SWOT
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General Motors Product

To design innovative mobility products that move and connect people to a better future of Zero Crashes, Zero Emissions, and Zero Congestion

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Align the strategy

General Motors Product SWOT Analysis

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To design innovative mobility products that move and connect people to a better future of Zero Crashes, Zero Emissions, and Zero Congestion

Strengths

  • MANUFACTURING: Robust established manufacturing capacity across 12 states
  • BRAND: Strong portfolio of diversified vehicle brands across segments
  • CAPITAL: $22.8B cash reserves provides flexibility for investments
  • SCALE: 2023 market share of 16.6% in North America vehicle market
  • TALENT: Deep industry expertise with 167,000+ global employees

Weaknesses

  • EV TRANSITION: Slower EV adoption rate than competitors (8.2% share)
  • SUPPLY CHAIN: Vulnerability to semiconductor and battery shortages
  • DEBT: High debt load of $116B limiting investment flexibility
  • LEGACY: Organizational structure slows innovation implementation
  • TECHNOLOGY: Software development capabilities lag tech-first rivals

Opportunities

  • GOVERNMENT: EV tax credits ($7,500) boosting purchase incentives
  • INFRASTRUCTURE: Federal $7.5B charging network expansion by 2026
  • AUTONOMY: $85B autonomous vehicle market potential by 2028
  • PARTNERSHIPS: Strategic tech alliances enhancing innovation speed
  • SUBSCRIPTIONS: Growing $10B+ vehicle software services market

Threats

  • COMPETITION: Tesla's 54% EV market share dominance in US market
  • REGULATION: Tightening emissions standards requiring rapid adaption
  • DISRUPTION: New market entrants with technology-first approaches
  • ECONOMICS: Interest rate impacts on vehicle financing affordability
  • PROCUREMENT: Critical battery mineral supply chain constraints

Key Priorities

  • ACCELERATION: Accelerate EV adoption through broader offerings
  • INNOVATION: Enhance software and self-driving technology capabilities
  • PARTNERSHIPS: Establish strategic tech partnerships to close gaps
  • INFRASTRUCTURE: Expand charging network to boost EV adoption
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Align the plan

General Motors Product OKR Plan

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To design innovative mobility products that move and connect people to a better future of Zero Crashes, Zero Emissions, and Zero Congestion

EV ACCELERATION

Become EV market leader through rapid transformation

  • PRODUCTION: Increase quarterly EV production capacity to 150,000 units by Q4, up 35% YOY
  • PORTFOLIO: Launch 4 new Ultium-based EV models across brands with competitive range metrics
  • COST: Reduce EV production costs by 20% through supply chain optimization and economies of scale
  • CHARGING: Expand charging network to 40,000 stations through partnerships and direct investment
TECH INNOVATION

Lead automotive software and autonomous capabilities

  • PLATFORM: Deploy Ultifi software platform across 60% of 2025 model year vehicles enabling OTA updates
  • SUPERCRUISE: Expand SuperCruise availability to 95% of model lineup with 400,000 miles coverage
  • AI: Implement 8 new AI-powered features including voice assistant and predictive maintenance
  • TALENT: Hire 350 software/AI specialists and upskill 2,000 engineers through tech bootcamps
STRATEGIC ALLIANCES

Forge key partnerships to accelerate capabilities

  • TECHNOLOGY: Establish 3 new strategic partnerships with tech leaders in AI, batteries and software
  • STARTUPS: Complete 5 acquisitions or investments in mobility startups to enhance capabilities
  • SUPPLIERS: Secure critical battery materials through 4 new long-term supplier agreements
  • INTEGRATION: Create cross-functional partnership team with 25% improved implementation metrics
CUSTOMER FIRST

Deliver exceptional connected mobility experiences

  • EXPERIENCE: Improve customer experience scores by 15 points through connected vehicle services
  • ADOPTION: Achieve 35% take rate on subscription-based connected services across vehicle lineup
  • RETENTION: Increase customer retention rate to 65% through enhanced digital ownership experience
  • FEEDBACK: Implement rapid feedback loop system reducing feature improvement cycle by 40%
METRICS
  • EV MARKET SHARE: 18% by end of 2025, up from current 8.2%
  • SOFTWARE REVENUE: $2B in annual connected services revenue
  • CUSTOMER SATISFACTION: NPS score of 60 for vehicle ownership experience
VALUES
  • Customers: Earn customers for life by delivering exceptional experiences
  • Excellence: Pursue innovation and continuous improvement relentlessly
  • Relationships: Value diverse perspectives and collaborative partnerships
  • Integrity: Act with transparency, honesty and accountability in all actions
  • Safety: Put safety first in everything we design and build
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Align the learnings

General Motors Product Retrospective

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To design innovative mobility products that move and connect people to a better future of Zero Crashes, Zero Emissions, and Zero Congestion

What Went Well

  • REVENUE: Q1 2023 revenue increased 11.1% YOY to $43.0 billion vs est
  • TRUCKS: Full-size truck and SUV sales maintained strong margins at 12%
  • COST: Successfully implemented $2B cost reduction program ahead of plan
  • LAUNCHES: Ultium-based Cadillac Lyriq and Chevy Blazer EV well received
  • TECHNOLOGY: SuperCruise driver assistance adoption exceeding forecast

Not So Well

  • EV SCALE: EV production ramp-up slower than projected targets by 18%
  • CRUISE: Autonomous vehicle testing setbacks delayed commercialization
  • MARGINS: EV profit margins remain negative compared to ICE vehicles
  • CHINA: Market share in China declined 2.1% amid intense competition
  • INVENTORY: Higher than optimal dealer inventory levels for ICE models

Learnings

  • FLEXIBILITY: Mixed manufacturing lines enable better demand adaptation
  • PARTNERSHIPS: Strategic supplier relationships critical during shortages
  • PRICING: EV adoption heavily influenced by price point and incentives
  • SOFTWARE: Vehicle software update capability directly impacts retention
  • EXPERIENCE: Integrated digital customer journey improves conversion +8%

Action Items

  • PLATFORM: Accelerate software-defined vehicle platform implementation
  • TRAINING: Upskill 5,000 engineers in software and AI development by Q4
  • CHARGING: Expand charging network partnerships to 25,000 stations by Q2
  • COSTS: Identify $1.5B additional efficiency improvements in EV production
  • BATTERY: Secure additional battery material supply partnerships by Q3
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Drive AI transformation

General Motors Product AI Strategy SWOT Analysis

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To design innovative mobility products that move and connect people to a better future of Zero Crashes, Zero Emissions, and Zero Congestion

Strengths

  • DATA: Massive real-world vehicle data collection from millions of cars
  • INVESTMENT: $35B committed to EV and autonomous vehicle development
  • CRUISE: Wholly-owned advanced autonomous vehicle technology unit
  • ULTIFI: New software platform enabling OTA updates and AI features
  • FACILITIES: Advanced computing infrastructure for vehicle simulation

Weaknesses

  • TALENT: Shortage of AI/ML specialists compared to tech competitors
  • INTEGRATION: Legacy systems not optimized for AI implementation
  • ADOPTION: Slower AI feature deployment timeline than competitors
  • SILOS: Departmental barriers limiting cross-functional AI solutions
  • INFRASTRUCTURE: Computing architecture needs modernization

Opportunities

  • PERSONALIZATION: AI-powered customized driving experiences
  • MANUFACTURING: AI optimization potential for production efficiency
  • SAFETY: Enhanced ADAS systems through computer vision advances
  • PREDICTION: Predictive maintenance reducing warranty costs by 35%
  • EFFICIENCY: AI route optimization reducing fleet fuel usage by 15%

Threats

  • COMPETITION: Tech companies' superior AI talent acquisition ability
  • REGULATION: Evolving AI governance frameworks creating uncertainty
  • SECURITY: Increased cybersecurity threats to AI-connected vehicles
  • EXPECTATIONS: Consumer demand for tech-equivalent user experiences
  • SPEED: Rapid AI advancement outpacing traditional auto cycles

Key Priorities

  • PLATFORM: Develop unified AI/ML platform across vehicle portfolio
  • TALENT: Aggressive AI talent acquisition and upskilling program
  • PARTNERSHIPS: Strategic AI partnerships to accelerate capabilities
  • DEPLOYMENT: Faster AI feature deployment through Ultifi platform