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Exelon Product

To power a cleaner future by leading the energy transformation to a zero-carbon economy through innovative product solutions

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Align the strategy

Exelon Product SWOT Analysis

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To power a cleaner future by leading the energy transformation to a zero-carbon economy through innovative product solutions

Strengths

  • INFRASTRUCTURE: Extensive utility network across 6 states serving 10M+ customers
  • CAPITAL: Strong financial position with $34.4B in annual revenue
  • RENEWABLES: Leading clean energy portfolio of 32.2GW capacity
  • EXPERTISE: 50+ years of operational excellence in energy distribution
  • INNOVATION: Established innovation centers & partnerships with tech firms

Weaknesses

  • LEGACY: Aging grid infrastructure requiring $7.2B in modernization
  • DIGITAL: Underdeveloped customer-facing digital product offerings
  • INTEGRATION: Siloed systems limiting cross-product data utilization
  • AGILITY: Slow product development cycles averaging 18-24 months
  • TALENT: Skills gap in advanced product development capabilities

Opportunities

  • ELECTRIFICATION: Rapid EV adoption projected to grow 30% annually
  • POLICY: Favorable IRA and infrastructure bill incentives for utilities
  • PROSUMERS: Growing customer interest in energy management solutions
  • MICROGRIDS: 22% annual market growth for localized energy solutions
  • DATA: Leveraging 15M smart meters for predictive energy analytics

Threats

  • COMPETITION: New market entrants from tech and energy sectors
  • REGULATIONS: Evolving compliance requirements across multiple states
  • CYBERSECURITY: Increasing sophistication of attacks on utility systems
  • CLIMATE: Extreme weather events disrupting grid reliability
  • EXPECTATIONS: Rising customer demands for seamless digital experiences

Key Priorities

  • MODERNIZE: Accelerate digital transformation of customer experiences
  • INTEGRATE: Build unified platform for energy management products
  • INNOVATE: Develop prosumer-focused distributed energy solutions
  • SECURE: Strengthen grid resilience against climate and cyber threats
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Align the plan

Exelon Product OKR Plan

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To power a cleaner future by leading the energy transformation to a zero-carbon economy through innovative product solutions

TRANSFORM DIGITAL

Revolutionize how customers engage with energy services

  • PLATFORM: Launch unified Energy Management Platform beta with 100k customers by June 30
  • EXPERIENCE: Increase mobile app engagement by 25% through personalized energy insights and controls
  • ADOPTION: Achieve 40% digital channel utilization for customer service interactions
  • SATISFACTION: Improve digital experience NPS score from 42 to 60 through targeted improvements
BUILD ECOSYSTEMS

Create integrated energy management solutions

  • INTEGRATION: Connect 5 partner services to our API ecosystem for seamless customer experience
  • PROSUMERS: Enable 25,000 customers to participate in distributed energy resource programs
  • MARKETPLACE: Launch enhanced Energy Solutions Marketplace with 30+ verified partner products
  • STANDARDS: Establish open data architecture for third-party integration with 99% uptime
EMPOWER USERS

Enable customers to control their energy future

  • ANALYTICS: Deploy AI-powered personalized energy insights to 1.5M digital customers
  • CONTROL: Launch next-gen smart home energy management solution with 50,000 active users
  • AUTOMATION: Develop 10 energy optimization automations customers can enable with one tap
  • EDUCATION: Create interactive learning experiences with 35% completion rate on energy topics
ENSURE RESILIENCE

Strengthen grid reliability through innovative products

  • PREDICTION: Implement AI forecasting to predict and prevent 35% of potential outages
  • RECOVERY: Reduce average outage resolution time by 20% through digital coordination tools
  • MICROGRIDS: Deploy 3 community microgrid solutions with integrated customer interfaces
  • SECURITY: Enhance digital product security standards to achieve zero critical vulnerabilities
METRICS
  • DIGITAL ENGAGEMENT: 75% of customers actively using digital channels monthly
  • CUSTOMER SATISFACTION: NPS 65 across all digital product touchpoints
  • PLATFORM ADOPTION: 2.5M customers using unified energy management platform
VALUES
  • Innovation: Embrace new technologies and approaches to transform the energy industry
  • Customer Focus: Prioritize customer needs in all product decisions
  • Sustainability: Commit to environmental stewardship in every product offering
  • Reliability: Deliver dependable energy solutions customers can count on
  • Integrity: Act with honesty and transparency in all product development
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Align the learnings

Exelon Product Retrospective

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To power a cleaner future by leading the energy transformation to a zero-carbon economy through innovative product solutions

What Went Well

  • REVENUE: Achieved $34.4B in revenue, surpassing projections by 3.2%
  • RENEWABLES: Successfully added 2.8GW of new clean energy capacity
  • RELIABILITY: Maintained industry-leading 99.98% service reliability
  • CUSTOMERS: Increased digital customer engagement by 17% year-over-year
  • EFFICIENCY: Operational excellence initiatives delivered $340M in savings

Not So Well

  • DIGITAL: Mobile app engagement fell short of targets by 12 percentage pts
  • INNOVATION: Three major product launches delayed beyond projected timelines
  • INTEGRATION: Cross-platform customer data synchronization issues persisted
  • ADOPTION: Smart home energy management products below adoption targets
  • COSTS: Product development expenses exceeded budget by 15% overall

Learnings

  • FEEDBACK: Earlier customer involvement crucial for successful product launch
  • AGILITY: Need for streamlined approval processes in product development
  • COLLABORATION: Cross-functional teams deliver superior customer outcomes
  • METRICS: More granular product performance tracking improves outcomes
  • PRIORITIZATION: Focus on fewer, high-impact initiatives yields better ROI

Action Items

  • PLATFORM: Develop unified customer energy management platform by Q3 2025
  • PROCESS: Implement agile product development methodology across teams
  • TALENT: Recruit 15 specialized product roles in AI and customer experience
  • DATA: Establish integrated data architecture for cross-product insights
  • ENGAGEMENT: Launch next-gen digital customer engagement strategy in 60 days
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Drive AI transformation

Exelon Product AI Strategy SWOT Analysis

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To power a cleaner future by leading the energy transformation to a zero-carbon economy through innovative product solutions

Strengths

  • DATA: Massive repository of energy usage data from 10M+ customers
  • INVESTMENTS: $125M committed to AI/ML capabilities through 2026
  • PARTNERSHIPS: Strategic alliances with leading AI research institutes
  • PILOTS: Successful AI implementation in predictive maintenance
  • INFRASTRUCTURE: Advanced computing capabilities in place

Weaknesses

  • FRAGMENTATION: Inconsistent AI strategy across business units
  • TALENT: Limited AI expertise within product development teams
  • GOVERNANCE: Unclear data standardization for AI model development
  • ADOPTION: Low internal utilization of existing AI tools (32%)
  • INTEGRATION: Poor connectivity between AI systems and core products

Opportunities

  • FORECASTING: AI-powered demand prediction to optimize grid operations
  • PERSONALIZATION: Tailored energy insights for customer segments
  • AUTOMATION: Streamline 65% of routine operational processes
  • ANALYTICS: Develop AI models for preventative grid maintenance
  • EXPERIENCE: Create conversational AI interfaces for customer service

Threats

  • COMPETITORS: Tech giants developing superior energy AI solutions
  • BIAS: Potential for inequitable outcomes from AI decision systems
  • PRIVACY: Customer concerns about data usage in AI applications
  • COMPLEXITY: Regulatory uncertainties regarding AI in critical infra
  • DEPENDENCE: Over-reliance on AI systems without proper fallbacks

Key Priorities

  • PLATFORM: Build unified AI-powered energy management ecosystem
  • EXPERIENCE: Create intuitive AI interfaces for customer engagement
  • OPERATIONS: Implement predictive AI models for grid optimization
  • TALENT: Develop AI capabilities across product organization