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To empower partners in the digital age by enabling businesses to achieve their full potential through IT ecosystems.



Sub organizations:
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SWOT Analysis

Updated: September 17, 2025 • 2025-Q3 Analysis

The SWOT Analysis reveals ALSO's strong European presence and cloud capabilities, balanced by internal complexities and market competition. The focus must be on accelerating cloud adoption, improving efficiency, strengthening security, and investing in AI. By prioritizing these, ALSO can leverage its strengths and opportunities to mitigate threats and solidify its market leadership. The mission statement highlights the need to empower partners and reach their full potential through IT ecosystems. This focus will ensure ALSO's sustainability.

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To empower partners in the digital age by enabling businesses to achieve their full potential through IT ecosystems.

Strengths

  • SCALE: Extensive European network, broad reach to resellers.
  • CLOUD: Strong cloud marketplace, growing cloud service offerings.
  • VENDOR: Strong vendor relationships, access to top IT brands.
  • FINANCE: Solid financial performance, stable revenue growth.
  • SERVICE: Comprehensive service portfolio, value-added services.

Weaknesses

  • COMPLEX: Complex organizational structure, slow decision-making.
  • MARGIN: Lower margins in hardware, pressure on profitability.
  • INTEGRATION: Integration challenges with acquired companies.
  • VISIBILITY: Brand visibility varies across different regions.
  • AGILITY: Slower to adapt to emerging market trends.

Opportunities

  • CLOUD: Expanding cloud adoption, growing demand for SaaS.
  • SECURITY: Increased cybersecurity threats, security solutions demand.
  • IOT: Growing IoT market, opportunities for connected solutions.
  • AI: AI and Machine Learning, driving new service offerings.
  • MARKET: Market consolidation, acquisition opportunities.

Threats

  • COMPETITION: Intense competition, pressure on pricing and margins.
  • ECONOMY: Economic downturn, reduced IT spending by businesses.
  • SUPPLY: Supply chain disruptions, impacting product availability.
  • SECURITY: Cybersecurity breaches, impacting customer trust.
  • REGULATORY: Changing regulations, compliance challenges.

Key Priorities

  • CLOUD: Accelerate cloud services adoption and expansion.
  • EFFICIENCY: Improve operational efficiency, reduce costs.
  • SECURITY: Strengthen cybersecurity offerings and partnerships.
  • AI: Invest in AI solutions to drive innovation.

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Strategic OKR Plan

Updated: September 17, 2025 • 2025-Q3 Analysis

This OKR plan aligns with ALSO's mission by prioritizing cloud dominance, efficiency, security, and AI innovation. It focuses on driving growth, optimizing operations, strengthening security, and leveraging AI. The OKRs addresses the key priorities identified in the SWOT analysis and ensures progress toward ALSO's vision. The key results are measurable and ambitious.

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To empower partners in the digital age by enabling businesses to achieve their full potential through IT ecosystems.

DOMINATE CLOUD

Become the leading cloud solutions provider.

  • REVENUE: Increase cloud services revenue by 35% by driving adoption.
  • PLATFORM: Launch the enhanced cloud platform by 9.30, 20% faster.
  • ACQUIRE: Acquire 3 new strategic cloud partnerships to expand service.
  • PARTNERS: Onboard 200 new partners to the cloud platform by 12.31.
BOOST EFFICIENCY

Optimize operations to reduce costs.

  • AUTOMATE: Automate 4 key internal processes by end of year, 15% faster.
  • REDUCE: Reduce operational costs by 10% through process improvements.
  • OPTIMIZE: Optimize supply chain management to reduce lead times 25%.
  • TRAINING: Train 100% of employees on new efficiency tools by 9.30.
FORTIFY SECURITY

Enhance cybersecurity offerings.

  • LAUNCH: Launch 2 new cybersecurity service offerings by 12.31, enterprise.
  • PARTNERS: Secure 5 new cybersecurity partnerships by end of year.
  • CERTIFY: Achieve industry-recognized security certification by 10.31.
  • TRAINING: Train all partners on cybersecurity best practices by 11.30.
IGNITE AI

Drive innovation through AI solutions.

  • DEVELOP: Develop 3 new AI-powered solutions for partners by 12.31.
  • TRAIN: Train 50 employees on AI technologies by end of year.
  • ADOPTION: Achieve 25% adoption rate of AI solutions by partners.
  • INVEST: Allocate 15% of R&D budget to AI initiatives by 12.31.
METRICS
  • Revenue Growth: 15%
  • NPS: 70
  • New Logos: 120
VALUES
  • Partnership
  • Innovation

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Also Retrospective

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To empower partners in the digital age by enabling businesses to achieve their full potential through IT ecosystems.

What Went Well

  • CLOUD: Cloud services revenue growth exceeded targets.
  • ACQUISITION: Successful integration of recent acquisition.
  • PARTNERS: Strong performance in key partner programs.
  • COSTS: Cost optimization initiatives showed positive results.
  • SALES: Sales team exceeded targets in key regions.

Not So Well

  • MARGIN: Hardware margins continued to decline.
  • INVENTORY: Inventory management challenges persisted.
  • COMPLEX: Organizational complexity hindered agility.
  • SUPPLY: Supply chain disruptions impacted product delivery.
  • MARKET: Market volatility affected overall performance.

Learnings

  • CLOUD: Need to accelerate cloud service innovation.
  • SUPPLY: Diversify supply chain to mitigate disruptions.
  • AGILITY: Simplify processes for faster decision-making.
  • DIGITAL: Enhance digital marketing and sales efforts.
  • CUSTOMER: Improve customer experience and support.

Action Items

  • CLOUD: Launch new cloud services platform by Q4.
  • SUPPLY: Establish backup supply chain partners.
  • SIMPLIFY: Streamline decision-making processes.
  • DIGITAL: Invest in digital marketing automation tools.
  • SUPPORT: Enhance customer support knowledge base.

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Also Market

Competitors
Ingram Micro logo
Ingram Micro
Tech Data logo
Tech Data
Products & Services
No products or services data available
Distribution Channels

Also Product Market Fit Analysis

Updated: September 17, 2025

ALSO empowers partners with IT solutions, driving efficiency and growth through cloud, local support, and innovation.

1

Efficiency

2

Innovation

3

Growth



Before State

  • Fragmented IT
  • Limited Cloud Access

After State

  • Integrated IT
  • Seamless Cloud Access

Negative Impacts

  • Inefficiency
  • Missed Opportunities

Positive Outcomes

  • Increased Efficiency
  • Growth

Key Metrics

Customer Retention
Cloud Adoption

Requirements

  • Platform Access
  • Service Adoption

Why Also

  • Effective Platform
  • Skilled Support

Also Competitive Advantage

  • Broad Portfolio
  • Local Support

Proof Points

  • Case Studies
  • Customer Testimonials
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Also Market Positioning

What You Do

  • IT solutions and services provider

Target Market

  • Resellers, system integrators, MSPs

Differentiation

  • Cloud marketplace
  • Service portfolio

Revenue Streams

  • Product sales
  • Subscription services
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Also Operations and Technology

Company Operations
  • Organizational Structure: Matrix organization
  • Supply Chain: Global network of vendors
  • Tech Patents: Undisclosed
  • Website: https://www.also.com/en/home/
Top Clients
Board Members

Also Competitive Forces

Threat of New Entry

LOW: High capital, established networks are needed.

Supplier Power

MEDIUM: Some supplier power, but ALSO has alternatives.

Buyer Power

HIGH: Buyers are strong, they dictate terms & prices.

Threat of Substitution

MEDIUM: Cloud services are a possible substitute.

Competitive Rivalry

HIGH: Intense competition, many players, similar offerings.

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Analysis of AI Strategy

Updated: September 17, 2025 • 2025-Q3 Analysis

ALSO can leverage AI to enhance existing services and create new offerings. Key is investing in AI talent, developing ethical frameworks, and focusing on high-impact use cases. Prioritizing AI education for partners will also drive adoption. By addressing weaknesses and threats, ALSO can harness AI to achieve its mission of empowering partners in the digital age. The AI strategy conclusion items above can be considered as key results.

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To empower partners in the digital age by enabling businesses to achieve their full potential through IT ecosystems.

Strengths

  • DATA: Access to vast datasets for AI model training.
  • CLOUD: Cloud infrastructure supports AI deployment.
  • EXPERTISE: Growing AI expertise in-house and via partners.
  • PARTNERS: Partnering with AI vendors for solutions.
  • SOLUTION: AI-driven solutions for various industries.

Weaknesses

  • SKILLS: Shortage of specialized AI talent internally.
  • INVEST: Limited investment in dedicated AI research.
  • INTEGRATION: Challenges integrating AI into existing systems.
  • ETHICS: Ethical considerations around AI implementation.
  • GOVERNANCE: Lack of clear AI governance and policies.

Opportunities

  • AUTOMATE: Automating internal processes with AI.
  • ANALYTICS: Enhancing data analytics with AI insights.
  • PERSONAL: Personalizing customer experiences with AI.
  • PREDICT: Predictive maintenance for IT infrastructure.
  • NEW MARKET: Creating new AI-driven service offerings.

Threats

  • REGULATORY: Regulatory scrutiny of AI applications.
  • COMPETITION: Competition from AI-native companies.
  • DATA PRIV: Data privacy concerns around AI data usage.
  • BIAS: AI bias leading to unfair or discriminatory outcomes.
  • ADOPTION: Slow adoption of AI by some partners.

Key Priorities

  • TALENT: Invest in AI talent acquisition and training.
  • FRAMEWORK: Develop ethical AI framework and policies.
  • USE CASES: Focus on high-impact AI use cases.
  • EDUCATION: Educate partners on AI benefits and adoption.

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Also Financial Performance

Profit: €157.6 million (FY2023)
Market Cap: N/A (Privately Held)
Annual Report: View Report
Debt: Undisclosed
ROI Impact: Focus on improving ROI via cloud
AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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