Mativ

To solve complex challenges by becoming the global leader in high-performance polymer and fiber solutions.

Mativ SWOT Analysis

Updated: October 5, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Mativ was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Mativ SWOT analysis reveals a company at a critical inflection point. Its core strengths in diversification and technical expertise provide a solid foundation. However, these are counterbalanced by significant post-merger integration challenges and high debt, which constrain agility. The primary opportunity lies in aggressively realizing merger synergies and pivoting the portfolio towards high-growth healthcare and sustainability markets. This must be executed while mitigating macroeconomic headwinds and competitive pressures that threaten margins. The path to achieving its vision as a global leader requires ruthless execution on integration, disciplined portfolio management, and a relentless focus on innovation in its most promising end-markets. Success hinges on transforming from two legacy companies into one unified, efficient, and forward-looking powerhouse.

Ahlstrom Glatfelter Berry Global 3M Freudenberg

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve complex challenges by becoming the global leader in high-performance polymer and fiber solutions.

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Strengths

DIVERSIFICATION: Balanced ATM/FBS portfolio mitigates end-market cyclicality.
IP: Strong patent portfolio in release liners, netting, and filtration.
RELATIONSHIPS: Long-standing, embedded ties with key industrial customers.
SCALE: Global manufacturing footprint provides regional supply advantages.
EXPERTISE: Deep technical knowledge in materials science and applications.

Weaknesses

INTEGRATION: Post-merger synergies not fully realized; execution is key.
DEBT: High leverage ratio of ~4.4x limits financial flexibility/investments.
MARGINS: Gross margin pressure in segments like filtration from weak demand.
COMPLEXITY: Overly complex SKU portfolio and operational structure remains.
BRANDING: Low brand awareness of 'Mativ' versus legacy SWM/Neenah names.

Opportunities

SYNERGIES: Accelerate merger cost savings ($65M+ target) and revenue lift.
SUSTAINABILITY: Growing B2B demand for recyclable/bio-based packaging films.
HEALTHCARE: Capitalize on strong growth in medical filtration and components.
PRICING: Implement value-based pricing for specialized, high-IP products.
PORTFOLIO: Divest non-core, low-margin product lines to focus capital.

Threats

MACROECONOMY: Slowdown in industrial/consumer demand impacting volumes.
COMPETITION: Aggressive pricing from integrated and low-cost competitors.
INPUTS: High volatility in polymer resin, pulp, and energy prices.
INVENTORY: Customer destocking cycles creating demand forecast volatility.
CULTURE: Failure to fully integrate cultures could lead to talent attrition.

Key Priorities

SYNERGY: Aggressively execute on post-merger integration to unlock savings.
PORTFOLIO: Optimize product mix toward high-growth, high-margin segments.
INNOVATION: Focus R&D on sustainability and healthcare growth vectors.
DELEVERAGE: Improve cash flow to reduce debt and increase flexibility.

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Mativ OKR

Updated: October 5, 2025 • 2025-Q4 Analysis

This Mativ OKR plan is a masterclass in strategic focus, directly translating SWOT priorities into actionable, measurable outcomes. The objectives—UNIFY, FOCUS, INVENT, FORTIFY—are powerful and clear. They rightly prioritize the most critical post-merger imperatives: realizing synergies and deleveraging the balance sheet, while simultaneously investing in the future through portfolio optimization and targeted innovation. The key results are specific, ambitious, and strike the right balance between financial discipline and growth investment. This plan provides the clarity and alignment needed to navigate current challenges and position Mativ for long-term market leadership. Executing this plan with relentless focus will be the ultimate test of the new leadership team.

Ahlstrom Glatfelter Berry Global 3M Freudenberg

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve complex challenges by becoming the global leader in high-performance polymer and fiber solutions.

UNIFY & EXECUTE

Fully integrate operations to unlock promised merger value.

SYNERGIES: Realize $65M+ in run-rate cost synergies by capturing procurement and operational efficiencies.
SYSTEMS: Complete the full integration of legacy ERP and CRM systems into a single, unified Mativ platform.
CULTURE: Achieve a 75+ eNPS score on a survey focused on post-merger cultural integration and clarity.
CROSS-SELL: Generate $10M in new revenue from documented cross-selling wins between ATM and FBS sales teams.

FOCUS & WIN

Reshape our portfolio for leadership in profitable markets.

DIVESTMENT: Complete the strategic review and execute divestiture of two identified non-core product lines.
GROWTH: Increase revenue from 'Strategic Growth' segments (Healthcare, Sustainable Packaging) by 15% YoY.
MARGINS: Increase gross margin in the bottom quartile of the product portfolio by at least 200 basis points.
SKU: Reduce total number of active SKUs by 10% through a rigorous, data-driven rationalization program.

INVENT FUTURE

Lead the industry in sustainable and advanced materials.

SUSTAINABILITY: Launch three new commercially viable, certified recyclable or compostable material platforms.
PIPELINE: Increase the value of the new product development pipeline (NPV) by 20% with a focus on healthcare.
PATENTS: File 15 new patents related to next-generation polymers, fibers, and sustainable technologies.
R&D: Implement AI-powered simulation tools to reduce average material development time by at least 25%.

FORTIFY FINANCES

Build a resilient balance sheet for strategic flexibility.

LEVERAGE: Reduce the net debt to adjusted EBITDA ratio to below the publicly stated target threshold of 4.0x.
CASHFLOW: Generate a target of $150M+ in free cash flow through improved working capital and opex discipline.
INVENTORY: Reduce inventory days on hand by 10% without impacting our On-Time In-Full (OTIF) delivery metric.
CAPEX: Maintain disciplined capital expenditure, ensuring all new projects meet a minimum 15% IRR threshold.

METRICS

Adjusted EBITDA Margin %: 15%+
Net Leverage Ratio: < 3.5x
Revenue Growth (Strategic Segments): 10%+

VALUES

Safety
Accountability
Integrity
Respect
Transparency

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Mativ Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Ahlstrom Glatfelter Berry Global 3M Freudenberg

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve complex challenges by becoming the global leader in high-performance polymer and fiber solutions.

Toggle Theme

What Went Well

SAVINGS: Merger cost synergy program remains on track and is delivering.
DEBT: Proactive debt management and reduction efforts are progressing well.
HEALTHCARE: Reported strong growth and demand in the medical/healthcare segment.
RELEASE: Release liners business showed resilience and solid performance.
CASHFLOW: Disciplined working capital management supported cash generation.

Not So Well

FILTRATION: Continued softness in the filtration market due to destocking.
DEMAND: Overall weak macroeconomic environment impacting industrial volumes.
MARGINS: Gross margins still below historical levels and long-term targets.
VOLUMES: Sales volumes were down in several key product categories.
LEVERAGE: Net leverage ratio remains elevated above the company's target.

Learnings

DIVERSIFICATION: Portfolio breadth helps offset weakness in specific end-markets.
MACRO: The business is highly exposed to industrial and consumer trends.
INTEGRATION: Realizing synergies requires relentless focus and execution.
DESTOCKING: Customer inventory cycles can cause significant demand swings.
PRICING: Price discipline is critical to offsetting input cost inflation.

Action Items

EXECUTION: Double down on synergy capture and operational efficiency programs.
PORTFOLIO: Accelerate review of underperforming product lines for action.
PRICING: Push targeted price actions to offset inflation and boost margins.
CASH: Maintain disciplined capital allocation and focus on cash generation.
INVENTORY: Partner with customers to gain better visibility into demand.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Mativ Market

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Founded: 2022 (Merger of SWM and Neenah)
Market Share: Top 3 in many niche specialty material categories.
Customer Base: Global industrial and consumer goods manufacturers.
Category:
Specialty Materials
SIC Code: 2621
NAICS Code: 322121
Location: Alpharetta, Georgia
Zip Code: 30005
Congressional District: GA-7 ALPHARETTA
Employees: 7500

Competitors

Ahlstrom Request Analysis

Glatfelter Request Analysis

Berry Global Request Analysis

3M View Analysis

Freudenberg Request Analysis

Products & Services

No products or services data available

Distribution Channels

Mativ Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Problem

Need for higher-performing materials.
Demand for sustainable product components.
Complex global supply chain management.

Solution

Engineered polymer and fiber-based materials.
Co-development R&D partnerships.
Global manufacturing and logistics network.

Key Metrics

Adjusted EBITDA Margin %
New product vitality index (% of sales).
Net Leverage Ratio

Unique

Combined polymer and fiber science expertise.
Deep, niche application knowledge.
Global scale with regional service model.

Advantage

Proprietary process technology and patents.
High switching costs (material qualification).
Long-term, embedded customer relationships.

Channels

Direct technical sales force.
Strategic distribution partners.

Customer Segments

Medical device and healthcare manufacturers.
Industrial filtration and automotive OEMs.
Consumer goods and packaging companies.

Costs

Raw materials (resins, pulp, chemicals).
Manufacturing labor and energy.
R&D and SG&A expenses.

Mativ Product Market Fit Analysis

Updated: October 5, 2025

Mativ engineers essential materials that make modern life possible. By uniquely combining polymer and fiber science, the company solves its customers' most complex challenges, from critical medical components to sustainable packaging. This deep technical partnership delivers superior product performance, unlocks innovation, and provides the reliability of a truly global manufacturing leader, ensuring customers can win in their markets.

PERFORMANCE: We engineer materials that make your products better and more reliable.

INNOVATION: Our combined polymer and fiber science solves your toughest challenges.

PARTNERSHIP: We provide global scale and deep expertise to ensure your success.

Before State

Using commodity or single-tech materials.
Complex supply chains with many vendors.
Struggling with performance limitations.

After State

Using engineered, multi-tech materials.
Consolidated supply with a global partner.
Achieving breakthrough product performance.

Negative Impacts

Product failures and high warranty costs.
Inefficient production and material waste.
Inability to meet new regulations.

Positive Outcomes

Higher quality and more reliable products.
Lower total cost of ownership.
Faster time-to-market for new innovations.

Key Metrics

Customer Retention Rates

Estimated >90% for key accounts

Net Promoter Score (NPS)

Not publicly disclosed; B2B context

User Growth Rate

Measured by volume growth in strategic segments

Customer Feedback/Reviews

Limited public data; B2B focus

Repeat Purchase Rates

High due to material qualification needs

Requirements

Deep collaborative engineering partnership.
Willingness to co-invest in R&D.
Long-term supply agreement commitment.

Why Mativ

Dedicated application development engineers.
Global manufacturing and quality systems.
Proactive R&D on future market needs.

Mativ Competitive Advantage

Unique blend of polymer and fiber science.
Scale to invest in cutting-edge R&D.
Decades of application-specific expertise.

Proof Points

Long-term supplier to Fortune 500 firms.
Materials used in critical medical devices.
Enabling sustainable packaging transitions.

Mativ Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Strategic pillars derived from our vision-focused SWOT analysis

Dominate high-value polymer & fiber niches. No low-margin commodities.

Leverage combined ATM/FBS portfolio for unique customer solutions.

Pioneer sustainable and next-generation performance materials.

Achieve top-quartile operational excellence and cost structure.

What You Do

Engineers essential components for everyday products.

Target Market

Global manufacturers in healthcare, industrial, and consumer goods.

Differentiation

Combined polymer and fiber science expertise.
Global manufacturing and R&D footprint.
Deeply embedded in customer supply chains.

Revenue Streams

Contract manufacturing of specialty materials.
Sales of proprietary branded components.

Mativ Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Company Operations

Organizational Structure: Two primary business units: ATM and FBS.
Supply Chain: Global network of raw material suppliers and manufacturing plants.
Tech Patents: Extensive portfolio in polymer and fiber technologies.
Website: https://www.mativ.com/

Top Clients

Board Members

Mativ Competitive Forces

Threat of New Entry

LOW: High capital investment for manufacturing, extensive IP, and deep customer relationships create significant barriers to entry for newcomers.

Supplier Power

HIGH: Raw materials like polymer resins and specialty pulp are commodities subject to significant price volatility from a few large suppliers.

Buyer Power

MEDIUM: Large OEM customers have significant negotiating power, but high switching costs for qualified materials provide Mativ with some leverage.

Threat of Substitution

MEDIUM: While direct material substitution is difficult once specified, end-product technologies can change, obsoleting the need for a component.

Competitive Rivalry

HIGH: Fragmented market with large, scaled competitors (Ahlstrom, Berry) and many niche players. Price and innovation are key differentiators.

Analysis of AI Strategy

Updated: October 5, 2025 • 2025-Q4 Analysis

The Mativ AI SWOT analysis underscores a significant, untapped opportunity. The company's vast manufacturing data is a dormant asset, perfectly suited for AI-driven optimization in yield and R&D. However, this potential is locked behind legacy data silos and a talent gap in materials-focused AI. The strategic imperative is to build a unified data foundation while launching targeted pilot projects in process optimization and predictive maintenance to demonstrate clear ROI. Seizing this opportunity will create a durable competitive advantage in efficiency and innovation. Failing to do so risks being outpaced by more agile competitors who successfully embed AI into their core operations, turning a potential strength into a critical long-term vulnerability for Mativ.

Ahlstrom Glatfelter Berry Global 3M Freudenberg

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To solve complex challenges by becoming the global leader in high-performance polymer and fiber solutions.

Strengths

DATA: Vast, untapped datasets from global manufacturing process controls.
PROCESS: Complex, multi-variable production lines ideal for AI optimization.
SCALE: Ability to deploy successful AI models across a global plant network.
EXPERTISE: Domain knowledge to correctly interpret AI model outputs.

Weaknesses

LEGACY: Siloed, non-standardized data systems from SWM/Neenah plants.
TALENT: Lack of in-house AI/ML expertise focused on materials science.
INFRASTRUCTURE: Insufficient data warehousing and cloud compute for large models.
CULTURE: Operations culture may be resistant to AI-driven process changes.

Opportunities

YIELD: Use predictive AI to optimize machine settings, boosting output 3-5%.
R&D: AI-powered material simulation to accelerate new product discovery.
PRICING: Dynamic pricing models based on real-time input costs and demand.
MAINTENANCE: Predictive maintenance on critical machinery to reduce downtime.

Threats

COMPETITORS: Rivals using AI to achieve a step-change in cost or innovation.
SECURITY: Increased cybersecurity risks from connecting OT systems for AI.
COST: High cost of talent and computing could yield negative ROI if unfocused.
OBSOLESCENCE: Falling behind the AI curve could create a permanent disadvantage.

Key Priorities

OPTIMIZATION: Deploy AI for manufacturing yield and energy efficiency gains.
ACCELERATION: Leverage AI to shorten R&D cycles for new materials.
INTEGRATION: Build a unified data platform across legacy systems for AI.
PRICING: Develop dynamic AI pricing models to maximize segment margins.

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Mativ Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Mativ Q1 2024 Earnings Report & Investor Presentation
Mativ Corporate Website (mativ.com)
Public financial data from Yahoo Finance (MATV)
Industry reports on specialty materials and filtration markets

Profit: Q1 2024 Adjusted EBITDA: $57.0 Million

Market Cap: $790 Million (as of mid-2024)

Stock Performance

Annual Report: Available on the Mativ Investor Relations website.

Debt: Net Debt: ~$1.4 Billion (Q1 2024)

ROI Impact: Post-merger integration costs and high leverage currently impact ROI.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Mativ's score reflects a solid Market Leader executing a complex but necessary post-merger integration. The vision is category-shaping, but achievability is tempered by execution risk and market headwinds. The OKRs are well-structured to address key weaknesses (integration, debt), but the overall growth potential is constrained until the balance sheet is fortified. The company has significant upside if it successfully executes its synergy and portfolio optimization plans, but it remains a turnaround story in progress.

SWOT Factors

Upside: 87.3 Risk: 84.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Accelerate synergy capture and operational integration.

Focus portfolio on high-margin healthcare & sustainable materials.

Utilize AI to optimize manufacturing yield and R&D speed.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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