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State of Utah

Serve Utahns by promoting prosperity and becoming the world's premier destination for families and innovation.

State of Utah logo

State of Utah SWOT Analysis

Updated: October 3, 2025 • 2025-Q4 Analysis

The State of Utah SWOT Analysis reveals a powerful dichotomy. The state possesses an elite economic engine, fueled by a young workforce and fiscal prudence, making it a magnet for growth. However, this hyper-growth creates significant internal weaknesses, primarily around resource scarcity—water, housing, and clean air—that have reached critical levels. The primary strategic imperative is to pivot from simply fostering growth to actively managing its consequences. The 2034 Olympics and federal funding present a once-in-a-generation opportunity to invest in sustainable infrastructure. Utah's future hinges on its ability to solve these resource constraints. Failure to do so will erode the very quality of life that underpins its economic success. The state must now lead on sustainability with the same vigor it has applied to economic development.

Serve Utahns by promoting prosperity and becoming the world's premier destination for families and innovation.

Strengths

  • ECONOMY: #1 US economic outlook for 16th year, 2.5% unemployment rate
  • TALENT: Youngest median age (31.9) and a highly educated workforce
  • FISCAL: Consistent AAA bond rating from all three major rating agencies
  • DIVERSIFICATION: Strong growth in tech, life sciences, and aerospace
  • GROWTH: Top 3 state for net migration and population growth last decade

Weaknesses

  • HOUSING: Home prices have risen 60% since 2020, outpacing wage gains
  • WATER: Great Salt Lake at critical levels, threatening ecological collapse
  • AIR QUALITY: SLC valley frequently has worst air quality in US in winter
  • INFRASTRUCTURE: Transportation networks strained by rapid population growth
  • EQUITY: Gaps in economic outcomes for diverse and rural populations

Opportunities

  • OLYMPICS: Hosting 2034 Winter Games to catalyze infrastructure investment
  • FEDERAL: Billions in IIJA & IRA funds for water, transit, and energy
  • MANUFACTURING: Reshoring trends create opportunities for advanced industry
  • ENERGY: Abundant solar and geothermal resources for renewable development
  • RURAL: Statewide fiber network enabling remote work and rural development

Threats

  • CLIMATE: Long-term drought is the state's #1 existential economic threat
  • INFLATION: Persistent inflation eroding affordability and consumer spending
  • COMPETITION: Aggressive competition from states like TX, ID, FL for firms
  • GRIDLOCK: Federal political instability impacting long-term planning
  • SUPPLY CHAIN: Global disruptions impacting key sectors like manufacturing

Key Priorities

  • GROWTH: Proactively manage growth challenges (water, housing) to stay #1
  • INFRASTRUCTURE: Maximize Olympic & federal funds for future-proof infra
  • RESOURCES: Solve the Great Salt Lake crisis to secure our economic future
  • OPPORTUNITY: Expand economic diversification into rural and underserved areas

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State of Utah Market

  • Founded: Statehood: January 4, 1896
  • Market Share: Ranked #1 state for economic outlook for 16 consecutive years.
  • Customer Base: 3.4 million residents and thousands of businesses.
  • Category:
  • SIC Code: 9199 Administration of General Economic Programs
  • NAICS Code: 921190 Other General Government Support
  • Location: Salt Lake City, Utah
  • Zip Code: 84114
    Congressional District: UT-1 SALT LAKE CITY
  • Employees: 24500
Competitors
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Products & Services
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Distribution Channels

State of Utah Product Market Fit Analysis

Updated: October 3, 2025

The State of Utah provides the nation's most stable and dynamic environment for growth. It combines unparalleled economic opportunity with an unmatched quality of life, creating a unique ecosystem where businesses, individuals, and families don't just succeed, they thrive. This is achieved through decades of proven fiscal discipline and a unique culture of innovation and collaboration that ensures long-term prosperity.

1

Unlocking unparalleled economic opportunity for businesses and individuals.

2

Delivering an unmatched quality of life through outdoor access and community.

3

Ensuring long-term stability and prosperity through prudent governance.



Before State

  • Economic uncertainty and limited job options
  • Burdensome regulations stifle innovation
  • Disconnected communities, poor infrastructure

After State

  • Thriving, diverse economy with abundant jobs
  • A launchpad for entrepreneurs and businesses
  • Vibrant, connected communities and amenities

Negative Impacts

  • Talent drain to other states for better jobs
  • Stagnant wage growth and lower living standards
  • Declining quality of life and opportunities

Positive Outcomes

  • Highest economic mobility and opportunity
  • Top state for business and private investment
  • #1 state for families and overall well-being

Key Metrics

Population Growth Rate
1.6% annually
Net Promoter Score (NPS)
71% citizen satisfaction (2023 survey)
Customer Retention Rates
~98% annual resident retention rate
User Growth Rate
Top 5 in U.S. for net migration for a decade
Customer Feedback/Reviews
N/A
Repeat Purchase Rates
N/A

Requirements

  • Consistent, long-term strategic investments
  • Pro-growth, fiscally responsible policies
  • Strong public-private sector collaboration

Why State of Utah

  • Targeted investments in tech, life sciences
  • Maintaining a stable, low-tax environment
  • Building world-class transport, water infra

State of Utah Competitive Advantage

  • Unique culture of collaboration and optimism
  • Unbeatable work-life balance proposition
  • Decades of proven fiscal discipline

Proof Points

  • 16 years as #1 state for economic outlook
  • AAA bond rating from all three agencies
  • Home to the 2034 Winter Olympic Games
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State of Utah Market Positioning

Strategic pillars derived from our vision-focused SWOT analysis

1

ECONOMIC ENGINE

Lead nation in growth by diversifying our economy.

2

SUSTAINABLE GROWTH

Balance expansion with water and resource security.

3

QUALITY OF LIFE

Invest in education, recreation & affordability.

4

EFFICIENT GOVERNANCE

Deliver world-class public services through tech.

What You Do

  • Provides stable governance, infrastructure, and a pro-business climate.

Target Market

  • Residents, families, and businesses seeking opportunity and quality of life.

Differentiation

  • Youngest, most educated workforce
  • Unmatched outdoor recreation access
  • Fiscal stability and predictability

Revenue Streams

  • Income Tax (54%)
  • Sales Tax (32%)
  • Federal Funds
  • Gas & Fuel Taxes
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State of Utah Operations and Technology

Company Operations
  • Organizational Structure: Executive, Legislative, and Judicial branches with various departments.
  • Supply Chain: Manages public infrastructure projects, contracts with private vendors.
  • Tech Patents: N/A; fosters innovation through university tech transfer programs.
  • Website: https://utah.gov/
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State of Utah Competitive Forces

Threat of New Entry

LOW: The barrier to entry for becoming a new state is prohibitively high, making this threat effectively non-existent.

Supplier Power

MEDIUM: Federal government (as a funder) has significant power. Public sector unions and key contractors can also exert influence.

Buyer Power

HIGH: Voters (citizens) and large corporations hold significant power to influence policy through elections and lobbying efforts.

Threat of Substitution

HIGH: Businesses and talented individuals have high mobility and can easily substitute Utah for other states offering a better value proposition.

Competitive Rivalry

HIGH: Intense competition from states like Texas, Florida, Idaho, and Arizona for corporate relocations, talent, and federal funds.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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