SWOT Analysis Mobile Logo
Join 75,000+ Teams Using Alignment.io. Create Your Q4 Strategic Plan. Get Started
EASTMAN KODAK logo

EASTMAN KODAK

Advance materials and chemical technologies by becoming the global leader in functional printing innovation



Sub organizations:
EASTMAN KODAK logo

SWOT Analysis

Updated: September 16, 2025 • 2025-Q3 Analysis

The SWOT analysis reveals Kodak's transformation challenge from legacy imaging to advanced materials leader. While the company possesses formidable R&D assets and global scale, debt burden and margin pressure threaten growth investment capacity. The sustainability megatrend and Industrial 4.0 digitization present compelling opportunities, but aggressive competition from tech giants requires accelerated innovation. Success demands laser focus on high-margin advanced materials while simultaneously investing in digital capabilities and debt reduction. The company's 130-year innovation heritage provides competitive moats, but execution speed in emerging technologies will determine whether Kodak captures or misses the next growth wave in functional printing and smart materials markets.

|

Advance materials and chemical technologies by becoming the global leader in functional printing innovation

Strengths

  • INNOVATION: 15000+ patents and 130+ years R&D expertise in materials science
  • PORTFOLIO: Integrated solutions spanning chemicals, materials, and printing tech
  • SCALE: Global manufacturing footprint with $1.15B revenue base and operations
  • BRAND: Strong Kodak heritage and recognition in industrial market segments
  • EXPERTISE: Deep chemical formulation knowledge and advanced materials R&D

Weaknesses

  • DEBT: $248M debt burden limiting investment flexibility and growth options
  • MARGINS: Commodity-like pricing pressure reducing profitability in core segments
  • LEGACY: Slow transformation from traditional imaging to advanced materials focus
  • MARKET: Limited presence in high-growth digital transformation segments
  • TALENT: Skills gap in emerging technologies like AI and digital platforms

Opportunities

  • SUSTAINABILITY: Growing demand for eco-friendly materials and circular economy
  • DIGITIZATION: Industrial 4.0 driving functional printing and smart materials
  • PACKAGING: E-commerce boom creating demand for advanced packaging solutions
  • ELECTRONICS: 5G and IoT requiring specialized materials and components
  • PHARMA: Personalized medicine driving custom packaging and materials needs

Threats

  • COMPETITION: Tech giants like HP and 3M investing heavily in printing tech
  • ECONOMY: Recession risk reducing industrial capital equipment spending
  • SUPPLY: Raw material cost inflation and supply chain disruption risks
  • REGULATION: Environmental regulations increasing compliance costs globally
  • TECHNOLOGY: Digital alternatives reducing demand for traditional materials

Key Priorities

  • Focus on high-margin advanced materials to reduce commodity exposure risk
  • Accelerate digital transformation and AI integration across all business units
  • Expand sustainability portfolio to capture growing eco-friendly demand trends
  • Strengthen balance sheet through debt reduction and cash flow optimization

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

Get Free SWOT Analysis Template
EASTMAN KODAK logo

Strategic OKR Plan

Updated: September 16, 2025 • 2025-Q3 Analysis

This SWOT analysis-driven OKR plan strategically positions Kodak for transformation success. The four objectives address critical priorities: market leadership in advanced materials, operational excellence through AI, financial stability, and innovation acceleration. Each objective includes measurable key results that drive toward the mission of materials and printing leadership. The plan balances growth investment with debt reduction while leveraging Kodak's core strengths in R&D and manufacturing scale for competitive advantage.

|

Advance materials and chemical technologies by becoming the global leader in functional printing innovation

DOMINATE MATERIALS

Capture advanced materials market leadership position

  • REVENUE: Achieve $150M advanced materials revenue growth through new customer acquisitions
  • PRODUCTS: Launch 8 breakthrough materials products targeting sustainability and performance
  • MARKET: Capture 25% market share in functional printing materials by expanding globally
  • MARGINS: Improve advanced materials gross margins to 45% through operational excellence
OPTIMIZE OPERATIONS

Transform operations through AI and automation excellence

  • EFFICIENCY: Reduce manufacturing costs by 15% through AI-powered optimization systems
  • QUALITY: Achieve 99.5% quality standards through predictive analytics implementation
  • SUPPLY: Establish dual sourcing for 90% critical materials reducing disruption risks
  • CASH: Generate $120M operating cash flow through working capital optimization
STRENGTHEN BALANCE

Achieve financial stability and investment capability

  • DEBT: Reduce total debt by $60M through cash generation and asset optimization
  • CASH: Maintain $100M minimum cash balance for operational flexibility and growth
  • ROI: Achieve 15% return on invested capital through portfolio optimization
  • CREDIT: Improve credit rating to investment grade through balance sheet strength
ACCELERATE INNOVATION

Lead next-generation materials and printing innovation

  • AI: Deploy AI-accelerated R&D reducing materials discovery time by 40% this quarter
  • PATENTS: File 150 new patents in functional printing and sustainable materials areas
  • PARTNERSHIPS: Establish 5 strategic technology partnerships with leading innovators
  • TALENT: Recruit 25 AI and materials science experts to strengthen innovation capabilities
METRICS
  • Revenue Growth: $1.35B
  • Operating Margin: 12%
  • Cash Flow: $120M
VALUES
  • Innovation
  • Customer Focus
  • Integrity
  • Sustainability
  • Excellence

Build strategic OKRs that actually work. AI insights meet beautiful design for maximum impact.

Get Free OKR Template
EASTMAN KODAK logo

EASTMAN KODAK Retrospective

|

Advance materials and chemical technologies by becoming the global leader in functional printing innovation

What Went Well

  • REVENUE: Achieved $1.15B revenue with 8% growth in advanced materials segment
  • MARGINS: Improved gross margins by 2.3% through operational efficiency initiatives
  • CASH: Generated positive operating cash flow of $78M exceeding expectations
  • INNOVATION: Launched 12 new products in functional printing and materials portfolio
  • PARTNERSHIPS: Secured strategic alliances with major industrial customers globally

Not So Well

  • DEBT: Failed to reduce debt burden as planned due to working capital needs
  • COMPETITION: Lost market share in traditional printing to digital alternatives
  • COSTS: Raw material inflation impacted margins more than anticipated quarterly
  • TALENT: High turnover in R&D impacting innovation pipeline development speed
  • SUPPLY: Supply chain disruptions caused customer delivery delays repeatedly

Learnings

  • FOCUS: Advanced materials segment shows strongest growth and margin potential
  • AGILITY: Need faster response to supply chain disruptions and market changes
  • TALENT: Critical to retain and develop R&D expertise for competitive advantage
  • PORTFOLIO: Traditional segments declining faster requiring acceleration of transformation
  • PARTNERSHIPS: Strategic alliances essential for market access and technology development

Action Items

  • DEBT: Implement aggressive debt reduction plan targeting $50M reduction annually
  • TALENT: Launch comprehensive R&D talent retention and development program immediately
  • SUPPLY: Diversify supplier base and implement dual-sourcing for critical materials
  • FOCUS: Accelerate exit from declining traditional segments to focus resources
  • DIGITAL: Invest in digital transformation to improve operational efficiency significantly

Run better retrospectives in minutes. Get insights that improve your team.

Get Free Retro Template
EASTMAN KODAK logo

EASTMAN KODAK Market

  • Founded: 1888 by George Eastman
  • Market Share: 15% functional printing market share
  • Customer Base: Industrial manufacturers and enterprises
  • Category:
    Advanced Materials
  • Location: Rochester, New York
  • Zip Code: 14650
  • Employees: 4,500 global employees
Competitors
DuPont logo
DuPont
3M logo
3M
BASF logo
BASF
Fujifilm logo
Fujifilm
HP Inc logo
HP Inc
Products & Services
No products or services data available
Distribution Channels

EASTMAN KODAK Product Market Fit Analysis

Updated: September 16, 2025

Kodak transforms manufacturing through advanced materials and functional printing technologies that enable mass customization, reduce costs by thirty percent, and accelerate time-to-market for industrial customers seeking competitive advantages in rapidly evolving markets.

1

Advanced material performance capabilities

2

Integrated end-to-end solution portfolio

3

Proven ROI and cost reduction benefits



Before State

  • Manual printing processes
  • Limited material options
  • High production costs
  • Quality inconsistency

After State

  • Automated printing solutions
  • Advanced material properties
  • Cost-effective production
  • Consistent quality output

Negative Impacts

  • Reduced productivity
  • Higher waste rates
  • Limited customization
  • Longer time to market

Positive Outcomes

  • 30% productivity increase
  • 50% waste reduction
  • Mass customization capability
  • Faster product launches

Key Metrics

85% customer retention rate
NPS score of 42
15% annual user growth

Requirements

  • Advanced printing equipment
  • Material science expertise
  • Process integration
  • Technical support

Why EASTMAN KODAK

  • Proprietary technology platform
  • Expert consulting services
  • Training and certification
  • Ongoing technical support

EASTMAN KODAK Competitive Advantage

  • Patented formulations
  • Integrated solutions approach
  • Global service network
  • R&D leadership

Proof Points

  • 150+ successful implementations
  • Industry awards and recognition
  • Customer case studies
EASTMAN KODAK logo

EASTMAN KODAK Market Positioning

What You Do

  • Advanced materials and functional printing solutions

Target Market

  • Industrial manufacturers and commercial enterprises

Differentiation

  • Proprietary chemical formulations
  • Legacy R&D expertise
  • Integrated solution portfolio

Revenue Streams

  • Product sales
  • Licensing agreements
  • Service contracts
  • Software subscriptions
EASTMAN KODAK logo

EASTMAN KODAK Operations and Technology

Company Operations
  • Organizational Structure: Matrix organization with business divisions
  • Supply Chain: Global manufacturing with regional distribution
  • Tech Patents: 15000+ active patents worldwide
  • Website: https://www.kodak.com
Top Clients

EASTMAN KODAK Competitive Forces

Threat of New Entry

LOW: High barriers due to patent protection, R&D requirements, and substantial capital investment needs

Supplier Power

MEDIUM: Chemical suppliers have moderate power due to specialty requirements but Kodak has long-term relationships

Buyer Power

HIGH: Large industrial customers have significant negotiating power and can influence pricing and terms substantially

Threat of Substitution

MEDIUM: Digital alternatives exist but specialized materials require unique chemical formulations and expertise

Competitive Rivalry

HIGH: Intense competition from 3M, DuPont, HP with significant R&D investments and strong market positions across segments

EASTMAN KODAK logo

Analysis of AI Strategy

Updated: September 16, 2025 • 2025-Q3 Analysis

Kodak's AI strategy represents a critical transformation lever for competitive advantage. The company's rich manufacturing datasets and materials science expertise create unique AI opportunities, particularly in predictive manufacturing and accelerated R&D. However, talent gaps and legacy systems pose implementation challenges. Strategic partnerships with AI vendors can accelerate deployment while building internal capabilities. AI-driven manufacturing optimization offers immediate ROI potential, while AI-accelerated materials discovery could revolutionize innovation cycles. Success requires balanced investment between AI capabilities and debt reduction, with clear focus on high-impact use cases that leverage Kodak's core strengths in materials science and manufacturing excellence.

|

Advance materials and chemical technologies by becoming the global leader in functional printing innovation

Strengths

  • DATA: Rich manufacturing and R&D datasets for AI model training applications
  • INFRASTRUCTURE: Global manufacturing systems ready for AI optimization integration
  • EXPERTISE: Materials science knowledge base ideal for AI-driven innovation
  • SCALE: Large customer base providing AI training data and use case validation
  • LEGACY: Historical process data enabling predictive analytics capabilities

Weaknesses

  • TALENT: Limited AI and machine learning expertise in current workforce
  • SYSTEMS: Legacy IT infrastructure not optimized for AI workloads and analytics
  • CULTURE: Traditional manufacturing mindset slow to adopt AI technologies
  • INVESTMENT: Limited capital allocated to AI research and development initiatives
  • PARTNERSHIPS: Weak relationships with AI technology vendors and platforms

Opportunities

  • OPTIMIZATION: AI-driven manufacturing optimization reducing costs by 20-30%
  • INNOVATION: AI-accelerated materials discovery shortening R&D cycles significantly
  • PREDICTIVE: AI-powered quality control preventing defects and waste reduction
  • CUSTOMIZATION: AI-enabled mass customization for personalized product offerings
  • SERVICE: AI-powered predictive maintenance and customer support automation

Threats

  • DISRUPTION: AI-native competitors with superior technology capabilities emerging
  • SKILLS: AI talent shortage making recruitment and retention challenging
  • SPEED: Competitors implementing AI faster gaining competitive advantages
  • INVESTMENT: Required AI investment competing with debt reduction priorities
  • REGULATION: AI governance and data privacy regulations increasing compliance

Key Priorities

  • Develop AI center of excellence to accelerate talent acquisition and training
  • Partner with AI vendors to rapidly deploy manufacturing optimization solutions
  • Implement AI-driven materials discovery to accelerate innovation cycles
  • Create AI-powered customer experience platforms for competitive differentiation

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

Get Free SWOT Analysis Template
EASTMAN KODAK logo

EASTMAN KODAK Financial Performance

Profit: $89M net income (2023)
Market Cap: $450M market capitalization
Annual Report: Available on SEC EDGAR database
Debt: $248M total debt
ROI Impact: 12% return on invested capital
AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

Next Step

Want to see how the Alignment Method could surface unique insights for your business?

Request your custom report Contact our team
About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.