Eli Lilly Marketing

To create medicines that make life better by transforming patient outcomes through innovative, life-changing treatments

Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

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Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To create medicines that make life better by transforming patient outcomes through innovative, life-changing treatments

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Strengths

PORTFOLIO: Strong diabetes and obesity drug lineup with Mounjaro/Zepbound
RESEARCH: Industry-leading R&D pipeline with 18 phase 3 molecules
BRAND: 148-year heritage and trusted reputation in pharmaceuticals
MANUFACTURING: Robust global supply chain with rapid scale capability
TALENT: World-class scientific expertise and leadership bench

Weaknesses

PRICING: High drug costs limiting accessibility for some populations
DEPENDENCE: Over-reliance on GLP-1 portfolio for near-term growth
CAPACITY: Manufacturing constraints for meeting Zepbound demand
DIGITAL: Underdeveloped digital health ecosystem vs competitors
DIVERSITY: Limited representation in clinical trials historically

Opportunities

EXPANSION: Weight loss drug market projected to reach $100B by 2030
PARTNERSHIPS: Digital health integration creating new patient channels
AWARENESS: Growing public focus on metabolic health post-pandemic
INTERNATIONAL: Faster regulatory approvals in emerging markets
PLATFORM: Expanding RNA and gene therapy capabilities

Threats

COMPETITION: Novo Nordisk aggressive moves in GLP-1 market share
REGULATION: Increasing pressure on drug pricing from global markets
BIOSIMILARS: Patent cliffs approaching for key revenue drivers
REPUTATION: Public scrutiny of pharmaceutical industry practices
RECRUITMENT: Intensifying competition for specialized talent

Key Priorities

INNOVATION: Accelerate patient-centric pipeline development
MANUFACTURING: Expand production capacity for GLP-1 medications
DIGITAL: Develop comprehensive digital health ecosystem
ACCESS: Improve affordability and global accessibility programs

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No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To create medicines that make life better by transforming patient outcomes through innovative, life-changing treatments

MAXIMIZE ACCESS

Ensure our life-changing medicines reach those who need them

COVERAGE: Secure formulary coverage for Zepbound with 85% of commercial payers by end of Q2
PROGRAM: Launch enhanced patient support program reducing out-of-pocket costs by 30% for eligible patients
EXPANSION: Complete regulatory submissions for GLP-1 therapies in 5 additional international markets
EDUCATION: Implement HCP education program reaching 50,000 healthcare providers globally

SCALE PRODUCTION

Build capacity to meet surging global treatment demand

CAPACITY: Increase Mounjaro/Zepbound manufacturing output by 40% through new facility activation
SUPPLIERS: Secure 3 additional strategic partnerships to strengthen the API supply chain resilience
EFFICIENCY: Implement advanced manufacturing analytics reducing production waste by 15%
DISTRIBUTION: Launch enhanced direct-to-pharmacy program ensuring 98% fill rate for priority products

DIGITAL TRANSFORM

Create seamless digital experience across patient journey

PLATFORM: Launch unified digital patient support ecosystem with 250,000 active users by quarter end
DATA: Implement real-world evidence dashboard tracking outcomes for 85% of GLP-1 patients
ENGAGEMENT: Achieve 40% digital channel engagement rate with targeted HCP segments
AI: Deploy AI-powered marketing optimization engine increasing campaign performance by 25%

INNOVATE FORWARD

Accelerate category-defining pipeline advancement

AWARENESS: Generate 5B+ impressions through integrated disease state awareness campaigns
PERCEPTION: Improve innovation perception score among HCPs from 76 to 85 by quarter end
STORYTELLING: Develop compelling narratives for 3 key pipeline assets with 90% message recall
COLLABORATION: Establish 2 strategic academic partnerships advancing priority research areas

METRICS

REVENUE GROWTH: 20% year-over-year increase
NRx SHARE: 34% in GLP-1 category
BRAND EQUITY: 80+ score across key markets

VALUES

Integrity
Excellence
Respect for People
Innovation

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Align the learnings

Team retrospectives are powerful alignment tools that help identify friction points, capture key learnings, and create actionable improvements. This structured reflection process drives continuous team growth and effectiveness.

Eli Lilly Marketing Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Example Data Sources

Q1 2025 Earnings Report showing 26% revenue growth driven by GLP-1 portfolio
Industry analysis projecting weight management market to reach $100B by 2030
Company manufacturing capacity expansion announcements
Digital health strategy presentation from recent investor day
Competitive intelligence on Novo Nordisk's manufacturing expansion
Patient access data showing insurance coverage patterns for GLP-1 medications
HCP survey on barriers to prescribing weight loss medications
Digital engagement metrics across owned marketing channels
Clinical trial pipeline data with key milestone timelines
AI implementation strategy from technology transformation team

No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To create medicines that make life better by transforming patient outcomes through innovative, life-changing treatments

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What Went Well

REVENUE: Exceeded Q1 projections with $9.3B, a 26% YoY increase
MOUNJARO: Doubled prescription volume for diabetes treatment globally
ZEPBOUND: Successful launch driving $517M revenue in first full quarter
PIPELINE: Advanced 3 key oncology candidates to next clinical phases
MARGINS: Improved gross margin to 82.3% despite supply chain challenges

Not So Well

SUPPLY: Manufacturing constraints limited full potential of GLP-1 sales
INTERNATIONAL: China revenues declined 4% due to pricing pressure
OLDER PRODUCTS: Patent expiration accelerated decline of legacy drugs
EXPENSES: SG&A costs rose 14%, outpacing revenue growth in some areas
ACCESS: Insurance coverage barriers affecting Zepbound adoption rate

Learnings

CAPACITY: Need for earlier manufacturing scale-up for blockbusters
DIGITAL: Digital engagement shows 3x better prescribing behavior impact
SEGMENTATION: Value of precision targeting in obesity market launch
COLLABORATION: Cross-functional teams accelerated regulatory approval
FEEDBACK: Incorporating real-world patient experience improves uptake

Action Items

INVESTMENT: Allocate $2B+ for expanded manufacturing infrastructure
PARTNERSHIPS: Secure 3 strategic digital health platform integrations
EDUCATION: Launch comprehensive HCP education program for metabolics
ANALYTICS: Deploy advanced analytics dashboards for marketing impact
ACCESS: Expand patient support programs to improve affordability

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No competitors available

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To create medicines that make life better by transforming patient outcomes through innovative, life-changing treatments

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Strengths

DATA: Extensive clinical trial data repository for AI training
INVESTMENT: Early commitment to AI with $500M digital investment
PARTNERSHIPS: Strategic collaborations with tech leaders (Google, AWS)
TALENT: Growing team of AI/ML specialists in research division
INFRASTRUCTURE: Strong cloud computing foundation established

Weaknesses

INTEGRATION: Siloed AI initiatives across business units
LEGACY: Outdated systems requiring complex data transformation
REGULATION: Slow AI implementation in highly regulated environment
LITERACY: Limited AI competency across broader workforce
EXPERIMENTATION: Conservative approach to AI deployment

Opportunities

DISCOVERY: AI-powered drug discovery could cut development time 30%
PERSONALIZATION: Patient-specific treatment recommendations
PREDICTIVE: Leveraging real-world data for outcome predictions
EFFICIENCY: Streamlining clinical trials through AI patient matching
ENGAGEMENT: AI-driven marketing for HCP and patient education

Threats

COMPETITION: Tech giants entering healthcare with superior AI
EXPERTISE: Industry-wide talent shortage in healthcare AI
PRIVACY: Evolving regulations around patient data usage
VALIDATION: Lack of established AI validation frameworks in pharma
BIAS: Potential for algorithmic bias affecting patient outcomes

Key Priorities

PLATFORM: Build unified AI platform for cross-functional usage
DISCOVERY: Deploy AI to accelerate drug discovery timelines
PERSONALIZATION: Develop AI-driven patient journey tools
EDUCATION: Implement organization-wide AI literacy program

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AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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