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Ikea Hr

To build and develop the team that creates a better everyday life for the many people by becoming the world's leading circular and climate positive business by 2030.

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Align the strategy

Ikea Hr SWOT Analysis

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To build and develop the team that creates a better everyday life for the many people by becoming the world's leading circular and climate positive business by 2030.

Strengths

  • CULTURE: Strong values-driven culture with 83% employee pride
  • TALENT: Global recruitment reach with 225,000+ diverse workforce
  • TRAINING: Comprehensive development program reaching 87% staff
  • BENEFITS: Industry-leading wellbeing package with 91% satisfaction
  • INCLUSION: Recognized DEI initiatives with 48% women in leadership

Weaknesses

  • RETENTION: Higher than industry turnover at 18% in retail positions
  • DIGITAL: Outdated HR systems limiting productivity and insights
  • SKILLS: Critical talent gaps in sustainability and digital roles
  • REMOTE: Inconsistent flexible work policies across markets
  • ENGAGEMENT: Declining mid-level manager engagement scores (72%)

Opportunities

  • AUTOMATION: Implement AI-driven recruitment reducing time-to-hire
  • UPSKILLING: Develop circular economy expertise across workforce
  • WELLNESS: Expand mental health resources to reduce absenteeism
  • ANALYTICS: Deploy predictive HR analytics for retention strategies
  • EMPLOYER: Strengthen sustainability-focused employer brand

Threats

  • COMPETITION: Tech companies offering 20% higher comp for talent
  • SKILLS-GAP: Growing shortage of sustainability expertise globally
  • REGULATIONS: Evolving labor laws in key markets affecting policies
  • BURNOUT: Post-pandemic workforce exhaustion affecting retention
  • DEMOGRAPHICS: Aging workforce in key European markets

Key Priorities

  • DIGITAL: Modernize HR systems with AI-powered tools
  • TALENT: Address critical skills gaps in sustainability/digital
  • ENGAGEMENT: Revitalize manager development and retention
  • WELLNESS: Implement comprehensive mental health strategy
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Align the plan

Ikea Hr OKR Plan

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To build and develop the team that creates a better everyday life for the many people by becoming the world's leading circular and climate positive business by 2030.

DIGITAL REVOLUTION

Transform our HR tech stack for the circular economy

  • PLATFORM: Select and begin implementation of new HRIS by Q3, with 100% data migration plan
  • AUTOMATION: Deploy AI-powered recruitment screening reducing time-to-hire by 25% across 5 key markets
  • ANALYTICS: Implement predictive retention models for 80% of workforce with 85% accuracy rate
  • EXPERIENCE: Launch mobile-first employee experience platform with 75% adoption in first 3 months
TALENT ACCELERATOR

Build the future-ready workforce for sustainability

  • SUSTAINABILITY: Develop and launch internal sustainability academy with 3 certification paths and 50% participation
  • DIGITAL: Create specialized talent acquisition strategy filling 85% of digital critical roles within target time
  • RESKILLING: Identify automation impact on 100% of roles and create transition plans for affected positions
  • PIPELINE: Establish 5 new university partnerships focusing on circular economy talent development
THRIVE CULTURE

Revitalize engagement and wellbeing for all co-workers

  • LEADERSHIP: Launch redesigned manager development program for 3,000 leaders with 90% completion rate
  • WELLBEING: Implement global mental health platform with 24/7 support and 60% utilization rate
  • FEEDBACK: Establish quarterly pulse surveys achieving 85% participation and actionable insights
  • RECOGNITION: Deploy social recognition platform with 70% monthly active users and improved satisfaction
FUTURE READY

Prepare our organization for work evolution and AI

  • AI LITERACY: Deploy AI fundamentals training reaching 90% of HR staff with 85% competency achievement
  • GOVERNANCE: Establish ethical AI framework with guidelines covering 100% of HR use cases
  • WORKPLACE: Implement hybrid work model supported by training and tools with 80% effectiveness rating
  • INNOVATION: Launch HR innovation lab testing 5 new technologies with clear scaling criteria
METRICS
  • ENGAGEMENT: Employee engagement score of 85% (FY2025) and 90% (FY2026)
  • RETENTION: Reduce voluntary turnover from 18% to 14% in retail positions
  • DIVERSITY: Increase women in leadership to 50% and underrepresented groups by 15%
VALUES
  • Togetherness
  • Caring for people and planet
  • Cost-consciousness
  • Simplicity
  • Renew and improve
  • Different with a meaning
  • Give and take responsibility
  • Lead by example
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Align the learnings

Ikea Hr Retrospective

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To build and develop the team that creates a better everyday life for the many people by becoming the world's leading circular and climate positive business by 2030.

What Went Well

  • RECRUITMENT: Successfully filled 94% of critical roles within target time
  • DIVERSITY: Increased women in leadership positions from 44% to 48%
  • TRAINING: Achieved 92% completion rate for sustainability curriculum
  • SAFETY: Reduced workplace incidents by 24% through new protocols
  • ENGAGEMENT: Maintained overall employee engagement at 83% globally

Not So Well

  • RETENTION: Experienced 18% turnover in retail positions vs 15% target
  • DIGITAL: HR technology implementation projects delayed by 3+ months
  • MANAGERS: Declining engagement scores among mid-level leaders (72%)
  • RECRUITMENT: Struggled to fill specialized sustainability positions
  • WELLBEING: Rising stress indicators with 22% reporting burnout risk

Learnings

  • HOLISTIC: Mental wellbeing requires comprehensive not piecemeal approach
  • HYBRID: Clear flexible work guidelines improve satisfaction by 28%
  • DEVELOPMENT: Internal mobility programs reduce turnover by up to 15%
  • TECHNOLOGY: Early user involvement critical for successful HR tech
  • ONBOARDING: First 90-day experience directly impacts 2-year retention

Action Items

  • TECH: Accelerate HR systems modernization with Q3 platform selection
  • MANAGERS: Launch revitalized leadership program targeting engagement
  • WELLBEING: Implement company-wide mental health initiative by Q2
  • SKILLS: Develop internal sustainability academy with certification path
  • ANALYTICS: Deploy predictive retention models for high-risk segments
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Drive AI transformation

Ikea Hr AI Strategy SWOT Analysis

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To build and develop the team that creates a better everyday life for the many people by becoming the world's leading circular and climate positive business by 2030.

Strengths

  • FOUNDATION: Established AI ethics framework for HR applications
  • PILOTS: Successful AI chatbot for employee FAQs with 78% accuracy
  • LEADERSHIP: Executive commitment with dedicated AI innovation fund
  • DATA: Rich employee data warehouse spanning 30+ countries
  • TALENT: Growing internal AI expertise with 15 specialists

Weaknesses

  • INTEGRATION: Siloed AI initiatives lacking enterprise coordination
  • LITERACY: Low AI fluency among 67% of HR team members
  • LEGACY: Outdated systems hampering AI implementation
  • GOVERNANCE: Inconsistent data quality standards across regions
  • RESOURCES: Limited dedicated AI budget within HR function

Opportunities

  • RECRUITMENT: AI screening tools could reduce hiring time by 35%
  • PERSONALIZATION: Custom learning paths based on skills analytics
  • FORECASTING: Predictive workforce planning for retail locations
  • AUTOMATION: Reduce administrative tasks by estimated 28%
  • ANALYTICS: Identify retention risk factors with 82% accuracy

Threats

  • PRIVACY: Increasing global regulations restricting data usage
  • RESISTANCE: Employee concerns about AI fairness and job security
  • ETHICS: Potential algorithmic bias in talent decisions
  • COMPETITORS: Retail rivals deploying advanced HR AI solutions
  • EXPERTISE: Difficulty recruiting specialized AI talent

Key Priorities

  • UPSKILLING: Launch comprehensive AI literacy program for HR
  • GOVERNANCE: Establish clear AI ethics framework for HR use cases
  • INTEGRATION: Create enterprise AI roadmap with prioritized use cases
  • ANALYTICS: Deploy predictive talent analytics for retention