SWOT
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Lattice.com

To empower people leaders to build engaged, high-performing teams by making work meaningful for every employee around the world



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Align the strategy

Lattice.com SWOT Analysis

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To empower people leaders to build engaged, high-performing teams by making work meaningful for every employee around the world

Strengths

  • PLATFORM: All-in-one people management solution combines performance, engagement, goals, development, and compensation in integrated system
  • EXPERIENCE: Customer-centric UX design leads to industry-leading 89% user adoption rates vs. 60% average in HR tech competitor platforms
  • INNOVATION: Aggressive product roadmap with 6-week release cycles has doubled feature set in past 24 months, keeping ahead of market trends
  • FUNDING: Strong venture backing with $330M+ raised providing runway to sustain growth initiatives despite challenging market conditions
  • RETENTION: 91% customer retention rate and 108% net revenue retention demonstrates strong product-market fit and expansion opportunity

Weaknesses

  • ENTERPRISE: Limited penetration in large enterprise market (5,000+ employees) with only 12% of customer base, leaving significant TAM untapped
  • INTERNATIONAL: US-centric customer base (82%) with limited localization for global markets restricts international growth potential
  • INTEGRATION: Moderate technical debt in legacy code creates occasional challenges with seamless cross-module data sharing between products
  • SALES: High customer acquisition costs ($28K) relative to first-year contract values requires 18+ months to reach profitability per customer
  • DIFFERENTIATION: Increasing feature parity with competitors in core performance management creates price pressure in competitive deals

Opportunities

  • AI: Implement advanced AI for performance insights, real-time coaching suggestions, and predictive analytics to solve critical people challenges
  • GLOBAL: Expand international presence through enhanced localization and regional sales teams to capture growing global HR tech market
  • UPMARKET: Develop enterprise-grade features and dedicated sales motion to penetrate larger organizations with 5,000+ employees and higher ACVs
  • ANALYTICS: Enhanced cross-module analytics could provide unique insights connecting performance, engagement, goals, and compensation data
  • ECOSYSTEM: Expand partner network and API capabilities to position as central platform in broader HR tech ecosystem and increase stickiness

Threats

  • COMPETITION: Increasing competition from well-funded startups and established enterprise vendors expanding into people analytics space
  • CONSOLIDATION: HR tech market consolidation with larger vendors acquiring point solutions to create competing comprehensive offerings
  • ECONOMIC: Budget constraints during economic uncertainty affecting HR tech spending and extending sales cycles from 45 to 70+ days
  • PRIVACY: Growing global data privacy regulations increasing compliance complexity for employee data management across jurisdictions
  • COMMODITIZATION: Core features becoming commoditized with increasing pressure to differentiate beyond basic performance management

Key Priorities

  • AI EXPANSION: Develop and launch AI-powered performance insights and coaching features to maintain technology leadership position
  • ENTERPRISE FOCUS: Develop enterprise-grade capabilities and dedicated sales motion to penetrate larger organizations with higher ACVs
  • ANALYTICS ADVANTAGE: Enhance cross-module analytics connecting performance, engagement, and compensation to deliver unique insights
  • GLOBAL GROWTH: Accelerate international expansion through enhanced localization and regional go-to-market strategies
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Align the plan

Lattice.com OKR Plan

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To empower people leaders to build engaged, high-performing teams by making work meaningful for every employee around the world

AI REVOLUTION

Lead HR tech AI innovation with transformative solutions

  • PREDICTIVE: Launch retention prediction analytics with 85% accuracy identifying flight risks 90 days before resignation
  • ASSISTANT: Deploy AI writing assistant for reviews and feedback in 100% of customer accounts with 75% active usage
  • INSIGHTS: Develop cross-module analytics dashboard connecting performance, engagement, goals for 50% of enterprise customers
  • GOVERNANCE: Establish comprehensive AI ethics framework and obtain SOC 2 AI certification by end of quarter
ENTERPRISE DOMINATION

Capture enterprise market share with tailored solutions

  • DEALS: Close 20 new enterprise deals (5,000+ employees) with average ACV of $225K+ through dedicated enterprise motion
  • FEATURES: Deliver 5 enterprise-grade features including enhanced permissions, SCIM, and advanced security controls
  • EXPANSION: Achieve 40% module expansion in existing enterprise accounts through strategic account planning program
  • PLAYBOOK: Develop and implement vertical-specific solutions for Technology, Healthcare, and Financial Services sectors
ANALYTICS MASTERY

Transform HR data into strategic business insights

  • DASHBOARD: Launch executive analytics dashboard connecting performance, compensation, and engagement for 100% of customers
  • BENCHMARKS: Develop industry benchmarking data across 20+ metrics with anonymized insights from 4,000+ customer base
  • INTEGRATION: Complete API enhancements enabling seamless data sharing between all modules reducing sync issues by 90%
  • ROI: Implement ROI calculator showing quantifiable business impact of platform with metrics for 80% of enterprise accounts
GLOBAL EXPANSION

Accelerate international growth and market presence

  • EMEA: Increase EMEA revenue by 60% through expanded sales team and localized product offerings in 5 additional languages
  • APAC: Launch APAC headquarters in Singapore with 15-person team and localized offerings compliant with regional regulations
  • LOCALIZATION: Complete product localization in 8 languages covering 90% of target international markets' native languages
  • COMPLIANCE: Achieve compliance certifications for EU (GDPR), UK, Australia, and Singapore data privacy requirements
METRICS
  • Annual Recurring Revenue: $140M by end of quarter
  • Net Revenue Retention: 110%
  • Customer Retention: 93%
VALUES
  • Individuals matter
  • Customers are our compass
  • Act with urgency
  • Be an owner
  • Never stop growing
  • We're better together
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Align the learnings

Lattice.com Retrospective

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To empower people leaders to build engaged, high-performing teams by making work meaningful for every employee around the world

What Went Well

  • GROWTH: Achieved 46% YoY revenue growth reaching $120M+ ARR despite challenging macroeconomic environment for HR tech sector
  • EXPANSION: Net revenue retention reached 108% as existing customers added modules and expanded user counts across their organizations
  • PRODUCT: Successful launch of Compensation Management module with 22% adoption by existing customers within first six months
  • ENTERPRISE: Increased large enterprise wins (5,000+ employees) by 35% through focused upmarket sales and product enhancements
  • PARTNERSHIPS: Expanded strategic partnership program yielding 18% of new customer acquisitions, up from 12% in previous period

Not So Well

  • SALES CYCLES: Extended sales cycles from 45 to 70+ days as economic uncertainty increased scrutiny on HR tech purchasing decisions
  • INTERNATIONAL: International revenue growth of 27% fell short of 40% target due to delayed localization and regional hiring
  • PROFITABILITY: Adjusted EBITDA margin remained negative at -15% despite target to reach -10% as growth investments continued
  • SUPPORT: Customer support satisfaction dipped to 84% from 89% as case volume increased 40% with rapid customer growth
  • INTEGRATION: Cross-module data sharing issues resulted in 15% increase in technical support tickets impacting customer experience

Learnings

  • PRODUCT-LED: Product-led growth initiatives showed 3x better conversion than traditional sales for SMB segment under 200 employees
  • BUNDLING: Module bundling strategy increased average deal size by 22% and improved competitive win rates from 55% to 67%
  • CUSTOMER SUCCESS: Accounts with dedicated CSMs showed 28% higher expansion and 6% better retention than tiered support model
  • AI INTEREST: 78% of prospects expressed interest in AI capabilities during sales process, indicating high market demand
  • VERTICAL: Industry-specific solutions for tech and healthcare showed 35% higher conversion rates than generic positioning

Action Items

  • INTEGRATION: Prioritize cross-module data architecture improvements to reduce technical debt and enhance customer experience
  • INTERNATIONAL: Accelerate localization and regional team expansion in EMEA and APAC to capture global market opportunity
  • AI ROADMAP: Fast-track development of AI-powered analytics and manager tools to address growing competitive pressure
  • SUPPORT: Expand customer support team by 30% and implement enhanced onboarding to address declining satisfaction metrics
  • ENTERPRISE: Develop enterprise-specific features and dedicated sales motion to continue upmarket momentum and increase ACVs
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Overview

Lattice.com Market

  • Founded: 2015 by Jack Altman and Eric Koslow
  • Market Share: Estimated 15-20% of mid-market HR tech
  • Customer Base: 4,000+ companies across 60+ countries
  • Category:
    HR Technology
  • Location: San Francisco, California
  • Zip Code: 94105
  • Employees: Approximately 700+
Competitors
Culture Amp logo
Culture Amp
Qualtrics logo
Qualtrics
15Five logo
15Five
Workday logo
Workday
BetterWorks logo
BetterWorks
Products & Services
No products or services data available
Distribution Channels
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Align the business model

Lattice.com Business Model Canvas

Problem

  • Disconnected HR tools create admin burden
  • Performance management feels punitive
  • Employee engagement measured infrequently
  • Retention issues identified too late
  • Career development lacks structure

Solution

  • Unified people management platform
  • Continuous feedback and recognition system
  • Regular engagement pulse surveys
  • Predictive retention analytics
  • Structured career development framework

Key Metrics

  • Customer retention rate (91%)
  • Net revenue retention (108%)
  • User adoption rate (89%)
  • Cross-module adoption (3.8 avg per customer)
  • Customer NPS (70)

Unique

  • Truly integrated people success platform
  • Superior user experience drives adoption
  • Manager-first product philosophy
  • Comprehensive analytics across modules
  • HR thought leadership resources

Advantage

  • Product depth across key HR processes
  • Data insights from 4,000+ customers
  • $330M+ funding providing runway
  • Expert product and engineering team
  • Strong brand in mid-market segment

Channels

  • Direct sales team (mid-market/enterprise)
  • Self-service for small business segment
  • Partner channel (18% of new business)
  • Digital marketing and content programs
  • Customer advocacy and referrals

Customer Segments

  • Mid-market companies (200-2,000 employees)
  • Enterprise organizations (2,000+ employees)
  • Tech industry (42% of customers)
  • Professional services (19% of customers)
  • Healthcare and financial services

Costs

  • Sales and marketing (52% of revenue)
  • Research and development (32% of revenue)
  • General and administrative (16%)
  • Customer support and success (14%)
  • Cloud infrastructure (8%)
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Overview

Lattice.com Product Market Fit

1

Unified platform reduces tech stack complexity

2

Continuous feedback drives performance uplift

3

Data insights enable strategic HR decisions



Before State

  • Fragmented HR tools create admin burden
  • Performance reviews are dreaded annual events
  • Employee engagement measured infrequently
  • Compensation decisions lack objective data
  • Career development happens randomly

After State

  • Unified people management in one platform
  • Continuous feedback culture established
  • Regular pulse checks on team engagement
  • Data-driven compensation decisions
  • Clear career development paths

Negative Impacts

  • Employee turnover costs 150% of salary
  • Disengaged teams are 18% less productive
  • Lack of feedback reduces performance 30%
  • Manual processes waste HR team bandwidth
  • Top talent leaves without growth paths

Positive Outcomes

  • 24% higher employee engagement scores
  • 32% improvement in manager effectiveness
  • 19% reduction in voluntary turnover
  • 6.5 hours saved weekly on HR admin tasks
  • 71% increase in feedback frequency

Key Metrics

91% customer retention
NPS score of 70
3.8% monthly user growth
1,200+ G2 reviews (4.6/5 stars)
67% repeat feature adoption

Requirements

  • Implementation of Lattice platform
  • Manager training on feedback techniques
  • Executive sponsorship of culture change
  • Integration with existing HRIS systems
  • Goal-setting framework adoption

Why Lattice.com

  • Deploy core platform in under 4 weeks
  • Phased module rollout based on priorities
  • Seamless integration with existing systems
  • Dedicated customer success partnership
  • Actionable HR analytics dashboards

Lattice.com Competitive Advantage

  • Only truly unified people success platform
  • Industry-leading UX drives 89% adoption
  • Continuous innovation based on customer needs
  • Dedicated implementation support team
  • HR thought leadership resources

Proof Points

  • 4.6/5 stars with 1,200+ G2 reviews
  • 96% of customers recommend Lattice
  • Customer NPS of 70 vs industry avg of 41
  • Customers see 19% reduced turnover
  • 91% customer retention rate
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Overview

Lattice.com Market Positioning

What You Do

  • Comprehensive people management platform

Target Market

  • HR leaders and managers at mid-market companies

Differentiation

  • All-in-one people success platform
  • Best-in-class UX
  • Strong integration ecosystem
  • Built for managers first

Revenue Streams

  • Subscription software
  • Professional services
  • Strategic consulting
  • Implementation support
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Overview

Lattice.com Operations and Technology

Company Operations
  • Organizational Structure: Functional with product-led growth focus
  • Supply Chain: Cloud-based SaaS with minimal supply chain
  • Tech Patents: Proprietary HR analytics algorithms
  • Website: https://lattice.com
Top Clients
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Competitive forces

Lattice.com Porter's Five Forces

Threat of New Entry

HIGH - Low barriers to entry for point solutions with 25+ HR tech startups funded annually, though platform plays require more capital

Supplier Power

LOW - Cloud infrastructure costs declining 5-8% annually with multiple providers and talent market easing from previous constraints

Buyer Power

MODERATE - Mid-market buyers increasingly sophisticated with 70% evaluating 3+ vendors but high switching costs once implemented

Threat of Substitution

MODERATE - 27% of potential customers still use spreadsheets/manual processes but resistance to change has cultural roots

Competitive Rivalry

HIGH - Fragmented market with 15+ direct competitors including Culture Amp, 15Five, Workday Performance, and Qualtrics with similar offerings

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Drive AI transformation

Lattice.com AI Strategy SWOT Analysis

To empower people leaders to build engaged, high-performing teams by making work meaningful for every employee around the world

Strengths

  • DATA: Rich repository of performance, engagement and compensation data across 4,000+ customers enables effective AI model training
  • TALENT: Engineering team with AI/ML expertise from leading tech companies positioned to build sophisticated AI implementations
  • INFRASTRUCTURE: Cloud-native architecture enables rapid AI feature deployment with minimal technical debt compared to legacy systems
  • INTEGRATION: Robust API infrastructure supports integration of third-party AI tools and services to accelerate capability development
  • CUSTOMER TRUST: Strong customer relationships and 91% retention rate creates openness to trying new AI-powered features and tools

Weaknesses

  • RESOURCES: Limited dedicated AI team (under 15 specialists) compared to larger HR tech competitors with 50+ person AI research groups
  • PRIORITIZATION: Competing product priorities diluting focus on AI initiatives with resources split across multiple development streams
  • ADOPTION: Varying customer sophistication levels could slow AI feature adoption with 30% of customers expressing AI implementation concerns
  • EXPERIENCE: Limited track record in deploying production AI features compared to competitors who have had AI offerings for 3+ years
  • GOVERNANCE: Developing but incomplete AI governance framework for ensuring responsible, ethical use of HR data in machine learning

Opportunities

  • INSIGHTS: Develop predictive analytics identifying flight risks, performance issues, and engagement trends before they impact business
  • EFFICIENCY: Implement AI writing assistants for performance reviews, feedback, and recognition to save manager time and improve quality
  • PERSONALIZATION: Create personalized development recommendations based on career aspirations, skills gaps, and performance data
  • DECISION SUPPORT: Provide AI-powered compensation recommendations to reduce bias and ensure fair, market-aligned compensation decisions
  • CHATBOT: Deploy conversational AI interface allowing employees and managers to query HR data, policies, and best practices naturally

Threats

  • COMPETITION: Enterprise HR vendors investing heavily in proprietary AI capabilities with dedicated teams and larger development budgets
  • PRIVACY: Growing employee concerns about AI use in performance evaluation creating potential adoption resistance in certain markets
  • REGULATION: Emerging AI regulations in EU, California, and other jurisdictions creating compliance complexity for HR tech applications
  • ACCURACY: Risk of AI model errors or biases in sensitive HR applications potentially damaging customer trust and brand reputation
  • COMMODITIZATION: Rapid proliferation of AI features across HR tech making it difficult to maintain differentiation as adoption grows

Key Priorities

  • PREDICTIVE INSIGHTS: Develop AI-powered predictive analytics for performance, retention, and engagement to create clear market differentiation
  • WRITING ASSISTANCE: Implement AI writing tools for reviews, feedback and recognition to drive immediate value and manager efficiency
  • RESPONSIBLE AI: Establish comprehensive AI governance framework ensuring ethical, transparent use of employee data in all AI applications
  • SKILLS INTELLIGENCE: Create AI-powered skills gap analysis and personalized development recommendations to enhance career development
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Lattice.com Financial Performance

Profit: Not publicly disclosed, likely not profitable
Market Cap: Private company valued at $3B+ (2021)
Stock Symbol: Private
Annual Report: Not publicly available
Debt: Venture-backed with minimal debt
ROI Impact: Customers report 24% higher engagement
DISCLAIMER

This report is provided solely for informational purposes by SWOTAnalysis.com, a division of Alignment LLC. It is based on publicly available information from reliable sources, but accuracy or completeness is not guaranteed. This is not financial, investment, legal, or tax advice. Alignment LLC disclaims liability for any losses resulting from reliance on this information. Unauthorized copying or distribution is prohibited.

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