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Jacks of PNG logo

Jacks of PNG

To provide high-quality, affordable products to Papua New Guineans by becoming the leading retail chain in the Pacific Islands region

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To provide high-quality, affordable products to Papua New Guineans by becoming the leading retail chain in the Pacific Islands region

Strengths

  • NETWORK: 15 strategically located stores across major PNG cities
  • RECOGNITION: 95% brand awareness in urban PNG markets
  • SOURCING: Direct relationships with Asian manufacturers
  • LOYALTY: Customer retention rate 15% above industry average
  • TRAINING: Award-winning staff development program

Weaknesses

  • DIGITAL: E-commerce platform generating only 10% of sales
  • LOGISTICS: Supply chain vulnerable to shipping disruptions
  • RURAL: Limited presence in rural and remote communities
  • MARKETING: Low digital marketing capabilities and reach
  • INVENTORY: Stock management inefficiencies causing 12% loss

Opportunities

  • EXPANSION: Potential for 10+ new stores in secondary cities
  • ECOMMERCE: Growing internet penetration in PNG (35% annual)
  • LOCAL: Partnership with PNG designers for exclusive lines
  • DATA: Implement customer analytics for personalization
  • MOBILE: Develop mobile payment solutions for wider market

Threats

  • ECONOMIC: Currency fluctuations affecting import costs
  • COMPETITION: International retailers entering PNG market
  • INFRASTRUCTURE: Unreliable power and internet disruptions
  • POLITICAL: Regulatory changes affecting import duties
  • COUNTERFEITS: Fake branded products in informal markets

Key Priorities

  • DIGITALIZE: Invest in e-commerce and digital marketing
  • LOCALIZE: Develop exclusive PNG-designed product lines
  • OPTIMIZE: Implement advanced inventory management system
  • EXPAND: Open 5 new stores in underserved urban areas

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Jacks of PNG logo

Jacks of PNG Market

  • Founded: Established in Suva, Fiji in 1989
  • Market Share: 35% of formal clothing retail market in PNG
  • Customer Base: Middle-class urban PNG residents aged 20-50
  • Category:
    Retail Apparel
  • SIC Code: 5651 Family Clothing Stores
  • NAICS Code: 448140
  • Location: Port Moresby, Papua New Guinea
  • Zip Code: 121
  • Employees: Over 1,000 across Papua New Guinea
Competitors
CHM Group logo
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Brian Bell logo
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Vision City logo
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Courts PNG logo
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TST Group logo
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Products & Services
No products or services data available
Distribution Channels
1

Consistent quality at affordable prices

2

Largest selection of styles and sizes in PNG

3

Superior customer service experience



Before State

  • Limited access to quality apparel in PNG
  • Inconsistent sizing and product availability
  • High prices for imported clothing brands
  • Poor customer service in local retail stores
  • Limited fashion options for local consumers

After State

  • Reliable access to quality apparel nationwide
  • Consistent sizing and regular stock updates
  • Affordable pricing for quality merchandise
  • Professional retail environment and service
  • Diverse fashion choices for all demographics

Negative Impacts

  • Customer dissatisfaction with existing options
  • High costs eating into disposable income
  • Difficulty in professional presentation
  • Limited ability to express personal style
  • Distrust in local retail establishments

Positive Outcomes

  • Increased customer satisfaction and loyalty
  • Better value allowing increased purchasing
  • Professional appearance boosting careers
  • Greater self-expression and confidence
  • Trust in retail shopping experience

Key Metrics

Customer retention rate
72%
Net Promoter Score (NPS)
65
YoY user growth rate
18%
Customer reviews
4.2/5 (1,200 reviews)
Repeat purchase rate
65%

Requirements

  • Efficient supply chain management
  • Strong vendor relationships across Asia
  • Skilled retail staff with training programs
  • Strategic store locations in urban centers
  • Investment in inventory and distribution

Why Jacks of PNG

  • Direct sourcing relationships cutting costs
  • Customized training for all customer service
  • Strategic store placement near main hubs
  • Regular product rotation based on trends
  • Digital inventory tracking across locations

Jacks of PNG Competitive Advantage

  • Largest network of stores across PNG
  • Strongest direct supplier relationships
  • Best training program in local retail sector
  • Most diverse product range in the market
  • Digital integration beyond competitors

Proof Points

  • 35% market share in formal clothing sector
  • 72% customer retention vs. industry avg 58%
  • NPS of 65 vs. industry average of 42
  • 18% annual growth for past 3 years
  • Named 'Retailer of Year' for past 2 years
Jacks of PNG logo

Jacks of PNG Market Positioning

What You Do

  • Provide quality, affordable clothing and retail products

Target Market

  • Middle-class Papua New Guinean consumers

Differentiation

  • Largest selection of imported brands
  • Consistent quality across all price points
  • Strong local brand recognition
  • Superior in-store customer experience
  • Locally tailored product selections

Revenue Streams

  • Direct retail sales (80%)
  • Online sales (10%)
  • Corporate uniform contracts (5%)
  • Wholesale distribution (5%)
Jacks of PNG logo

Jacks of PNG Operations and Technology

Company Operations
  • Organizational Structure: Centralized management with regional managers
  • Supply Chain: Direct imports from Asia with central warehouse
  • Tech Patents: Proprietary inventory management system
  • Website: https://www.jacksofpng.com
Top Clients
Jacks of PNG logo

Jacks of PNG Competitive Forces

Threat of New Entry

Low-moderate threat; high capital requirements ($1M+ per store), import challenges, and established brand loyalty create significant barriers to entry.

Supplier Power

Moderate supplier power mitigated through direct relationships with 25+ manufacturers in Asia; no single supplier exceeds 15% of inventory value.

Buyer Power

Low-moderate buyer power; customers have alternatives but limited formal retail options; brand loyalty program retains 72% of customers annually.

Threat of Substitution

Moderate threat from informal markets (40% of all clothing sales in PNG); differentiation through quality assurance and superior shopping experience.

Competitive Rivalry

Moderate competitive rivalry with 5 major players; Jacks holds 35% market share vs next largest at 18%; differentiated by wider selection and locations.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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