Lattice.com

To build engaged, high-performing teams by becoming the definitive platform for people success

Lattice.com SWOT Analysis

Updated: June 3, 2025 • 2025-Q2 Analysis View 2025-Q4

How to Use This Analysis

This analysis for Lattice.com was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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Lattice's SWOT analysis reveals a company at a pivotal growth stage with strong fundamentals but facing intensifying competitive pressures. The company's core strengths - exceptional customer retention, integrated platform approach, and experienced leadership - provide a solid foundation for continued expansion. However, the window for market leadership is narrowing as Microsoft Viva and enterprise players strengthen their offerings. The most critical priorities are accelerating AI integration to maintain differentiation, expanding internationally to reduce domestic market saturation risks, building enterprise capabilities for larger deals, and deepening platform integrations to improve defensibility against competitive threats.

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To build engaged, high-performing teams by becoming the definitive platform for people success

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Strengths

BRAND: Strong market recognition and thought leadership in HR tech space with 5000+ customer base and high NPS scores
PLATFORM: Integrated product suite reduces vendor fragmentation with performance, engagement, and OKR management in one solution
RETENTION: Industry-leading 90%+ customer retention rate demonstrates strong product-market fit and customer satisfaction
TALENT: Experienced leadership team with proven SaaS scaling experience from Salesforce, Zendesk, and Stripe backgrounds
GROWTH: Strong ARR growth trajectory approaching $150M with expanding mid-market and enterprise customer segments

Weaknesses

COMPETITION: Intense competition from well-funded players like Workday and BambooHR with deeper enterprise relationships
MARKET: Limited international presence and expansion compared to global competitors restricting total addressable market
PRICING: Price sensitivity in mid-market segment limiting expansion opportunities and average contract values
ENTERPRISE: Slower enterprise adoption due to feature gaps compared to traditional HRIS systems and compliance requirements
PROFITABILITY: Still approaching profitability while competitors have achieved sustainable unit economics at scale

Opportunities

AI: Massive opportunity to integrate AI for predictive analytics, personalized development, and automated insights generation
INTERNATIONAL: Significant untapped international markets with growing demand for modern people management solutions
ENTERPRISE: Large enterprise segment adoption accelerating with remote work driving need for better people analytics
INTEGRATION: API ecosystem expansion enabling deeper integrations with popular business tools and workflow automation
VERTICAL: Industry-specific solutions for healthcare, financial services, and other regulated industries with unique requirements

Threats

MICROSOFT: Microsoft Viva suite integration threat with existing Office 365 relationships and enterprise sales muscle
RECESSION: Economic downturn impact on HR tech spending with companies prioritizing cost reduction over people investments
CONSOLIDATION: Market consolidation by larger players like Workday acquiring competitors and building competing features
COMMODITIZATION: Performance management becoming commoditized feature in broader HRIS platforms reducing standalone value
REGULATION: Increasing data privacy and employment regulations creating compliance complexity and implementation costs

Key Priorities

ACCELERATE: AI integration across platform to maintain competitive differentiation and unlock predictive people analytics capabilities
EXPAND: International market expansion starting with English-speaking markets to diversify revenue and reduce domestic saturation risk
ENTERPRISE: Aggressive enterprise feature development and sales investment to capture larger deal sizes and market share
DEFEND: Strengthen platform stickiness through deeper integrations and expanded workflow automation to prevent churn

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Lattice.com OKR

Updated: June 3, 2025 • 2025-Q2 Analysis View 2025-Q4

This OKR plan strategically addresses Lattice's most critical growth imperatives while building sustainable competitive advantages. The AI acceleration objective positions Lattice ahead of commoditization trends, while international expansion reduces domestic market saturation risks. The enterprise focus captures higher-value deals essential for venture returns, and platform defense initiatives create switching costs that protect the customer base. Success requires disciplined execution across talent acquisition, product development, and sales organization scaling. The interconnected nature of these objectives creates multiplicative value - AI features enable enterprise wins, international expansion provides data diversity for better AI models, and platform stickiness supports all growth initiatives through improved unit economics.

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Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build engaged, high-performing teams by becoming the definitive platform for people success

ACCELERATE AI

Build predictive people analytics platform capabilities

TALENT: Hire 12 AI/ML engineers and 3 data scientists by Q2 to build predictive analytics team
MODELS: Launch predictive turnover and performance models for 100+ customers with 80%+ accuracy
INSIGHTS: Deploy AI-powered people insights dashboard generating 50+ automated recommendations weekly
AUTOMATION: Release AI writing assistant for performance reviews used by 1000+ managers monthly

EXPAND GLOBAL

Enter international markets for revenue diversification

LAUNCH: Launch UK and Canada operations with localized product and 2 sales reps each market
REVENUE: Generate $2M ARR from international markets with 50+ new customers by Q2 end
COMPLIANCE: Achieve GDPR compliance and local data residency for European customer requirements
PARTNERS: Sign 3 international channel partners generating 20% of international pipeline

WIN ENTERPRISE

Capture large enterprise deals and market share

FEATURES: Ship enterprise security, advanced analytics, and API capabilities for 1000+ employee orgs
SALES: Close 25 enterprise deals over $100K ARV with average 18-month contract terms
TEAM: Build specialized enterprise sales team with 8 enterprise AEs and 4 sales engineers
INTEGRATIONS: Launch 10 new enterprise integrations including Workday, SAP, and Salesforce

DEFEND PLATFORM

Strengthen competitive moat through deeper integrations

API: Launch public API platform with 100+ third-party integrations and developer portal
WORKFLOWS: Build automated people workflow engine connecting Slack, Teams, and email systems
STICKINESS: Increase average customer usage to 85% monthly active users with 5+ features used
RETENTION: Maintain 92%+ gross revenue retention with expanded upsell and cross-sell programs

METRICS

Annual Recurring Revenue: $200M
Net Revenue Retention: 115%
Enterprise Deal Count: 25

VALUES

People First
Customer Obsession
Transparency
Continuous Growth
Authenticity

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Lattice.com Retrospective

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PitchBook venture funding and valuation data
G2 customer reviews and satisfaction scores
Lattice blog and thought leadership content
Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

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Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build engaged, high-performing teams by becoming the definitive platform for people success

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What Went Well

GROWTH: Strong ARR growth with expanding customer base and improving unit economics across all segments
RETENTION: Maintained industry-leading customer retention rates despite competitive pressure and economic uncertainty

Not So Well

ENTERPRISE: Slower than expected enterprise deal velocity and average contract value growth in competitive market
PROFITABILITY: Continued path to profitability taking longer than anticipated due to competitive sales and marketing investments

Learnings

MARKET: Mid-market segment showing more resilience than expected while enterprise buyers are more cautious and price-sensitive
COMPETITION: Need faster product innovation cycles to stay ahead of well-funded competitors entering the market

Action Items

SALES: Restructure enterprise sales organization with specialized reps and improved deal qualification processes
PRODUCT: Accelerate AI-powered features development to create stronger competitive differentiation in the market

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Lattice.com Market

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G2 customer reviews and satisfaction scores
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Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

Founded: 2015
Market Share: 5-7% of performance management market
Customer Base: 5,000+ companies, mid-market focus
Category:
HR Technology
SIC Code: 7372 Prepackaged Software
NAICS Code: 541511 Custom Computer Programming Services
Location: San Francisco, CA
Zip Code: 94105 San Francisco, California
Congressional District: CA-11 SAN FRANCISCO
Employees: 800+ employees

Competitors

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Products & Services

No products or services data available

Distribution Channels

Lattice.com Business Model Analysis

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PitchBook venture funding and valuation data
G2 customer reviews and satisfaction scores
Lattice blog and thought leadership content
Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

Problem

Manual performance reviews
Low employee engagement
Disconnected HR tools

Solution

Automated performance management
Engagement surveys
Integrated people platform

Key Metrics

Annual Recurring Revenue
Customer retention rate
Net Promoter Score

Unique

Integrated platform approach
User-friendly design
Strong analytics capabilities

Advantage

Customer data network effects
Brand recognition
Platform integrations

Channels

Direct sales teams
Partner channel
Self-service trials

Customer Segments

Mid-market companies
Growing startups
Enterprise HR teams

Costs

Engineering development
Sales and marketing
Customer success teams

Lattice.com Product Market Fit Analysis

Updated: June 3, 2025

Lattice transforms how companies manage and develop their people through an integrated platform that combines performance management, employee engagement, and career development. Organizations using Lattice see 25% higher engagement, save managers 20 hours monthly on administrative tasks, and improve retention by 15%. Unlike fragmented point solutions, Lattice provides a unified experience that employees actually enjoy using while giving leaders the insights they need to build high-performing teams. With over 5,000 customers and 90% retention rates, Lattice has become the trusted partner for companies.

Increase employee engagement by 25%

Save 20 hours per manager monthly

Improve retention by 15%

Before State

Manual performance reviews
Disconnected HR tools
Low employee engagement

After State

Automated performance cycles
Integrated people platform
High employee engagement

Negative Impacts

Wasted management time
Poor talent retention
Unclear career paths

Positive Outcomes

20% time savings
15% better retention
Higher performance scores

Key Metrics

90%+ customer retention

NPS score 60+

Requirements

Executive buy-in
Change management
Training investment

Why Lattice.com

Phased rollout
Manager training
Continuous optimization

Lattice.com Competitive Advantage

Faster implementation
Better user adoption
Stronger analytics

Proof Points

5000+ customers
90% retention rate
Industry awards

Lattice.com Market Positioning

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G2 customer reviews and satisfaction scores
Lattice blog and thought leadership content
Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

What You Do

People management platform for performance and engagement

Target Market

Mid-market companies 100-5000 employees

Differentiation

Integrated platform approach
User-friendly design
Strong analytics

Revenue Streams

SaaS subscriptions
Professional services
Premium features

Lattice.com Operations and Technology

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PitchBook venture funding and valuation data
G2 customer reviews and satisfaction scores
Lattice blog and thought leadership content
Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

Company Operations

Organizational Structure: Functional organization with product teams
Supply Chain: Cloud-based SaaS delivery model
Tech Patents: Proprietary performance algorithms
Website: https://lattice.com

Top Clients

Board Members

Lattice.com Competitive Forces

Threat of New Entry

MEDIUM: Low technical barriers but high customer acquisition costs and established competitor relationships

Supplier Power

LOW: Cloud infrastructure commoditized with multiple providers and standard development tools reducing switching costs

Buyer Power

MEDIUM: Mid-market buyers have increasing options but switching costs create stickiness once implemented

Threat of Substitution

MEDIUM: Risk of broader HRIS platforms adding performance features or companies reverting to manual processes

Competitive Rivalry

HIGH: Intense competition from BambooHR, Workday, 15Five, and Microsoft Viva with significant R&D and marketing investments

BambooHR Workday 15Five Culture Amp Greenhouse

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To build engaged, high-performing teams by becoming the definitive platform for people success

Strengths

DATA: Rich employee performance and engagement data provides strong foundation for AI model training and predictive analytics
PLATFORM: Integrated platform architecture enables AI features across performance, engagement, and development workflows seamlessly
FEEDBACK: Continuous feedback loops from performance reviews and surveys create robust datasets for machine learning applications
ANALYTICS: Existing analytics capabilities provide foundation to build advanced AI-powered insights and recommendations
SCALE: Large customer base provides diverse data sets and use cases for training effective AI models

Weaknesses

TALENT: Limited AI/ML engineering talent compared to tech giants building competing people analytics solutions
INFRASTRUCTURE: Cloud infrastructure may need upgrades to support compute-intensive AI workloads and real-time processing
PRIVACY: Employee data privacy concerns and regulations limit AI model training and cross-customer insights sharing
INVESTMENT: Significant R&D investment required for AI development while maintaining current product development velocity
EXPERTISE: Limited domain expertise in advanced AI techniques like natural language processing and predictive modeling

Opportunities

PREDICTIVE: Predictive analytics for employee turnover, performance, and career pathing could revolutionize people management
AUTOMATION: AI-powered automation of performance review writing, goal setting, and development recommendations
INSIGHTS: Advanced people analytics and benchmarking insights that competitors cannot easily replicate
PERSONALIZATION: Personalized employee development and engagement recommendations based on individual behavioral patterns
INTEGRATION: AI-powered integrations with communication tools for sentiment analysis and real-time feedback collection

Threats

MICROSOFT: Microsoft's AI capabilities through Azure and OpenAI partnership threatening to commoditize people analytics features
STARTUPS: AI-first HR tech startups building next-generation solutions without legacy platform constraints
PRIVACY: Increasing AI regulation and employee privacy concerns limiting data usage and model development
COMMODITIZATION: AI features becoming table stakes across all HR platforms reducing competitive differentiation
TALENT: Competition for AI talent from tech giants offering higher compensation and more advanced AI projects

Key Priorities

INVEST: Aggressive AI talent acquisition and R&D investment to build predictive analytics and automation capabilities
PARTNER: Strategic partnerships with AI companies to accelerate capability development and reduce time to market
PRIVACY: Proactive privacy-first AI development to build trust and competitive advantage in regulated markets
DIFFERENTIATE: Focus AI development on unique people management use cases that leverage Lattice's integrated platform

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Lattice.com Financial Performance

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PitchBook venture funding and valuation data
G2 customer reviews and satisfaction scores
Lattice blog and thought leadership content
Industry reports on HR technology market
LinkedIn employee count and executive profiles
Competitor analysis and feature comparisons

Profit: Approaching profitability (2024 estimate)

Market Cap: Private company valuation $3B+

Annual Report: Private company - limited disclosure

Debt: Venture-backed with minimal debt

ROI Impact: Customer lifetime value optimization

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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About Alignment LLC

Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.