Samaritan's Purse

To provide spiritual and physical aid to hurting people worldwide by being the first responder to global crises.

Samaritan's Purse SWOT Analysis

Updated: October 4, 2025 • 2025-Q4 Analysis

How to Use This Analysis

This analysis for Samaritan's Purse was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The Samaritan's Purse SWOT analysis reveals an organization at a pivotal juncture. Its core strengths—a deeply trusted brand, world-class logistics, and a loyal donor base—form a formidable foundation for its mission. However, this strength is counterbalanced by significant weaknesses, including a profound dependency on its singular, polarizing leader and an urgent need to diversify its aging donor demographic. The primary strategic imperative is to translate its current operational excellence into a more resilient, future-proof model. This involves leveraging technology to enhance its speed, expanding its appeal to new generations of supporters, and carefully navigating a complex geopolitical landscape. The organization must innovate its outreach and funding models with the same urgency it applies to disaster response. Success hinges on its ability to build a broader coalition of support without diluting the core faith-based mission that has been the source of its historic strength and donor trust.

World Vision Red Cross Doctors Without Borders Mercy Corps CARE

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide spiritual and physical aid to hurting people worldwide by being the first responder to global crises.

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Strengths

BRAND: Unparalleled trust with donor base, driving $1.29B revenue in '23
LOGISTICS: Proven rapid global deployment in Ukraine and Turkey responses
VOLUNTEERS: Operation Christmas Child mobilizes millions for a single cause
MEDIA: CEO's platform provides significant, direct-to-donor media reach
PARTNERS: Deeply integrated network of local churches for last-mile aid

Weaknesses

LEADERSHIP: Significant key-person dependency on CEO Franklin Graham
POLARIZATION: Controversial social stances alienate potential partners/donors
DIVERSIFICATION: Over-reliance on a narrow, aging US evangelical donor base
TALENT: Struggle to compete with for-profit sector for top tech & logistics
METRICS: Difficulty quantifying and reporting long-term spiritual impact

Opportunities

DIGITAL: Untapped potential in social media/viral fundraising campaigns
GENERATIONS: Engaging Gen Z & Millennials via tangible volunteer experiences
CORPORATE: Expanding CSR partnerships beyond gifts-in-kind to strategic funding
TECHNOLOGY: Using satellite/drone imagery for faster disaster assessments
CLIMATE: Growing demand for relief in regions facing climate-related events

Threats

POLITICAL: Increasing global polarization risks access and operational neutrality
ECONOMIC: Inflation and recession fears may shrink discretionary donations
COMPETITION: Secular, tech-savvy NGOs compete for donor attention and funds
SECURITY: Escalating physical danger to aid workers in unstable conflict zones
REGULATION: Increased government scrutiny on international NGO operations

Key Priorities

TRUST: Fortify brand trust with proactive transparency on impact and finances.
DIVERSIFY: Expand donor base by engaging younger generations and corporations.
INNOVATE: Leverage technology to accelerate aid delivery and efficiency.
ACCESS: Mitigate geopolitical and security risks to ensure global reach.

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Samaritan's Purse OKR

Updated: October 4, 2025 • 2025-Q4 Analysis

The Samaritan's Purse OKR plan is a focused and powerful blueprint for evolving the organization's impact. It wisely translates the strategic priorities from the SWOT into actionable, ambitious goals. The objectives to 'Fortify Trust' and 'Diversify Giving' directly address the core vulnerabilities of brand polarization and donor concentration. 'Accelerate Aid' is a crucial commitment to technological innovation, ensuring their legendary speed is not just maintained but enhanced. Finally, 'Secure Access' realistically confronts the growing geopolitical threats to their mission. This OKR framework provides exceptional clarity, aligning the entire organization on not just continuing its good work, but on building a more resilient, innovative, and farther-reaching ministry for the decades to come.

World Vision Red Cross Doctors Without Borders Mercy Corps CARE

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide spiritual and physical aid to hurting people worldwide by being the first responder to global crises.

FORTIFY TRUST

Become the gold standard for transparency and impact.

DASHBOARD: Launch a public, real-time impact dashboard showing donor dollars at work in our top 3 crisis zones.
REPORTING: Reduce the time from donation to first impact report communication from 14 days to just 48 hours.
RATINGS: Secure top-tier ratings from all major charity evaluators (Charity Navigator, ECFA) for the year.
STORIES: Produce and distribute 50 video testimonials from the field showing the direct impact of our aid.

DIVERSIFY GIVING

Engage new generations and partners in our mission.

YOUTH: Increase donations from donors under 40 by 25% through targeted digital and social media campaigns.
CORPORATE: Secure 10 new strategic corporate partnerships, moving beyond gifts-in-kind to programmatic funding.
RECURRING: Grow the monthly recurring donor base by 15%, creating a more stable and predictable revenue stream.
VOLUNTEERS: Convert 5% of first-time Operation Christmas Child volunteers into financial donors to other programs.

ACCELERATE AID

Use technology to cut response time and magnify impact.

ASSESSMENT: Deploy satellite/drone tech to cut initial disaster needs assessment time from 72 to 24 hours.
LOGISTICS: Pilot an AI-driven supply chain model to reduce aid delivery time in one region by 20%.
COMMUNICATIONS: Equip all DART teams with tech to provide real-time field updates and funding needs.
TRAINING: Digitize 75% of our volunteer training materials to enable faster, on-demand mobilization.

SECURE ACCESS

Ensure teams can safely reach the most vulnerable.

RISK: Implement a new geopolitical risk monitoring system to provide daily briefings for all active field locations.
TRAINING: Increase advanced security and hostile environment training for 100% of our international field leaders.
PARTNERSHIPS: Establish 5 new formal partnerships with local NGOs in hard-to-access regions to extend our reach.
PROTOCOLS: Achieve a 25% reduction in security-related incidents in high-risk zones through new safety protocols.

METRICS

Total Donations Received: Goal of $1.4B
Number of People Directly Assisted: Goal of 15M
Donor Retention Rate: Goal of 75%

VALUES

Faith-Driven Action
Compassion for the Hurting
Urgent and Excellent Response
Faithful Stewardship

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Samaritan's Purse Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

World Vision Red Cross Doctors Without Borders Mercy Corps CARE

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide spiritual and physical aid to hurting people worldwide by being the first responder to global crises.

Toggle Theme

What Went Well

RESPONSE: Record-breaking, effective response to the crisis in Ukraine
GIVING: Total revenue exceeded $1.29 billion, showing strong donor trust
OCC: Operation Christmas Child shoebox program reached over 11 million kids
MEDICAL: Deployed Emergency Field Hospital multiple times with great success
VOLUNTEERS: Mobilized thousands of volunteers for U.S. disaster rebuilds

Not So Well

MEDIA: Faced negative press regarding CEO compensation and political stances
STAFFING: Continued challenges recruiting skilled staff for high-risk zones
DIVERSIFICATION: Donor base remains heavily concentrated in one demographic
INNOVATION: Slow adoption of new digital fundraising and marketing tools
REPORTING: Public impact reporting lags behind operational effectiveness

Learnings

LOGISTICS: Our global logistics capability is a primary strategic advantage
DONORS: The core donor base is exceptionally loyal but is not growing
BRAND: Brand is simultaneously a massive asset and a point of controversy
RISK: Geopolitical instability is the single biggest threat to operations
SIMPLICITY: Simple, tangible giving opportunities (e.g., OCC) resonate most

Action Items

TRANSPARENCY: Launch a new digital hub for real-time impact reporting
RECRUITMENT: Create a new fellowship program for next-gen humanitarian leaders
MARKETING: Pilot targeted digital campaigns aimed at younger donor segments
SECURITY: Increase investment in security protocols and training for field staff
TECH: Form a task force to evaluate and pilot AI for supply chain optimization

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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Samaritan's Purse Market

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

Founded: 1970 by Bob Pierce
Market Share: Top-tier among faith-based international relief NGOs.
Customer Base: Primarily evangelical Christian donors in the U.S.
Category:
Humanitarian Aid
SIC Code: 8399 Social Services, Not Elsewhere Classified
NAICS Code: 624230 Emergency and Other Relief Services
Location: Boone, North Carolina
Zip Code: 28607
Congressional District: NC-5 GREENSBORO
Employees: 3100

Competitors

World Vision View Analysis

Red Cross Request Analysis

Doctors Without Borders Request Analysis

Mercy Corps Request Analysis

CARE Request Analysis

Products & Services

No products or services data available

Distribution Channels

Samaritan's Purse Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

Problem

Victims of disaster lack basic necessities
Spiritual despair follows physical crisis
Donors want to help but need a trusted channel

Solution

Rapid, effective delivery of physical aid
Providing prayer and spiritual comfort
Trustworthy stewardship of donations

Key Metrics

Number of people assisted
Total donations received
Donor retention rate

Unique

Explicitly Christian mission in all actions
Vertically integrated logistics with own aircraft
Massive volunteer mobilization programs

Advantage

Unparalleled brand trust with a large donor base
50+ years of operational experience
Global network of church partners

Channels

Direct mail and TV appeals
Digital fundraising and social media
Church presentations and partnerships

Customer Segments

Evangelical Christian donors (primarily US)
Crisis-affected populations globally

Costs

Program services (disaster relief, medical)
Logistics and operational support
Fundraising and administrative overhead

Samaritan's Purse Product Market Fit Analysis

Updated: October 4, 2025

Samaritan's Purse responds immediately to global crises, providing life-saving aid like food, water, and medical care. It delivers lasting hope by pairing physical help with spiritual comfort, all backed by world-class financial stewardship that ensures every donation has maximum impact on the ground. It turns compassion into action when and where it's needed most, transforming despair into recovery and hope.

Immediate Impact: Your gift is on the ground within hours, saving lives.

Lasting Hope: We provide not just physical aid, but spiritual comfort.

Trusted Stewardship: Every dollar is maximized to help those in need.

Before State

Crisis creates chaos, despair, and suffering
Hopelessness and lack of basic necessities
Communities are isolated and overwhelmed

After State

Immediate needs (food, water, shelter) met
Hope is restored through compassionate care
Path to recovery and stability established

Negative Impacts

Loss of life, health, and property
Erosion of community and spiritual hope
Long-term instability and displacement

Positive Outcomes

Lives saved and suffering alleviated
Spiritual comfort provided alongside aid
Local communities empowered to rebuild

Key Metrics

Donor Retention Rate

Estimated 70-75% (High)

Net Promoter Score (NPS)

Estimated 60-70 (High)

User Growth Rate

5-7% annual donor base growth

Customer Feedback/Reviews

4.5+ stars on Charity Navigator

Repeat Purchase Rates

High repeat donor rates annually

Requirements

Rapid funding from a trusted donor base
Pre-positioned supplies and trained teams
Access to crisis zones and local partners

Why Samaritan's Purse

Deploy DART teams within 24-48 hours
Establish field hospitals and aid distribution
Partner with local churches for long-term impact

Samaritan's Purse Competitive Advantage

Decades of trust with a loyal donor base
Vertically integrated logistics (incl. aircraft)
Mission-driven volunteers and staff

Proof Points

Over $1B in annual revenue shows donor trust
Response to every major disaster since 1970s
Top ratings from charity watchdog groups

Samaritan's Purse Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

Strategic pillars derived from our vision-focused SWOT analysis

Be first on the ground in any global crisis.

Embed ministry within all physical aid.

Maintain radical financial transparency and stewardship.

Forge partnerships to enter difficult regions.

What You Do

Provides physical and spiritual aid in crisis zones.

Target Market

Victims of war, poverty, natural disasters, and famine.

Differentiation

Explicitly Christian mission
Rapid deployment capability
Operation Christmas Child program

Revenue Streams

Individual donor contributions
Church partnerships
Corporate gifts-in-kind

Samaritan's Purse Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

Company Operations

Organizational Structure: Centralized leadership with decentralized field operations.
Supply Chain: Global network of warehouses, cargo planes, and local partners.
Tech Patents: Focus on logistical processes, not patents.
Website: https://www.samaritanspurse.org/

Top Clients

Board Members

Samaritan's Purse Competitive Forces

Threat of New Entry

Moderate. While anyone can start a charity, achieving the scale, trust, and logistical infrastructure of Samaritan's Purse is extremely difficult.

Supplier Power

Low. Suppliers of aid materials (food, tents, medicine) are numerous, and the organization's scale provides significant purchasing power.

Buyer Power

High. Donors ('buyers' of impact) have immense choice and can easily switch allegiance. They demand transparency and proven results.

Threat of Substitution

Moderate. Donors can substitute by giving directly to local entities, other NGOs, or crowdfunding, bypassing established organizations.

Competitive Rivalry

High. Numerous large NGOs (Red Cross, World Vision) and countless smaller charities compete intensely for a finite pool of donor dollars.

Analysis of AI Strategy

Updated: October 4, 2025 • 2025-Q4 Analysis

The Samaritan's Purse AI SWOT analysis underscores a significant opportunity to amplify its mission through technology. The organization's core strength is its vast, proprietary dataset from decades of operations, a resource that cannot be easily replicated. This data is the fuel for predictive models that could revolutionize disaster response, moving from reactive to proactive aid. However, this potential is constrained by internal weaknesses in talent and infrastructure. The strategic path forward requires a focused, incremental approach. Instead of attempting to build a large, internal AI division, Samaritan's Purse should prioritize a small, elite team to tackle the highest-value opportunities: predictive logistics and personalized fundraising. Forging partnerships with leading AI firms can bridge the talent gap. The ultimate goal is not to replace human compassion with algorithms, but to use AI as a powerful tool to direct that compassion faster and more effectively than ever before.

World Vision Red Cross Doctors Without Borders Mercy Corps CARE

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide spiritual and physical aid to hurting people worldwide by being the first responder to global crises.

Strengths

DATA: Decades of donor, logistics, and disaster data for model training
LOGISTICS: Global infrastructure to deploy and test AI-optimized solutions
TRUST: High donor trust facilitates adoption of new fundraising technologies
PARTNERS: Church network provides ground-truth data for AI model validation
SCALE: Large-scale operations generate massive datasets for continuous learning

Weaknesses

TALENT: Critical lack of in-house AI/ML engineering and data science expertise
INFRASTRUCTURE: Legacy IT systems are ill-equipped for modern AI workloads
CULTURE: Potential organizational resistance to data-driven decision-making
BUDGET: Limited R&D budget compared to for-profit tech organizations
INTEGRATION: Difficulty integrating AI insights into existing field workflows

Opportunities

PREDICTION: Use AI to forecast disaster needs, pre-positioning aid supplies
OPTIMIZATION: AI-driven routing for supply chains to cut delivery times by 30%
FUNDRAISING: Hyper-personalize donor outreach to significantly increase giving
ASSESSMENT: Automate damage analysis from drone/satellite imagery in minutes
VOLUNTEERS: AI tools to match volunteer skills with specific crisis needs

Threats

BIAS: Risk of AI models unintentionally creating inequity in aid distribution
SECURITY: AI systems present a new, sophisticated vector for cyber attacks
ETHICS: Public backlash over perceived 'impersonal' use of AI in ministry
COST: High and ongoing cost of AI talent, data infrastructure, and computing
RELIANCE: Over-reliance on flawed AI predictions could lead to failed response

Key Priorities

PREDICT: Develop predictive AI models for proactive disaster response.
PERSONALIZE: Implement AI to customize donor communications and boost giving.
BUILD: Invest in a small, focused data science team to build core capacity.
GUIDE: Establish clear ethical AI principles for all aid-related applications.

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Samaritan's Purse Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Samaritan's Purse Official Website (samaritanspurse.org)
Samaritan's Purse 2023 Annual Report and Financial Statements
Charity Navigator and ECFA public ratings
Press releases and news articles regarding recent disaster responses (2023-2024)
Public statements and media appearances by CEO Franklin Graham

Profit: $166.7M change in net assets (FY 2023)

Market Cap: N/A (Private Non-profit)

Stock Performance

Annual Report: Available on website under 'Financial Accountability'

Debt: No long-term debt reported in FY 2023 financials.

ROI Impact: Metrics focus on lives impacted per dollar donated.

SWOT Index

Composite strategic assessment with 10-year outlook

/ 100

Market Leader

ICM Index

STRATEGIC ADVISOR ASSESSMENT

Samaritan's Purse scores as a Market Leader due to its high ambition and world-class operational strengths. However, its Iconic Index is constrained by low Achievability, driven by significant, unaddressed weaknesses (leadership dependency) and severe external threats (polarization). The 'growth' multiplier predicts modest impact expansion, reflecting the challenge of scaling further given its concentrated donor base and the high friction of the geopolitical environment. The organization's future potential is a tug-of-war between its operational excellence and its strategic vulnerabilities.

SWOT Factors

Upside: 83.0 Risk: 84.0

OKR Impact

AI Leverage

Top 3 Strategic Levers

Mitigate key-person dependency with a clear succession plan.

Launch targeted initiatives to diversify the donor base.

Aggressively invest in AI for predictive logistics.

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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