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Dxc Technology Marketing

To deliver excellence in technology services by becoming the world's leading independent IT services partner.

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To deliver excellence in technology services by becoming the world's leading independent IT services partner.

Strengths

  • EXPERTISE: Deep enterprise IT modernization experience with global reach
  • PARTNERSHIPS: Strategic alliances with major cloud/tech providers
  • SCALE: $14.4B revenue and 130,000 employees serving 6,000+ clients
  • TALENT: Strong technical workforce with specialized certifications
  • SOLUTIONS: Comprehensive portfolio across enterprise technology stack

Weaknesses

  • REPUTATION: Brand recognition trails competitors like Accenture/IBM
  • TURNOVER: High employee attrition rate of 22% hurts continuity
  • AGILITY: Slow response to market shifts versus more nimble rivals
  • INTEGRATION: Lingering challenges from CSC-HPE merger complexities
  • MARGINS: Services commoditization pressure on profitability

Opportunities

  • CLOUD: Enterprise cloud transformation market growing at 17% CAGR
  • SECURITY: Rising cybersecurity concerns driving demand for services
  • AI: Enterprise AI adoption creating new consulting/implementation needs
  • INDUSTRY: Vertical-specific solutions gaining premium market position
  • AUTOMATION: Intelligent automation services market expanding rapidly

Threats

  • COMPETITION: Intensifying rivalry from global IT service providers
  • TALENT: Acute industry-wide shortage of skilled technical talent
  • PRICING: Downward margin pressure in traditional IT services areas
  • DISRUPTION: Cloud providers moving into traditional service domains
  • RECESSION: Economic uncertainty impacting client IT spending

Key Priorities

  • BRAND: Elevate market position through targeted vertical storytelling
  • TALENT: Address retention issues with improved culture initiatives
  • INNOVATION: Accelerate AI and automation solutions development
  • PARTNERSHIPS: Leverage strategic alliances for market expansion
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To deliver excellence in technology services by becoming the world's leading independent IT services partner.

ELEVATE BRAND

Establish DXC as the premium enterprise IT partner

  • CONTENT: Produce 25 vertical-specific thought leadership assets driving 35K qualified leads
  • AWARENESS: Increase brand recognition scores among target clients from 65% to 78%
  • EVENTS: Execute 12 high-profile industry events with 50+ C-level attendees each
  • MEDIA: Secure 30+ tier-1 media placements highlighting DXC transformation success stories
RETAIN TALENT

Build industry-leading employee experience

  • TURNOVER: Reduce technical talent attrition from 22% to 16% through targeted interventions
  • DEVELOPMENT: Launch AI/cloud upskilling program with 5,000+ employee participation
  • SATISFACTION: Improve employee NPS from +12 to +28 with culture and recognition initiatives
  • RECRUITING: Decrease time-to-hire for critical roles from 65 to 40 days with new approaches
DRIVE INNOVATION

Accelerate AI-powered solution development

  • SOLUTIONS: Launch 5 new vertical-specific GenAI offerings generating $15M in pipeline
  • TRAINING: Certify 1,200 delivery personnel on advanced AI implementation methodologies
  • LABS: Establish 3 AI innovation centers with clients yielding 8+ co-developed solutions
  • ADOPTION: Implement AI-powered automation in 35+ client environments with 30% efficiency gains
FORGE ALLIANCES

Strengthen strategic technology partnerships

  • REVENUE: Generate $125M in partner-influenced pipeline from top 5 technology alliances
  • CERTIFICATIONS: Increase certified consultants across strategic partners by 40%
  • GO-TO-MARKET: Launch 8 joint market offerings with key cloud and AI platform providers
  • ENABLEMENT: Train 85% of client-facing teams on partner solution positioning and benefits
METRICS
  • CUSTOMER SATISFACTION: Increase from 76% to 85%
  • REVENUE GROWTH: 12% year-over-year increase in strategic service areas
  • PROFIT MARGIN: Expand gross margin from 24% to 27% through higher-value services
VALUES
  • Deliver: We do what we say we'll do
  • Collaborate: We work as a team
  • Community: We believe in stewardship and building community
  • Care: We care for colleagues, clients and communities
  • Do the right thing: We act with integrity
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Align the learnings

Dxc Technology Marketing Retrospective

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To deliver excellence in technology services by becoming the world's leading independent IT services partner.

What Went Well

  • REVENUE: Steady growth in cloud migration services exceeded 12% target
  • DEALS: Won several $100M+ digital transformation contracts with Fortune 50
  • PARTNERSHIPS: Strengthened alliances with Microsoft and AWS yielding 22% more
  • EFFICIENCY: Successfully reduced G&A expenses by 8% while improving service

Not So Well

  • ATTRITION: Technical talent turnover at 22%, above industry average of 18%
  • MARGINS: Service commoditization pressured gross margins to 24% from 26.5%
  • INNOVATION: New solution development timelines exceeded targets by 35-40%
  • MARKETING: Brand awareness metrics lagged 15% behind key competitor benchmarks

Learnings

  • POSITIONING: Need for clearer vertical-specific value propositions resonates
  • DELIVERY: Integrated teams with client personnel improve project outcomes 30%
  • PRICING: Value-based pricing models outperform time-and-materials by 18-22%
  • CULTURE: Investment in employee experience directly correlates to retention

Action Items

  • BRAND: Launch refreshed market positioning with industry-specific messaging
  • TALENT: Implement enhanced retention program with skill development focus
  • INNOVATION: Accelerate development of proprietary AI-powered service offerings
  • SALES: Train account teams on consultative selling of higher-margin services
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To deliver excellence in technology services by becoming the world's leading independent IT services partner.

Strengths

  • EXPERIENCE: Track record delivering enterprise AI implementations
  • TALENT: Growing pool of data scientists and AI engineers (650+)
  • PARTNERSHIPS: Strategic relationships with leading AI platforms
  • DATA: Access to enterprise-scale datasets for solution development
  • INFRASTRUCTURE: Established AI/ML development frameworks

Weaknesses

  • VISIBILITY: Limited market recognition as AI transformation leader
  • INTEGRATION: Siloed AI initiatives across business units
  • EXPERTISE: Shortage of specialized AI talent in emerging areas
  • TOOLING: Limited proprietary AI software/product portfolio
  • STRATEGY: Reactive vs. proactive AI solution development approach

Opportunities

  • SOLUTIONS: Vast enterprise demand for practical AI implementation
  • EXPANSION: Growing GenAI enterprise applications market
  • VERTICAL: Industry-specific AI solution development potential
  • ADVISORY: Strategic AI consulting services command premium rates
  • PLATFORMS: Building repeatable AI solutions for multiple clients

Threats

  • COMPETITION: Pure-play AI firms and hyperscalers gaining traction
  • COMMODITIZATION: Basic AI implementation services becoming standard
  • TALENT: Fierce competition for AI specialists driving costs up
  • TECHNOLOGY: Rapid AI evolution making expertise quickly outdated
  • REGULATION: Emerging AI governance frameworks creating uncertainty

Key Priorities

  • SOLUTIONS: Develop industry-specific packaged GenAI offerings
  • TRAINING: Upskill existing technical workforce on AI technologies
  • VISIBILITY: Launch AI thought leadership marketing campaign
  • ALLIANCES: Strengthen strategic AI platform partnerships