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Miro Product

To empower teams to create the next big thing by becoming the universal visual collaboration platform

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To empower teams to create the next big thing by becoming the universal visual collaboration platform

Strengths

  • PLATFORM: Leading visual collaboration platform with 60M+ users and 99.9% uptime reliability
  • GROWTH: 100%+ net revenue retention rate with strong enterprise customer expansion
  • PRODUCT: Comprehensive feature set including whiteboards, mind maps, and 100+ templates
  • COMMUNITY: Strong developer ecosystem with 300+ integrations and active user community
  • BRAND: Recognized market leader in visual collaboration with strong brand recognition

Weaknesses

  • PROFITABILITY: Still burning cash with negative operating margins despite revenue growth
  • COMPETITION: Intense competition from Microsoft, Google, and Figma with deeper pockets
  • COMPLEXITY: Product complexity can overwhelm new users leading to adoption challenges
  • PRICING: Pricing model not optimized for different user segments and use cases
  • MOBILE: Mobile experience lags behind desktop functionality limiting accessibility

Opportunities

  • AI: Integrate AI-powered features for automated content generation and smart collaboration
  • ENTERPRISE: Expand enterprise features for larger organizations with compliance needs
  • VERTICAL: Develop industry-specific solutions for education, healthcare, and consulting
  • HYBRID: Growing hybrid work trend increases demand for visual collaboration tools
  • INTERNATIONAL: Significant growth potential in underserved international markets

Threats

  • TECH: Microsoft and Google bundling collaboration tools with existing enterprise suites
  • ECONOMIC: Economic downturn reducing enterprise software spending and seat expansion
  • PRIVACY: Increasing data privacy regulations impacting global expansion plans
  • SATURATION: Market saturation in visual collaboration space with new entrants
  • REMOTE: Potential return to office reducing demand for remote collaboration tools

Key Priorities

  • Accelerate AI integration to differentiate from competitors and enhance user productivity
  • Focus on enterprise expansion to improve unit economics and reduce churn
  • Optimize pricing strategy to improve profitability while maintaining growth
  • Strengthen competitive moat through advanced features and ecosystem partnerships

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To empower teams to create the next big thing by becoming the universal visual collaboration platform

AI FIRST

Transform Miro into AI-powered collaboration platform

  • LAUNCH: Ship AI content generation for templates by Q2 end with 80% user satisfaction
  • ADOPTION: Achieve 40% of premium users actively using AI features monthly by Q2 end
  • PIPELINE: Build AI-powered meeting facilitation beta with 500 enterprise testers
  • PARTNERSHIP: Secure strategic AI partnership with major provider by Q2 end
ENTERPRISE GROWTH

Accelerate enterprise customer acquisition and expansion

  • DEALS: Close 150 new enterprise deals worth $50K+ ARR each by Q2 end
  • EXPANSION: Achieve 110% net revenue retention in enterprise segment by Q2 end
  • VERTICAL: Launch education-specific solution with 25 pilot customers by Q2 end
  • COMPLIANCE: Achieve SOC2 Type II and ISO 27001 certifications by Q2 end
PROFITABILITY

Optimize unit economics and path to profitability

  • PRICING: Implement new pricing model increasing ARPU by 20% by Q2 end
  • COSTS: Reduce customer acquisition cost by 15% through improved conversion rates
  • MARGINS: Improve gross margins to 85% through infrastructure optimization
  • CHURN: Reduce SMB monthly churn rate from 5% to 3% through product improvements
COMPETITIVE MOAT

Strengthen competitive position and differentiation

  • INTEGRATIONS: Launch 50 new integrations with popular business tools by Q2 end
  • API: Release public API with 100 developer partners building on platform
  • MOBILE: Achieve feature parity between mobile and desktop apps by Q2 end
  • PERFORMANCE: Improve platform performance with 50% faster load times for large boards
METRICS
  • ARR: $350M by Q2 2025
  • NRR: 110% for enterprise segment
  • AI ADOPTION: 40% premium users using AI features monthly
VALUES
  • Transparency
  • Boldness
  • Care
  • Play
  • Meaningful Work

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Align the learnings

Miro Product Retrospective

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To empower teams to create the next big thing by becoming the universal visual collaboration platform

What Went Well

  • REVENUE: Strong revenue growth of 35% YoY reaching $300M+ annual run rate
  • ENTERPRISE: Successful enterprise customer acquisition with 25% growth in large deals
  • RETENTION: Maintained high net revenue retention above 100% indicating strong expansion
  • PRODUCT: Launched key product features including advanced collaboration tools

Not So Well

  • MARGINS: Operating margins remained negative impacting path to profitability
  • COMPETITION: Lost some enterprise deals to Microsoft Teams and Google Workspace
  • CHURN: SMB customer churn increased due to economic pressures and competition
  • INTERNATIONAL: Slower than expected growth in key international markets

Learnings

  • FOCUS: Need to focus on fewer, higher-impact features rather than broad feature set
  • PRICING: Pricing optimization critical for improving unit economics and profitability
  • ENTERPRISE: Enterprise sales cycle requires more dedicated resources and expertise
  • COMPETITION: Must differentiate more clearly from bundled solutions from tech giants

Action Items

  • PROFITABILITY: Implement cost optimization initiatives to improve operating margins by Q3
  • AI: Accelerate AI feature development to differentiate from competitive offerings
  • ENTERPRISE: Expand enterprise sales team and develop vertical-specific solutions
  • PRICING: Conduct comprehensive pricing analysis and implement optimized pricing model

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To empower teams to create the next big thing by becoming the universal visual collaboration platform

Strengths

  • DATA: Rich user interaction data from 60M+ users provides strong foundation for AI training
  • PLATFORM: Existing visual collaboration platform ideal for AI-enhanced content generation
  • TALENT: Strong product and engineering team capable of integrating AI capabilities
  • PARTNERSHIPS: Strategic partnerships with AI providers enable rapid feature development
  • USERBASE: Large active user base provides immediate market for AI-powered features

Weaknesses

  • EXPERTISE: Limited in-house AI/ML expertise compared to tech giants like Google and Microsoft
  • RESOURCES: Constrained financial resources limit investment in AI research and development
  • INFRASTRUCTURE: Current infrastructure may need significant upgrades for AI workloads
  • SPEED: Slower AI development cycle compared to well-funded competitors with AI focus
  • STRATEGY: Unclear AI strategy and roadmap for competitive differentiation

Opportunities

  • AUTOMATION: AI-powered template creation and content suggestions to reduce user effort
  • INTELLIGENCE: Smart meeting facilitation and automated action item generation
  • PERSONALIZATION: AI-driven personalized workspace recommendations and workflows
  • INTEGRATION: AI-enhanced integrations with popular business tools and workflows
  • ANALYTICS: Advanced analytics and insights from collaborative sessions using AI

Threats

  • MICROSOFT: Microsoft's deep AI integration across Office 365 and Teams ecosystem
  • GOOGLE: Google's AI capabilities integrated into Workspace and collaboration tools
  • OPENAI: Direct competition from AI-first collaboration tools and platforms
  • PRIVACY: AI data processing concerns limiting enterprise adoption and compliance
  • COMMODITIZATION: AI features becoming table stakes reducing competitive advantage

Key Priorities

  • Develop AI-powered content generation and smart templates to enhance user productivity
  • Build strategic AI partnerships to accelerate capability development and market entry
  • Focus on privacy-first AI implementation to address enterprise security concerns
  • Create AI-driven insights and analytics to provide unique value proposition

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AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.