State of Vermont logo

State of Vermont

To serve all Vermonters by becoming the most prosperous, equitable, and environmentally sustainable state in the nation.

State of Vermont logo

State of Vermont SWOT Analysis

Updated: October 2, 2025 • 2025-Q4 Analysis

The State of Vermont SWOT analysis reveals a compelling paradox. The state possesses an elite, world-class brand built on safety, community, and environmentalism, which are powerful assets in a post-pandemic world. However, this very success has created significant internal weaknesses in affordability, housing, and workforce availability, threatening the core vision of an equitable society. The primary strategic challenge is to leverage the immense opportunity of remote work and federal funding to modernize infrastructure and diversify the economy. This must be done while urgently solving the affordability crisis, which, if left unchecked, will undermine the state's strengths and make it vulnerable to competition from lower-cost regions. The path to achieving its vision requires bold, immediate action on these interconnected internal blockers to unlock future growth and prosperity for all Vermonters.

To serve all Vermonters by becoming the most prosperous, equitable, and environmentally sustainable state in the nation.

Strengths

  • BRAND: Top 5 safest state with globally recognized quality-of-life brand
  • EDUCATION: #1 state for literacy with a highly educated workforce base
  • ENVIRONMENT: Leading state in green energy jobs and environmental policy
  • ENGAGEMENT: High civic participation and strong local community networks
  • TOURISM: Robust $3B tourism industry driven by natural beauty & recreation

Weaknesses

  • HOUSING: Median home price up 40% since 2020, severe inventory shortage
  • WORKFORCE: 20,000+ open jobs, critical labor shortages in key sectors
  • DEMOGRAPHICS: Second oldest median age in the U.S., shrinking youth pop
  • TAXES: High personal income and property tax rates deterring migration
  • BROADBAND: 20% of rural locations still lack access to reliable internet

Opportunities

  • REMOTE WORK: Capitalize on 25% of US jobs being remote by 2025 to attract talent
  • FEDERAL FUNDING: Secure portion of $1.2T infrastructure bill for roads/broadband
  • TECH GROWTH: Burlington area emerging as a small but growing tech hub
  • SUPPLY CHAIN: Reshoring trends create opportunities for local manufacturing
  • CLIMATE ECONOMY: Lead in renewable energy, weatherization, and climate tech

Threats

  • COMPETITION: States like NH/NC actively recruiting residents with lower taxes
  • COST OF LIVING: Inflation and high energy costs eroding affordability edge
  • CLIMATE CHANGE: Shorter winters threaten the viability of the ski industry
  • OPIOID CRISIS: Persisting public health crisis strains state resources
  • FEDERAL POLICY: Changes in federal funding could create budget shortfalls

Key Priorities

  • TALENT: Aggressively address workforce shortages and attract young families
  • AFFORDABILITY: Tackle the housing crisis and tax burden to ensure access
  • INFRASTRUCTURE: Rapidly deploy broadband and modernize physical assets
  • ECONOMY: Diversify beyond tourism by fostering high-growth tech sectors

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State of Vermont Market

  • Founded: 1791 (Admitted to the Union)
  • Market Share: 0.19% of U.S. Population
  • Customer Base: 647,000+ residents, businesses, tourists
  • Category:
  • SIC Code: 9199 Administration of General Economic Programs
  • NAICS Code: 921190 Other General Government Support
  • Location: Montpelier, Vermont
  • Zip Code: 05602
  • Employees: 8500
Competitors
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Products & Services
No products or services data available
Distribution Channels

State of Vermont Product Market Fit Analysis

Updated: October 2, 2025

Vermont offers a unique proposition: an unparalleled quality of life rooted in authentic community and pioneering environmental stewardship. It's a place where individuals and businesses can thrive, benefiting from a safe, innovative environment while being deeply connected to nature. This isn't just a location; it's a forward-thinking lifestyle choice, offering a sustainable and prosperous future for all its stakeholders.

1

Unparalleled Quality of Life

2

Authentic Community & Connection

3

Pioneering Environmental Stewardship



Before State

  • Feeling disconnected from community/nature
  • Stuck in high-stress, low-fulfillment jobs
  • Concerned about environmental degradation

After State

  • Living in a tight-knit, safe community
  • Access to pristine nature and recreation
  • Part of a forward-thinking, green state

Negative Impacts

  • Poor work-life balance and mental health
  • Lack of authentic local experiences
  • Pessimism about the future of the planet

Positive Outcomes

  • Improved well-being and quality of life
  • Thriving local economy and small businesses
  • Pride in a sustainable, resilient home

Key Metrics

Resident Retention Rates
96% (among highest in US)
Net Promoter Score (NPS)
Est. +35 (based on citizen satisfaction surveys)
User Growth Rate
0.6% annual population growth (2020-2023)
Customer Feedback/Reviews
N/A; measured by public hearings, polls
Repeat Purchase Rates)
High repeat tourism rates (est. 60%+)

Requirements

  • Investment in affordable housing solutions
  • Expansion of high-speed broadband access
  • Modernization of public infrastructure

Why State of Vermont

  • Public-private partnerships for housing
  • State-funded rural broadband deployment
  • Leveraging federal infrastructure grants

State of Vermont Competitive Advantage

  • Authentic brand cannot be replicated
  • Decades of environmental protection laws
  • Deep-rooted culture of localism

Proof Points

  • Ranked #1 for Community Well-Being (Gallup)
  • Top 5 Safest State in the U.S. (U.S. News)
  • Leader in per-capita clean energy jobs
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State of Vermont Market Positioning

Strategic pillars derived from our vision-focused SWOT analysis

1

SUSTAINABILITY

Lead in green energy, conservation, and climate resilience.

2

PROSPERITY

Cultivate a diverse, high-wage, and innovative economy.

3

COMMUNITY

Invest in affordable housing, health, and education for all.

4

MODERNIZATION

Upgrade infrastructure and government services with technology.

What You Do

  • Provide public services, manage resources, and foster a robust economy.

Target Market

  • Residents, businesses, and visitors of Vermont.

Differentiation

  • Unmatched quality of life
  • Authentic brand & natural beauty
  • Strong community engagement
  • Commitment to environmentalism

Revenue Streams

  • Income & Sales Tax
  • Property Tax
  • Federal Funding
  • Fees for services
State of Vermont logo

State of Vermont Operations and Technology

Company Operations
  • Organizational Structure: Executive, Legislative, Judicial branches
  • Supply Chain: Partnerships with private contractors, non-profits, and local governments
  • Tech Patents: N/A; focus on public infrastructure like broadband and smart grid tech
  • Website: https://vermont.gov/
State of Vermont logo

State of Vermont Competitive Forces

Threat of New Entry

LOW: The 'market' of being a U.S. state is fixed. No new states can enter. However, the threat comes from other states innovating their 'service offerings' faster.

Supplier Power

MEDIUM: The federal government is a key 'supplier' of funds and can dictate terms. State employee unions have significant bargaining power over wages and benefits.

Buyer Power

HIGH: Residents and businesses ('buyers' of location) are highly mobile. They can 'vote with their feet' if taxes are too high or services are inadequate for the cost.

Threat of Substitution

HIGH: Remote work technology is the ultimate substitute, allowing workers to access jobs anywhere, making the choice of location more competitive than ever before.

Competitive Rivalry

HIGH: Competing with 49 other states for residents, federal funds, and business investment. States like NH offer no income tax, while southern states offer lower costs.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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