Dune Analytics

To make crypto data accessible by becoming the default, most-loved platform for web3 data.

Dune Analytics SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Dune Analytics was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Dune Analytics SWOT analysis reveals a company with a powerful, defensible moat in its community-generated content and brand equity. However, this strength is counterbalanced by significant weaknesses in user complexity and platform performance, which currently gatekeep a massive addressable market. The primary strategic imperative is to bridge this gap: simplify the user experience and harden the infrastructure to meet institutional demands. Seizing the AI and enterprise opportunities is not just a growth vector but a defensive necessity against encroaching competition and market maturation. The next 18 months must be ruthlessly focused on evolving from a beloved power-user tool into a scalable, accessible, and indispensable data backbone for the entire web3 economy, transforming its community asset into an unassailable enterprise advantage.

Nansen Glassnode Token Terminal Flipside Crypto The Graph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make crypto data accessible by becoming the default, most-loved platform for web3 data.

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Strengths

COMMUNITY: Unmatched moat of 1M+ user-generated dashboards and queries.
BRAND: The default starting point for on-chain data research in crypto.
COVERAGE: Widest support for blockchains and L2s vs. key competitors.
RAW DATA: Direct SQL access allows for deeper, more flexible analysis.
TEAM: Strong founding team with deep technical and crypto-native roots.

Weaknesses

COMPLEXITY: Steep learning curve for non-technical users limits TAM.
PERFORMANCE: Query execution times can be slow and unreliable for users.
MONETIZATION: Balancing free community access with enterprise revenue focus.
ENTERPRISE: Nascent sales motion and product features for large institutions.
INFRASTRUCTURE: Scaling the data ingestion and query engine is a huge cost.

Opportunities

INSTITUTIONAL: Growing demand from hedge funds, banks for on-chain data.
AI: Leverage query data to build a dominant natural language interface.
EMBEDDED: Become the 'Stripe Atlas' for data via embeddable dashboards.
L2s: New wave of Layer 2s creates a greenfield for data analytics.
ABSTRACTION: Build simplified UIs on top of core engine for new personas.

Threats

COMPETITION: Nansen/Glassnode focus on curated data, easier for some users.
OPEN SOURCE: The Graph and others could lower the cost of self-hosting.
BEAR MARKET: Reduced on-chain activity and demand for analytics tools.
PLATFORM RISK: Over-reliance on node providers for core data ingestion.
AI DISRUPTION: LLMs could eventually provide good-enough on-chain answers.

Key Priorities

SIMPLIFY: Abstract away SQL complexity to unlock the non-technical user.
ACCELERATE: Radically improve query performance and platform reliability.
ENTERPRISE: Build the features and trust needed to win institutional clients.
LEVERAGE: Weaponize the community data moat with superior AI tooling.

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Dune Analytics OKR

Updated: October 1, 2025 • 2025-Q4 Analysis

This Dune Analytics OKR plan is a masterclass in focus. It directly translates the core strategic challenges—usability, performance, and enterprise readiness—into ambitious, measurable outcomes. By prioritizing a no-code experience and radical speed improvements, Dune is building a bridge from its crypto-native base to the mass market. The plan wisely balances product-led growth with the concrete steps, like SOC 2 compliance, needed to capture the highly lucrative institutional segment, ensuring long-term, defensible growth.

Nansen Glassnode Token Terminal Flipside Crypto The Graph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make crypto data accessible by becoming the default, most-loved platform for web3 data.

UNLOCK MASS MARKET

Make on-chain data accessible to everyone, not just analysts.

NO-CODE: Launch a drag-and-drop dashboard builder, driving 50k dashboards created by non-SQL users.
TEMPLATES: Achieve 100k uses of pre-built dashboard templates for common questions like DEX volume.
ONBOARDING: Redesign the new user experience to improve week-1 retention from 20% to 35%.
AI: Enable 1 million questions to be answered via the conversational AI analytics interface.

INSTANT INSIGHTS

Deliver a radically faster and more reliable data experience.

SPEED: Reduce the median query execution time from 25 seconds to under 5 seconds for Pro users.
RELIABILITY: Decrease the query timeout failure rate from 8% to less than 1% across the platform.
DASHBOARDS: Ensure 99% of dashboards load all charts in under 15 seconds through caching and optimization.
STATUS: Implement a public, real-time data latency and platform status page for all supported chains.

WIN INSTITUTIONS

Become the indispensable, trusted data partner for enterprise.

REVENUE: Increase enterprise ARR by 150% by closing 50 new logos with an ACV > $50k.
TRUST: Achieve SOC 2 Type II compliance to unblock security-conscious enterprise customers.
SUPPORT: Establish a named account manager program for all enterprise clients and achieve a 95% CSAT score.
API: Reduce API query latency by 50% and achieve 99.95% API uptime to power client applications.

AMPLIFY WIZARDRY

Empower our community to create and share next-level insights.

AI TOOLS: Ship an AI assistant that auto-documents, optimizes, and debugs complex user-written SQL.
COLLABORATION: Launch multi-player mode for teams to co-edit dashboards and queries in real-time.
EMBEDS: Grow the usage of embedded Dune charts on external sites like Twitter and Mirror by 300%.
DISCOVERY: Overhaul search and discovery to increase views on top 10% of community dashboards by 50%.

METRICS

Weekly Active Teams
Enterprise ARR
Query Success Rate

VALUES

Community First
Builders Build
Transparency
Excellence

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Dune Analytics Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Dune Analytics Website & Blog
Press releases on funding (e.g., Series B by a16z)
Industry reports from Messari, The Block, CoinGecko
Customer reviews on G2 and social media (Twitter)
Competitor analysis of Nansen, Glassnode, and Token Terminal

Nansen Glassnode Token Terminal Flipside Crypto The Graph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make crypto data accessible by becoming the default, most-loved platform for web3 data.

Toggle Theme

What Went Well

LAUNCH: Successful rollout of DuneAI, driving new user sign-ups.
COVERAGE: Added 10+ new blockchains, maintaining market leadership.
COMMUNITY: Wizard program grew 20%, deepening the content moat.
ENTERPRISE: Landed key strategic accounts in the VC and protocol space.
PERFORMANCE: Initial improvements to the new 'V3' query engine are live.

Not So Well

RELIABILITY: Users still frequently experience slow or timed-out queries.
ONBOARDING: High drop-off rate for new users who don't know SQL.
SALES: Enterprise sales cycle remains long and resource-intensive.
COMPETITION: Nansen V2 launch has been well-received for its UI/UX.
PRICING: Confusion persists around credit usage in paid plans.

Learnings

UX > DATA: An easy UX with good data beats a hard UX with great data.
SPEED IS A FEATURE: Platform performance is the single biggest complaint.
ENTERPRISE IS DIFFERENT: Institutions require security, support, and SLAs.
AI IS THE FUTURE: Natural language is the key to unlocking the mass market.
COMMUNITY IS EVERYTHING: Our Wizards are our best marketing and R&D team.

Action Items

ENGINEERING: Allocate 50% of eng. resources to query speed/reliability.
PRODUCT: Launch a template-driven, 'no-code' dashboard creation flow.
SALES: Create enterprise-specific onboarding and dedicated support tiers.
AI: Develop a conversational, chat-based interface for data exploration.
COMMUNITY: Build tools for Wizards to better monetize their dashboards.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

COMMUNITY

Build the world's largest crypto data community

PERFORMANCE

Deliver instant, reliable query results on any chain

ABSTRACTION

Enable data exploration for users of all skill levels

ENTERPRISE

Become the trusted data backbone for crypto institutions

Dune Analytics Market

AI-Powered Insights

Claude

Gemini

GPT

Dune Analytics Website & Blog
Press releases on funding (e.g., Series B by a16z)
Industry reports from Messari, The Block, CoinGecko
Customer reviews on G2 and social media (Twitter)
Competitor analysis of Nansen, Glassnode, and Token Terminal

Founded: 2018
Market Share: Leading in community-generated dashboards
Customer Base: Crypto analysts, VCs, protocols, retail
Category:
Crypto Analytics
SIC Code: 7375 Information Retrieval Services
NAICS Code: 519130 InformationT
Location: Oslo, Norway
Zip Code: 0250
Employees: 120

Competitors

Nansen Request Analysis

Glassnode Request Analysis

Token Terminal Request Analysis

Flipside Crypto Request Analysis

The Graph Request Analysis

Products & Services

No products or services data available

Distribution Channels

Dune Analytics Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Dune Analytics Website & Blog
Press releases on funding (e.g., Series B by a16z)
Industry reports from Messari, The Block, CoinGecko
Customer reviews on G2 and social media (Twitter)
Competitor analysis of Nansen, Glassnode, and Token Terminal

Problem

Crypto data is complex and inaccessible.
High barrier to entry for on-chain analysis.
Insights are fragmented across ecosystems.

Solution

Unified platform for multi-chain data.
Community-driven dashboards and queries.
SQL, AI, and no-code data exploration tools.

Key Metrics

Weekly Active Teams
Query Execution Success Rate & Speed
Enterprise ARR (Annual Recurring Revenue)

Unique

Massive library of forkable user queries.
The strongest brand in on-chain analytics.
Open data model vs. competitors' black boxes.

Advantage

Network effects from community content.
Proprietary data engine and query dataset.
Deeply embedded in the crypto-native culture.

Channels

Crypto Twitter & Social Media
Content Marketing (Blog, Research)
Direct Sales & Self-Serve Portal

Customer Segments

Crypto Analysts & Researchers ('Wizards')
VCs and Hedge Funds
DeFi Protocols and dApp Teams
Crypto-curious individuals

Costs

Cloud Infrastructure & Data Storage
Employee Salaries (Engineering & GTM)
Data Ingestion from Blockchain Nodes

Dune Analytics Product Market Fit Analysis

Updated: October 1, 2025

Dune Analytics makes crypto data accessible. It's a community-powered platform providing the tools to query, visualize, and share insights from dozens of blockchains. This transforms raw, complex data into trusted intelligence, enabling investors, analysts, and builders to make faster, smarter decisions in the web3 ecosystem. It's the community-verified single source of truth for on-chain data.

SPEED: Go from question to answer in minutes, not weeks, on any chain.

TRUST: Leverage millions of community-vetted queries and dashboards.

ACCESS: Unlock granular data insights that are impossible to get elsewhere.

Before State

On-chain data is raw and inaccessible
Requires complex engineering to analyze
Insights are siloed within projects

After State

Instant access to crypto data via SQL/UI
Community-vetted dashboards for any topic
Data-driven decisions become the norm

Negative Impacts

Poor, uninformed decision-making
High cost to get basic crypto insights
Slow reaction time to market changes

Positive Outcomes

Democratized access to alpha/insights
Drastically reduced time to analysis
Increased transparency for the ecosystem

Key Metrics

Weekly Active Teams

15,000+ (Est.)

Community Analysts ('Wizards')

25,000+

Public Dashboards Created

1,000,000+

Customer Retention Rate

~85% for Pro (Est.)

G2 Reviews

100+ with 4.7/5 rating

Requirements

A powerful, fast multi-chain data engine
An intuitive interface for query/charts
A vibrant, collaborative community

Why Dune Analytics

Combine SQL power with easy forking
Abstract complexity with DuneAI and wizards
Build network effects via shared analysis

Dune Analytics Competitive Advantage

Largest repository of user queries/charts
The brand name for on-chain analytics
Community as a content and support engine

Proof Points

Trusted by a16z, Paradigm, OpenSea
Over 1 million dashboards created by users
The data source for top crypto media

Dune Analytics Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Dune Analytics Website & Blog
Press releases on funding (e.g., Series B by a16z)
Industry reports from Messari, The Block, CoinGecko
Customer reviews on G2 and social media (Twitter)
Competitor analysis of Nansen, Glassnode, and Token Terminal

What You Do

Community-powered crypto data platform

Target Market

Crypto researchers, investors & builders

Differentiation

Open, community-created dashboards
Raw, granular SQL-level data access
Broadest multi-chain data coverage

Revenue Streams

SaaS Subscriptions (Pro & Enterprise)
API usage fees

Dune Analytics Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Dune Analytics Website & Blog
Press releases on funding (e.g., Series B by a16z)
Industry reports from Messari, The Block, CoinGecko
Customer reviews on G2 and social media (Twitter)
Competitor analysis of Nansen, Glassnode, and Token Terminal

Company Operations

Organizational Structure: Functional with product-led teams
Supply Chain: Ingests raw data from blockchain nodes
Tech Patents: Primarily proprietary data engine tech
Website: https://dune.com/

Top Clients

Board Members

Dune Analytics Competitive Forces

Threat of New Entry

Medium. Building the tech and indexing data is hard and expensive, but a well-funded startup could target a specific niche effectively.

Supplier Power

Medium. Dependent on a few major node providers (e.g., Alchemy, Infura), but can also run own nodes. Data source is decentralized.

Buyer Power

Medium. Individual users have low power, but large institutional clients can negotiate terms and demand specific features or data sets.

Threat of Substitution

High. Users can switch to competitors, use protocol-specific explorers, or for large teams, build in-house solutions if cost is too high.

Competitive Rivalry

High. Nansen, Glassnode, Token Terminal offer different, curated approaches. New entrants focused on AI or specific niches emerge often.

Nansen Glassnode Token Terminal Flipside Crypto The Graph

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make crypto data accessible by becoming the default, most-loved platform for web3 data.

Strengths

DATA: Massive proprietary dataset of 1M+ SQL queries for model training.
INTERFACE: Existing DuneAI product provides a strong foundation to build on.
COMMUNITY: User base of analysts can provide feedback and fine-tune models.
BRAND: Trusted platform for users to begin their AI-driven data journey.
INTEGRATION: Ability to embed AI features throughout the entire product.

Weaknesses

TALENT: Competition for world-class AI/ML engineering talent is fierce.
COST: High computational costs for training and running large AI models.
ACCURACY: Ensuring AI-generated SQL queries are correct and not misleading.
SPEED: AI query generation must be near-instant to be a magical experience.
DIFFERENTIATION: Base LLM tech is becoming commoditized; value is in data.

Opportunities

AUTONOMY: AI agents that automatically generate full dashboards from a prompt.
CONVERSATIONAL: A chat-based interface for iterative data exploration.
PREDICTION: Build forecasting models for metrics like protocol revenue.
ANOMALY: Automated alerts for unusual on-chain activity or smart contract.
CODE: Use AI to auto-generate and optimize complex 'spells' for data.

Threats

COMPETITORS: Rivals could leapfrog with a more advanced or intuitive AI UX.
OPEN SOURCE: Public models may become 'good enough' for basic queries.
HALLUCINATION: AI providing incorrect data that erodes user trust.
PRIVACY: Concerns over how user queries are used to train AI models.
ABSTRACTION: Over-reliance on AI could diminish the core SQL power user.

Key Priorities

AUTOMATE: Move from AI-assisted query writing to automated dashboards.
CONVERSE: Build a best-in-class conversational analytics experience.
TRUST: Develop systems to verify AI outputs and ensure data accuracy.
PERSONALIZE: Use AI to customize the user experience and surface insights.

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SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Dune has a society-shaping ambition with a powerful community moat. However, its growth is constrained by significant usability and performance weaknesses that limit its TAM. The OKRs directly address these issues, but execution is challenging. AI potential is exceptionally high due to its proprietary query dataset. The moderate growth multiplier reflects the high-risk, high-reward nature of the crypto market and intense competition, tempering its otherwise strong strategic position.

SWOT Factors

Upside: 83.3 Risk: 80.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Radically improve query performance and platform reliability.

Abstract SQL complexity with no-code and superior AI tools.

Achieve SOC 2 to unlock hesitant institutional customers.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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Dune Analytics

Dune Analytics SWOT Analysis

How to Use This Analysis

Powered by Leading AI Models

Strengths

Weaknesses

Opportunities

Threats

Key Priorities

Dune Analytics OKR

How to Use This Analysis

Powered by Leading AI Models

UNLOCK MASS MARKET

INSTANT INSIGHTS

WIN INSTITUTIONS

AMPLIFY WIZARDRY

METRICS

VALUES

Dune Analytics Retrospective

AI-Powered Insights

What Went Well

Not So Well

Learnings

Action Items

COMMUNITY

PERFORMANCE

ABSTRACTION

ENTERPRISE

Dune Analytics Market

AI-Powered Insights

Competitors

Products & Services

Distribution Channels

Dune Analytics Business Model Analysis

AI-Powered Insights

Problem

Solution

Key Metrics

Unique

Advantage

Channels

Customer Segments

Costs

Dune Analytics Product Market Fit Analysis

SPEED: Go from question to answer in minutes, not weeks, on any chain.

TRUST: Leverage millions of community-vetted queries and dashboards.

ACCESS: Unlock granular data insights that are impossible to get elsewhere.

Before State

After State

Negative Impacts

Positive Outcomes

Key Metrics

Requirements

Why Dune Analytics

Dune Analytics Competitive Advantage

Proof Points

Dune Analytics Market Positioning

AI-Powered Insights

What You Do

Target Market

Differentiation

Revenue Streams

Dune Analytics Operations and Technology

AI-Powered Insights

Company Operations

Top Clients

Board Members

Dune Analytics Competitive Forces

Threat of New Entry

Supplier Power

Buyer Power

Threat of Substitution

Competitive Rivalry

Strengths

Weaknesses

Opportunities

Threats

Key Priorities

Dune Analytics Financial Performance

AI-Powered Insights