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Demonetization in India

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Judy Butler
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Burt Crumb
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Demonetization in India

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SWOT Analysis

India adopted major monetary changes for the last 24months. Here’s a look at the impact.

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Strengths

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Strengths are based on internal factors and seen as helpful to the organization.
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Invalidates counterfeit bank notes thereby restricting funding of terrorism 
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21
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Nullifies unaccounted money being hoarded in cash 
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11 trillion rupees of previously unaccounted cash have entered the banking system - bringing down interest rates and inflation. 
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Brings many people into the tax net, increases taxation and may reduce the budget deficit 
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21
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Weaknesses

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Weaknesses are based on internal factors and seen as harmful to the organization.
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Normal commercial activity severely restricted in the short term due to unavailibilty of cash 
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21
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notes
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The short notice given and the unplanned rollout has severely affected the common public in need of cash for their daily requirements. 
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21
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The informal sector, the largest sector in India which has no access to bank accounts and deals entirely in cash has been the most impacted. 
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21
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Opportunities

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Opportunities are based on external factors that are helpful to your organization.
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Big step towards India's move to a cashless and a digital economy.  
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21
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Threats

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Threats are based on external factors that are harmful to your organization.
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Botched roll out has given the oppositition enough fodder to attack the government and mobilize public support against it. 
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21
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notes
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