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Charter Communications Sales

To connect customers to superior communications and entertainment products with outstanding service by becoming the connectivity provider of choice nationwide

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To connect customers to superior communications and entertainment products with outstanding service by becoming the connectivity provider of choice nationwide

Strengths

  • NETWORK: Robust hybrid fiber-coaxial infrastructure reaching 56M premises
  • SCALE: Second largest broadband provider with 30M+ residential customers
  • SPECTRUM: Strong brand recognition and integrated product offerings
  • CONVERGENCE: Mobile service growing at 40%+ YoY with 6M+ subscribers
  • CASHFLOW: Strong free cash flow generation of $2.5B+ quarterly

Weaknesses

  • COMPETITION: Facing increased fiber and fixed wireless competition
  • CHURN: Higher residential broadband subscriber losses in recent quarters
  • PRICING: Limited flexibility due to promotional roll-offs and rate increases
  • LEGACY: Declining video business with 15% annual subscriber loss rate
  • INTEGRATION: Fragmented systems from previous acquisitions hampering agility

Opportunities

  • EXPANSION: Rural broadband expansion through RDOF and BEAD funding
  • ENTERPRISE: SMB and mid-market segment growth through targeted offerings
  • MOBILE: Deepening wireless integration with broadband for convergence
  • ADVERTISING: Expanded targeted advertising through Spectrum Reach platform
  • CONTENT: Strategic content partnerships with streaming platforms

Threats

  • FIBER: Accelerating fiber overbuilds from AT&T, Verizon, and new entrants
  • WIRELESS: Fixed wireless access from T-Mobile and Verizon taking share
  • REGULATION: Increased regulatory scrutiny on pricing and net neutrality
  • SATCOM: Emerging satellite broadband competition from Starlink
  • RECESSION: Economic pressures impacting affordability for core segments

Key Priorities

  • CONVERGENCE: Accelerate broadband-mobile bundling to reduce churn
  • EXPANSION: Execute on funded rural broadband expansion opportunities
  • EXPERIENCE: Enhance digital customer experience to improve satisfaction
  • ENTERPRISE: Develop targeted solutions for underserved business segments
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To connect customers to superior communications and entertainment products with outstanding service by becoming the connectivity provider of choice nationwide

CONVERGENCE KING

Lead the market in integrated connectivity solutions

  • ATTACH: Increase mobile attachment rate to 45% of broadband customers by implementing new bundle incentives
  • RETENTION: Reduce broadband churn by 15% through increased multi-product households by launching convergence loyalty program
  • INTEGRATION: Deploy unified customer experience platform connecting all services through single interface for 80% of customers
  • PRICING: Introduce 3 new converged product bundles with demonstrable value advantage versus standalone purchases
EXPANSION FORCE

Capture high-growth market opportunities

  • RURAL: Connect 250,000 new rural households through RDOF and BEAD funding execution in 12 priority markets
  • ENTERPRISE: Increase mid-market commercial revenue by 12% through launch of 5 new managed service offerings
  • PENETRATION: Achieve 40% penetration in new expansion areas within first 6 months through targeted acquisition strategy
  • PARTNERSHIPS: Secure 3 strategic partnerships with complementary technology providers to enhance service portfolio
EXPERIENCE MASTERS

Deliver frictionless, personalized customer journeys

  • DIGITAL: Increase digital self-service adoption to 65% of customer interactions, reducing call center volume by 20%
  • INTELLIGENCE: Deploy AI-powered recommendation engine for personalized offers with 30% higher conversion rate
  • SATISFACTION: Improve NPS by 8 points through targeted experience improvements in top 5 customer pain points
  • ONBOARDING: Redesign new customer experience, reducing install reschedules by 25% and improving first 90-day satisfaction
ENTERPRISE GROWTH

Become the provider of choice for business customers

  • SOLUTIONS: Launch integrated connectivity-security-cloud solution package with 15% market share in targeted segments
  • AUTOMATION: Implement AI-powered quote-to-cash platform reducing sales cycle time by 40% for mid-market customers
  • SPECIALISTS: Train and deploy 120 industry-specific solution specialists focused on 5 key vertical markets
  • MIGRATION: Convert 20% of legacy business customers to next-gen managed solutions with higher ARPU and retention
METRICS
  • NET CUSTOMER ADDITIONS: +200,000 quarterly
  • BROADBAND-MOBILE BUNDLE RATE: 45%
  • CUSTOMER LIFETIME VALUE: $2,800
VALUES
  • Customer-First
  • Accountability
  • Innovation
  • Teamwork
  • Community Impact
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Align the learnings

Charter Communications Sales Retrospective

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To connect customers to superior communications and entertainment products with outstanding service by becoming the connectivity provider of choice nationwide

What Went Well

  • MOBILE: Achieved record quarterly line net additions of 466,000 in Q1 2023
  • ENTERPRISE: Commercial revenue grew 3.5% driven by SMB internet services
  • FINANCIAL: Generated $2.8B in consolidated free cash flow, up 16.7% YoY
  • INFRASTRUCTURE: Successfully expanded network to 200,000 new rural locations

Not So Well

  • BROADBAND: Lost 76,000 residential internet customers amid competition
  • VIDEO: Residential video customers declined by 257,000 continuing trend
  • ARPU: Residential customer ARPU pressure due to subscriber mix changes
  • COSTS: Programming and operating costs increased faster than revenue

Learnings

  • BUNDLING: Mobile attachment rates significantly improve broadband retention
  • SEGMENTATION: Need for more targeted offerings for price-sensitive segments
  • EXPERIENCE: Digital customer service adoption reduces operational costs
  • COMPETITION: Fixed wireless impacting specific customer demographics

Action Items

  • CONVERGENCE: Enhance broadband-mobile bundling with improved incentives
  • EXPANSION: Accelerate rural network buildout with RDOF funding deployment
  • DIGITAL: Increase digital self-service adoption to 65% of all interactions
  • ENTERPRISE: Launch targeted mid-market connectivity and managed services
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To connect customers to superior communications and entertainment products with outstanding service by becoming the connectivity provider of choice nationwide

Strengths

  • DATA: Massive customer dataset across connectivity and viewing habits
  • INFRASTRUCTURE: Advanced network allowing for AI-driven optimization
  • INVESTMENT: Strong capital position for AI technology investments
  • PARTNERSHIPS: Strategic relationships with major tech companies
  • TALENT: Growing data science and AI engineering capabilities

Weaknesses

  • LEGACY: Outdated systems creating data silos limiting AI applications
  • AGILITY: Slower implementation cycles compared to tech competitors
  • SKILLS: Limited specialized AI talent pool across the organization
  • GOVERNANCE: Incomplete data governance framework for AI deployment
  • CULTURE: Traditional telco mindset slowing AI-driven transformation

Opportunities

  • PERSONALIZATION: AI-driven content recommendations increasing engagement
  • OPTIMIZATION: Network performance improvements through predictive analytics
  • AUTOMATION: Customer service enhancement via advanced conversational AI
  • SECURITY: Enhanced network security through AI threat detection
  • PREDICTIVE: Churn reduction through predictive customer behavior modeling

Threats

  • COMPETITION: Tech giants deploying superior AI experiences
  • PRIVACY: Evolving regulations restricting use of customer data
  • DISRUPTION: AI-enabled new entrants with lower operational costs
  • EXPECTATIONS: Rapidly rising customer expectations for AI experiences
  • INVESTMENT: Competitors making larger AI investments creating gaps

Key Priorities

  • INTELLIGENCE: Deploy AI for predictive customer retention initiatives
  • AUTOMATION: Accelerate AI-powered service and operational efficiency
  • PERSONALIZATION: Implement AI-driven content and product recommendations
  • OPTIMIZATION: Leverage AI for network performance and capacity planning
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AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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