Carlisle Companies

To be the premier building envelope supplier by achieving $100 of EPS through innovation and continuous improvement.

Carlisle Companies SWOT Analysis

Updated: October 2, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Carlisle Companies was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Carlisle Companies SWOT analysis reveals a powerful, focused enterprise poised for continued leadership. Its core strengths—market dominance, brand loyalty, and operational excellence—provide a formidable foundation. However, this strength is counterbalanced by a significant weakness: cyclicality tied to the construction market. The key to unlocking its vision is to leverage the immense opportunity in sustainability-driven re-roofing, which offers a more stable demand profile. The strategic priorities must therefore focus on deepening its core dominance while intelligently expanding into adjacent, less cyclical building envelope categories. Mitigating raw material volatility through operational efficiency and innovating products that save labor and energy will be critical to navigating economic threats and achieving its ambitious financial targets. This plan must be executed with precision to translate market leadership into superior, sustained shareholder value.

GAF Firestone Building Products (Holcim) Johns Manville Sika AG Owens Corning

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To be the premier building envelope supplier by achieving $100 of EPS through innovation and continuous improvement.

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Strengths

FOCUS: Pure-play building products strategy yields margin expansion.
LEADERSHIP: Dominant ~40% market share in N.A. commercial roofing.
BRAND: Unmatched brand equity and loyalty with roofing contractors.
OPERATIONS: Carlisle Operating System (COS) drives efficiency gains.
BALANCE: Strong balance sheet enables strategic capital allocation.

Weaknesses

CYCLICALITY: Revenue heavily tied to cyclical new construction starts.
DIVERSIFICATION: Reduced diversification after divestitures (e.g., CFT).
PRICING: Margin sensitivity to volatile raw material input costs.
INNOVATION: Pace of radical innovation is slow in a mature industry.
LABOR: Dependent on availability of skilled roofing labor for install.

Opportunities

RE-ROOFING: Large, stable re-roofing market (~70% of demand) grows.
SUSTAINABILITY: Demand for energy-efficient cool roofs and insulation.
INFRASTRUCTURE: Government spending on schools, hospitals boosts demand.
M&A: Acquire bolt-on companies in adjacent building envelope spaces.
INTERNATIONAL: Expand presence in underserved European markets.

Threats

RECESSION: Economic downturn could sharply reduce commercial investment.
INTEREST: High interest rates delay new construction projects.
COMPETITION: Aggressive pricing from integrated competitors like Holcim.
REGULATION: Evolving building codes could favor alternative materials.
SUPPLY: Global supply chain disruptions impacting key raw materials.

Key Priorities

DOMINANCE: Solidify market leadership in core roofing and insulation.
EXPANSION: Accelerate growth in adjacent building envelope categories.
EFFICIENCY: Drive margin expansion via COS and raw material sourcing.
INNOVATION: Launch next-gen sustainable and labor-saving products.

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Carlisle Companies OKR

Updated: October 2, 2025 • 2025-Q4 Analysis

The Carlisle OKR plan is a masterclass in focused execution, translating strategic clarity into tangible outcomes. The objectives—Fortify, Expand, Fuel, Invent—create a powerful narrative that aligns the entire organization. This plan wisely balances defending the core roofing business with aggressively pushing into adjacent growth areas. The key results are specific, measurable, and outcome-driven, effectively linking high-level strategy to frontline action. By incorporating elements from the AI strategy (supply chain optimization) and retrospective learnings (M&A, new product launches), this Carlisle OKR framework ensures that operational execution is directly tied to overcoming weaknesses and seizing the most critical opportunities. It is a pragmatic yet ambitious blueprint for achieving market leadership and delivering superior shareholder returns.

GAF Firestone Building Products (Holcim) Johns Manville Sika AG Owens Corning

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To be the premier building envelope supplier by achieving $100 of EPS through innovation and continuous improvement.

FORTIFY THE CORE

Solidify our #1 position in N.A. commercial roofing.

SHARE: Increase North American TPO & EPDM market share from 40% to 42% by capturing key competitive accounts.
LOYALTY: Boost repeat business from our top 100 contractors by 15% through enhanced partnership programs.
TRAINING: Certify an additional 2,000 installers on our new labor-saving roofing system applications.
WARRANTY: Reduce warranty claims by 10% through proactive quality control and installer field training.

EXPAND THE ENVELOPE

Become the leader in adjacent building envelope markets.

M&A: Acquire and integrate two bolt-on companies in the waterproofing or building sealant product categories.
CROSS-SELL: Increase revenue from non-roofing products sold to roofing contractors by 20% via bundles.
LAUNCH: Generate $50M in revenue from new products launched in the Carlisle Weatherproofing Technologies division.
SPECIFICATION: Double the number of architectural specifications that include our full envelope solution.

FUEL THE ENGINE

Drive world-class efficiency to expand our margins.

COS: Achieve $75M in savings through new Carlisle Operating System projects focused on waste and energy use.
SOURCING: Mitigate raw material volatility by qualifying a second supplier for 2 key polymer feedstocks.
AUTOMATION: Increase manufacturing automation by 15% in three key plants to improve throughput and safety.
AI: Deploy an AI-powered supply chain model to reduce inventory carrying costs by 10% without stock-outs.

INVENT THE FUTURE

Lead the industry in sustainability and innovation.

R&D: Launch a new roofing membrane with 20% recycled content that meets all performance specifications.
LABOR: Introduce a new installation system that reduces contractor labor requirements by 25% on average.
DIGITAL: Pilot a contractor mobile app with AI-driven project estimation tools with 50 key partners.
EMISSIONS: Develop a clear roadmap to reduce Scope 1 and 2 manufacturing emissions by 30% by 2030.

METRICS

Adjusted EPS: $25.00
Return on Invested Capital (ROIC): 25%
Free Cash Flow Conversion: 110%

VALUES

Safety
Integrity
Continuous Improvement
Customer Focus
Accountability

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Carlisle Companies Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

GAF Firestone Building Products (Holcim) Johns Manville Sika AG Owens Corning

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To be the premier building envelope supplier by achieving $100 of EPS through innovation and continuous improvement.

Toggle Theme

What Went Well

MARGINS: Strong price discipline led to excellent margin performance.
CASHFLOW: Generated robust free cash flow, enabling buybacks/dividends.
CCM: Carlisle Construction Materials segment showed resilient demand.
DIVESTITURES: Successfully streamlined portfolio to pure-play focus.
COS: Carlisle Operating System continues to drive efficiency gains.

Not So Well

VOLUME: Softer volumes in some areas due to destocking and weather.
CIT: Continued strategic review of CIT creates some uncertainty.
EUROPE: European market performance has been weaker than North America.
R-MER: Architectural metals (r-mer) faced softer demand conditions.
INFLATION: Continued, albeit moderating, pressure from raw materials.

Learnings

RESILIENCE: Re-roofing market is more resilient than new construction.
PRICING: Proactive pricing is a critical lever to protect margins.
FOCUS: Portfolio simplification is unlocking significant shareholder value.
EFFICIENCY: Continuous improvement via COS is a key competitive edge.
CAPITAL: A disciplined capital allocation strategy is paramount.

Action Items

INVENTORY: Continue managing inventory levels across all channels.
M&A: Actively seek bolt-on acquisitions in building envelope space.
INNOVATION: Accelerate new product launches, especially sustainable ones.
PRICING: Maintain pricing discipline to offset any cost inflation.
CIT: Conclude the strategic review of the CIT business unit promptly.

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Carlisle Companies Market

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

Founded: 1917
Market Share: Leading share (~40%) in North American commercial roofing.
Customer Base: Commercial architects, roofing contractors, building owners.
Category:
Building Materials
SIC Code: 3089 Plastics Products, Not Elsewhere Classified
NAICS Code: 326199 All Other Plastics Product Manufacturing
Location: Scottsdale, Arizona
Zip Code: 85258
Congressional District: AZ-1 PHOENIX
Employees: 11000

Competitors

GAF Request Analysis

Firestone Building Products (Holcim) Request Analysis

Johns Manville Request Analysis

Sika AG Request Analysis

Owens Corning View Analysis

Products & Services

No products or services data available

Distribution Channels

Carlisle Companies Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

Problem

Buildings are inefficient and costly to run.
Roofs fail, causing expensive damage.
Construction projects face material delays.

Solution

High-performance insulation & air barriers.
Durable, warranted single-ply roofing systems.
Reliable supply through vast distribution net.

Key Metrics

Adjusted EPS and ROIC
Organic revenue growth
Free cash flow conversion

Unique

Total building envelope product portfolio.
Industry's largest contractor training program.
50+ years of proven product field performance.

Advantage

Unmatched manufacturing scale and efficiency.
Deeply entrenched brand loyalty with installers.
Proprietary material science and formulations.

Channels

Network of ~250 distributors in N.A.
Direct sales to major national contractors.
Architectural specification teams.

Customer Segments

Commercial roofing contractors
Building architects and consultants
Commercial and institutional building owners

Costs

Raw materials (polymers, asphalt, steel)
Manufacturing labor and energy
Sales, general, and administrative expenses

Carlisle Companies Product Market Fit Analysis

Updated: October 2, 2025

Carlisle delivers high-performance building envelope solutions that protect investments and enhance sustainability. By focusing on the lowest total cost of ownership, unmatched long-term performance, and superior energy efficiency, its systems reduce operational costs and increase property value for building owners, ensuring peace of mind for decades. This is achieved through superior materials science and the industry's most trusted network of installers.

Lowest Total Cost of Ownership

Unmatched Long-Term Performance

Superior Energy Efficiency

Before State

Buildings with inefficient energy envelopes.
Frequent leaks and premature roof failures.
Complex material sourcing from many vendors.

After State

Airtight, waterproof, insulated buildings.
Durable, long-lasting roofing systems.
Single-source supplier for envelope needs.

Negative Impacts

High long-term energy and maintenance costs.
Business disruption from water damage/repairs.
Project delays from supply chain complexity.

Positive Outcomes

Reduced building operational costs by 20-40%.
Increased property value and tenant comfort.
Simplified project management and warranties.

Key Metrics

Customer Retention Rates

Estimated >90% with contractors

Net Promoter Score (NPS)

Not publicly disclosed; likely high

User Growth Rate

Tracks new construction/re-roofing starts

Customer Feedback/Reviews

Strong reputation in trade channels

Repeat Purchase Rates

Very high among certified installers

Requirements

Specify Carlisle systems in architectural plans.
Engage a Carlisle-certified installation crew.
Commit to a long-term performance mindset.

Why Carlisle Companies

Provide best-in-class materials science.
Offer comprehensive technical support/training.
Deliver integrated product line solutions.

Carlisle Companies Competitive Advantage

Unmatched scale in single-ply roofing mfg.
Decades of proven product performance data.
Largest network of trained, loyal installers.

Proof Points

Over 50 years of EPDM roofing leadership.
Billions of square feet installed globally.
Industry-leading comprehensive warranties.

Carlisle Companies Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

Strategic pillars derived from our vision-focused SWOT analysis

Dominate the building envelope market via innovation.

Drive operational excellence with Carlisle Operating System.

Pursue strategic M&A in core building products space.

Cultivate top-tier talent to fuel long-term performance.

What You Do

Manufacture premium building envelope products.

Target Market

Commercial construction and re-roofing markets.

Differentiation

Brand reputation for quality and durability
Extensive contractor training programs
Complete system warranties

Revenue Streams

Product sales (roofing, insulation, etc.)
Architectural metal and coating sales

Carlisle Companies Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

Company Operations

Organizational Structure: Decentralized divisions with centralized strategy.
Supply Chain: Vertically integrated in key raw materials.
Tech Patents: Focus on material science and product innovation.
Website: https://www.carlisle.com

Top Clients

Board Members

Carlisle Companies Competitive Forces

Threat of New Entry

Low. The industry requires massive capital for manufacturing plants, established distribution channels, and strong brand reputation, creating significant barriers to entry.

Supplier Power

Moderate to High. Key raw materials like TPO and EPDM polymers are sourced from a limited number of chemical companies, giving them leverage on pricing and supply.

Buyer Power

Moderate. While individual building owners have low power, large distributors and national contractors can exert significant price pressure due to high-volume purchases.

Threat of Substitution

Low to Moderate. Substitute products (e.g., green roofs, different roofing types) exist, but high switching costs and performance risk limit rapid adoption.

Competitive Rivalry

High. While Carlisle is the leader, it faces intense competition from large, well-funded players like Holcim, GAF, and Sika, leading to price and innovation pressures.

Analysis of AI Strategy

Updated: October 2, 2025 • 2025-Q4 Analysis

The Carlisle AI SWOT analysis highlights a classic industrial giant's dilemma: immense latent potential locked within proprietary data and scale, contrasted with cultural and talent-related hurdles. Carlisle's unique advantage is its vast, decades-long dataset on material science and product performance—a moat competitors cannot easily replicate. The most immediate, high-impact path is to apply AI for internal optimization in pricing, supply chain, and manufacturing, directly boosting margins. The longer-term, more strategic play is to leverage AI to accelerate R&D, creating next-generation materials, and to develop digital tools that embed Carlisle into the contractor's workflow. The primary threat isn't a competitor beating them with AI tomorrow, but rather a slow erosion of efficiency and innovation over five years if they fail to build the necessary talent and overcome cultural inertia. A focused, practical AI strategy is essential.

GAF Firestone Building Products (Holcim) Johns Manville Sika AG Owens Corning

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To be the premier building envelope supplier by achieving $100 of EPS through innovation and continuous improvement.

Strengths

DATA: Decades of proprietary material performance and formulation data.
SCALE: Manufacturing scale provides vast dataset for process optimization.
CHANNEL: Direct access to contractor network for testing AI tools.
PROCESS: Mature Carlisle Operating System provides structure for AI.
CAPITAL: Strong cash flow to fund strategic AI investments.

Weaknesses

TALENT: Lack of in-house AI/ML engineering talent vs. tech companies.
CULTURE: Traditionally conservative manufacturing culture resists change.
SYSTEMS: Legacy ERP and manufacturing systems may hinder data access.
ADOPTION: Contractor base may be slow to adopt new digital/AI tools.
STRATEGY: No clearly articulated, public-facing AI-specific strategy.

Opportunities

PRICING: AI-powered dynamic pricing based on input costs and demand.
SUPPLY: Predictive analytics for supply chain and inventory management.
R&D: AI-driven material science discovery for new formulations.
SALES: AI tools to identify high-potential re-roofing projects.
AUTOMATION: Use AI-vision systems for quality control in manufacturing.

Threats

COMPETITORS: Tech-forward competitors could leverage AI for an edge.
DISRUPTION: Startups offering AI-based roof inspection/quoting tools.
SECURITY: Increased cybersecurity risks with more connected systems.
irrelevance: Failing to adopt AI could lead to long-term inefficiency.
COST: High cost of developing and implementing custom AI solutions.

Key Priorities

OPTIMIZE: Deploy AI to optimize manufacturing and supply chain costs.
ACCELERATE: Use AI to accelerate R&D of sustainable, new materials.
ENABLE: Develop AI-powered tools to improve contractor productivity.
PREDICT: Leverage AI for predictive lead generation and pricing.

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Carlisle Companies Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Carlisle Companies Investor Relations Website (10-K, 10-Q, Presentations)
Q4 2023 and Q1 2024 Earnings Call Transcripts
Yahoo Finance and MarketWatch for financial metrics
Industry reports on commercial roofing and building materials
LinkedIn profiles for executive team background

Profit: FY 2023 Net Income: $725.9 Million

Market Cap: $20.5 Billion (as of early 2024)

Stock Performance

Annual Report: Available on Carlisle's investor relations website.

Debt: Total Debt: ~$2.1 Billion (end of 2023)

ROI Impact: Metrics focus on ROIC and Adjusted EPS growth.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Carlisle is a dominant Market Leader with a clear, achievable North Star ($100 EPS) and a strong strategic focus. Its high achievability is driven by OKRs that directly address weaknesses. The SWOT score is solid, reflecting market leadership but also cyclical risks. While not a world-shaping vision, its operational excellence and focused strategy provide a powerful, defensible moat. The growth multiplier is tempered by its position in a mature, albeit large, market.

SWOT Factors

Upside: 83.3 Risk: 70.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Deepen the moat via contractor loyalty and labor-saving tech

Accelerate M&A in adjacent building envelope categories

Deploy AI for supply chain and manufacturing cost optimization

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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