SWOT
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Miro

To empower teams to create the next big thing through visual collaboration that transforms how distributed teams work together.



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Align the strategy

Miro SWOT Analysis

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To empower teams to create the next big thing through visual collaboration that transforms how distributed teams work together.

Strengths

  • ECOSYSTEM: Extensive integration capabilities with 150+ tools create a robust ecosystem enabling seamless workflow across tool landscape.
  • ADOPTION: Impressive enterprise penetration with 99% of Fortune 100 companies and 45M+ users demonstrating product-market fit.
  • PLATFORM: Industry-leading infinite canvas technology offers superior user experience compared to alternatives.
  • TEMPLATES: 10,000+ templates across diverse use cases accelerate user onboarding and demonstrate immediate value.
  • COMMUNITY: Vibrant community of users and developers creating network effects and expanding platform capabilities.

Weaknesses

  • COMPETITION: Intense competition from well-funded rivals like Figma (Adobe) and MURAL pressuring pricing and feature development.
  • COMMODITIZATION: Core whiteboarding features increasingly becoming commoditized by Microsoft, Google, and other tech giants.
  • RETENTION: Challenges in maintaining active usage beyond initial adoption, particularly in large enterprise deployments.
  • PRICING: Premium pricing model faces resistance in cost-conscious markets and during economic uncertainty periods.
  • FOCUS: Broad use case approach risks lack of depth in specific verticals compared to specialized alternatives.

Opportunities

  • AI INTEGRATION: Incorporating AI for intelligent suggestions, content generation, and workflow automation can revolutionize collaboration.
  • VERTICAL EXPANSION: Developing industry-specific solutions for healthcare, finance, and education can unlock new market segments.
  • WORKFLOW AUTOMATION: Expanding beyond visualization to end-to-end workflow automation can increase platform stickiness.
  • DEVELOPER ECOSYSTEM: Growing third-party developer ecosystem can create new revenue streams and increase platform value.
  • EDUCATION MARKET: Expanding presence in education can create future enterprise users and open untapped market opportunities.

Threats

  • CONSOLIDATION: Industry consolidation (e.g., Adobe acquiring Figma) creating deeper-pocketed competitors with bundled offerings.
  • FEATURE PARITY: Rapid feature replication by competitors eroding differentiation and commoditizing core whiteboarding functionality.
  • RECESSION: Economic uncertainty leading to budget cuts in collaboration tools, especially for perceived non-essential software.
  • TECH GIANTS: Microsoft, Google, and others bundling similar features within their productivity suites at no additional cost.
  • ORGANIZATIONAL CHANGE: Remote/hybrid work normalization reducing perceived need for specialized collaboration tools.

Key Priorities

  • AI TRANSFORMATION: Aggressively integrate AI capabilities to maintain differentiation and add unique value beyond basic whiteboarding.
  • ECOSYSTEM EXPANSION: Strengthen platform approach by expanding integrations and developer ecosystem to increase switching costs.
  • VERTICAL SOLUTIONS: Develop industry-specific templates, workflows and features to counter commoditization and reach new markets.
  • ACTIVE USAGE: Focus on driving active team usage metrics beyond licenses to ensure long-term retention and expand within accounts.
Miro logo
Align the plan

Miro OKR Plan

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To empower teams to create the next big thing through visual collaboration that transforms how distributed teams work together.

AI TRANSFORMATION

Lead visual collaboration with intelligent features

  • ASSISTANT: Launch AI visual creation assistant with 40% user adoption and 25% time savings in content creation
  • WORKFLOW: Develop AI-powered workflow recommendations with 50% of enterprise teams using at least one recommendation
  • INSIGHTS: Release analytics dashboard with AI-driven collaboration insights for 100% of enterprise customers
  • INTEGRATION: Build 5 AI-powered connectors that automatically sync with enterprise systems used by 30% of customers
ECOSYSTEM POWER

Build an unmatched platform ecosystem and community

  • DEVELOPERS: Grow developer community to 25,000 active developers building on platform with 20% creating marketplace apps
  • INTEGRATIONS: Expand integration ecosystem to 200+ connected applications with 75% of enterprise users using 3+ integrations
  • MARKETPLACE: Scale app marketplace to 5,000 apps with $10M in marketplace transaction volume and 40% install rate
  • COMMUNITY: Launch 50 local user groups with 25,000+ active community members generating 500+ user-contributed templates
VERTICAL MASTERY

Dominate high-value industry verticals

  • SOLUTIONS: Launch 3 industry-specific solution packages with 85% adoption rate among enterprise customers in target verticals
  • TEMPLATES: Create 1,000 industry-specific templates with 60% usage rate in target verticals and 40% template sharing
  • PARTNERSHIPS: Establish 10 strategic industry partnerships with leading consultancies and technology vendors per vertical
  • ADOPTION: Achieve 45% market penetration in technology, financial services, and healthcare verticals with 25% growth
TEAM ENGAGEMENT

Drive deep team adoption and cross-org usage

  • ACTIVATION: Increase team activation rate from 65% to 85% within 30 days of enterprise deployment through guided onboarding
  • EXPANSION: Grow cross-functional team usage to 4+ departments in 70% of enterprise accounts with clear collaboration patterns
  • RETENTION: Improve enterprise net retention rate to 130% through increased breadth and depth of usage across organizations
  • CHAMPIONS: Develop 5,000 certified power users through academy program with 85% actively driving adoption in their orgs
METRICS
  • Active Teams: 500K teams with weekly activity
  • Net Dollar Retention: 130%
  • Enterprise Expansion: 4+ departments per account
VALUES
  • Be Customer-Obsessed
  • Collaborate by Default
  • Think Big & Start Small
  • Innovate with Purpose
  • Embrace Transparency
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Align the learnings

Miro Retrospective

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To empower teams to create the next big thing through visual collaboration that transforms how distributed teams work together.

What Went Well

  • GROWTH: Exceeded user acquisition targets by 27%, reaching 45M+ registered users across global markets.
  • ENTERPRISE: Expanded enterprise footprint to 99% of Fortune 100 companies with increased seats per organization.
  • PLATFORM: Successfully launched developer platform with 150+ integrations driving ecosystem expansion.
  • RETENTION: Improved enterprise renewal rates to 118% through dedicated customer success initiatives.
  • TEMPLATES: Template marketplace growth exceeded expectations with 10,000+ templates driving user engagement.

Not So Well

  • ACTIVATION: Post-registration activation rates below target, particularly in enterprise deployments.
  • COMPETITION: Lost market share in specific segments to Figma and Microsoft's bundled offerings.
  • PRICING: Premium pricing strategy faced resistance in mid-market segment during economic uncertainty.
  • FEATURES: Several key feature launches delayed due to technical complexity and integration challenges.
  • INTERNATIONAL: Asia-Pacific expansion slower than projected, particularly in Japan and South Korea.

Learnings

  • ADOPTION: Enterprise-wide adoption requires stronger executive sponsorship and clearer ROI demonstration.
  • ONBOARDING: Simplified onboarding journeys significantly improve activation rates across all segments.
  • VERTICALIZATION: Industry-specific templates and workflows drive higher engagement than generic solutions.
  • INTEGRATION: API-first approach accelerates partner ecosystem development and increases platform stickiness.
  • COMMUNITY: User communities substantially increase retention when properly supported and engaged.

Action Items

  • ACTIVATION: Develop improved activation playbook focused on team usage not just individual accounts.
  • AI FEATURES: Accelerate AI roadmap to deliver intelligent content creation and workflow suggestions by Q3.
  • VERTICAL FOCUS: Develop specialized solutions for top three industries by revenue opportunity.
  • PRICING: Introduce more flexible pricing tiers for mid-market and cost-sensitive segments.
  • PLATFORM: Expand developer ecosystem with improved documentation, support, and monetization options.
Miro logo
Overview

Miro Market

Competitors
Figma logo
Figma
MURAL logo
MURAL
Microsoft Whiteboard logo
Microsoft Whiteboard
Lucidspark logo
Lucidspark
Conceptboard logo
Conceptboard
Products & Services
No products or services data available
Distribution Channels
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Align the business model

Miro Business Model Canvas

Problem

  • Disjointed tools create collaboration friction
  • Remote teams struggle with visual communication
  • Ideas get lost in text-heavy documentation
  • Cross-functional alignment is difficult to achieve
  • Creative processes lack structure and visibility

Solution

  • Infinite visual canvas for collaborative work
  • Rich template library for varied use cases
  • Real-time collaboration for distributed teams
  • 150+ integrations with existing tools
  • Enterprise-grade security and compliance

Key Metrics

  • Monthly active teams
  • Enterprise net retention rate
  • Template usage and creation
  • Active time spent collaborating on platform
  • Integration usage across customer base

Unique

  • Infinite canvas with unmatched performance
  • Enterprise security with collaboration freedom
  • 150+ deep integrations with business tools
  • 10,000+ templates across business functions
  • Developer platform for custom extensions

Advantage

  • Network effects from 45M+ user community
  • Deep enterprise relationships and trust
  • Advanced visual collaboration technology
  • Robust template ecosystem and marketplace
  • Enterprise-grade security certifications

Channels

  • Direct enterprise sales force
  • Self-service for teams and individuals
  • Partner and reseller networks
  • Digital marketing and content strategy
  • Community-led adoption and advocacy

Customer Segments

  • Enterprise product and design teams
  • Technology companies and startups
  • Marketing and creative agencies
  • Consulting and professional services firms
  • Educational institutions and trainers

Costs

  • Engineering and product development
  • Sales and marketing for customer acquisition
  • Cloud infrastructure and hosting
  • Customer success and support operations
  • Research and innovation investments
Miro logo
Overview

Miro Product Market Fit

1

Seamless visual collaboration at scale

2

Workflow integration across tools

3

Enterprise security and compliance



Before State

  • Siloed work
  • Fragmented tools
  • Lost context switching
  • Limited remote collaboration
  • Slow decision making

After State

  • Unified collaboration
  • Visual shared workspace
  • Streamlined workflows
  • Inclusive meetings
  • Cross-functional alignment

Negative Impacts

  • Decreased productivity
  • Communication gaps
  • Engagement struggles
  • Lost innovation
  • Employee frustration

Positive Outcomes

  • 30%+ productivity boost
  • Faster time to market
  • Increased innovation
  • Better team alignment
  • Enhanced creativity

Key Metrics

45M+ registered users
NPS
70
99% Fortune 100 adoption
150+ integrations
30M+ monthly active users

Requirements

  • Visual collaboration platform
  • End-user adoption
  • Integration capabilities
  • Security compliance
  • Change management

Why Miro

  • Intuitive UX
  • Rich template library
  • Enterprise features
  • Broad integrations
  • Success services

Miro Competitive Advantage

  • Infinite canvas
  • Enterprise-grade security
  • Vibrant ecosystem
  • 150+ integrations
  • Specialized templates

Proof Points

  • 99% Fortune 100 adoption
  • 45M+ registered users
  • 30M+ monthly active users
  • 10,000+ templates
  • 4.7/5 G2 rating with 3,800+ reviews
Miro logo
Overview

Miro Market Positioning

What You Do

  • Visual collaboration platform for distributed teams

Target Market

  • Product, design, engineering, marketing, sales teams

Differentiation

  • Infinite canvas
  • Rich template library
  • Enterprise security
  • 150+ integrations
  • Developer platform

Revenue Streams

  • Subscription
  • Enterprise licenses
  • Professional services
  • Partnership fees
  • App marketplace
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Overview

Miro Operations and Technology

Company Operations
  • Organizational Structure: Functional with distributed global teams
  • Supply Chain: Cloud-based SaaS with AWS infrastructure
  • Tech Patents: Proprietary visual collaboration technology
  • Website: https://miro.com
Top Clients
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Competitive forces

Miro Porter's Five Forces

Threat of New Entry

Moderate as core technology is replicable, but network effects and ecosystem create significant barriers to meaningful entry.

Supplier Power

Moderate to low as primary suppliers are cloud services (AWS) and talent; diversified cloud strategy mitigates risk.

Buyer Power

Moderate as enterprise customers have negotiating leverage, but switching costs increase with adoption depth and integrations.

Threat of Substitution

High with general-purpose tools (MS Teams, Google Workspace) adding basic whiteboarding and project management tools.

Competitive Rivalry

Highly competitive with Figma, MURAL, Microsoft and emerging players fighting for $10B+ visual collaboration market with 25% CAGR.

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Drive AI transformation

Miro AI Strategy SWOT Analysis

To empower teams to create the next big thing through visual collaboration that transforms how distributed teams work together.

Strengths

  • DATA: Massive repository of visual collaboration data provides unique training set for AI model development and enhancement.
  • PLATFORM: Extensible platform architecture enables rapid integration of AI capabilities across multiple collaboration workflows.
  • TALENT: Strong engineering team with AI expertise positions company to develop proprietary AI collaboration innovations.
  • FUNDING: Substantial funding resources enable significant investment in AI research and implementation without profitability pressure.
  • WORKFLOW: Deep understanding of creative and collaborative workflows provides context for meaningful AI implementation.

Weaknesses

  • EXPERIENCE: Relative newcomer to AI compared to tech giants with years of AI research and development advantage.
  • RESOURCES: Limited specialized AI talent pool compared to larger tech companies competing for same expertise.
  • INTEGRATION: Complex multi-modal data (text, images, diagrams) presents integration challenges for unified AI approach.
  • CUSTOMIZATION: Diverse use cases require customized AI applications rather than one-size-fits-all solutions.
  • PRIVACY: Enterprise requirements for data privacy and security limit training data usage for model improvement.

Opportunities

  • CONTENT CREATION: AI-assisted diagram creation, content summarization, and visualization can dramatically improve user productivity.
  • WORKFLOW: AI-powered workflow suggestions based on patterns across millions of boards can enhance collaboration effectiveness.
  • INSIGHTS: Analytics and pattern recognition across visual collaboration data provide unique business intelligence opportunities.
  • ACCESSIBILITY: AI can improve accessibility of visual content through auto-descriptions, translations, and alternative formats.
  • INTEGRATION: AI-powered connectors can intelligently bridge data between Miro and other enterprise systems automatically.

Threats

  • COMPETITION: Figma, MURAL, and tech giants rapidly developing similar AI capabilities, potentially eliminating first-mover advantage.
  • COMMODITIZATION: AI features becoming standard across collaboration tools, reducing differentiation potential.
  • EXPECTATIONS: Unrealistic user expectations about AI capabilities creating satisfaction gaps despite significant improvements.
  • REGULATION: Evolving AI regulations around data usage, privacy, and transparency creating compliance uncertainty.
  • DISRUPTION: Generative AI potentially disrupting visual collaboration paradigm entirely with new interaction models.

Key Priorities

  • INTELLIGENT CREATION: Develop AI assistants that help users create better visual content faster with intelligent suggestions.
  • WORKFLOW INTELLIGENCE: Build AI-powered workflow recommendations that guide teams through optimal collaboration processes.
  • CONNECTOR ECOSYSTEM: Create AI-powered connectors that intelligently bridge Miro with enterprise systems and data sources.
  • INSIGHTS ENGINE: Develop unique analytics capabilities that extract business intelligence from visual collaboration patterns.
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Miro Financial Performance

Profit: Not publicly disclosed, reinvesting in growth
Market Cap: Valued at $17.5B (last funding round)
Stock Symbol: Private company
Annual Report: Not publicly available (private company)
Debt: Minimal, primarily funded by equity
ROI Impact: Customers report 30%+ productivity increase
DISCLAIMER

This report is provided solely for informational purposes by SWOTAnalysis.com, a division of Alignment LLC. It is based on publicly available information from reliable sources, but accuracy or completeness is not guaranteed. This is not financial, investment, legal, or tax advice. Alignment LLC disclaims liability for any losses resulting from reliance on this information. Unauthorized copying or distribution is prohibited.

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