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Walmart Sales

To drive revenue growth by connecting Walmart's products with customers worldwide through innovative sales strategies that set the global standard for seamless commerce

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Align the strategy

Walmart Sales SWOT Analysis

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To drive revenue growth by connecting Walmart's products with customers worldwide through innovative sales strategies that set the global standard for seamless commerce

Strengths

  • SCALE: Massive global presence with 10,500+ stores serving 240M weekly customers
  • OMNICHANNEL: Integrated e-commerce and physical store network
  • LOGISTICS: Advanced supply chain with automated fulfillment centers
  • PRICING: Ability to maintain competitive everyday low pricing
  • DATA: Rich customer data from billions of transactions annually

Weaknesses

  • TECH: Digital experience lags behind pure e-commerce competitors
  • TALENT: Challenges attracting top-tier sales and tech talent
  • AGILITY: Decision-making slowed by organizational complexity
  • MARGIN: Thin profit margins in competitive retail environment
  • BRAND: Premium customer perception trails Target and Amazon

Opportunities

  • HEALTHCARE: Expand Walmart Health services to boost store visits
  • ADVERTISING: Grow Walmart Connect advertising revenue stream
  • MEMBERSHIP: Enhance Walmart+ to compete with Amazon Prime
  • MARKETPLACE: Scale third-party marketplace sellers for assortment
  • AUTOMATION: Deploy AI for personalized shopping experiences

Threats

  • COMPETITION: Amazon's expanding logistics and same-day delivery
  • ECONOMIC: Inflation pressure on consumer spending and margins
  • DIGITAL: Pure e-commerce players gaining market share rapidly
  • REGULATORY: Increasing labor costs and compliance requirements
  • DISRUPTION: New retail models like social commerce gaining traction

Key Priorities

  • OMNICHANNEL: Accelerate digital transformation across all channels
  • MEMBERSHIP: Expand Walmart+ benefits and subscriber base
  • MARKETPLACE: Scale third-party seller platform and assortment
  • PERSONALIZATION: Leverage vast data assets for targeted selling
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Align the plan

Walmart Sales OKR Plan

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To drive revenue growth by connecting Walmart's products with customers worldwide through innovative sales strategies that set the global standard for seamless commerce

DIGITAL DOMINANCE

Create world-class omnichannel customer experiences

  • CONVERSION: Increase digital conversion rate from 2.8% to 3.5% through enhanced UX and mobile app optimization
  • TOUCHPOINTS: Implement unified customer profiles across all 16 customer touchpoints by Q3 end
  • SPEED: Expand 2-hour delivery capability to 95% of US customers, up from current 70% coverage
  • INTEGRATION: Achieve 99.5% inventory accuracy across physical and digital channels through RFID deployment
MEMBERSHIP MAGIC

Build unmatched customer loyalty through Walmart+

  • ACQUISITION: Increase Walmart+ subscriber base from 20M to 28M members through targeted campaigns
  • ENGAGEMENT: Increase average monthly Walmart+ app sessions from 12 to 18 per subscriber
  • RETENTION: Improve Walmart+ annual renewal rate from 74% to 82% through enhanced value proposition
  • BENEFITS: Launch 5 new exclusive Walmart+ benefits including enhanced healthcare and financial services
MARKETPLACE MOMENTUM

Scale third-party ecosystem to enrich customer choice

  • SELLERS: Increase active marketplace sellers from 130K to 180K through improved onboarding
  • ASSORTMENT: Expand marketplace product catalog from 170M to 250M items across all categories
  • FULFILLMENT: Increase Walmart Fulfillment Services adoption from 35% to 50% of marketplace sellers
  • INTERNATIONAL: Launch marketplace capabilities in 5 additional countries, expanding from 12 to 17
PERSONALIZATION POWER

Leverage data & AI to create tailored shopping journeys

  • RECOMMENDATIONS: Increase personalized recommendation acceptance rate from 18% to 26% on digital platforms
  • CAMPAIGNS: Deploy AI-driven marketing platform generating 40% higher ROAS compared to traditional campaigns
  • SEARCH: Enhance product discovery with AI search improving search conversion by 35% across all platforms
  • ANALYTICS: Implement real-time customer behavior analytics platform across 100% of customer touchpoints
METRICS
  • Total Revenue Growth: 8% year-over-year
  • E-commerce Sales Growth: 27% year-over-year
  • Walmart+ Member Growth: 40% year-over-year
VALUES
  • Customer Obsession
  • Innovation
  • Accountability
  • Integrity
  • Collaboration
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Align the learnings

Walmart Sales Retrospective

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To drive revenue growth by connecting Walmart's products with customers worldwide through innovative sales strategies that set the global standard for seamless commerce

What Went Well

  • ECOMMERCE: Digital sales grew 24% YoY, exceeding market expectations
  • GROCERY: Food and consumables delivered strong comparable sales growth
  • MARKETPLACE: Third-party seller count expanded by 32% with GMV up 41%
  • MEMBERSHIP: Walmart+ subscribers increased 28% with improved retention

Not So Well

  • INTERNATIONAL: Currency fluctuations negatively impacted global revenue
  • MARGINS: Inflationary pressures on supply chain reduced gross margins
  • INVENTORY: Excess inventory in discretionary categories required markdowns
  • CONVERSION: In-store to online customer conversion rates below targets

Learnings

  • INTEGRATION: Customers highly value seamless omnichannel experiences
  • FULFILLMENT: Speed of delivery becoming primary competitive differentiator
  • DATA: Personalized recommendations driving significant basket increase
  • LOYALTY: Premium membership services create measurable lifetime value

Action Items

  • ACCELERATION: Expand same-day delivery to 95% of U.S. customers by Q4
  • ASSORTMENT: Increase marketplace seller onboarding by 40% in next quarter
  • TECHNOLOGY: Deploy next-gen personalization engine across all touchpoints
  • MEMBERSHIP: Launch three new exclusive Walmart+ benefits within 60 days
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Drive AI transformation

Walmart Sales AI Strategy SWOT Analysis

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To drive revenue growth by connecting Walmart's products with customers worldwide through innovative sales strategies that set the global standard for seamless commerce

Strengths

  • DATA: Enormous customer dataset for AI training and insights
  • INFRASTRUCTURE: Established cloud infrastructure for AI deployment
  • INVESTMENT: Significant capital available for AI initiatives
  • TESTING: Ability to test AI applications at massive scale
  • TALENT: Growing internal AI expertise and capabilities

Weaknesses

  • LEGACY: Outdated systems requiring modernization for AI integration
  • SILOS: Data fragmentation across business units limiting AI value
  • ADOPTION: Organizational resistance to AI-driven change
  • EXPERTISE: Shortage of specialized AI talent vs tech competitors
  • ETHICS: Nascent governance framework for responsible AI use

Opportunities

  • FORECASTING: AI-powered demand prediction to optimize inventory
  • PERSONALIZATION: Hyper-personalized customer experiences
  • AUTOMATION: AI chatbots and virtual assistants for customer service
  • PRICING: Dynamic pricing optimization through machine learning
  • EFFICIENCY: Operational cost reduction through AI automation

Threats

  • COMPETITION: Amazon's advanced AI capabilities and deployment
  • TALENT: Tech giants attracting limited pool of AI specialists
  • SPEED: Rapidly evolving AI landscape requiring quick adaptation
  • PRIVACY: Increasing customer data protection regulations
  • PERCEPTION: Customer concerns about AI use in retail experiences

Key Priorities

  • PERSONALIZATION: Deploy AI for hyper-personalized shopping journeys
  • AUTOMATION: Implement AI for operational efficiency and cost savings
  • TALENT: Acquire specialized AI expertise through hiring and training
  • INTEGRATION: Create unified data platform to maximize AI potential