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State of Oregon

To serve Oregonians by becoming America's most innovative, equitable, and sustainable state where every person can thrive.

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State of Oregon SWOT Analysis

Updated: October 3, 2025 • 2025-Q4 Analysis

The State of Oregon SWOT analysis reveals a critical inflection point. The state possesses world-class strengths in technology and green energy, anchored by massive new investments. However, these are severely undermined by internal crises in housing, addiction, and a volatile tax structure that threaten its core livability proposition. The primary strategic imperative is to leverage the immense opportunity of federal funding (CHIPS Act, infrastructure) to fuel economic growth, while simultaneously making bold, systemic interventions to solve the social crises eroding the Oregon brand from within. Failure to address the internal weaknesses will squander the external opportunities and cede leadership to competitor states. The path forward requires a dual focus: securing its high-tech future while aggressively restoring the quality of life that has historically been its greatest competitive advantage.

To serve Oregonians by becoming America's most innovative, equitable, and sustainable state where every person can thrive.

Strengths

  • SEMICONDUCTOR: Intel's $36B investment anchors global tech leadership
  • GREEN ENERGY: Top 5 in renewable energy usage, driving green economy
  • TOURISM: Scenic beauty fuels a $13.9B industry, recovering strongly
  • BRAND: Progressive 'Oregon brand' attracts talent despite challenges
  • AGRICULTURE: Diverse $5B+ ag sector, especially in wine and hazelnuts

Weaknesses

  • HOUSING: Homelessness up 22.5% since 2020; median home price >$500k
  • DRUG CRISIS: Highest rate of substance use disorder in the nation
  • EDUCATION: High school graduation rates lag national average at 81.3%
  • TAX SYSTEM: 85% of general fund from volatile personal income taxes
  • BUSINESS CLIMATE: Perceived as less friendly vs. states like ID, TX

Opportunities

  • CHIPS ACT: Potential for billions in federal funds for semiconductor hub
  • REMOTE TALENT: Attract high-income remote workers seeking quality of life
  • CLEAN TECH: Become a leader in green hydrogen and offshore wind energy
  • INFRASTRUCTURE BILL: Federal funds available for roads, bridges, grid
  • EXPORT GROWTH: Expand agricultural and tech exports to Asian markets

Threats

  • WILDFIRES: Increasing frequency and severity threaten lives and economy
  • ECONOMIC SLOWDOWN: Tech sector layoffs and potential national recession
  • COMPETITION: Neighboring states actively recruiting Oregon businesses
  • WATER SCARCITY: Long-term drought impacting agriculture and ecosystems
  • POLITICAL DIVIDE: Deep urban-rural polarization stalls major reforms

Key Priorities

  • HOUSING: Aggressively tackle housing affordability and homelessness crisis
  • ECONOMY: Capitalize on CHIPS Act to secure semiconductor industry future
  • CLIMATE: Implement statewide strategy for wildfire and drought resilience
  • WORKFORCE: Align education system with high-demand tech and trade jobs

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State of Oregon Market

  • Founded: February 14, 1859 (Date of Statehood)
  • Market Share: 1.27% of U.S. Population; 1.08% of U.S. GDP
  • Customer Base: 4.2 million residents and businesses within the state.
  • Category:
  • SIC Code: 9111 Executive Offices
  • NAICS Code: 921110 Executive Offices
  • Location: Salem, Oregon
  • Zip Code: 97301
    Congressional District: OR-6 SALEM
  • Employees: 43500
Competitors
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Products & Services
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Distribution Channels

State of Oregon Product Market Fit Analysis

Updated: October 3, 2025

The State of Oregon drives prosperity by investing in technology and green energy, creating high-wage jobs. It enhances quality of life through decisive action on housing and safety, ensuring vibrant communities. By preserving its unparalleled natural beauty, Oregon offers a unique place to live, work, and thrive, securing a prosperous and sustainable future for all its residents and businesses.

1

Unlocking economic prosperity through targeted tech and green investment.

2

Enhancing quality of life with bold action on housing and public safety.

3

Preserving our natural heritage for future generations to enjoy and benefit from.



Before State

  • Economic uncertainty and anxiety
  • Struggles with housing and safety
  • Feeling disconnected from government

After State

  • Thriving with economic opportunity
  • Living in safe, affordable communities
  • Access to efficient, modern services

Negative Impacts

  • Reduced quality of life for residents
  • Businesses hesitant to invest or grow
  • Erosion of community trust and cohesion

Positive Outcomes

  • Increased median household income
  • Reduced homelessness and crime rates
  • Higher citizen satisfaction and engagement

Key Metrics

Net Migration Rate
+3.4 per 1,000 residents (pre-pandemic avg)
NPS (proxy)
Governor Approval Rating ~42%
User Growth Rate
Population Growth ~0.4% annually
Customer Feedback/Reviews
N/A; measured via elections, polls
Repeat Purchase Rates
High residency retention, low out-migration

Requirements

  • Strategic investments in key sectors
  • Bold policies on housing and health
  • Modernization of government technology

Why State of Oregon

  • Public-private partnerships for growth
  • Data-driven social program delivery
  • AI-powered government service portals

State of Oregon Competitive Advantage

  • Targeted CHIPS Act semiconductor funding
  • Unique blend of tech and natural beauty
  • Agile policy-making for new challenges

Proof Points

  • Top 5 state for semiconductor employment
  • Leading state in renewable energy use
  • Consistent inbound talent migration
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State of Oregon Market Positioning

Strategic pillars derived from our vision-focused SWOT analysis

1

ECONOMIC VITALITY

Grow key sectors like semiconductors and clean tech.

2

LIVABILITY & EQUITY

Address housing, health, and safety crises.

3

CLIMATE RESILIENCE

Proactively manage natural resources and energy.

4

GOVERNMENT MODERNIZATION

Enhance service delivery via technology.

What You Do

  • Provides public services, infrastructure, and regulatory oversight.

Target Market

  • Residents, businesses, and visitors of Oregon.

Differentiation

  • Pioneering environmental policies and land-use laws.
  • Strong 'Silicon Forest' tech and semiconductor hub.
  • High quality of life rooted in natural beauty.

Revenue Streams

  • Personal and corporate income taxes
  • Property taxes (local level)
  • Federal government funding
  • Lottery, fees, and licenses
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State of Oregon Operations and Technology

Company Operations
  • Organizational Structure: Executive, Legislative, and Judicial branches with numerous agencies.
  • Supply Chain: Partnerships with federal, county, and city governments; private contractors.
  • Tech Patents: N/A; public research conducted at state universities.
  • Website: https://www.oregon.gov
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State of Oregon Competitive Forces

Threat of New Entry

Very Low. The barrier to entry is absolute; new states cannot be created, making the existing 50-state market fixed and stable.

Supplier Power

High. Federal government dictates funding terms. Public employee unions have significant collective bargaining power over labor costs.

Buyer Power

High. Voters (buyers of governance) can change leadership every 2-4 years. Large corporations can leverage relocation threats for incentives.

Threat of Substitution

Moderate. Residents and businesses can substitute by moving to another state, a significant but costly decision. Remote work increases this threat.

Competitive Rivalry

High. States fiercely compete on taxes, regulation, and talent attraction. Oregon faces intense pressure from Washington, Idaho, and Texas.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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