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Chs Product

To create connections that empower agriculture by unlocking value through integrated technology and data-driven solutions

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Align the strategy

Chs Product SWOT Analysis

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To create connections that empower agriculture by unlocking value through integrated technology and data-driven solutions

Strengths

  • NETWORK: Vast farmer-owner network creating unique market access
  • SUPPLY: Integrated supply chain across energy, grain, food sectors
  • CAPITAL: Strong financial position with $2.3B in working capital
  • SCALE: Operations across 50 states and 20+ global markets
  • STABILITY: 90+ years of consistent cooperative performance

Weaknesses

  • TECHNOLOGY: Legacy systems limiting digital transformation speed
  • INTEGRATION: Siloed product experiences across business units
  • ADOPTION: Low digital adoption rates among traditional farmers
  • TALENT: Difficulty attracting tech talent to agricultural sector
  • ANALYTICS: Underdeveloped data analytics capabilities

Opportunities

  • DIGITIZATION: Accelerating digital adoption in post-pandemic ag
  • PRECISION: Growing market for precision agriculture solutions
  • SUSTAINABILITY: Rising demand for traceable supply chains
  • DATA: Monetizing aggregated agricultural production data
  • AUTOMATION: Farm labor shortages driving automation needs

Threats

  • COMPETITION: Aggressive tech startups targeting ag verticals
  • CONSOLIDATION: Increasing farm consolidation reducing customers
  • DISRUPTION: Direct-to-consumer models bypassing cooperatives
  • COMMODITIZATION: Price competition in core product categories
  • REGULATION: Data privacy concerns affecting ag-tech adoption

Key Priorities

  • PLATFORM: Accelerate unified digital platform development
  • DATA: Build advanced analytics capabilities across operations
  • EXPERIENCE: Simplify and integrate farmer-owner digital journey
  • ADOPTION: Expand digital adoption through education programs
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Align the plan

Chs Product OKR Plan

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To create connections that empower agriculture by unlocking value through integrated technology and data-driven solutions

ONE PLATFORM

Create a unified digital experience across all services

  • CONSOLIDATION: Retire 5 legacy platforms by migrating core features to unified platform by Q3
  • ENGAGEMENT: Increase daily active users by 35% through improved UX and simplified onboarding
  • INTEGRATION: Connect 4 core business systems via API framework to enable seamless data flow
  • ADOPTION: Launch digital ambassador program with 200 farmer-owners trained on new platform
DATA MASTERY

Transform agricultural data into actionable insights

  • FOUNDATION: Establish unified data lake integrating 12 previously siloed data sources by Q2
  • ANALYTICS: Develop 5 predictive models for crop yields, pricing, and risk management
  • VISUALIZATION: Launch executive and farmer-owner dashboards with 90% user satisfaction score
  • GOVERNANCE: Implement comprehensive data governance framework across all business units
SEAMLESS UX

Deliver intuitive experiences that farmers love

  • SIMPLIFICATION: Reduce workflow steps by 40% for high-frequency transactions and processes
  • PERSONALIZATION: Deploy AI-powered recommendations for 70% of logged-in experiences
  • MOBILE: Increase mobile app feature parity to 95% with desktop experience by end of Q3
  • SATISFACTION: Improve Net Promoter Score for digital products from 31 to 45 by Q4
DIGITAL ADOPTION

Accelerate farmer digital utilization across services

  • EDUCATION: Train 5,000 farmers through regional digital literacy workshops by Q3
  • SUPPORT: Establish digital support team with 15-minute response SLA for platform issues
  • INCENTIVES: Implement digital rewards program to drive 25% increase in feature utilization
  • CHAMPIONS: Recruit and enable 150 farmer digital champions to promote peer adoption
METRICS
  • Digital platform adoption: 45% by EOY 2024, 60% by EOY 2025
  • Digital transaction volume: $12B (30% of total transactions)
  • Customer satisfaction: NPS of 45 for digital platforms
VALUES
  • Integrity: Do the right thing, always
  • Safety: Ensure the wellbeing of everyone we touch
  • Innovation: Find better ways to serve our customers
  • Inclusion: Value diverse perspectives and backgrounds
  • Cooperative spirit: Work together for collective success
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Align the learnings

Chs Product Retrospective

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To create connections that empower agriculture by unlocking value through integrated technology and data-driven solutions

What Went Well

  • FINANCIAL: Record $75.9B fiscal 2023 revenue, up 7% year-over-year
  • RETURNS: Delivered $1B+ in cash returns to farmer-owners for 2023
  • ENERGY: Strong performance in Energy segment with 15% margin growth
  • EXPANSION: Successful completion of 3 strategic acquisitions in 2023
  • EFFICIENCY: Cost containment initiatives exceeded $120M in savings

Not So Well

  • DIGITAL: Digital adoption metrics below target at 32% vs 40% goal
  • AGRONOMY: Slower growth than expected in precision ag offerings
  • INTEGRATION: Post-acquisition system integration delays impacted ops
  • EXPENSES: Technology infrastructure costs exceeded budget by 18%
  • TALENT: Higher than expected turnover in product and engineering teams

Learnings

  • EXPERIENCE: Farmer-owners prefer integrated tools over point solutions
  • ADOPTION: Digital onboarding requires dedicated field support resources
  • METRICS: Need clearer connection between digital and financial outcomes
  • FEEDBACK: Established customer advisory board improved product direction
  • INVESTMENT: Strategic tech investments yield better ROI than incremental

Action Items

  • PLATFORM: Consolidate 3 separate digital platforms into unified offering
  • ANALYTICS: Develop integrated data strategy across all business units
  • TALENT: Launch agricultural technology specialist recruiting initiative
  • EDUCATION: Expand digital literacy program for field staff and customers
  • INTEGRATION: Accelerate API development for partner ecosystem expansion
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Drive AI transformation

Chs Product AI Strategy SWOT Analysis

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To create connections that empower agriculture by unlocking value through integrated technology and data-driven solutions

Strengths

  • DATA: Proprietary agricultural data across diverse operations
  • NETWORK: Existing relationships enabling AI solution distribution
  • EXPERTISE: Deep domain knowledge to inform AI applications
  • RESOURCES: Financial capacity to invest in AI infrastructure
  • TESTING: Access to real-world testing environments on member farms

Weaknesses

  • TALENT: Limited in-house AI engineering expertise
  • INTEGRATION: Fragmented data systems hindering AI deployment
  • GOVERNANCE: Underdeveloped AI ethics and governance frameworks
  • INFRASTRUCTURE: Legacy tech infrastructure limiting AI capabilities
  • CULTURE: Conservative approach to adopting emerging technologies

Opportunities

  • FORECASTING: AI-powered crop yield and price prediction models
  • OPTIMIZATION: Supply chain efficiency gains through AI logistics
  • PERSONALIZATION: Customized recommendations for farmer-owners
  • AUTOMATION: AI-enabled autonomous equipment partnerships
  • RISK: Advanced risk management tools using predictive analytics

Threats

  • COMPETITION: Tech giants expanding into agricultural AI
  • EXPECTATIONS: Unrealistic AI performance expectations
  • PRIVACY: Farmer concerns about data ownership and privacy
  • TRUST: Skepticism about AI-generated recommendations
  • REGULATION: Evolving regulatory landscape for agricultural AI

Key Priorities

  • ECOSYSTEM: Develop AI partner ecosystem for specialized solutions
  • FOUNDATION: Build comprehensive data foundation for AI tools
  • EXPERIENCE: Focus on intuitive AI-powered user experiences
  • EDUCATION: Launch AI literacy program for staff and members