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Miro Engineering

To empower teams to create the next big thing by becoming the essential visual collaboration platform worldwide

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To empower teams to create the next big thing by becoming the essential visual collaboration platform worldwide

Strengths

  • PLATFORM: Market-leading visual collaboration platform with 50M+ users and 99.9% uptime reliability
  • INTEGRATION: 100+ integrations with major tools like Slack, Microsoft, Google driving user stickiness
  • GROWTH: 300% revenue growth in enterprise segment with $200M+ ARR and strong retention rates
  • INNOVATION: Continuous product development with AI features and real-time collaboration capabilities
  • TALENT: World-class engineering team with expertise in distributed systems and user experience

Weaknesses

  • COSTS: High customer acquisition costs in competitive market impacting profitability margins
  • COMPLEXITY: Platform complexity creates onboarding friction for new users and teams
  • SCALABILITY: Infrastructure scaling challenges during peak usage periods affecting performance
  • MONETIZATION: Freemium model conversion rates below industry standards at 15% vs 20% average
  • DEPENDENCIES: Heavy reliance on third-party integrations creates potential stability risks

Opportunities

  • AI: Generative AI integration market growing 40% annually, perfect for visual collaboration enhancement
  • REMOTE: Hybrid work adoption at 70% globally creates massive demand for collaboration tools
  • ENTERPRISE: Fortune 500 digital transformation budgets increasing 25% annually for collaboration
  • INTERNATIONAL: European and Asian markets showing 150% growth potential for visual collaboration
  • VERTICAL: Industry-specific solutions for healthcare, education, consulting showing high demand

Threats

  • COMPETITION: Microsoft, Google, Figma investing billions in collaborative workspace solutions
  • RECESSION: Economic downturn causing 30% reduction in enterprise software spending budgets
  • SECURITY: Increasing cybersecurity requirements and compliance demands from enterprise clients
  • SATURATION: Collaboration tools market becoming saturated with 200+ competitors launching annually
  • RETENTION: Customer churn risk as companies consolidate software stack to reduce costs

Key Priorities

  • Accelerate AI-powered features to differentiate from competitors and capture growing market demand
  • Optimize platform performance and scalability to handle growth while maintaining user experience
  • Improve freemium conversion rates through better onboarding and value demonstration strategies
  • Expand enterprise sales capabilities to capture Fortune 500 digital transformation budgets
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To empower teams to create the next big thing by becoming the essential visual collaboration platform worldwide

AI FIRST

Lead visual collaboration through AI innovation

  • LAUNCH: Ship AI content generator to 100% of users by Q2 end with 60% adoption rate
  • ENGAGEMENT: Increase user session time by 35% through AI-powered workflow automation
  • RETENTION: Improve monthly retention to 85% via personalized AI recommendations
  • REVENUE: Generate $15M ARR from AI premium features with 25% conversion rate
SCALE ROCK

Achieve bulletproof platform performance at scale

  • UPTIME: Maintain 99.95% uptime with zero major outages affecting 1000+ users
  • LATENCY: Reduce average response time to under 200ms for all core features
  • CAPACITY: Scale infrastructure to support 100M MAU with auto-scaling capabilities
  • MONITORING: Deploy predictive monitoring preventing 95% of potential issues
CONVERT WIN

Optimize user journey for maximum value capture

  • CONVERSION: Increase freemium to paid conversion from 15% to 22% through better onboarding
  • ACTIVATION: Achieve 70% user activation within first 7 days of signup
  • EXPANSION: Grow average revenue per user by 40% through feature upselling
  • ONBOARDING: Reduce time to first value from 45 minutes to 15 minutes
ENTERPRISE RULE

Dominate Fortune 500 visual collaboration market

  • LOGOS: Acquire 50 new Fortune 500 customers with average deal size $100K+
  • SECURITY: Achieve SOC2 Type II and ISO 27001 certifications by Q2 end
  • INTEGRATION: Launch 20 new enterprise integrations including Salesforce and SAP
  • EXPANSION: Grow enterprise segment revenue by 200% to $60M ARR
METRICS
  • Monthly Active Users: 65M
  • Net Revenue Retention: 125%
  • Platform Uptime: 99.95%
VALUES
  • Innovation First
  • User-Centric Design
  • Collaboration Excellence
  • Technical Excellence
  • Global Impact
Miro logo
Align the learnings

Miro Engineering Retrospective

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To empower teams to create the next big thing by becoming the essential visual collaboration platform worldwide

What Went Well

  • REVENUE: 40% YoY revenue growth reaching $200M+ ARR exceeding market expectations
  • ENTERPRISE: Enterprise segment grew 300% with major Fortune 500 client acquisitions
  • PRODUCT: Launched 15 new features including AI-powered templates and enhanced collaboration tools
  • RETENTION: Customer retention rate improved to 95% with strong Net Revenue Retention

Not So Well

  • PROFITABILITY: Operating margins compressed due to high customer acquisition costs and R&D spend
  • CONVERSION: Freemium to paid conversion rates declined to 15% below industry benchmarks
  • PERFORMANCE: Platform experienced 3 major outages affecting user experience and trust
  • COMPETITION: Lost market share to Microsoft Teams and Figma in specific enterprise segments

Learnings

  • FOCUS: Need to balance growth investments with profitability to achieve sustainable unit economics
  • RELIABILITY: Platform stability is critical for enterprise adoption and must be top priority
  • VALUE: Must better communicate value proposition to improve freemium conversion rates
  • DIFFERENTIATION: AI capabilities are essential to maintain competitive advantage

Action Items

  • Implement comprehensive platform monitoring and reliability engineering to prevent outages
  • Redesign onboarding flow to improve user activation and freemium conversion rates
  • Accelerate AI feature development to differentiate from Microsoft and Google competitors
  • Optimize customer acquisition strategy to improve unit economics and profitability path
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To empower teams to create the next big thing by becoming the essential visual collaboration platform worldwide

Strengths

  • DATA: Rich user interaction data from 50M+ users provides excellent AI training foundation
  • PLATFORM: Existing visual collaboration platform perfect for AI-enhanced creative workflows
  • TALENT: Strong engineering team with machine learning expertise and product innovation culture
  • PARTNERSHIPS: Strategic partnerships with OpenAI and Google Cloud for AI infrastructure access
  • VISION: Clear AI roadmap focusing on intelligent content generation and automated workflows

Weaknesses

  • RESOURCES: Limited AI research budget compared to tech giants investing billions in AI development
  • EXPERTISE: Need more specialized AI/ML engineers and data scientists for advanced capabilities
  • INFRASTRUCTURE: Current infrastructure not optimized for AI workloads and model training requirements
  • PRIVACY: Data privacy concerns may limit AI training data usage and model development
  • INTEGRATION: Complex AI feature integration without disrupting existing user workflows

Opportunities

  • GENERATION: AI content generation market growing 35% annually, perfect for visual collaboration
  • AUTOMATION: Workflow automation demand increasing 45% as teams seek productivity gains
  • PERSONALIZATION: AI-powered personalization can improve user engagement by 60%
  • ENTERPRISE: Fortune 500 companies allocating 15% of IT budgets specifically for AI initiatives
  • COMPETITIVE: First-mover advantage in AI-powered visual collaboration before competitors

Threats

  • GIANTS: Microsoft, Google leveraging massive AI investments to enhance competing products
  • REGULATION: AI regulation and compliance requirements increasing development complexity and costs
  • TALENT: AI talent shortage with 300% salary inflation making recruitment extremely expensive
  • EXPECTATIONS: Unrealistic AI expectations from users may lead to disappointment and churn
  • OBSOLESCENCE: Risk of AI making current collaboration paradigms obsolete within 5 years

Key Priorities

  • Develop AI-powered content generation features to differentiate and capture market opportunity
  • Invest in AI infrastructure and talent acquisition to build competitive technical capabilities
  • Create intelligent automation features to improve user productivity and platform stickiness
  • Establish AI ethics framework to address privacy concerns and regulatory compliance