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Halliburton Engineering

To develop innovative digital and sustainable solutions that maximize asset value for energy companies while advancing the global energy transition

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To develop innovative digital and sustainable solutions that maximize asset value for energy companies while advancing the global energy transition

Strengths

  • EXPERTISE: Industry-leading technical knowledge in oil services
  • INFRASTRUCTURE: Global footprint with operations in 70+ countries
  • DIGITAL: Robust digital capabilities with Landmark software suite
  • AUTOMATION: Advanced well completion automation technologies
  • PORTFOLIO: Diversified product portfolio across energy segments

Weaknesses

  • DEBT: High debt levels limiting investment flexibility
  • TALENT: Skills gap in emerging digital and clean tech domains
  • LEGACY: Overreliance on traditional high-carbon revenue streams
  • INTEGRATION: Siloed technology systems hindering interoperability
  • CYBERSECURITY: Vulnerable operational technology infrastructure

Opportunities

  • TRANSITION: Growing demand for low-carbon transition technologies
  • DIGITIZATION: Oil & gas industry digital transformation at 22% CAGR
  • AUTOMATION: Field automation projected to grow at 8.5% annually
  • ANALYTICS: Data analytics services market expanding at 30% YoY
  • CARBON: Carbon capture and storage market projected at $7B by 2030

Threats

  • DISRUPTION: Accelerating energy transition timeline post-COP28
  • COMPETITION: Rising competition from pure-play digital providers
  • REGULATION: Stricter emissions regulations impacting core clients
  • TALENT: Industry-wide competition for specialized digital talent
  • CYBER: Increasing sophistication of cyber attacks on energy sector

Key Priorities

  • DIGITAL: Accelerate digital transformation capabilities development
  • TRANSITION: Expand clean energy technology service offerings
  • TALENT: Enhance technical talent acquisition and upskilling
  • SECURITY: Strengthen cybersecurity posture across tech stack
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To develop innovative digital and sustainable solutions that maximize asset value for energy companies while advancing the global energy transition

DIGITAL DOMINANCE

Lead the digital transformation of energy operations

  • PLATFORM: Unify 100% of digital solutions on DecisionSpace 365 cloud platform by Q4
  • DEPLOYMENT: Reduce digital solution deployment time from 45 to 15 days for key customers
  • REVENUE: Increase digital solutions revenue by 30% YoY through 5 new product launches
  • ADOPTION: Achieve 85% adoption rate of digital solutions across top 20 clients
ENERGY TRANSITION

Accelerate sustainable energy technology development

  • CARBON: Launch 3 new carbon capture and sequestration technologies with 30% efficiency gains
  • HYDROGEN: Develop and field-test 2 hydrogen production monitoring solutions by Q3
  • GEOTHERMAL: Deploy enhanced geothermal system monitoring platform in 3 pilot locations
  • EMISSIONS: Release real-time methane detection system with 95% accuracy for 10 major clients
TALENT REVOLUTION

Build world-class technical engineering capabilities

  • DIGITAL: Hire 50 senior software engineers and data scientists with energy domain expertise
  • UPSKILL: Train 500 existing engineers on cloud architecture and AI/ML capabilities by Q4
  • RETENTION: Improve engineer retention rate from 86% to 92% through career development
  • DIVERSITY: Increase representation of underrepresented groups in tech leadership to 35%
SECURE FOUNDATION

Create industry-leading tech infrastructure and security

  • ARCHITECTURE: Complete modernization of core technology architecture, reducing tech debt by 40%
  • SECURITY: Achieve SOC 2 Type II certification for all digital platforms and pass 3rd party audit
  • INCIDENT: Reduce mean time to detect security incidents from 72 hours to under 4 hours
  • RESILIENCE: Implement zero-trust architecture across 100% of critical systems by Q4
METRICS
  • Digital solutions revenue growth: 30% YoY by end of 2025
  • Engineering talent retention rate: 92% (from current 86%)
  • Digital solution customer adoption rate: 85% across top 20 customers
VALUES
  • Safety Leadership: Prioritizing health, safety, and environmental protection
  • Innovation Excellence: Creating breakthrough technologies and solutions
  • Collaboration & Teamwork: Working seamlessly across functions and with customers
  • Integrity & Ethics: Upholding highest standards of corporate responsibility
  • Environmental Stewardship: Advancing sustainable energy development
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Align the learnings

Halliburton Engineering Retrospective

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To develop innovative digital and sustainable solutions that maximize asset value for energy companies while advancing the global energy transition

What Went Well

  • REVENUE: International revenue reached record $3.1B, up 8% from Q1
  • DIGITAL: Landmark software revenue grew 22% year-over-year in Q1 2023
  • MARGINS: North America segment operating margins improved to 20.3%
  • INNOVATION: Successfully deployed SmartFleet intelligent well systems
  • EXECUTION: Completed strategic ZetaWare acquisition on schedule

Not So Well

  • CAPEX: Capital expenditures exceeded forecast by 8% in Q1 2023
  • PIPELINE: R&D project delays impacted three key product releases
  • INTEGRATION: Technology integration challenges with recent acquisitions
  • TALENT: Higher than expected turnover in engineering organization at 14%
  • EFFICIENCY: Digital transformation initiatives behind internal timelines

Learnings

  • AGILITY: Need for more agile development methodology in engineering
  • ARCHITECTURE: Technical debt reduction must precede new development
  • DEPLOYMENT: Field deployment cycle time requires significant reduction
  • COLLABORATION: Cross-functional collaboration needs formalized process
  • PRIORITIES: Engineering resource allocation requires better governance

Action Items

  • TRANSFORM: Implement agile development across all technology teams by Q3
  • AUTOMATE: Deploy CI/CD pipeline for all software products by end of Q2
  • CENTRALIZE: Establish unified data architecture across business lines
  • ACCELERATE: Fast-track AI and ML capabilities development program
  • UPSKILL: Launch comprehensive technical talent development program
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To develop innovative digital and sustainable solutions that maximize asset value for energy companies while advancing the global energy transition

Strengths

  • PLATFORM: Landmark DecisionSpace 365 AI-enhanced cloud platform
  • DATA: Extensive proprietary O&G operational datasets for AI training
  • DEPLOYMENT: Global field presence enabling AI implementation
  • EXPERTISE: Strong domain knowledge to develop specialized AI models
  • PARTNERSHIPS: Established collaborations with AWS and Microsoft

Weaknesses

  • CAPABILITIES: Limited advanced AI development capabilities in-house
  • ADOPTION: Slow AI adoption across legacy business units
  • STRATEGY: Absence of unified AI roadmap across technology stack
  • TALENT: Shortage of AI specialists with O&G domain knowledge
  • EDGE: Limited edge computing capabilities for field AI deployment

Opportunities

  • OPTIMIZATION: AI-powered well optimization can increase yields 20%+
  • MAINTENANCE: Predictive maintenance can reduce downtime by 30%+
  • SUSTAINABILITY: AI-based emissions monitoring can reduce leaks 45%
  • DECISION: ML-enhanced decision support can improve CAPEX by 15%
  • EXPLORATION: AI-driven exploration improves success rates by 40%

Threats

  • COMPETITION: Tech giants expanding energy-specific AI offerings
  • DISRUPTION: Generative AI revolutionizing specialized expertise
  • REGULATION: Emerging AI regulation in key operational regions
  • TALENT: Fierce competition for qualified AI talent from tech sector
  • TRUST: Client hesitancy to adopt AI-based critical systems

Key Priorities

  • AI-TALENT: Establish AI center of excellence with specialized teams
  • AI-PRODUCTS: Develop integrated AI product strategy across portfolio
  • AI-PLATFORMS: Create unified AI platform with field deployment
  • AI-PARTNERSHIPS: Expand strategic partnerships with AI leaders