SWOT
Exelon logo

Exelon Sales

Accelerate revenue growth by delivering reliable, innovative energy solutions that power progress toward becoming the nation's leading clean energy provider by 2035

Stay Updated on Exelon

Get free quarterly updates when this SWOT analysis is refreshed.

Exelon logo
Align the strategy

Exelon Sales SWOT Analysis

|

Accelerate revenue growth by delivering reliable, innovative energy solutions that power progress toward becoming the nation's leading clean energy provider by 2035

Strengths

  • SCALE: Largest transmission and distribution utility in US with 10M+ customers
  • INFRASTRUCTURE: $34B in planned grid modernization investments through 2027
  • RELIABILITY: Industry-leading 99.98% reliability rating across service areas
  • BRAND: Strong recognition with 87% positive customer sentiment scores
  • TALENT: Deep bench of industry veterans with 15+ years average experience

Weaknesses

  • DIGITAL: Outdated customer experience platforms limiting self-service options
  • PRICING: Higher rates than regional competitors in 3 of 6 service territories
  • CROSS-SELL: Limited product offerings beyond core utility services
  • ACQUISITION: 28% higher customer acquisition costs than industry average
  • ANALYTICS: Fragmented customer data systems limiting personalization

Opportunities

  • ELECTRIFICATION: $15B market for EV charging infrastructure by 2030
  • RENEWABLES: 23% annual growth in corporate clean energy purchasing
  • SMART GRID: $8.2B addressable market for grid optimization services
  • PARTNERSHIPS: Strategic alliances with tech firms for smart home solutions
  • DEREGULATION: Expanding energy choice markets in 4 key states

Threats

  • COMPETITION: Tech giants entering energy management space with 18% CAGR
  • REGULATION: Uncertain federal policies impacting clean energy incentives
  • CLIMATE: Extreme weather events increasing grid maintenance costs by 32%
  • ALTERNATIVES: Distributed generation reducing traditional utility demand
  • TECHNOLOGY: Battery storage advancements enabling customer independence

Key Priorities

  • INNOVATION: Develop next-gen clean energy solutions for commercial sector
  • DIGITAL: Modernize customer experience platforms and analytics capabilities
  • PARTNERSHIPS: Establish strategic alliances with technology leaders
  • INFRASTRUCTURE: Accelerate smart grid investment to improve reliability
Exelon logo
Align the plan

Exelon Sales OKR Plan

|

Accelerate revenue growth by delivering reliable, innovative energy solutions that power progress toward becoming the nation's leading clean energy provider by 2035

POWER INNOVATION

Develop next-generation clean energy solutions customers want

  • SOLUTIONS: Launch 3 new commercial clean energy products with $50M+ pipeline potential by Q3 end
  • ADOPTION: Achieve 22% adoption rate for new energy management platform across top 250 customers
  • PILOTS: Complete 5 enterprise-scale microgrid pilots with Fortune 500 clients demonstrating 15%+ ROI
  • REVENUE: Generate $18M in new revenue from sustainability-focused energy solutions and services
DIGITAL EXCELLENCE

Transform our digital experience into a competitive advantage

  • PLATFORM: Launch next-gen customer portal with 35% improvement in task completion rates by August 30
  • ANALYTICS: Implement unified customer data platform connecting 12+ data sources for 360-degree view
  • ENGAGEMENT: Increase digital channel utilization to 75% of all customer interactions, up from 64%
  • SATISFACTION: Achieve 42-point NPS for digital channels, representing 15-point improvement
POWER PARTNERSHIPS

Create ecosystem of strategic tech alliances for innovation

  • ALLIANCES: Secure 3 strategic partnerships with leading tech firms for smart energy solutions
  • COMMERCIALIZATION: Generate $12M in new revenue from joint solutions with technology partners
  • INNOVATION: Develop 2 co-branded offerings addressing key customer pain points with 90-day GTM
  • ACCELERATION: Reduce new solution time-to-market by 40% through partner technology integration
SMART INFRASTRUCTURE

Accelerate grid modernization for reliability and growth

  • INVESTMENT: Deploy $870M in smart grid infrastructure enhancing reliability in 3 key markets
  • INTELLIGENCE: Implement AI-powered predictive maintenance across 35% of critical grid assets
  • EFFICIENCY: Reduce outage duration by 18% across service territory through smart technologies
  • CAPACITY: Increase grid hosting capacity by 25% to support distributed energy resource growth
METRICS
  • Annual Revenue Growth: 6.5%
  • NPS: 45
  • Customer Acquisition Cost: $215
VALUES
  • Customer Focus
  • Operational Excellence
  • Innovation
  • Sustainability
  • Integrity
Exelon logo
Align the learnings

Exelon Sales Retrospective

|

Accelerate revenue growth by delivering reliable, innovative energy solutions that power progress toward becoming the nation's leading clean energy provider by 2035

What Went Well

  • FINANCIALS: Q1 revenue grew 4.2% YoY to $5.76B, exceeding forecast by 1.8%
  • RELIABILITY: Achieved 99.98% service reliability, 0.1% above industry average
  • RENEWABLES: Clean energy portfolio expanded by 1.2GW, 18% ahead of schedule
  • EFFICIENCY: Operational cost improvements delivered $87M in annualized savings
  • REGULATORY: Secured favorable rate case outcomes in 2 major service territories

Not So Well

  • COMMERCIAL: Large commercial account growth missed target by 12 percentage pts
  • DIGITAL: Customer portal adoption plateaued at 64%, 8 points below projection
  • CHURN: Small business customer retention declined 3.2% in competitive markets
  • INNOVATION: New product launches delayed by average of 72 days versus timeline
  • MARKETING: Customer acquisition costs increased 7.3% above previous quarter

Learnings

  • SEGMENTATION: Need for more targeted approach to commercial customer segments
  • EXPERIENCE: Digital user experience requiring significant simplification
  • INTEGRATION: Cross-functional collaboration critical for accelerating launches
  • ANALYTICS: Data-driven decision making improved forecast accuracy by 9.8%
  • PARTNERSHIPS: Co-innovation with tech partners accelerated time to market 41%

Action Items

  • STRATEGY: Refine commercial segment strategy with industry-specific offerings
  • DIGITAL: Accelerate UX improvements to boost digital adoption by 15 points
  • TALENT: Hire 3 senior commercial leaders from tech sector within 90 days
  • PROCESS: Implement cross-functional rapid response teams for major accounts
  • TECHNOLOGY: Fast-track CRM consolidation project for completion by Q3 end
Exelon logo
Drive AI transformation

Exelon Sales AI Strategy SWOT Analysis

|

Accelerate revenue growth by delivering reliable, innovative energy solutions that power progress toward becoming the nation's leading clean energy provider by 2035

Strengths

  • DATA: Vast repository of energy usage data from 10M+ customers
  • INFRASTRUCTURE: Advanced metering infrastructure deployed to 85% of base
  • ANALYTICS: Established data science team of 40+ specialists
  • PILOTS: Successful AI demand forecasting reducing costs by 12%
  • CLOUD: 65% of critical systems migrated to cloud platforms

Weaknesses

  • INTEGRATION: Siloed AI initiatives across 6 different business units
  • TALENT: 30% shortage of AI/ML specialists against hiring targets
  • ADOPTION: Only 22% of customer-facing employees using AI tools
  • LEGACY: Outdated systems limiting real-time data processing capabilities
  • GOVERNANCE: Inconsistent data quality standards across organization

Opportunities

  • FORECASTING: AI-powered demand prediction to optimize grid efficiency
  • PERSONALIZATION: Tailored energy solutions increasing conversion by 35%
  • AUTOMATION: Reducing operational costs by $125M through smart workflows
  • MAINTENANCE: Predictive analytics reducing outages by up to 38%
  • ENGAGEMENT: AI chatbots handling 60% of routine customer inquiries

Threats

  • SECURITY: Increasing sophistication of cyber threats targeting utilities
  • PRIVACY: Evolving regulations limiting customer data utilization
  • COMPETITION: Tech firms building superior AI energy management platforms
  • TRUST: Customer skepticism about AI-driven recommendations (42% trust)
  • COST: Rising competition for AI talent driving compensation up 25% YoY

Key Priorities

  • INTEGRATION: Unify AI strategy across business units with central team
  • PERSONALIZATION: Deploy AI-powered customer insights platform
  • PREDICTIVE: Implement predictive maintenance across grid infrastructure
  • TALENT: Accelerate AI expertise through hiring and training initiatives