Gilead Sciences Marketing

To discover and deliver life-changing therapies by ensuring our innovations reach those who need them most through impactful education and engagement.

Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

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No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To discover and deliver life-changing therapies by ensuring our innovations reach those who need them most through impactful education and engagement.

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Strengths

PORTFOLIO: Strong HIV and HBV franchise generating stable revenue
INNOVATION: Robust oncology and cell therapy pipeline expansion
MARKET: Established leader in antiviral therapies with 65% share
FINANCIAL: $8.2B cash position enabling strategic investments
GLOBAL: Extensive international market presence in 35+ countries

Weaknesses

MESSAGING: Inconsistent value proposition across therapeutic areas
DIGITAL: Limited omnichannel marketing capabilities vs competitors
ANALYTICS: Insufficient ROI measurement on marketing investments
TALENT: Skill gaps in specialized therapeutic area marketing
PRICING: Ongoing public perception challenges around drug pricing

Opportunities

ONCOLOGY: Growing $200B+ market with significant unmet needs
PERSONALIZATION: HCP demand for tailored education materials
PARTNERSHIPS: Strategic alliances with patient advocacy groups
DIGITAL: AI-powered engagement platforms for personalized HCP reach
EMERGING: Expansion potential in Asia-Pacific healthcare markets

Threats

COMPETITION: Increasing biosimilar entries in core therapeutic areas
REGULATORY: Changing global pricing and access policies
REPUTATION: Social media amplification of pricing controversies
INNOVATION: Accelerating competitive pipeline developments
ECONOMIC: Healthcare spending constraints in key markets

Key Priorities

DIGITAL: Accelerate omnichannel marketing transformation
MESSAGING: Develop unified value narrative across portfolio
ANALYTICS: Implement advanced marketing performance measurement
ENGAGEMENT: Strengthen HCP and patient advocacy relationships

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No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To discover and deliver life-changing therapies by ensuring our innovations reach those who need them most through impactful education and engagement.

TRANSFORM DIGITAL

Lead pharma in omnichannel HCP engagement excellence

PLATFORM: Deploy unified digital engagement hub connecting all channels with 85% HCP adoption by Q3
CONTENT: Create personalized scientific content engine generating 50+ dynamic assets monthly for key brands
ANALYTICS: Implement real-time performance dashboard with 12 key metrics visible to all marketing teams
CAPABILITY: Train 100% of marketing team on omnichannel strategy and execution methodology

UNIFY MESSAGING

Create compelling therapeutic narrative across portfolio

FRAMEWORK: Develop comprehensive value story architecture covering all therapeutic areas and audiences
RESEARCH: Complete messaging validation studies with 500+ HCPs across 8 therapeutic specialties
TOOLKIT: Launch centralized messaging resource center with 95% field team certification completion
MEASUREMENT: Achieve 30% improvement in message recall and attribution in quarterly HCP tracking

MASTER METRICS

Drive data-driven decision making across marketing

DASHBOARD: Deploy marketing performance command center with daily updates on 15 critical KPIs
ROI: Implement advanced attribution model connecting marketing activities to prescribing behavior
TRAINING: Certify 85% of marketing team on data analysis and insights generation methodologies
ALIGNMENT: Establish unified cross-functional marketing metrics approved by leadership team

STRENGTHEN ADVOCACY

Build powerful stakeholder relationships driving growth

ENGAGEMENT: Develop strategic partnership program with 25 key patient advocacy organizations
EDUCATION: Create 12 new scientific exchange platforms reaching 10,000+ specialized HCPs
DIGITAL: Launch integrated HCP community platform with 5,000+ active members by end of quarter
INSIGHTS: Implement continuous feedback system capturing insights from 500+ key opinion leaders

METRICS

BRAND AWARENESS/PREFERENCE: 75% among target HCPs by Q4 2025
ENGAGEMENT: 65% of target HCPs actively interacting with digital content monthly
NRx GROWTH: 12% year-over-year increase in new prescriptions across portfolio

VALUES

Scientific Excellence
Inclusion
Integrity
Teamwork
Accountability

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Align the learnings

Team retrospectives are powerful alignment tools that help identify friction points, capture key learnings, and create actionable improvements. This structured reflection process drives continuous team growth and effectiveness.

Gilead Sciences Marketing Retrospective

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Example Data Sources

Annual Report FY2024: Financial performance, pipeline updates, strategic priorities
Q1 2025 Earnings Call Transcript: Management commentary on marketing initiatives
IQVIA Market Data: Current market share and prescribing trends by therapeutic area
Industry Reports: GlobalData Pharma Intelligence, Evaluate Pharma forecasts
HCP Engagement Metrics: Internal platform analytics on digital content performance
Competitor Analysis: Public financial reports and marketing strategy intelligence

No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To discover and deliver life-changing therapies by ensuring our innovations reach those who need them most through impactful education and engagement.

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What Went Well

REVENUE: HIV franchise exceeded projections by 7% driving overall growth
LAUNCH: Oncology portfolio outperformed expectations in first full year
DIGITAL: HCP engagement rates increased 23% through new digital platforms
PIPELINE: Phase III data strengthened upcoming product narrative with HCPs
EXPANSION: Successful entry into three new international markets on target

Not So Well

CONVERSION: Lower than expected new patient starts despite awareness gains
MESSAGING: Key product differentiators not clearly communicated to HCPs
SPENDING: Marketing budget efficiency declined 8% year-over-year
METRICS: Limited visibility into regional marketing performance variation
INTEGRATION: Post-acquisition marketing alignment challenges persisted

Learnings

TARGETING: More precise HCP segmentation drives 3X higher engagement rates
CONTENT: Scientific narrative resonates stronger than general messaging
CHANNELS: Hybrid engagement strategy outperforms purely digital approach
COORDINATION: Cross-functional alignment critical for successful launches
ANALYTICS: Real-time data access enables faster campaign optimization

Action Items

PLATFORM: Implement integrated marketing analytics dashboard by Q3 2025
TRAINING: Develop therapeutic-specific marketing certification program
ALIGNMENT: Create cross-functional launch excellence team structure
OPTIMIZATION: Review and consolidate marketing technology vendors
MEASUREMENT: Establish standardized KPIs across all marketing programs

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No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To discover and deliver life-changing therapies by ensuring our innovations reach those who need them most through impactful education and engagement.

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Strengths

DATA: Extensive proprietary clinical and real-world datasets
INVESTMENT: Committed $45M to AI/ML initiatives for 2025
TALENT: Growing team of data scientists in marketing analytics
INFRASTRUCTURE: Cloud-based marketing technology ecosystem
LEADERSHIP: Executive-level commitment to AI transformation

Weaknesses

INTEGRATION: Siloed AI initiatives across marketing functions
EXPERTISE: Limited specialized AI talent in therapeutic marketing
ADOPTION: Inconsistent utilization of existing AI tools
GOVERNANCE: Underdeveloped data privacy and AI ethics framework
LEGACY: Outdated systems limiting full AI implementation

Opportunities

PERSONALIZATION: AI-driven HCP content recommendation engines
FORECASTING: Advanced predictive analytics for launch planning
AUTOMATION: AI workflow tools to increase marketing productivity
INSIGHTS: Real-time market intelligence through AI analysis
OPTIMIZATION: ML for continuous campaign performance improvement

Threats

COMPETITION: Competitors' accelerated AI marketing capabilities
REGULATION: Evolving compliance requirements for AI in healthcare
PRIVACY: Increasing data protection concerns limiting AI use
TALENT: Fierce competition for specialized AI marketing talent
COMPLEXITY: Rapid AI technology evolution outpacing adoption

Key Priorities

UNIFICATION: Create integrated AI strategy across marketing
CAPABILITY: Develop specialized therapeutic AI use cases
TALENT: Invest in AI/ML training for marketing teams
GOVERNANCE: Establish ethical AI framework for healthcare marketing

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AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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