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Dentsu Soken

To create social value by being the global innovation partner that creates a better future together.



Sub organizations:
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SWOT Analysis

Updated: September 17, 2025 • 2025-Q3 Analysis

The SWOT Analysis reveals Dentsu Soken's strong brand in Asia and deep expertise are key strengths. However, limited global presence and integration challenges are weaknesses. Digital transformation and AI present significant opportunities, while competition and economic downturns pose threats. The key priorities involve accelerating digital services, strategically expanding globally, developing AI solutions, and improving service integration. These actions are crucial for achieving Dentsu Soken's mission and vision. The SWOT Analysis highlights the need for a balanced approach, leveraging strengths while mitigating weaknesses to capitalize on opportunities and navigate threats.

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To create social value by being the global innovation partner that creates a better future together.

Strengths

  • BRAND: Strong brand recognition and reputation in Japan and Asia.
  • EXPERTISE: Deep industry expertise in various sectors and domains.
  • GLOBAL: Extensive global network and partnerships for worldwide reach.
  • INNOVATION: Focus on innovation and R&D for cutting-edge solutions.
  • TALENT: Highly skilled and experienced consultants and specialists.

Weaknesses

  • MARKET: Limited brand awareness and presence outside of Asia.
  • AGILITY: Slower decision-making processes due to complex structure.
  • INTEGRATION: Challenges in integrating diverse service offerings.
  • SCALABILITY: Difficulty in scaling operations to meet global demand.
  • COST: High consulting fees may deter some potential clients.

Opportunities

  • DIGITAL: Growing demand for digital transformation and AI solutions.
  • NEW: Expanding into new markets and industries globally.
  • PARTNERSHIPS: Forming strategic alliances and partnerships for growth.
  • DATA: Leveraging data analytics and insights for better solutions.
  • SUSTAIN: Increasing focus on sustainability and ESG consulting.

Threats

  • COMPETITION: Intense competition from global consulting firms.
  • ECONOMIC: Economic downturns affecting client spending and projects.
  • REGULATORY: Changes in regulations and compliance requirements.
  • CYBER: Increasing cybersecurity threats and data breaches.
  • TALENTWAR: Shortage of skilled consultants and specialists.

Key Priorities

  • DIGITAL: Accelerate digital transformation service offerings.
  • GLOBAL: Expand global footprint beyond Asia strategically.
  • AI: Develop more proprietary AI-driven consulting solutions.
  • INTEGRATE: Improve integration of diverse service offerings.

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Strategic OKR Plan

Updated: September 17, 2025 • 2025-Q3 Analysis

This OKR plan, informed by the SWOT Analysis, strategically focuses on digital dominance, global expansion, AI innovation, and service integration. These objectives directly address key priorities identified in the SWOT. The plan emphasizes concrete actions, measurable outcomes, and aggressive targets to drive significant progress toward Dentsu Soken's mission. The AI strategy swot conclusion is reflected in the goals.

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To create social value by being the global innovation partner that creates a better future together.

DIGITAL DOMINANCE

Lead in digital transformation solutions globally.

  • LAUNCH: Launch 3 new AI-powered consulting services by 12.31, 10 clients.
  • ACQUIRE: Acquire 2 key digital transformation clients, $5M+ deals.
  • TRAIN: Train 80% of consultants on digital transformation by 9.30.
  • INCREASE: Increase digital solutions revenue by 35% by 12.31.
GLOBAL REACH

Expand global footprint beyond Asia strategically.

  • ENTER: Enter 2 new strategic global markets by 12.31, revenue.
  • PARTNER: Establish 3 strategic global partnerships by 9.30.
  • INCREASE: Increase global revenue contribution by 20% by 12.31.
  • HIRE: Hire 15 new global market specialists by 6.30.
AI INNOVATION

Develop proprietary AI-driven consulting solutions.

  • DEVELOP: Develop 2 new proprietary AI algorithms by 9.30.
  • PATENT: File 3 patents for AI-driven solutions by 12.31.
  • INVEST: Invest ¥500M in AI research and development by 12.31.
  • REDUCE: Reduce client project costs by 15% using AI by 12.31.
SERVICE SYNERGY

Improve integration of diverse service offerings.

  • INTEGRATE: Integrate 5 core service offerings by 9.30, clients.
  • CROSS-SELL: Increase cross-selling revenue by 25% by 12.31.
  • TRAIN: Train 100% of sales team on integrated solutions by 6.30.
  • DESIGN: Design a new integrated service package by 3.31.
METRICS
  • Client Satisfaction: 90%
  • Revenue goal: ¥170 Billion
  • New Logos: 50
VALUES
  • Innovation
  • Collaboration

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Dentsu Soken Retrospective

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To create social value by being the global innovation partner that creates a better future together.

What Went Well

  • SALES: Strong sales performance in key strategic markets.
  • CLIENTS: High client satisfaction and retention rates.
  • DIGITAL: Successful launch of new digital service offerings.
  • AI: Positive client feedback on AI-driven insights.
  • BRAND: Enhanced brand awareness through marketing efforts.

Not So Well

  • SCALE: Difficulty scaling operations to meet demand.
  • HIRE: Challenges in recruiting and retaining top talent.
  • INTEGRATE: Slow progress in integrating service offerings.
  • COST: Higher than expected operating costs.
  • COMPLEX: Complex decision-making processes.

Learnings

  • INVEST: Need for increased investment in talent development.
  • STREAMLINE: Streamline decision-making processes.
  • FOCUS: Focus on core competencies and strategic priorities.
  • AGILE: Adopt more agile methodologies.
  • COMMUNICATE: Improve internal communication and collaboration.

Action Items

  • HIRE: Implement a talent acquisition and retention strategy.
  • AUTOMATE: Automate internal processes for efficiency.
  • PARTNER: Form strategic alliances and partnerships.
  • INTEGRATE: Develop a plan to integrate service offerings.
  • REVIEW: Review and optimize cost structure.

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Dentsu Soken Market

  • Founded: 1961
  • Market Share: Varies by region
  • Customer Base: Large corporations, government
  • Category:
    Consulting
  • Location: Tokyo, Japan
  • Zip Code: 105-7001
  • Employees: Approx. 7,000
Competitors
Accenture logo
Accenture
Deloitte logo
Deloitte
Products & Services
No products or services data available
Distribution Channels

Dentsu Soken Product Market Fit Analysis

Updated: September 17, 2025

Dentsu Soken drives growth by unifying data and optimizing operations with AI-driven insights. Delivering efficiency and innovation for global scale.

1

Efficiency

2

Innovation



Before State

  • Siloed data
  • Inefficient processes

After State

  • Unified data
  • Optimized ops

Negative Impacts

  • Missed opps
  • Lost revenue

Positive Outcomes

  • Growth
  • Higher margins

Key Metrics

85%
72

Requirements

  • Data migration
  • Change mgmt

Why Dentsu Soken

  • AI-driven insights
  • Expert teams

Dentsu Soken Competitive Advantage

  • Global scale
  • Local insight

Proof Points

  • Case studies
  • Client ROI
Dentsu Soken logo

Dentsu Soken Market Positioning

What You Do

  • Consulting and IT solutions

Target Market

  • Large organizations

Differentiation

  • Deep local expertise
  • Innovation focus

Revenue Streams

  • Consulting fees
  • Project revenue
Dentsu Soken logo

Dentsu Soken Operations and Technology

Company Operations
  • Organizational Structure: Hierarchical, matrix
  • Supply Chain: Primarily knowledge-based
  • Tech Patents: Proprietary methodologies
  • Website: https://www.dentsusoken.com/en/
Top Clients
Board Members

Dentsu Soken Competitive Forces

Threat of New Entry

Low; High barriers to entry due to brand, expertise, and client relationships.

Supplier Power

Low; Relies on knowledge workers and proprietary methodologies. Talent pool is key.

Buyer Power

Medium; Large enterprises have some negotiating power, but value specialized expertise.

Threat of Substitution

Medium; Internal consulting and software solutions offer alternatives. Innovation is key.

Competitive Rivalry

High; Accenture, Deloitte, McKinsey. Differentiated service offerings and global brand presence.

Dentsu Soken logo

Analysis of AI Strategy

Updated: September 17, 2025 • 2025-Q3 Analysis

Dentsu Soken's AI strategy benefits from data access, AI expertise, and strategic partnerships. Integration challenges, talent shortages, and ethical concerns are key weaknesses. The growing demand for AI presents significant opportunities, while competition and data privacy pose threats. Prioritizing AI ethics, investing in AI talent, integrating AI into core services, and simplifying AI explanations are crucial. These actions will enable Dentsu Soken to leverage AI effectively to create social value and achieve its vision. Integrating AI into the OKR plan is highly recommended.

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To create social value by being the global innovation partner that creates a better future together.

Strengths

  • DATA: Access to large datasets through parent company.
  • EXPERTISE: Growing team of AI specialists and data scientists.
  • PARTNER: Strategic partnerships with AI technology providers.
  • INSIGHTS: Proven track record of AI-driven insights for clients.
  • R&D: Investment in AI research and development initiatives.

Weaknesses

  • INTEGRATE: Difficulty integrating AI solutions into existing services.
  • TALENT: Shortage of experienced AI talent in the market.
  • COMPLEX: Complexity in explaining AI to non-technical clients.
  • BIAS: Potential for bias in AI algorithms and data.
  • ETHICS: Ethical concerns around AI usage and data privacy.

Opportunities

  • DEMAND: Increasing demand for AI solutions across industries.
  • AUTOMATE: Automating internal processes with AI for efficiency.
  • PERSONALIZE: Personalizing client experiences with AI.
  • PREDICT: Predictive analytics for better decision-making.
  • NEW: Developing new AI-powered consulting services.

Threats

  • COMPETITION: Rapid advancements in AI technology from competitors.
  • DATA: Data privacy regulations and compliance risks.
  • MISUSE: Potential misuse of AI for unethical purposes.
  • ACCEPT: Client resistance to adopting AI solutions.
  • SECURITY: Cybersecurity threats targeting AI systems.

Key Priorities

  • GOVERN: Establish AI ethics and governance framework.
  • INVEST: Invest in AI talent and training programs.
  • INTEGRATE: Integrate AI into core service offerings deeply.
  • COMMUNICATE: Simplify AI explanations for client adoption.

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Dentsu Soken Financial Performance

Profit: ¥8.9 billion (FY2023)
Market Cap: N/A (Private)
Annual Report: Available on company website
Debt: See financial statements
ROI Impact: Improved efficiency and client satisfaction
AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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