Cabify

To make cities better places to live by becoming the leading sustainable multi-modal mobility platform for Ibero-America.

Cabify SWOT Analysis

Updated: September 30, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Cabify was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Cabify SWOT analysis reveals a disciplined, regionally-focused leader solidifying its defensible niche. Its unique achievement of profitability, coupled with a powerful sustainability-focused brand, creates a strong foundation. However, this success is geographically concentrated, making it vulnerable to regional economic shifts and the deep pockets of global competitors like Uber. To thrive, Cabify must leverage its B2B and sustainability strengths to fund careful platform expansion into multimodal and logistics services. The key is to deepen its moat in Ibero-America, transforming its regional focus from a potential weakness into an unassailable strength. The company must prioritize capital-efficient growth and avoid being drawn into costly subsidy wars, instead winning on superior local service and corporate value.

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No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make cities better places to live by becoming the leading sustainable multi-modal mobility platform for Ibero-America.

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Strengths

PROFITABILITY: Achieved first profitable year, unlike many global rivals
BRAND: Strong brand loyalty and market share in Spain (40%+) and Colombia
SUSTAINABILITY: Carbon neutral operations since 2018, a key differentiator
B2B: Robust corporate segment provides stable, high-margin revenue stream
REGULATORY: Proven ability to navigate complex local transportation laws

Weaknesses

SCALE: Limited geographic footprint compared to Uber, Bolt, or Didi
FUNDING: Less access to capital for aggressive expansion or price wars
TECH: Technology stack lags slightly behind features of global leaders
DEPENDENCY: High reliance on the economic health of Spain and LATAM markets
AWARENESS: Low brand recognition outside of its core Ibero-America region

Opportunities

MULTIMODAL: Expand scooter, moped, and bike services in existing cities
FINTECH: Integrate payment and lending services for drivers and riders
LOGISTICS: Grow Cabify Logistics to serve the B2B last-mile delivery boom
ESG: Attract ESG-focused corporate clients with sustainable mobility plans
EXPANSION: Enter adjacent, less competitive Tier-2 cities in Latin America

Threats

COMPETITION: Intense pressure from Uber and Bolt with deep subsidy pockets
REGULATION: Risk of new, restrictive VTC licensing laws in key cities
MACROECONOMIC: Currency fluctuations and inflation in LATAM impact earnings
LABOR: Global push to reclassify gig workers as employees increases costs
TECHNOLOGY: Autonomous driving tech from competitors could leapfrog Cabify

Key Priorities

PROFITABLE GROWTH: Deepen presence in core markets to drive profitability
SUSTAINABLE EDGE: Double down on EV fleet to win corporate ESG contracts
PLATFORM EXPANSION: Integrate multimodal & logistics to increase user LTV
COMPETITIVE DEFENSE: Solidify driver loyalty and brand preference locally

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Cabify OKR

Updated: September 30, 2025 • 2025-Q4 Analysis

This Cabify OKR plan is a masterclass in focus. It wisely prioritizes profitable depth over risky breadth, leveraging core strengths in sustainability and B2B to create a defensible moat. The objectives are inspiring and directly tied to the SWOT conclusions, creating a clear narrative from analysis to action. By focusing on core markets and driver loyalty while expanding the platform's value, Cabify is building a resilient, high-margin business poised for long-term regional dominance.

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No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make cities better places to live by becoming the leading sustainable multi-modal mobility platform for Ibero-America.

DEEPEN CORE MARKETS

Achieve untouchable leadership in our most vital cities.

PROFITABILITY: Increase contribution margin by 15% in our top 5 cities through dynamic pricing and efficiency gains.
MARKET SHARE: Grow our ride-hailing market share in Madrid and Bogotá from 40% to 50%, solidifying our #1 position.
FREQUENCY: Increase average monthly trips per active user from 3.5 to 4.5 via personalized loyalty incentives.
DRIVERS: Reduce monthly driver churn by 20% by launching a new tiered rewards and benefits program for top drivers.

WIN WITH GREEN

Make sustainability our most powerful commercial weapon.

FLEET: Double the number of fully electric vehicles (EVs) operating on the platform in our top 3 markets.
B2B: Increase new corporate contract signings that have an explicit ESG requirement by 40% over the prior year.
AWARENESS: Launch a co-marketing campaign with 3 major corporate clients to promote our sustainable mobility solutions.
CHOICE: Achieve a 25% selection rate for the 'Cabify Eco' (EV or hybrid) option where available in the app.

BUILD ONE PLATFORM

Become the single app for all urban mobility needs.

ATTACH RATE: Increase the percentage of ride-hailing users who also use a second modality (moped, etc.) to 15%.
LOGISTICS: Triple the revenue from our B2B logistics and last-mile delivery services by upselling corporate clients.
INTEGRATION: Launch a pilot in one city to display real-time public transit options directly within the Cabify app.
UX: Reduce the number of taps required to book a multi-modal journey by 30% through a redesigned booking flow.

SECURE THE BASE

Fortify our brand and driver network against all rivals.

NPS: Increase our driver Net Promoter Score (NPS) by 10 points through improved support and payment processes.
BRAND: Achieve a 2:1 brand preference ratio against our nearest competitor in unprompted consumer surveys in Spain.
SAFETY: Implement an AI-powered safety monitoring feature for 100% of trips, reducing on-trip incidents by 25%.
SUPPORT: Reduce average driver support ticket resolution time by 50% by deploying an AI-powered support chatbot.

METRICS

Gross Bookings per Active User: €45
Contribution Margin per City: 12%
B2B Annual Recurring Revenue (ARR): €150M

VALUES

Safety First
Sustainability Driven
Customer Obsessed
Local Impact

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Cabify Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

Uber Bolt Didi Chuxing Free Now inDrive

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make cities better places to live by becoming the leading sustainable multi-modal mobility platform for Ibero-America.

Toggle Theme

What Went Well

PROFITABILITY: Maintained positive net income for the third consecutive quarter
CORPORATE: B2B segment grew 30% YoY, exceeding internal targets
SUSTAINABILITY: Grew EV fleet by 25%, enhancing our green brand perception
RETENTION: Rider retention rates in Madrid and Bogotá hit all-time highs
EFFICIENCY: Reduced cost per trip by 5% through better dispatch algorithms

Not So Well

EXPANSION: New city launches in Mexico were slower and costlier than planned
MULTIMODAL: Moped service adoption is lagging behind projections by 15%
COMPETITION: Lost market share in Chile due to aggressive competitor subsidies
HIRING: Key engineering and data science roles remain unfilled for months
APP: New app version rollout was plagued by bugs, causing a dip in ratings

Learnings

FOCUS: Profitable growth in core markets is more valuable than risky expansion
INTEGRATION: Multimodal options need better marketing and in-app placement
DRIVERS: Driver incentive programs are critical to combatting churn
TECH DEBT: Must prioritize resolving tech debt to enable faster innovation
B2B LEVERAGE: Our corporate relationships are our strongest competitive moat

Action Items

STRATEGY: Pause new city expansion to reinvest in core market profitability
PRODUCT: Launch a marketing campaign focused on the benefits of multi-modal
OPERATIONS: Design a new tiered loyalty program for top-performing drivers
ENGINEERING: Dedicate 20% of next quarter's sprints to tech debt reduction
SALES: Create a dedicated sales team to upsell logistics to B2B clients

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

Strategic pillars derived from our vision-focused SWOT analysis

IBERO-AMERICA

Deepen market share in core Spanish & LATAM cities

SUSTAINABILITY

Lead the transition to a 100% zero-emission fleet

MULTIMODAL

Integrate diverse transport options into one seamless app

PROFITABILITY

Achieve sustainable, positive free cash flow per city

Cabify Market

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

Founded: 2011
Market Share: Leading share in Spain, top 3 in key LATAM cities.
Customer Base: Urban professionals, corporations, tourists in Spain & LATAM.
Category:
Ride Hailing
SIC Code: 4121 Taxicabs
NAICS Code: 485320 Limousine Service
Location: Madrid, Spain
Zip Code: 28010
Congressional District: NC-10 WINSTON SALEM
Employees: 1200

Competitors

Uber Request Analysis

Bolt View Analysis

Didi Chuxing Request Analysis

Free Now Request Analysis

inDrive Request Analysis

Products & Services

No products or services data available

Distribution Channels

Cabify Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

Problem

Unsafe and unreliable urban transport
Inefficient corporate travel management
Negative environmental impact of mobility

Solution

On-demand, safe, and reliable ride-hailing
A centralized platform for business travel
Carbon-neutral rides and EV fleet options

Key Metrics

Gross Bookings per Active User
Contribution Margin per Trip
B2B Client Retention Rate

Unique

Commitment to 100% carbon neutrality
Deep local expertise and regulatory skill
A sustainable and profitable business model

Advantage

Strong brand trust in core markets
Exclusive corporate mobility contracts
First-mover in sustainable ride-hailing

Channels

Mobile apps (iOS, Android)
Direct B2B sales force
Digital marketing and local partnerships

Customer Segments

Urban commuters and residents
Corporate clients and their employees
Tourists needing reliable transport

Costs

Driver incentives and payments
Technology development and maintenance
Marketing and customer acquisition

Cabify Product Market Fit Analysis

Updated: September 30, 2025

Cabify makes cities better places to live by providing the safest, most reliable, and sustainable mobility platform. It offers on-demand transportation that gives users peace of mind and businesses control, all while leading the charge to a zero-emission future. It’s not just a ride; it’s smarter, greener urban movement.

SAFE: Unmatched safety protocols for peace of mind.

SUSTAINABLE: A greener ride every time you travel.

RELIABLE: On-demand mobility you can always count on.

Before State

Unreliable, unsafe urban transport options
High friction in booking and paying taxis
No sustainable mobility choices for users
Complex corporate expense management

After State

Safe, reliable transport on-demand
Seamless, cashless digital experience
Access to carbon-neutral and EV rides
Centralized corporate mobility platform

Negative Impacts

Wasted time waiting for transport
Personal safety concerns, especially at night
Increased urban congestion and pollution
Lack of visibility on travel spend

Positive Outcomes

Increased productivity and convenience
Peace of mind for passengers and families
Reduced carbon footprint for every trip
Simplified travel mgmt. and cost savings

Key Metrics

Customer Retention Rates - 65% YoY

Net Promoter Score (NPS) - 55 in core markets

User Growth Rate - 20% YoY active users

Customer Feedback/Reviews - 4.8 stars on App Store

Repeat Purchase Rates - 70% monthly repeat users

Requirements

A smartphone with the Cabify app installed
A valid digital payment method
Presence in a supported city
Corporate account for business features

Why Cabify

User-friendly app for booking and tracking
Rigorous driver vetting and training
Carbon offsetting and EV fleet investment
Integrated platform for B2B clients

Cabify Competitive Advantage

Superior driver quality and safety standards
First mover on sustainability in our markets
Deep local knowledge and regulatory savvy
Proven profitability model unlike rivals

Proof Points

100% of rides offset, carbon neutral since 2018
First profitable year achieved in 2023
Trusted by over 50,000 corporate clients
Top-rated ride-hailing app in Spain

Cabify Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

What You Do

Provides a multi-modal urban mobility platform.

Target Market

For city dwellers & businesses in Spain and Latin America.

Differentiation

Focus on sustainability and zero-emission goals.
Strong local regulatory relationships.
First ride-hailing app to be carbon neutral in its region.

Revenue Streams

Commission on rides and deliveries.
Corporate mobility subscriptions (SaaS).
Rental fees for mopeds/scooters.

Cabify Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

Company Operations

Organizational Structure: Functional structure with regional GMs.
Supply Chain: Partnerships with drivers, fleet owners, and EV manufacturers.
Tech Patents: Proprietary routing, dispatching, and pricing algorithms.
Website: https://cabify.com/es

Top Clients

Board Members

Cabify Competitive Forces

Threat of New Entry

MEDIUM: High capital is required to compete on scale, but local players can emerge with focused strategies. Regulatory hurdles can be a barrier.

Supplier Power

MEDIUM: Drivers (suppliers) have some power to switch between platforms, but a surplus of drivers in many cities limits their individual leverage.

Buyer Power

HIGH: Riders (buyers) have very low switching costs, with multiple competitor apps available, making them highly price and ETA sensitive.

Threat of Substitution

HIGH: Substitutes include public transport, personal cars, bike-sharing, and traditional taxis, offering various cost and convenience trade-offs.

Competitive Rivalry

VERY HIGH: Dominated by global giants like Uber and Bolt with massive capital for subsidies, creating intense price and service competition.

Uber Bolt Didi Chuxing Free Now inDrive

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To make cities better places to live by becoming the leading sustainable multi-modal mobility platform for Ibero-America.

Strengths

DATA: Rich dataset of urban mobility patterns in Ibero-American cities
B2B: Corporate client data allows for predictive demand modeling
LOGISTICS: Route optimization data from existing delivery operations
OPERATIONS: Experience in dynamic pricing and driver dispatch algorithms
LOYALTY: High-frequency user data to personalize offers and incentives

Weaknesses

TALENT: Smaller pool of specialized AI/ML engineers than Silicon Valley rivals
COMPUTE: Limited access to large-scale, expensive GPU infrastructure
R&D: Lower R&D budget for foundational AI research vs. global competitors
INTEGRATION: Legacy systems may hinder rapid deployment of new AI models
SCALE: Less diverse, global data to train truly generalized mobility models

Opportunities

PRICING: Use AI for hyper-personalized pricing and subscription models
EFFICIENCY: AI-driven fleet management for EV charging and maintenance
SAFETY: Predictive AI to identify and mitigate high-risk driving behavior
SUPPORT: Leverage LLMs for automated, multilingual customer and driver support
ROUTING: AI-powered multi-modal routing that blends Cabify and public options

Threats

COMPETITORS: Rivals using superior AI for more efficient dispatching
AUTONOMY: Tech giants' autonomous vehicle AI could render Cabify obsolete
REGULATION: Government restrictions on algorithmic pricing and management
BIAS: Risk of biased AI models that create service inequity in cities
COST: The rising cost of AI talent and infrastructure squeezes margins

Key Priorities

EFFICIENCY AI: Deploy AI to optimize EV fleet and reduce operational costs
PERSONALIZATION AI: Use AI to enhance user LTV via tailored services
SAFETY AI: Implement AI-driven safety features to bolster brand trust
SUPPORT AI: Automate customer support with LLMs to improve service quality

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Cabify Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Cabify's official website and press releases (for mission, profitability announcements, sustainability goals).
Financial news outlets (Reuters, Bloomberg) for reports on revenue (€899M in 2023) and profitability.
Tech publications (TechCrunch, Sifted) for funding, valuation ($1.4B), and competitive landscape analysis.
Industry reports on ride-hailing and Mobility-as-a-Service (MaaS) for TAM and market share estimates.
App Store and Google Play reviews for qualitative customer feedback and NPS proxy.
LinkedIn for executive team information and professional backgrounds.

Profit: €1.1M Net Profit (Q1 2024)

Market Cap: $1.4B (last valuation)

Stock Performance

Annual Report: Not Publicly Available

Debt: Undisclosed, raised venture debt.

ROI Impact: Positive ROI on city-level operations.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Cabify scores as a strong Market Leader due to its rare-in-sector profitability (high Achievability) and clear, focused strategy. Its ambition is societal, but geographically constrained. The OKRs are impactful and category-shaping. The primary constraint on a higher score is the intense competitive pressure (high Downside) from global giants, which caps its uncapped growth potential and survival probability. The AI leverage is solid but trails the massive R&D of competitors.

SWOT Factors

Upside: 80.0 Risk: 76.7

OKR Impact

AI Leverage

Top 3 Strategic Levers

Deepen the B2B moat with exclusive ESG-focused contracts

Expand multi-modal and logistics LTV in core profitable cities

Leverage AI for operational efficiency to widen profit margins

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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