansion, enterprise sales discipline, brand authority, and platform resilience, this plan provides the necessary leverage to challenge incumbents and capture significant market share. It's an ambitious but achievable blueprint for transforming Red Violet into a dominant force.

RELX (LexisNexis) Thomson Reuters TransUnion Equifax Verisk Analytics

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build mission-critical data solutions by creating the definitive identity graph for solving complex problems.

WIN NEW FRONTIERS

Dominate new verticals and expand our market footprint.

PIPELINE: Generate $5M in qualified pipeline from two new target verticals (e-g., e-commerce, healthcare).
WINS: Secure 10 new logos in these target verticals with an average ACV of over $50K to prove market fit.
PRODUCT: Launch 3 vertical-specific features based on feedback from initial pilot customers in new markets.
PARTNERSHIPS: Sign 2 strategic integration partners within the new vertical ecosystems to accelerate reach.

SCALE ENTERPRISE

Build a repeatable machine for winning large accounts.

PLAYBOOK: Implement and certify the entire sales team on a new enterprise sales methodology by end of Q1.
ACV: Increase new enterprise customer average contract value (ACV) by 25% through multi-year agreements.
TEAM: Hire and ramp 5 dedicated enterprise Account Executives focused on accounts over $100K ARR.
VELOCITY: Reduce the average sales cycle for large deals from 9 months to 7 months through better qualification.

BECOME INEVITABLE

Establish our brand as the category authority.

AWARENESS: Increase share of voice by 20% vs. key competitors in top-tier media and industry publications.
CONTENT: Publish 3 data-driven industry reports that become the benchmark for fraud and risk trends.
INBOUND: Grow marketing-sourced pipeline by 40% through targeted digital and brand awareness campaigns.
ANALYSTS: Achieve 'Leader' or 'Strong Performer' placement in one major industry analyst report (e.g., Forrester).

BULLETPROOF PLATFORM

Deliver unmatched trust, security, and innovation.

SECURITY: Achieve SOC 2 Type II compliance and complete 2 successful third-party penetration tests with no critical findings.
AI: Launch the new AI-powered predictive fraud scoring module to 100% of the idiCORE customer base.
UPTIME: Maintain 99.99% platform uptime and reduce average API latency by 15% to support enterprise scale.
GOVERNANCE: Implement the AI ethics framework and have the committee review all new predictive models.

METRICS

ARR Growth: 30% YoY
Net Revenue Retention: 115%
Adjusted EBITDA Margin: 25%

VALUES

Customer Obsession
Data-Driven Innovation
Unwavering Integrity
Relentless Execution

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Red Violet Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

RELX (LexisNexis) Thomson Reuters TransUnion Equifax Verisk Analytics

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build mission-critical data solutions by creating the definitive identity graph for solving complex problems.

Toggle Theme

What Went Well

REVENUE: Achieved record quarterly revenue, beating guidance.
CUSTOMERS: Grew total customer count by 18% year-over-year.
PLATFORM: Maintained high platform uptime and performance during growth.
CASHFLOW: Generated positive operating cash flow, strengthening balance sheet.
FOREWARN: Continued strong adoption in the real estate vertical.

Not So Well

EXPENSES: Sales and marketing expenses grew faster than revenue.
ENTERPRISE: Slower-than-expected closure of large enterprise deals.
GUIDANCE: Forward-looking guidance was conservative, signaling headwinds.
MARGINS: Gross margins saw slight compression due to data cost increases.
DIVERSIFICATION: Revenue remains heavily concentrated in a few key verticals.

Learnings

SALES: Enterprise sales cycles are longer and require more resources.
MARKETING: Brand awareness is a key bottleneck for inbound lead generation.
DATA: Proactively managing data acquisition costs is critical for margins.
PRODUCT: Customers are pulling for more predictive and automated features.
MACRO: Budget scrutiny from clients is increasing in the current economy.

Action Items

SALES: Hire dedicated enterprise account executives for key verticals.
MARKETING: Launch a targeted brand awareness campaign in Q1.
PRODUCT: Accelerate roadmap for AI-powered risk scoring features.
FINANCE: Renegotiate contracts with top 3 data suppliers to manage costs.
STRATEGY: Formally evaluate 2 new industry verticals for market entry.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Red Violet Market

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

Founded: 2018 (Spin-off from Cogint, Inc.)
Market Share: Est. <5% in a fragmented market
Customer Base: Financial, legal, collections, government, insurance, real estate
Category:
Data Analytics
SIC Code: 7375 Information Retrieval Services
NAICS Code: 519130 InformationT
Location: Boca Raton, Florida
Zip Code: 33431
Congressional District: FL-23 FORT LAUDERDALE
Employees: 150

Competitors

RELX (LexisNexis) Request Analysis

Thomson Reuters Request Analysis

TransUnion View Analysis

Equifax View Analysis

Verisk Analytics View Analysis

Products & Services

No products or services data available

Distribution Channels

Red Violet Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

Problem

High cost & inaccuracy of fraud detection
Time-consuming manual investigations
Fragmented data for identity verification
Regulatory compliance risk management

Solution

idiCORE: Cloud-based data fusion platform
FOREWARN: Mobile identity verification app
API for automated workflow integration
Real-time monitoring and alert services

Key Metrics

Annual Recurring Revenue (ARR)
Customer Lifetime Value (CLV)
Customer Acquisition Cost (CAC)
Net Revenue Retention (NRR)

Unique

Proprietary CORE data linking technology
Real-time data updates vs. stale batches
Intuitive UI for non-technical users
Agile and responsive customer support

Advantage

Vast, difficult-to-replicate data asset
Patented data fusion algorithms
Experienced management team
High switching costs due to integration

Channels

Direct enterprise sales force
Inside sales for SMB market
Strategic channel partnerships
Digital marketing and lead generation

Customer Segments

Financial Services & Insurance
Government Agencies (Law Enforcement)
Legal and Collections Professionals
Real Estate Agents (FOREWARN)

Costs

Data acquisition and processing
R&D for platform development
Sales and marketing expenses
Cloud infrastructure (hosting)

Red Violet Product Market Fit Analysis

Updated: October 4, 2025

Red Violet delivers mission-critical identity intelligence. Its cloud platform empowers organizations to accelerate investigations, mitigate fraud risk, and automate verification workflows with unmatched data accuracy and speed. This transforms risk management from a costly, reactive process into a proactive, strategic advantage, safeguarding assets and ensuring compliance in an increasingly complex digital world.

ACCELERATE resolution with instant, comprehensive identity intelligence.

MITIGATE risk with superior data accuracy and real-time fraud alerts.

AUTOMATE workflows through our powerful, easy-to-integrate API.

Before State

Fragmented, slow, and siloed data
High manual effort for investigations
Inaccurate identity verification results
Reactive approach to fraud and risk

After State

Unified, real-time identity intelligence
Automated risk & fraud detection
Instant, comprehensive identity views
Proactive risk management posture

Negative Impacts

Increased financial losses from fraud
Inefficient, costly investigations
Poor customer onboarding experiences
Compliance and regulatory penalties

Positive Outcomes

Reduced fraud losses by up to 30%
90% faster investigation resolution
Improved customer acquisition rates
Enhanced regulatory compliance

Key Metrics

Customer Retention Rate

95%+

Net Promoter Score (NPS)

Est. 40-50

User Growth Rate

15-20% YoY

Customer Feedback/Reviews

Repeat Purchase Rates

High within subscription model

Requirements

Access to comprehensive, diverse data
Powerful, scalable analytics platform
Secure and compliant data handling
Easy integration via modern APIs

Why Red Violet

Deploy idiCORE platform for deep search
Integrate FOREWARN for agent safety
Leverage API for automated workflows
Utilize batch processing for large files

Red Violet Competitive Advantage

Proprietary data linking technology
Cloud-native speed and scalability
Superior data asset comprehensiveness
Intuitive UI requires minimal training

Proof Points

95%+ customer retention rate annually
Trusted by top financial institutions
Powers thousands of investigations daily
Case studies show significant ROI

Red Violet Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

Strategic pillars derived from our vision-focused SWOT analysis

Build the most accurate and comprehensive ID graph

Win key risk, fraud, and investigative markets

Drive adoption through an extensible cloud platform

Champion privacy and responsible use as a differentiator

What You Do

Provides cloud-based data fusion and analytics for identity verification.

Target Market

Organizations managing risk, fraud, and complex investigations.

Differentiation

Proprietary CORE data fusion tech
Real-time data updates
Intuitive user interface
Agile, focused market approach

Revenue Streams

Subscription fees (SaaS)
Transactional usage fees
API access charges

Red Violet Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

Company Operations

Organizational Structure: Functional structure with product-focused business units (IDI, FOREWARN).
Supply Chain: Data sourced from public records, credit headers, and proprietary sources.
Tech Patents: Holds patents related to data fusion and identity resolution processes.
Website: https://www.redviolet.com/

Top Clients

Board Members

Red Violet Competitive Forces

Threat of New Entry

Low: Extremely high barriers due to massive capital required for data acquisition, complex technology, and navigating regulations.

Supplier Power

Moderate: Dependent on various data suppliers (public records, credit bureaus), but diversification mitigates power of any single one.

Buyer Power

Moderate: Enterprise clients have negotiation leverage, but high platform value and switching costs for integrated users limit their power.

Threat of Substitution

Low: Few substitutes exist for comprehensive, real-time data fusion platforms; manual processes are inefficient and less accurate.

Competitive Rivalry

High: Dominated by large, well-resourced incumbents like LexisNexis (RELX) & TransUnion, creating intense price and feature pressure.

Analysis of AI Strategy

Updated: October 4, 2025 • 2025-Q4 Analysis

The Red Violet AI SWOT analysis highlights a significant, yet precarious, opportunity. The company's core asset—its vast, proprietary identity graph—is the perfect fuel for advanced AI models, giving it a powerful starting advantage. The immediate path is clear: leverage this data to build predictive scoring and generative summary tools that solve high-value customer problems. This isn't just about features; it's about transforming the business model toward proactive, automated intelligence. However, the threats are substantial. A failure to attract elite AI talent and establish rigorous ethical governance could quickly turn its data advantage into a liability. The strategic imperative is to move with speed and purpose, embedding AI not as a bolt-on, but as the core engine of the entire platform, ensuring innovation outpaces both competitors and the rising tide of AI-driven fraud.

RELX (LexisNexis) Thomson Reuters TransUnion Equifax Verisk Analytics

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build mission-critical data solutions by creating the definitive identity graph for solving complex problems.

Strengths

DATA: Massive, proprietary, and linked dataset is a prime asset for AI
INFRASTRUCTURE: Cloud-native architecture allows for agile AI deployment
EXPERTISE: Existing data science team understands identity resolution
AGILITY: Smaller size enables faster AI feature development than rivals

Weaknesses

TALENT: Fierce competition for top-tier AI research and ML Ops talent
COMPUTE: Access to large-scale GPU resources may be limited vs. Big Tech
LEGACY: Some data ingestion processes may not be fully AI-optimized yet
ETHICS: Lack of a public, well-defined AI ethics framework and board

Opportunities

PREDICTIVE: Develop AI-driven risk scores for proactive fraud detection
GENERATIVE: Use GenAI to create natural language investigative summaries
AUTOMATION: Automate complex data analysis workflows for enterprise clients
EFFICIENCY: Use AI internally to optimize data sourcing and linking costs

Threats

COMPETITION: Well-funded rivals could out-innovate with larger AI teams
SYNTHETIC: Proliferation of AI-generated synthetic identities to defraud
BIAS: Risk of algorithmic bias in AI models leading to unfair outcomes
REGULATION: Potential for strict government regulation on AI in risk use

Key Priorities

PREDICTIVE: Launch a predictive AI-powered fraud scoring module for idiCORE
EFFICIENCY: Automate 30% of manual data verification tasks using AI/ML
GENERATIVE: Pilot a GenAI feature for summarizing complex identity data
GOVERNANCE: Establish a formal AI ethics committee and review process

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Red Violet Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Red Violet, Inc. SEC Filings (10-K, 10-Q)
Red Violet Investor Relations Website & Presentations
Q4 2023 Earnings Call Transcript and Press Release
Public financial data providers (e.g., Yahoo Finance)
G2 Customer Reviews for idiCORE
Official Company Website (redviolet.com)

Profit: FY 2023 Net Income: $5.1 Million

Market Cap: $350 Million (approx. early 2024)

Stock Performance

Annual Report: Available on SEC EDGAR database

Debt: Minimal long-term debt reported

ROI Impact: Metrics focus on ARR & EBITDA growth

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Category Challenger

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Red Violet has a high-ambition vision (Societal) with solid achievability, driven by strong OKR-to-weakness alignment. Its SWOT is balanced, showing significant upside but facing intense competition. The OKRs are category-shaping but not yet world-shaping. High AI potential from its proprietary data graph is a key future lever. The Iconic Index reflects its position as a strong challenger with the potential to become a market leader if it executes its vertical expansion and enterprise sales strategy.

SWOT Factors

Upside: 74.7 Risk: 70.7

OKR Impact

AI Leverage

Top 3 Strategic Levers

EXECUTE on vertical market expansion to de-risk revenue.

SCALE enterprise sales to capture higher ACV customers.

LEVERAGE proprietary data to build a defensible AI moat.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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