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City of Anderson

To provide exceptional public services by becoming the most innovative and economically thriving small city in the Southeast.

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City of Anderson SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

The City of Anderson SWOT analysis reveals a municipality at a critical inflection point. Its greatest strengths—a city-owned utility, stable leadership, and strategic location—provide a powerful foundation for growth. However, this potential is constrained by significant internal weaknesses, primarily aging infrastructure and a housing shortage that hinders talent attraction. The key to unlocking its vision is to decisively act on the opportunities presented by regional tech growth and federal funding. The strategic imperative is clear: Anderson must aggressively modernize its core infrastructure and housing policies. Failure to do so will allow the primary threat, intense competition from Greenville, to capture the high-value jobs and talent Anderson needs to secure its future as a thriving, innovative city. The path forward requires bold investment in its foundational systems to fully capitalize on its inherent advantages.

To provide exceptional public services by becoming the most innovative and economically thriving small city in the Southeast.

Strengths

  • UTILITY: City-owned electric utility provides revenue and competitive rates
  • LEADERSHIP: Stable, long-term leadership fosters consistent pro-growth policy
  • DOWNTOWN: Successful downtown revitalization serves as a strong growth model
  • LOGISTICS: Strategic location on I-85 corridor between Atlanta and Charlotte
  • SAFETY: Top-tier public safety with ISO Class 1 Fire Dept, low crime rate

Weaknesses

  • INFRASTRUCTURE: Aging water/sewer systems require significant capital outlay
  • HOUSING: Lack of affordable and market-rate housing limits talent attraction
  • TRANSIT: Limited public transportation options hinder workforce accessibility
  • BRANDING: Regional perception lags behind larger neighbors like Greenville
  • DIVERSITY: Economic base is still overly reliant on industrial manufacturing

Opportunities

  • TECH: Leverage Clemson University partnership to build a tech startup ecosystem
  • GRANTS: Secure Bipartisan Infrastructure Law funds for water/broadband proj
  • TOURISM: Develop Lake Hartwell access to capture more of the tourism market
  • ZONING: Modernize zoning codes to encourage mixed-use and dense development
  • EV: Attract ancillary businesses from the regional EV manufacturing boom

Threats

  • COMPETITION: Greenville's rapid growth overshadows Anderson for investment
  • WORKFORCE: A shortage of skilled labor for advanced manufacturing and tech
  • INFLATION: Rising material and labor costs impacting capital project budgets
  • CYBERSECURITY: Increasing threats to municipal utilities and data systems
  • POLITICS: State-level legislative changes could limit municipal authority

Key Priorities

  • GROWTH: Attract high-value jobs by marketing utility/location advantages
  • INFRASTRUCTURE: Aggressively pursue federal grants for water/sewer upgrades
  • HOUSING: Reform zoning codes to incentivize diverse housing development
  • TALENT: Build a tech talent pipeline in partnership with Clemson University

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City of Anderson Market

Competitors
Greenville, SC logo
Greenville, SC Request Analysis
Spartanburg, SC logo
Spartanburg, SC Request Analysis
Clemson, SC logo
Clemson, SC Request Analysis
Easley, SC logo
Easley, SC Request Analysis
Seneca, SC logo
Seneca, SC Request Analysis
Products & Services
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Distribution Channels

City of Anderson Product Market Fit Analysis

Updated: October 4, 2025

The City of Anderson offers a unique advantage for businesses and residents by combining a low cost of living with strategic, pro-growth policies. By leveraging its city-owned electric utility for competitive rates and investing heavily in quality-of-life amenities, Anderson provides an unmatched environment for sustainable growth and prosperity in the booming I-85 corridor, making it a premier destination in the Southeast.

1

Accelerating business growth with unique incentives and our own utility.

2

Enhancing quality of life through award-winning services and amenities.

3

Providing a lower cost of business and living than competitive metros.



Before State

  • Stagnant downtown with high vacancy rates
  • Limited job diversity outside manufacturing
  • Aging and inefficient public infrastructure

After State

  • Vibrant downtown is a regional destination
  • Diverse economy with tech & healthcare jobs
  • Modern, reliable, and smart infrastructure

Negative Impacts

  • Brain drain of young talent to larger cities
  • Eroding tax base and limited city revenue
  • Higher utility costs and service outages

Positive Outcomes

  • Increased population and tax base growth
  • Higher median household income for residents
  • Attraction of new high-value businesses

Key Metrics

Citizen Satisfaction Survey
85% positive
Business Retention Rate
92% annually
Population Growth Rate
2.1% (YoY)
G2 Reviews
N/A (See Google/social media)
Bond Rating
AA- (S&P)

Requirements

  • Strategic public and private investment
  • Pro-growth policies and streamlined process
  • Long-term infrastructure master planning

Why City of Anderson

  • Targeted incentives for key industries
  • Smart city tech for utility management
  • Marketing campaigns for talent attraction

City of Anderson Competitive Advantage

  • City-owned utility allows rate flexibility
  • Proactive leadership with a clear vision
  • Lower cost of living than nearby metros

Proof Points

  • Over $100M in recent downtown investment
  • Ranked a top micropolitan for new business
  • ISO Class 1 Fire Dept. rating lowers costs
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City of Anderson Market Positioning

Strategic pillars derived from our vision-focused SWOT analysis

ECONOMIC DIVERSIFICATION beyond traditional manufacturing

INFRASTRUCTURE MODERNIZATION for sustainable growth

LIVABILITY ENHANCEMENT through smart urban development

INNOVATION HUB for regional tech and entrepreneurship

What You Do

  • Provides core municipal services to create a thriving environment.

Target Market

  • Residents, businesses, and visitors of Anderson, SC.

Differentiation

  • Owns its own electric utility, offering competitive rates.
  • Proximity to I-85 corridor and Clemson University.
  • Recognized for its revitalized and historic downtown.
  • Aggressive economic development incentives

Revenue Streams

  • Property & business taxes
  • Utility fees (Electric, Water)
  • Permits and service fees
  • State and federal grants
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City of Anderson Operations and Technology

Company Operations
  • Organizational Structure: Council-Manager form of government
  • Supply Chain: Mix of in-house service delivery and contracts with regional vendors.
  • Tech Patents: N/A; utilizes GIS, SCADA for utilities, and public safety software.
  • Website: https://www.cityofandersonsc.com/
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City of Anderson Competitive Forces

Threat of New Entry

VERY LOW: Legal and capital barriers to creating a new municipality are immense. Annexation is the primary method of 'market' expansion.

Supplier Power

MODERATE: Limited number of suppliers for specialized infrastructure components (e.g., transformers) and construction contractors can drive up prices.

Buyer Power

MODERATE: Residents can 'vote with their feet' and move to other cities. Large corporations can leverage relocation threats for incentives.

Threat of Substitution

LOW: Core municipal services like police, fire, and water have no direct substitutes. The only alternative is relocating to another jurisdiction.

Competitive Rivalry

HIGH: Intense competition from Greenville and other Upstate cities for jobs, talent, and investment. Greenville's scale is a major factor.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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