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Cyera

To give businesses deep context on their data by powering data security for the cloud era, enabling data's potential.

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Cyera SWOT Analysis

Updated: October 1, 2025 • 2025-Q4 Analysis

The Cyera SWOT analysis reveals a company at a critical inflection point. Armed with immense funding and superior AI technology, Cyera is perfectly positioned to capture the burgeoning Generative AI security market. However, this opportunity is threatened by intense competition from both agile startups and incumbent mega-vendors. The primary challenge is execution: Cyera must rapidly scale its go-to-market engine and build brand awareness to convert its technological lead into market dominance. Its biggest internal risk is failing to mature its support and integration ecosystem at the same pace as its customer acquisition, potentially leading to churn. The strategic imperative is clear: use the financial war chest to aggressively build a defensible market leadership position before the window of opportunity closes and the market commoditizes.

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To give businesses deep context on their data by powering data security for the cloud era, enabling data's potential.

Strengths

  • FUNDING: Secured $460M total, providing a massive war chest for growth.
  • GROWTH: Rapid 300% YoY revenue and customer growth shows strong market fit.
  • TECHNOLOGY: Differentiated AI data context engine is a core competitive moat.
  • LEADERSHIP: Founders from elite Israeli cyber units provide deep expertise.
  • VALIDATION: Strong G2 reviews and industry awards build market credibility.

Weaknesses

  • AWARENESS: Brand recognition still trails larger, established security vendors.
  • SCALING: Risk of customer support and success quality degrading with hypergrowth.
  • INTEGRATIONS: Ecosystem of third-party security tool integrations is immature.
  • COMPLEXITY: Platform can be perceived as complex for less mature security teams.
  • PRICING: Premium positioning may face headwinds in a cost-conscious economy.

Opportunities

  • GENERATIVE AI: Massive, urgent need to secure data in enterprise GenAI apps.
  • REGULATION: New global privacy laws (GDPR, CCPA) create compliance mandates.
  • MULTI-CLOUD: Growing complexity of hybrid environments drives need for a unified view.
  • PARTNERSHIPS: Integrate with SIEM/SOAR vendors to become the data context layer.
  • CONSOLIDATION: Customers seek to consolidate point solutions onto a single platform.

Threats

  • COMPETITION: Intense rivalry from Varonis, BigID, and other DSPM startups.
  • NATIVE TOOLS: AWS Macie and Microsoft Purview are becoming 'good enough' for some.
  • PLATFORMIZATION: CrowdStrike/Palo Alto Networks entering the data security space.
  • MACROECONOMY: Potential for elongated sales cycles and IT budget restrictions.
  • TALENT: Fierce competition for elite AI and cybersecurity engineering talent.

Key Priorities

  • DOMINATE the emerging Generative AI data security market as the leader.
  • ACCELERATE GTM and brand building to capture market share from incumbents.
  • DIFFERENTIATE through superior AI-powered data context and automated action.
  • EXPAND the platform to become the central fabric for all data security.

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Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

1

DATA INTELLIGENCE

Lead with the most accurate, context-rich data discovery.

2

UNIFIED PLATFORM

Consolidate all data security controls in one place.

3

AI-DRIVEN REMEDIATION

Automate threat response and policy enforcement.

4

ECOSYSTEM INTEGRATION

Become the data context layer for the security stack.

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Cyera Market

  • Founded: 2021
  • Market Share: Emerging leader in the DSPM category, estimated 5-10% of this niche.
  • Customer Base: Mid-market to large enterprises, focus on cloud-native companies.
  • Category:
    Data Security
  • SIC Code: 7372 Prepackaged Software
  • NAICS Code: 541512 Computer Systems Design Services
  • Location: New York, NY
  • Zip Code: 10011 New York, New York
    Congressional District: NY-12 NEW YORK
  • Employees: 350
Competitors
Varonis logo
Varonis Request Analysis
BigID logo
BigID View Analysis
Laminar Security logo
Laminar Security Request Analysis
Sentra logo
Sentra Request Analysis
Microsoft logo
Microsoft View Analysis
Products & Services
No products or services data available
Distribution Channels

Cyera Product Market Fit Analysis

Updated: October 1, 2025

Cyera provides the data clarity and control needed to navigate the cloud. Its platform uses AI to discover and classify all enterprise data, apply unified security policies, and automate risk remediation. This empowers businesses to unlock the value of their data securely, reduce the risk of breaches, and ensure continuous compliance in an increasingly complex digital landscape, especially with the rise of AI.

1

First, we provide total data clarity, showing you what data you have, where it is, and who can access it.

2

Second, we empower you with unified control, enabling consistent policy enforcement across your entire cloud.

3

Third, we ensure cyber resilience by automating the detection and remediation of data risks before they escalate.



Before State

  • Blind to sensitive data in the cloud
  • Manual, slow compliance processes
  • Fragmented security tools lack context
  • Unable to secure new GenAI data flows

After State

  • Complete visibility of all cloud data
  • Automated policy enforcement & compliance
  • Unified data security control plane
  • Secure adoption of AI and new tech

Negative Impacts

  • High risk of costly data breaches
  • Compliance failures and large fines
  • Slowed innovation due to security fears
  • Security team burnout and alert fatigue

Positive Outcomes

  • Drastically reduced breach likelihood
  • Continuous, assured compliance posture
  • Accelerated business and dev velocity
  • Empowered, efficient security teams

Key Metrics

Customer Retention Rates
Est. >95% net revenue retention
Net Promoter Score (NPS)
Est. 50-60, based on G2 reviews
User Growth Rate
Reported 300% YoY customer growth
Customer Feedback/Reviews
63 reviews on G2 with a 4.7/5 rating
Repeat Purchase Rates
High, tied to subscription renewals and expansions

Requirements

  • Agentless connection to cloud accounts
  • AI engine to classify data accurately
  • Policy framework for access governance
  • Integrations with existing security stack

Why Cyera

  • Rapid, non-disruptive onboarding
  • Continuous data discovery and analysis
  • Actionable remediation workflows
  • Rich context for incident response

Cyera Competitive Advantage

  • Superior data context graph technology
  • AI-driven accuracy at massive scale
  • Unified visibility and control platform
  • Focus on automation over manual effort

Proof Points

  • Named a Gartner Cool Vendor in Data Security
  • Raised $460M from top-tier VCs
  • Trusted by global brands like Paramount
  • Reported 300% year-over-year growth
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Cyera Market Positioning

What You Do

  • Automated data security for complex cloud environments.

Target Market

  • CISOs and security teams at cloud-forward enterprises.

Differentiation

  • AI-powered data classification engine
  • Unified platform for visibility and control
  • Agentless, fast deployment model

Revenue Streams

  • Annual SaaS subscriptions
  • Tiered pricing based on data volume
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Cyera Operations and Technology

Company Operations
  • Organizational Structure: Functional structure with product, engineering, sales, marketing, and G&A.
  • Supply Chain: Primarily a software company; relies on major cloud providers (AWS, Azure).
  • Tech Patents: Multiple patents pending related to data classification and security.
  • Website: https://cyera.io
Top Clients
Cyera logo

Cyera Competitive Forces

Threat of New Entry

MEDIUM: While capital intensive, the large TAM and VC interest mean new, well-funded startups can still emerge. Technological barriers are high but not insurmountable.

Supplier Power

LOW: Primary suppliers are major cloud providers (AWS, Azure) who have standardized pricing and low power over individual customers like Cyera.

Buyer Power

MEDIUM: Buyers have multiple vendor options, but high switching costs and the need for deep integration reduce their power once a solution is deployed.

Threat of Substitution

MEDIUM: Native cloud tools (AWS Macie, Microsoft Purview) offer 'good enough' basic functionality, posing a substitute threat for less mature organizations.

Competitive Rivalry

HIGH: Intense rivalry from well-funded DSPM startups (Laminar, Sentra) and established players (Varonis, BigID) creates price pressure.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.