SWOT
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Miro Product

To empower teams to create the next big thing by becoming the essential collaboration platform where all creative work starts and happens.

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Align the strategy

Miro Product SWOT Analysis

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To empower teams to create the next big thing by becoming the essential collaboration platform where all creative work starts and happens.

Strengths

  • PLATFORM: Industry-leading visual collaboration platform with 40M+ users across 99% of Fortune 100 companies
  • FLEXIBILITY: Highly versatile product that supports diverse workflows across industries (design, product, engineering, sales, HR)
  • ECOSYSTEM: Robust app marketplace with 100+ integrations connecting to essential enterprise tools
  • COMMUNITY: Strong, engaged user community providing product advocacy and organic growth through network effects
  • REMOTE: First-mover advantage in supporting distributed teams with asynchronous collaboration capabilities

Weaknesses

  • PRICING: Enterprise pricing model creates friction for broader team adoption and seat expansion within organizations
  • COMPLEXITY: Learning curve for new users can slow initial adoption and limit self-service growth
  • MOBILE: Limited mobile experience compared to desktop, inhibiting on-the-go collaboration
  • DATA: Insufficient analytics capabilities to demonstrate ROI and business impact to enterprise customers
  • PERFORMANCE: Occasional performance issues with large, complex boards affecting experience for power users

Opportunities

  • AI: Integrate generative AI to enhance productivity across ideation, creation, and knowledge management workflows
  • ENTERPRISE: Expand enterprise security, governance, and admin capabilities to drive larger deployments
  • VERTICALS: Develop industry-specific templates and workflows for high-value sectors (finance, healthcare, education)
  • PLATFORM: Position as central workplace hub by deepening integrations with project management and productivity tools
  • HYBRID: Create seamless experiences for hybrid workforces as companies adopt flexible work policies post-pandemic

Threats

  • COMPETITION: Increased competition from established players (Microsoft, Zoom, Google) adding visual collaboration features
  • CONSOLIDATION: Budget constraints causing companies to reduce number of collaboration tools and favor all-in-one solutions
  • SATURATION: Market saturation in visual collaboration space with 50+ competitors targeting similar use cases
  • COMMODITIZATION: Core whiteboard features becoming commoditized as basic collaboration functionality
  • RECESSION: Economic uncertainty leading to reduced software budgets and prioritization of essential tools only

Key Priorities

  • AI AUGMENTATION: Accelerate AI-powered features to differentiate from competitors and enhance core collaboration workflows
  • ENTERPRISE EXPANSION: Strengthen enterprise capabilities and prove ROI to drive larger deployments in Fortune 500
  • PLATFORM ECOSYSTEM: Evolve from visual collaboration tool to essential workflow platform through deeper integrations
  • USER EXPERIENCE: Simplify onboarding and reduce learning curve to accelerate adoption across organizations
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Align the plan

Miro Product OKR Plan

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To empower teams to create the next big thing by becoming the essential collaboration platform where all creative work starts and happens.

AI POWERHOUSE

Transform collaboration with revolutionary AI capabilities

  • ASSISTANT: Launch Miro AI Assistant with smart content generation and organization, used by 1M users in first 60 days
  • INSIGHTS: Deploy team collaboration analytics dashboard providing actionable productivity insights for 30% of enterprise customers
  • TEMPLATES: Develop AI-powered smart templates that adapt to workflow patterns, increasing template usage by 40%
  • INTEGRATION: Release API for AI model integration allowing 25+ partners to build AI-powered experiences on Miro platform
ENTERPRISE EDGE

Dominate enterprise collaboration market

  • SECURITY: Achieve FedRAMP certification and implement enterprise-grade security controls for regulated industries
  • ADOPTION: Increase enterprise user activation rate from 65% to 80% through improved onboarding and template libraries
  • ROI: Launch collaboration analytics dashboard demonstrating 20%+ productivity improvements for 50 reference customers
  • EXPANSION: Increase net revenue retention to 135% through champion-led expansion program targeting 200 key accounts
WORKFLOW HUB

Become central platform for team workflows

  • INTEGRATIONS: Expand strategic integrations with project management tools, achieving 50% connected workspace adoption
  • AUTOMATION: Launch workflow automation engine allowing users to build custom flows without coding, 10K active automations
  • TEMPLATES: Develop 50 industry-specific templates for top 5 verticals, driving 35% adoption within target industries
  • PLATFORM: Achieve 2M monthly active users for third-party apps in Miro marketplace, 30% growth over previous quarter
DELIGHT USERS

Create magical collaboration experiences

  • ONBOARDING: Reduce user onboarding time from 15 to 5 minutes through guided experiences, increasing activation by 40%
  • PERFORMANCE: Improve large board loading speed by 60% and reduce lag for collaborative editing by 75%
  • MOBILE: Relaunch mobile experience with core creation capabilities, achieving 5M monthly mobile active users
  • NPS: Increase product NPS from 58 to 65 through experience improvements and friction reduction initiatives
METRICS
  • MONTHLY ACTIVE USERS: 45M by Q4 (10% growth)
  • NET REVENUE RETENTION: 135% (from current 125%)
  • ENTERPRISE CUSTOMERS: 250 customers with >$100K ACV (25% growth)
VALUES
  • One Team - We collaborate without borders
  • Be Real - We communicate with transparency and act with integrity
  • Ship, Improve, Repeat - We deliver quality work iteratively
  • Start with the Customer - We solve real customer problems
  • Think Big - We challenge ourselves to achieve ambitious goals
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Align the learnings

Miro Product Retrospective

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To empower teams to create the next big thing by becoming the essential collaboration platform where all creative work starts and happens.

What Went Well

  • GROWTH: Expanded user base to 40M+ users, representing 35% YoY growth
  • ENTERPRISE: Added 200+ new enterprise customers with annual contract values exceeding $100K
  • RETENTION: Maintained strong net revenue retention rate of 125%, indicating strong product-market fit
  • PARTNERS: Expanded technology partner ecosystem by 30% with new strategic integrations
  • TALENT: Successfully expanded product and engineering teams by 25% while maintaining culture

Not So Well

  • CONVERSION: Free-to-paid conversion rates declined 3% YoY due to economic headwinds
  • CHURN: Small business segment experienced higher than expected churn (13% vs 9% target)
  • VELOCITY: Product release cycles slowed as team scaled and coordination complexity increased
  • COMPETITION: Lost several key enterprise deals to competitors offering bundled solutions
  • PRICING: Enterprise pricing complexity created friction in sales cycles and expansion opportunities

Learnings

  • BUNDLING: Enterprise customers increasingly prefer bundled solutions over best-of-breed point solutions
  • VALUE: Need stronger ROI narrative and measurement capabilities to justify premium pricing
  • ADOPTION: Template-driven onboarding significantly increases activation rates and time-to-value
  • EXPANSION: Champion-led expansion model outperforms traditional top-down enterprise sales approach
  • WORKFLOWS: Integration with existing workflows is more important than feature richness for adoption

Action Items

  • ROI: Develop analytics dashboard that quantifies collaboration ROI for customers within 90 days
  • TEMPLATES: Create industry-specific template libraries for top 5 vertical markets
  • PRICING: Simplify enterprise pricing structure to accelerate deal velocity and reduce sales friction
  • ONBOARDING: Implement guided user onboarding to reduce time-to-value for new enterprise users
  • CHAMPIONS: Build champion enablement program to accelerate organic expansion within enterprise accounts
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Drive AI transformation

Miro Product AI Strategy SWOT Analysis

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To empower teams to create the next big thing by becoming the essential collaboration platform where all creative work starts and happens.

Strengths

  • DATA: Massive repository of collaboration patterns from 40M+ users to train AI models on effective teamwork
  • CANVAS: Visual canvas provides ideal environment for AI-assisted content generation, organization, and analysis
  • TALENT: Strong technical talent pool with expanding AI expertise through recent strategic hires
  • EXPERIMENTATION: Agile product development process allowing rapid prototyping and testing of AI features
  • FUNDING: Well-capitalized with $400M+ in funding to invest in AI capabilities and talent acquisition

Weaknesses

  • INFRASTRUCTURE: Current architecture not fully optimized for AI-intensive applications and real-time processing
  • CAPABILITIES: Limited in-house specialized AI expertise compared to tech giants investing billions in AI research
  • PRIORITIZATION: Competing product priorities diluting focus on AI investment and feature development
  • INTEGRATION: Challenges in seamlessly integrating AI capabilities without disrupting existing user experience
  • DIFFERENTIATION: Risk of AI features being perceived as generic or similar to competitors' offerings

Opportunities

  • WORKFLOW: AI-powered workflow automation for common collaboration patterns identified across customer base
  • INSIGHTS: Surface team collaboration insights and recommendations to improve productivity and engagement
  • CONTENT: Generative AI for content creation, summarization, and organization within visual boards
  • ACCESSIBILITY: AI-powered accessibility features to make visual collaboration more inclusive
  • PERSONALIZATION: Personalized experiences based on individual work patterns and team collaboration history

Threats

  • GIANTS: Big tech competitors (Microsoft, Google) integrating superior AI into collaboration suites with greater resources
  • ETHICS: Increasing concerns about AI ethics, privacy, and data usage potentially limiting adoption
  • EXPECTATIONS: Rapidly rising user expectations for AI capabilities outpacing ability to deliver quality solutions
  • REGULATION: Evolving global AI regulations potentially restricting data usage or requiring significant compliance efforts
  • COMMODITIZATION: Risk of AI-driven features becoming commonplace across all collaboration platforms

Key Priorities

  • AI DIFFERENTIATION: Develop proprietary AI capabilities for visual collaboration that leverage unique data assets
  • PRODUCTIVITY: Focus on AI use cases that directly enhance team productivity and deliver measurable ROI
  • USER EXPERIENCE: Prioritize AI features that feel natural and reduce friction in collaboration workflows
  • ENTERPRISE NEEDS: Target AI capabilities that address specific enterprise collaboration challenges and compliance requirements